• Title/Summary/Keyword: 화장품

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Analysis of Factors Affecting Satisfaction of Korean Cosmetics by Chinese Consumers Using Statistical Analysis Techniques (통계 분석 기법을 이용하여 중국 소비자의 한국 화장품 만족도에 영향을 미치는 요인 분석)

  • Qiu, Yajun;Han, Kai;Jung, Hoekyung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.1
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    • pp.152-159
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    • 2021
  • In the Chinese market, the market share of Korean cosmetics is rapidly increasing and its position in the global market is gradually becoming stable. The reasons why Chinese consumers are enthusiastic about Korean cosmetics are as follows. First of all, Korean cosmetics are suitable for Asian Chinese consumers. Second, the star effect of Korean cosmetics has shown an undoubted effect, making Korean cosmetics rapidly developing and rapidly occupying the Chinese market. Chinese consumers' satisfaction with Korean cosmetics directly affects the Korean cosmetics market. Therefore, the research subject of this study is set to Chinese consumers and focuses on factors that affect Chinese consumers' satisfaction with Korean cosmetics. The "Chinese Consumer Satisfaction with Korean Cosmetics" model is established to find the relevant influencing factors and simulate the hypothesis to analyze and propose the factors that actually affect the satisfaction of Chinese consumers with Korean cosmetics.

A Study on the Marketing Strategy for Cosmeceuticals in Pharmacies (기능성화장품의 마케팅전략에 관한 연구 -약국을 중심으로-)

  • Joung Hyo-Sook;Kim Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.30 no.4 s.48
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    • pp.561-570
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    • 2004
  • The purpose of this research is to examine the level of understanding, current management and degree of satisfaction about 'Cosmeceuticals' among pharmacists running pharmacists. Using this research as a foundation, pharmacies are able to prepare an implementation plan for the marketing of 'Cosmeceuticais'. The level of understanding among pharmacists surveyed was found to be rather low as yet, and it will be necessary to increase their specialized knowledge. Through this analysis of current conditions, several means for pharmacies to implement marketing of 'Cosmeceuticals' are evident. These include expanding the definition of 'Cosmeceuticals' reforming the system for inspecting 'Cosmeceuticals', developing and distributing various specialized 'Cosmeceuticals', initiating training for increasing the level of specialized knowledge of pharmacists, developing public information by corporations and consumer networks, driving coordinated marketing with medical associations, linking marketing with health foods, ensuring display space at pharmacies, and offering knowledgeable consultations and detailed information about the products. This research is significant in that it shows that a plan reforming pharmacy management, which is affected by the environment in pharmacies such as the separation of pharmacies from medical practices, should include the an increase in marketing for 'Cosmeceuticals'. This research will be of great usefulness in forming a foundation for the sales strategy and manufacturing of 'Cosmeceuticals' by pharmacists, for the training of distributors about 'Cosmeceuticals', and for developing a distribution strategy.

A Convergence Study on the Current Use Status according to Women Users' Perception on Medicinal Herb Cosmetics (여성소비자의 한방화장품 인식에 따른 사용실태 융합 연구)

  • Jo, Su-Mi;Bae, Se-Ji;Kang, Eun-Ju
    • Journal of Convergence for Information Technology
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    • v.8 no.1
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    • pp.27-36
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    • 2018
  • This study aims to investigate the status of using medicinal herb cosmetics targeting women who had experiences of using medicinal herb cosmetics and present basic data for future development of medicinal herb cosmetics that can satisfy the needs of future customers and convergence marketing strategies. For the purposes, this study conducted a frequency test and a chi-square test (${\chi}^2$) on the 351 copies of responses obtained from a survey targeting adult women to identify the use status according to perceptions on medicinal herb cosmetics. As a result, the followings were presented: As the subjects were older, they preferred medicinal herb cosmetics and intended to keep purchasing it. Customers had more confidence in the medicinal herb cosmetics when the cosmetics were good-quality. In respect to efficacy difference according to prices, the subjects who believed that there was difference in efficacy according to prices were more satisfied with the medicinal herb cosmetics and purchased products of higher price. Such results indicate it is suggested that medicinal herb cosmetics would develop further when cosmetic products that can satisfy their need are developed.

The effect of the Interest of Cosmetics on Middle School Girl's Purchase Satisfaction -Purchasing Behavior and Informatization Level as Control Variables- (여중생의 화장품 관심도가 구매만족도에 미치는 영향 -구매행태와 정보화수준을 조절변수로 하여-)

  • Yoon, Jin-Suk;Lee, Jae-Ha
    • Journal of Convergence for Information Technology
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    • v.8 no.2
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    • pp.121-131
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    • 2018
  • The purpose of this study is to analyze whether the cosmetic interest of middle school female students(n=126) is related to purchase satisfaction by using purchase behavior and informatization level as control variables. Based on the research model, three hypotheses were set and statistical tests were conducted. The results of this study are as follows. First, middle school female students used cosmetics from elementary school and cosmetics education was requested from elementary school. Therefore proper early education on cosmetic use is needed. Second, the degree of interest and purchasing behavior of cosmetics was positively correlated with the purchase satisfaction of cosmetics. Third, the purchasing behavior of cosmetics was found to have a more effect on purchase satisfaction than the cosmetics interest. Especially, 'cosmetics purchase behavior' had a moderating effect on purchase satisfaction. Fourth, there was no difference in the average among the grades about cosmetics category(cosmetic interest, purchase behavior, informatization level, purchase satisfaction). This study needs to pay more attention to cosmetics purchasing behavior, which has the greatest effect on the satisfaction of cosmetics purchasing among middle school girls, and suggests that further studies will be continued to expand the range and ages in the future.

Cosmetic Regulation in Main Countries and Its Development Strategy in Korea (주요 국가의 화장품규정과 비교한 우리나라의 화장품법령 개정방안)

  • Kim, Young-Chan;Hwang, Soon-Wook;Kim, Dae-Joong
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.31 no.1 s.49
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    • pp.1-11
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    • 2005
  • The changes of cosmetic industry regulation in the leading countries, such as E.C., America, Japan, initiated our research to suggest the direction of our cosmetics regulation. These countries are strengthening the post-monitoring system for the safety and cosmetic industry development. We propose the agenda for the development of the industry; the extension of cosmetics range, deregulation of the advertisement, implementation of the ingredient labelling, introduction of the product expiring date. Ultimately. it is necessary to introduce and extend current CGMP to enhance the company responsibility and to reinforce the post-monitoring.

Cosmetic Packaging Design using Cosmetic Container's Volume Index (화장품용기 부피 지수를 이용한 화장품 포장 설계)

  • Kim, Sun-Jong;Song, Je-Yong;Yu, Myoung-Je;Park, Su-Il
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.19 no.3
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    • pp.133-138
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    • 2013
  • In this study, we developed cosmetic container's volume index to compare the packaging volumes of fundamental cosmetic types. Over 250 cosmetics used for this study were collected in Korean market. The written content volume and the outer volume of packaging were analyzed to establish volume index (Lcos) and a design guideline for cosmetic container. The allowable ranges, such as maximum, acceptable, and optimum ranges in the design process, were also determined using Lcos. About 37% of cosmetics were in optimum or acceptable ranges. A 15% of cosmetic packages was in maximum range for reducing their volumes. This cosmetic container's volume index may be a useful tool as a design guideline for cosmetic packaging development.

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An Empirical on the Korean Cosmetics Satisfaction of the Vietnamese Consumer and Repurchase Intention (베트남 소비자의 한국화장품 구매 만족과 재구매 의도에 관한 실증분석)

  • Vu, Thi Thao;Lee, Jehong
    • International Commerce and Information Review
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    • v.16 no.4
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    • pp.227-243
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    • 2014
  • Vietnam has a population of about 1% of the current annual growth rate of young population is more than half of the total population has the potential to be a total purchase. Vietnam as consumers to choose Korea cosmetics, attach importance to quality, reliability, origin and prefer excellent to high quality, functional and be relieved as the brand of the developed countries. Korean cosmetics are getting very popular and it is among the five largest exporter of cosmetics to Vietnam and raising the name proudly in current. In this study, the north of Vietnam (Ha noi, Bac Ninh, Hai Duong, Hai Phong, Phu Tho), a resident of 20-60 as consumers. Survey research method has adopted the Internet and Survey period was from September 2013 to May 2014 was performed. As a result, the total 163 respondents was obtained. The study provides useful information for people hopes to advance through the Vietnam or companies, entered the cosmetics.

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