• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.83-93
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• 2015

The purpose of this study is to a study on the development of the DMZ tourism merchandising which use storytelling. also this study is to develop DMZ tourism imagery using the storytelling structured the subject matters based on DMZ. storytelling tourism is the oldest and the best factor of tourism activity among induced factors in these days. As a life of human being is upgrading, the importance of DMZ storytelling tourism merchandising will be magnified. Even tourism commercialization is able to make an achievement as an economical effectiveness to a developing country. Data were collected from 205 members of leading tourism business and job performance in travel agency. data were statistically analyzed using SPSS 20.0. Findings from this study suggest that local government and DMZ tourist business operators consider the storytelling for vitalizing authenticity to improve tourists' satisfaction. also this study is about DMZ tourism commercialization to achieve various opinions of several scholars.

• Journal of the Korea Convergence Society
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• v.12 no.7
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• pp.153-158
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• 2021

The objective of this research was to examine how cultural values expressed in the contents of government and public institutions advertising, based on individualism-collectivism. This study investigated the extent to which government and public institutions print advertisements in Korea and U.S. Study 1 examined the extent to which government and public institutions print advertisements in Korea and U.S. use its intrinsic cultural values. Study 2 carried out experiment to study cultural differences in relative reaction of collectivistic and individualistic government and public institutions print advertising appeals in two countries. Findings of this study showed that cultural background plays role in the usage of government and public institutions print advertising messages and persuasive communication processes. Global marketers and advertisers realize the significance of the cultural similarities and differences that occur in diverse cultures.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.101-124
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• 2004

This study is to investigate structure relationship between factors influencing or mediating store loyalty in service encounter. The result of study suggests salesperson's voluntary service has an effect on store loyalty through interpersonal relationship and store satisfaction. On the other hand, nonvoluntary service doesn't statistically influence interpersonal relationship but influences store loyalty through store satisfaction. Interestingly this results shows that store loyalty is consisted of cognitive loyalty, affective loyalty, intentional loyalty, and behavioral loyalty and each loyalty have an affect in sequence each other. Managerial implications on research result is followed as first, as an evaluation method of salesperson, it is useful to evaluate salesperson's behavioral performance. second, to build store loyalty, it must make an effort for marketer to differentiate through store promotion in terms of customer's cognitive perspectives. It is meaningful for these results to apply to current retailing situations practically.

• Journal of Korea Port Economic Association
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• v.30 no.2
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• pp.1-23
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• 2014

Although 'the International Ship Registration Act' has been enacted in Korea as of 1997, its effect is still in question to make shipowners and operators flag in or reflag because of insufficient incentives for them. Therefore, 'the Special Law for Jeju Free International City' has been established and the system of 'Special Ship Registration Zone' has also been enforced. Despite this, few studies were carried out to measure the relative importance of factors for Jeju International Ship Register yet. Against this backdrop, the purposes of this study are firstly, to investigate a relative importance of Jeju International Ship Registration System using AHP(Analytic Hierarchy Process) and secondly, to compare the characteristics of Flags of Convenience(FOC) with International Ship Register(ISR) which was adopted by several Far East Asia Countries(e.g., China, Hong Kong, Chinese Taipei and Japan). Moreover, this study aims to compare FOC with ISR in terms of shipping policy, ship management, and expenses and tax policy. In this paper, the factors were constructed with four high levels consisting of twenty one low levels to evaluate Jeju International Ship Register by utilizing Expert's brainstorming and AHP. According to the results, it is critical to expand the exemption and tax-related expenses, and also manage foreign-related systems systemically. This study provides important implications to maintain the tonnage tax system for ships effectively as well as to intensify the competitiveness of Jeju International Ship Register System.

• Management & Information Systems Review
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• v.38 no.3
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• pp.113-125
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• 2019

This study empirically analyzes the effect of SNS informativeness, playfulness and reliability on purchase intention and the effect of consumer's purchase intention on business performance through structural equation model, In doing so, this study aims to suggest ways to enhance consumers' purchase intention and consequently increase the business performance through various SNS marketing strategies that can efficiently manage consumers. The questionnaires were distributed to adult men and women who are in their 20s through 60s, actively use SNS, and primarily reside in Daegu and Gyeongbukdo. The 400 copies of questionnaire were distributed from September 15 to October 1, 2018, of which 364 (91%) were used for the empirical analysis, except for 36 of the questionnaires that were unfaithful or unresponsive. Basic statistical analysis including frequency analysis was performed using SPSS 22.0 and AMOS 24.0, reliability and validity analysis were also performed, and finally hypotheses were tested by performing confirmatory factor analysis and path analysis of structural equation model. All of the SNS informativeness, playfulness and reliability were shown to have positive effects on the purchase intention. In addition, the effect of purchase intention on business performance was found to be significant. Companies should come up with a strategic SNS marketing plan to encourage consumers to enhance the willingness to purchase their products and services through SNS, and to make actual purchases, thereby improving business performance.

