• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.35-52
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• 2023

Recently, as the non-face-to-face environment has developed due to COVID-19 and environmental pollution, the importance of online digital healthcare is increasing, and venture start-ups and activities such as health care, telemedicine, and digital treatments are also actively underway. This study conducted the impact on the acceptability of digital healthcare smartwatches with an integrated approach of the expanded integrated technology acceptance model (UTAUT2) and the behavioral inference model (BRT). The most advanced integrated technology acceptance model for innovative technology acceptance research was used to identify major factors such as utility expectations, social effects, convenience, price barriers, lack of alternatives, and behavioral intentions. For the study, about 410 responses from ordinary people in their teens to 60s across the country were collected, and based on this, the hypothesis was verified using structural equations after testing reliability and validity of the data. SPSS 23 and AMOS 23 were used for research analysis. Studies have shown that personal innovation has a significant impact on the reasons for acceptance (use value, social impact, convenience of use), attitude, and non-use (price barriers, lack of alternatives, and barriers to use). These results are the same as the results of previous studies that confirmed the influence of the main value of innovative ICT on user acceptance intention. In addition, the reason for acceptance had a significant effect on attitude, but the effect of the reason for non-acceptance was not significant. It can be analyzed that consumers are interested in new ICT products and new services, but purchase them more carefully and selectively. This study has evolved from the acceptance analysis of general-purpose consumer innovation technology to the acceptance analysis of consumer value in smartwatch digital healthcare, which is a new and important area in the future. Industrially, it can contribute to the product's purchase and marketing. It is hoped that this study will contribute to increasing research in the digital healthcare sector, which will play an important role in our lives in the future, and that it will develop into in-depth factors that are more suitable for consumer value through integrated approach models and integrated analysis of consumer acceptance and non-acceptance.

• Journal of Environmental Policy
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• v.7 no.2
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• pp.49-66
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• 2008

The goal of current study is to carry out comparative analysis on the relationship between nature perspectives and their corresponding utilities by taking integrated approach combining economic values with environmental ones. The results are as follows. First, empirical evidence shows that the structures of happiness function differ according to nature perspectives. The anthropocentric-nature perspective is centered on economic value. Whilst, environment and social trust play an statistically insignificant role in deciding happiness levels. Secondly, the eco-centric perspective possesses a multi-facted structure of happiness function composing of income, environment, and social trust. In this vein, it is no reasonable behavior, from happiness maximization view, to focus on economic value vis-a-vis use value.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.162-165
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• 2012

브랜드는 장기적으로 꾸준히 육성하고 쌓아나가는 자산과 같은 개념이다. 한국능률협회컨설팅(KMAC)이 주관하는 한국산업의 브랜드파워(K-BPI) 조사결과, 소비재 일반부분 중 종합문구부문에서 모닝글로리는 11년 연속 1위로 소비재일반 카테고리에서 가장 로열티가 높은 브랜드 최상위 권을 유지하고 있다. 브랜드 가치 평가의 구성요소를 추출한 후, 모닝글로리 브랜드의 주요 특징을 정리하여 현 브랜드 환경을 살펴봄으로써 본 연구는 브랜드 정책의 방향을 수립하는 데에 지침이 될 것이다.

• Proceedings of The Korean Society of Agricultural and Forest Meteorology Conference
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• 2001.06a
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• pp.131-134
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• 2001

잣나무는 목재생산뿐만 아니라 종자생산이라는 이중적 가치와 효용성을 지닌 주요 경제수종의 하나이다. 하지만 그 동안 대면적에 조성된 잣나무 임분은 인건비의 상승과 저가의 외국산 잣의 수입으로 인해 잣 생산을 통한 수익을 기대하기가 어려운 실정이 되었다. 따라서 잣나무림의 수익 증대를 위해서는 고품질의 종자와 양질의 목재를 증산시킬 수 있는 부가가치가 높은 임분으로의 유도가 필요하다.(중략)

• Journal of Korean Society of Transportation
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• v.27 no.2
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• pp.157-168
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• 2009

