• The Journal of the Korea Contents Association
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• 제16권3호
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• pp.426-438
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• 2016

The purpose of this study was to examine whether or not social media could have influence upon diplomatic activities and become effective means of diplomatic communication, focusing on the communication channel of public diplomacy. Study subjects were 301 foreigners from 42 countries in 7 continents, and influencing relationship among the fondness of social media-utilized public diplomacy cultural contents, country images and country brands was examined, together with its effectiveness. The results attained are as follows: First, all independent variable except interactivity and immediacy had significant influencing relationship with the fondness of public diplomacy cultural contents. Second, the fondness of public diplomacy cultural contents had significant influence upon country images, whereas country images had significant influence upon the fondness of country brands and the loyalty of country brands. Based on study findings, the influence of social media as effective means of communication of public of diplomacy policy in the 21st century was confirmed. In addition, This study contribute to expansion of public diplomacy research area from pre-exisiting study and provide basic information to future activities.

• Journal of Digital Convergence
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• 제15권7호
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• pp.383-391
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• 2017

The purpose of this study was to examine users' attitude toward likability, understanding level, reliability, satisfaction, and continuous usage intention depending on a difference in a type between card news and straight news. A questionnaire survey was conducted targeting 232 people. As a result of the research, compared to the straight news, the card news was easy for a user to understand, was strong even in a desire to use continuously. Second, a factor of users' attitude toward news was having influence upon the mutually positive(+) direction. Likability, understanding level and reliability had an effect on satisfaction. The satisfaction had an impact again on continuous usage intention. The intensity of this impact was varied, respectively, in card news and straight news. The influential level upon satisfaction in card news was strong in order of likability, understanding level and reliability. The influence in the straight news was strong in order of reliability, likability and understanding level. The outcome of this study will become empirical data in proceeding with seeking a method available for strengthening the function of offering information in news through increasing delivery and impact in information with producing news chosen by consumers.

• The Journal of the Korea Contents Association
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• 제22권2호
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• pp.710-723
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• 2022

TV program favorability does not necessarily lead to actions related to programs such as producing videos, emotions, webtoons, and goods, participating in concerts, and fan meetings. Therefore, there might be a mediating variable between program favorability and related behaviors. This study presents relationships as a mediating variable. This study assumed that if the program favorability is high, a positive relationship can be formed with the program, the characters on the show, the groups appearing in the program, the viewers who watch it together, and viewing affordance. Those formed relations can have positive effects on the program related activities. In the conducted online survey, we found that high favorability has positive effects on intimate relationships with the program, viewing affordance, characters, and other viewers, and these relationships have positive effects on program-related offline and online activities. However, the relationship with the character group has a negative effect on program-related behavior. This may be the result of viewers feeling alienated from highly intimate relationships formed among characters appearing in the show.

• Journal of the Korean Applied Science and Technology
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• 제40권4호
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• pp.797-810
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• 2023

The shape of the male beard to be examined in this study was set as a mustache. This study used frequency analysis and cross-tab analysis to conduct T-test and one-way variance analysis using 300 final responses from the questionnaire that presented preference and non-preference reasons and demographic characteristics along with preference and non-preference options to measure the likability of whiskers. As a result of the study, there were differences in men's preference and non-preference for each beard formulation, and the level of difference was statistically significant between the male and female groups and the age group. In addition, it was found that each group category showed a difference in the reasons for judging likes/dislikes by beard form. There are differences in preference and non-preference according to men's beard formations, and it was confirmed that there are various differences according to perceptual characteristics in the main reasons for favorability and dislike, which are the basis for judgment. Through these results, academic and practical implications were presented in the field of beauty.

• The Journal of the Korea Contents Association
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• 제17권7호
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• pp.320-331
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• 2017

The purpose of this study was to explore the effects of Korean food contents influence to the Korean wave favorability, country image, and visit intention to Korea. Korean food contents are defined as that information or contents related with Korea food. In this survey, total 4 type of Korean food contents, Korean food recipe contents, Korean food culture story contents, Korean food restaurant guide contents and Korean food media contents were explained. The respondents were 147 young Vietnamese in residing in Ho Chi Minh city. The data were analyzed by PLS-SEM to explore influence of Korean food favorability with Korean food contents usage. After using Korean food contents, Korean food favorability influence country image and visit intention to Korea, mediating with Korean wave favorability. While Korean food favorability was not shown to influence visit intention directly. This study would contribute to make strategic Korean food contents and distribution, further accord with Hansik Globalization.

• The Journal of the Korea Contents Association
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• 제18권1호
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• pp.277-288
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• 2018

The predominant concern of the study consist of: (1) the direct effect of Chinese's sense of rivalry toward Korea and receptiveness to foreign cultural inflow on national defense respond; (2) the mediating effect of the reasonable dispute resolution between China and Korea; (3) the moderating effects of liking for Korean Wave. The research is based on a survey conducted with 695 Chinese people under 30, located in eleven cities of seven provinces. The notable findings are as follow: First, while the sense of rivalry does not negatively effect on the reasonable dispute resolution between China and Korea among group with high liking for Korean Wave, the sense of rivalry does have negative effect on the dispute resolution among Chinese with low liking for Korean Wave. Second, the reasonable dispute resolution shows a buffer effect between the receptiveness to foreign cultural inflow and the sense of rivalry toward Korea among group with high liking for Korean Wave, however, the mediation effect of the reasonable dispute resolution is not significant among low group. Thus, it is proved that the moderating effect of liking for Korean Wave is significant. Some practical and political implications are discussed based on the study's findings.

• The Journal of Korean Institute of Communications and Information Sciences
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• 제41권1호
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• pp.122-131
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• 2016

In the smart societies, such as the current unlike in the past, the voice that listeners will feel favor is changing through the development of ICT technologies and infrastructure. In other words, in the past, loud, intensive and fast voice is a favorite but now a new social and cultural situation that is changing them with ICT technologies. Now, this becomes one of the important things that we clarify 'