• Korean Association of Arts Management
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• no.56
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• pp.89-117
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• 2020

In order to secure sustainable financial resources and to attract more key supporters, today's art museums are trying to further develop individual sponsorship. The purpose of this study is to explore the direction of membership programs by considering membership as the first step for the development of individual supporters for art museums. Although it is not easy to generate substantial profits within a short period through membership, art museums can secure supporters who empathize with and participate in their mission and activities by developing individual supporters through membership. The new trends of support, which has emerged as a stream of "new philanthropy" since the 1990s, indicate that the needs and motivations of individual supporters are changing. This has great implications for the direction of the development and operation of membership programs at art museums. This study investigated the role, method, and direction of the development of individual supporters through membership by conducting a theoretical review and a case study on the membership programs and individual sponsors of art museums. In addition, the study analyzed the cases of the Cleveland Museum of Art, the Art Institute of Chicago, and the Museum of Modern Art in the United States, which have continuously attempted new approaches and improved membership programs based on a long history of membership operation and individual support, by centering on the new attributes of philanthropy, including participation and involvement, accountability, and transparency. Based on the results, implications and suggestions for Korean art museums were derived. Amid the lack of art museums' membership programs and academic research, this study has significance in exploring the direction and prerequisites for membership for the development of individual supporters.

• Journal of the Korea Society of Computer and Information
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• v.14 no.5
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• pp.195-200
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• 2009

This study aims to speculate the development of sponsors of social welfare facilities through marketing mix. This is the time when the logics of economy is applied for the area of social welfare. Since July 2008 when the long-term care insurance system for the elderly executed, a number of social welfare facilities which depend on governmental budget have competed for various resources, but most of them have still had serious financial difficulties. As a supplementary method to overcome the financial problem, we have to develop how to excavate and manage sponsors who fit for conditions of the facilities to secure financial resources. To develop sponsors of social welfare facilities through marketing mix in this aspect, this study is to present strategic methods for sponsor development in seven factors developed by Fine(1992): product, price, promotion, place, producer, purchaser, and probing.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.466-469
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• 2021

최근 자연어 처리에 대한 관심이 증가함에 따라 자연어 처리 기술을 활용한 다양한 추천 시스템이 등장하고 있다. 본 논문에서는 자연어 처리를 이용한 서비스를 개발한다. 본 논문에서 개발한 서비스는 KoNLPy 와 Word2Vec 을 이용하여 크라우드 펀딩 프로젝트 창작자 및 후원자에게 키워드 및 키워드와 유사한 단어가 제목에 포함되는 프로젝트를 추천해준다. 단문 텍스트로서 프로젝트 제목을 사용하여 데이터를 자연어 처리 한 후, 딥러닝 모델에 적용시켜 추출한 데이터를 기반으로 창작자와 후원자에게 추천해주는 방식이다. 따라서 본 서비스는 프로젝트 제목 정보를 통한 추천 시스템의 개발로, 나아가 영화, 도서와 같은 콘텐츠 추천 분야에도 적용할 수 있을 것으로 기대한다.

• Korean Journal of Social Welfare
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• v.57 no.2
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• pp.5-40
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• 2005

Social welfare centers and residential care facilities where provide the socially disadvantaged with proper social services, face financial difficulties. This is because not only of the lack of governmental support, but also of social welfare centers and residential care facilities' lack of skills in developing abundant resources from the private sector. In this context, this study tried to find factors affecting resource mobilization of the social welfare facilities to devise policies in resource development. Mail survey was conducted with the structured questionnaire. Employees in charge of community resource development were asked to answer the questionnaire. The study population were welfare centers and residential care facilities. A total of 293 community welfare centers and 632 residential care facilities responded to the survey. The response rate was about 62%. The dependent variables of the study were the amount of resource mobilization in the year 2001 which was measured as the number of donors, the total amount of donation, and estimated amount of gift-in-kind. Three types models were constructed per each welfare institution. Independent variables were selected based on the previous research findings: community environment factor, structural factor, and resource development factor. Multiple regression was utilized to analyze the data. The resource development factor turned out to be significant variable in various models. In the models of donors, the amount of donation, and the amount of gift-in-kind (except for the welfare center model), at least one out of six variables of the resource development factors was significant welfare center. Welfare centers which establish the resource development department or hire employees to take care of resource development, utilize computer softwares to file donors, and utilize donor management programs, have more donors and/or donations than their counterparts. In addition, residential care facilities located in urban area have more donors and donations, and among residential facilities those for the disables, those with longer history and more employees, receive more donations than their counterparts. As for the gift-in-kind model, the welfare centers located in high income area and residential care facilities for the elderly, children and mentally retarded receive less gift-in-kind than their counterparts Based on the above findings, this study suggested that to mobilize resources the welfare centers as well residential care facilities need to have community resource development department or resource development staffs, adopt computer software to systematically organize donors, and utilize donor mobilizing and maintaining programs.