The random utility theory and the multinomial logit model (including a more recent variant--the mixed multinomial logit) derived from it have constituted a back bone for theoretical and empirical analyses of various travel demand features including mode choice. In their empirical applications, however, it is customary to specify random utilities which are linear in modal attributes such as time and cost, and in socio-economic variables. The linearity helps easy derivation of important information such as value of travel time savings by calculating marginal rate of substitution between time and cost. In this paper the author focuses on the very linearity of the random utilities. Taking into account the fact that the mode chooser is also labour supplier, commodity consumer as well as leisure-seeker, the author sets up a maximization model of the traveller, which encompasses various economic activities of the traveller. The author derive from the model the indifference curve defined on the space of modal attributes, time and cost and investigate under what conditions the random utility of the traveller becomes linear. It turns out that there exist the conditions under which the random utility is really linear in modal attributes, but the property does not hold when the traveller has a corner solution on the space of modal attributes, or when the primary utility function of the traveller is directly affected by labour provided and/or the travel time itself. As a corollary of the analysis, a random utility is suggested, approximated up to the second order of the variables involved for empirical studies of the field.

• The KIPS Transactions:PartD
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• v.15D no.3
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• pp.337-346
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• 2008

Many of today’s companies adopt Business Process Management to make their business processes efficient and at the same time pursue certain business values in order to make known that they are working for public interests and to enhance their images and competitiveness. On the other hand, to improve achievement of business values, not only the basic business activities but also the capability of measuring value achievement and ways to reflect the measuring results for process improvement should be built into their business processes. In this study, we propose a value achievement measuring framework that includes the design elements necessary for measuring value achievement and demonstrate its efficacy with an application example.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.1
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• pp.47-56
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• 2012

The main goal of this study is to investigate the importance of trust as a mediator between shopping experience and shopping value. Previous studies on utilitarian shopping value and hedonic shopping value have focused on the antecedents and outcomes of those shopping values. Also, although the role of trust has been studied a lot in the series of studies on online shopping mall, most of them focus on the relationship with intention to shop or use and there are few studies on the mechanism in which consumers get to have shopping value. This study tries to see how trust can boost utilitarian shopping value and hedonic shopping value which can lead to consumer's loyalty to the shopping mall. A structural equation model is proposed and examined through a survey research to investigate the role of trust in forming perceived shopping value. One model included the trust variable as a mediator and the other excluded it. The comparison of R2 verified that the first model had a better fit. The results of the study show that the level of experience has a significant impact on both utilitarian and hedonic shopping values in the case of the model without the mediator. But experience has an insignificant or a partially significant effect on utilitarian and hedonic shopping values when trust mediates experience and shopping values. Finally, the implications and limitations are further discussed.

• Journal of the Korean Home Economics Association
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• v.40 no.2
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• pp.161-173
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• 2002

This study explored the Internet searching values(utilitarian searching value and hedonic searching value) of college student consumers, typed the Internet searching values to four types, and analysed the level of perception to Internet shopping' benefit-risk according to the Internet searching value types. The subjects were 361 college students. We used Cronbach'$\alpha$, multiple regression, one-way ANOVA, and Scheffe' test as statistical analysis. The results were summarized as follows : 1) According to the Internet searching values, college student consumers were classified into 4 types - high utilitarian/high hedonic type, high utilitarian/low hedonic type, low utilitarian/high hedonic type, and low utilitarian/low hedonic type. 2) Both high utilitarian/high hedonic type and low utilitarian/high hedonic type had high level of perception to Internet shopping' benefit-risk.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.553-558
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• 2007

본 연구는 인터넷 쇼핑 시 구매의도에 영향을 미치는 요인을 쇼핑가치와 신뢰의 관점에서 접근하였으며, 인터넷 구매 경험이 적은 그룹과 구매 경험이 많은 그룹을 구분하여 그 변화를 실증 분석하였다. 전체 204명의 표본을 구매경험이 적은 그룹(107명)과 구매 경험이 많은 그룹(96명)으로 나누어 PLS(Partial Least Square)를 통하여 분석한 결과 구매경험이 적은 그룹은 신뢰와 태도가 매개가 된 쾌락적 쇼핑가치가 큰 영향을 미치는 반면에 구매경험이 많은 그룹은 효용적 쇼핑 가치가 구매의도에 가장 큰 영향을 미치는 것으로 나타났다.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.12-13
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• 1999

디자인은 디자이너와 소비자간에 사회의 공적 영역을 배경으로 한 일종의 커뮤니케이션 모델이라고 할 수 있다. 커뮤니케이션은 일반적 의미와 구체적 의미로 나누어 냉각해 볼 수 있다. 일반적 의미는 "한 사람이 다른 사람에게 메시지를 전달하는 것”으로 정의할 수 있다. (중략)