• Management & Information Systems Review
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• v.30 no.1
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• pp.187-209
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• 2011

This study investigate the roles of national image and corporate image on perceived quality, brand image, brand loyalty and brand equity of Chinese brands and global brands that are doing marketing in China. Several implications of this study is following like these. First, national image is one of major influence factors that affect enough on perceived quality likewise factors like advertising, price, and distribution. It is important marketing tool to promote national image on the national perspective and need to do those kinds of marketing activities. Second, this study shows the result that corporate image that is measured by the items focused on abilities of corporations is also influence factors that affect on perceived quality. In this perspective, the corporate image focused marketing activities of Korean firms may be the one of effective tools. Consequently, this study explains the mechanism that national image and corporate image variables enhance perceived quality, and perceived quality enhances brand image, brand loyalty and brand equity.

• Journal of Korean Library and Information Science Society
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• v.36 no.4
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• pp.349-364
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• 2005

The main Points of the 7th Education Program are: taking a serious view of development of children's individuality and creativity, and encouragement students their accord activity with applying digital reference for teaching and learning. It Is the suggestion of revitalization method of digital material room, afterward. by means of analyzation for satisfaction and demand and using status of children's library digital material room along with emphasis of self-loading learning and boosting self-solving ability based on computer and IT paradigm. The purpose is : providing foundation of active Information service and suggestion of revitalization method by means of analyzing operation and effective using children's library digital material room at Nowon Children's Library opened 2nd February, 2003. In 2nd chapter; thesis of conceptive model of children's library digital material room. In 3rd Chapter: Present status analysis of N. W. Children's library digital material room operation, and analysis of using and demand of public school 100 pupils. In 4th Chapter : Suggesting conclusion of revitalization of children's library digital material room based on utilization and demand appeared through this study.

• Journal of Information Technology and Architecture
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• v.11 no.4
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• pp.471-483
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• 2014

The purpose of this study was to look over the sharing and flow of information on tourism tourist destination made through social media by utilizing social network analysis. In this research for compared the exchange and diffusion relationships and made information sharing among users of the network group for the Seoul / Busan Tourism Twitter. The first part of analysis dealt with the network centralization and information dissemination patterns from a global perspective. The second part was an analysis of nodes with the highest degree centrality in order to identify the most influential user within the Twitter network and determine the information flow and user characteristics with respect to the information dissemination pattern in Seoul/Busan tourism Twitter. The results scientific evidence was presented that social media users' information search behavior information to understand the sharing and spreading patterns, social media as a marketing tool, simple products and services that will ultimately provide the desired information detainee information is not a means of promoting utilization was presented.

• The Journal of Society for e-Business Studies
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• v.10 no.2
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• pp.133-150
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• 2005

Electronic Trade is dramatically changing classical international trade paradigms. In particular, under the new economic environment, the ability to utilize and Information Technologies such as Electronic Data Interchange, Web-based EDI, ebXML, web service, Internet are emerging as an important factor in deciding the competitiveness of export business. The primary purpose of this study is (1) to investigate motivation factors and performance factors of electronic trade, (2) to show the relationship between motivation factors and the level of the utilization of e-trade, (3) to reveal the relationship between the level of the utilization and performance factors of e-trade. Analysis of survey questionnaire of Korean middle and small companies indicates the following : (1) motivation factors such as cost factor, education and promotion and the search of new market, have positive effect on the level of utilization of e-trade. (2) the level of utilization of e-trade has positive effect on the performance factors such as cost factor, the search of new market, the improvement of task process.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.155-164
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• 2017

The purpose of this study is to analyze the similarities and differences between motivation and usage according to morphological differences between Facebook and Instagram. The formative differentiation of third-generation SNS such as intuitive image and limited network poses the necessity of recognizing individual service users as distinct groups in SNS research. Therefore, this study was conducted to analyze the differences of motivation and usage, according to the motivation of using Facebook and Instagram by 255 university students. As a result, 7 factors were found as motivation for SNS use, and there were therein motivational differences between Facebook and Instagram users. This study is expected to contribute to the prediction of user's attitude change according to the morphological evolution of SNS in the future, and to expand the application to such related fusion research as GUI design and corporate PR marketing.