• Journal of the Korea Society of Computer and Information
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• v.13 no.7
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• pp.231-237
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• 2008

As aged population has increased and family structures have changed in current industrialized society, weakened traditional family functions, increased economic activities of women, changed senses of value and changed status and role of senior people have caused may problems. So as it is getting harder to expect family support for the aged, more senior care facilities are needed. In this aspect, to activate senior welfare facilities, the following directions are required: First, facilities should be expanded in governmental level; Second, regional networks and various programs should be developed according to regional characteristics; Third, the environment of senior welfare facilities should be improved; Fourth, marketing strategies that are appropriate for characteristics of clients are needed through development of supporters; Fifth, treatment of senior welfare facility staff should be improved and the number of the professional staff should increase.

• 전기의세계
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• v.41 no.12
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• pp.9-12
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• 1992

우리의 산업발전은 일본이라는 심정상의 경쟁자와 실질적인 후원자가 있었기 때문에 많이 촉진되었다. 그래서 1991년 현재 조립산업위주로 성장한 구조를 갖고 있으며 그에 대한 결과로 88억달러의 대일무역 적자를 안아야만 하는 매우 취약한 일면을 갖고 있다. 따라서 한국은 현장을 유대할 수 있는 형편이 못되고 마치 자전거와 같아서 전진하지 못하면 넘어지므로 선진국을 지향하는 길밖에 없다. 그러나 선진국이 되기 위해서 갖추어야 할 여건이 간단한 것은 아니다. 국민총생산도 어느 규모이상은 되어야 하고 문화수준도 어느 정도되어야 한다. 그러나 무엇보다도 세계일류의 산업으로 몇가지는 가지고 있어야 하고 그 산업을 뒷받침 하는 기술이 있어야 함은 분명하다.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.05a
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• pp.299-301
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• 2020

본 연구에서는 독거노인의 사회적 단절 문제 해결을 위해 방문후원자-독거노인, 독거노인-독거노인이라는 지속적인 방문 관계를 만들고 웹,모바일 어플리케이션과 방문 기록 리더기를 이용하여 관리하는 돌봄 솔루션을 제안한다.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.6
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• pp.153-165
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• 2018

The study elaborates on the impact of marketing on social welfare labor business's sponsor outcome. These are the consequences. First, looking through research subjects' general marketing conditions, actions about goods, price, promotion and maintaining existing sponsors were above the average whereas actions regarding business place's internal fund-raising environment and distributions were in a low level. Second, sponsor business's outcome comparison followed by marketing generally shows significant difference due to marketing actions about goods, price, promotion and maintaining existing sponsors. Third, marketing factors which influence sponsor outcome are promotion in sponsors number. Promotion and price are the main factor of sponsoring money and sponsor ratio compared to revenue. Therefore, at the social welfare business place, marketing strategy for sponsor development should be contrived to develop various promotion which enables institution to concentrate on and enhance price negotiation ability.

• Journal of the Korean earth science society
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• v.30 no.4
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• pp.495-512
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• 2009

We arranged and classified rearing patterns of gifted children's parents in order to find out mothers' roles for their gifted children. We developed a frame of parents' role to analyze the rearing cases of nine mothers whose children currently attend the Korea Science Gifted Academy. We surveyed and conducted semi-structured interviews with nine mothers to collecting qualitative data and were able to find out their roles that were classified into 4 distinctive roles: Instructor, Supporter, Dialogist and Moral Discipliner. Findings indicated that there was no significant difference between the roles found from parents' interview and the ones found from literature review. However, it is noticed that Korean mothers not only played a role for connecting their children's human networks but also did the role for controling the natural process of learning Korean characters and words with siblings as well as parents before school age.

• Management & Information Systems Review
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• v.21
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• pp.169-187
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• 2007

Today, the principle of competition is being applied to Non-profit sector also. It is necessary for relevant persons in charge to learn the knowledge and technique about marketing technique endlessly in connection with the development of donor out of the development of social welfare resource which is being embossed as main pending problem at the point of time when the role of private sector about welfare service increased and the criterion of competition and evaluation among institutions was introduced. Especially, as for the application of marketing technique to utilize internet to have big marketing potential, the efforts for the realization and application of positive marketing to be suitable for the real situation of each institution is necessary in connection with the donor development of social welfare institution. In this study tried to examine the charge of method to develop donor which is based on the development of information technique and the popularization of internet from the viewpoint of internet marketing and suggest the basic data about the present situation of donor marketing to use the effective scheme for internet marketing.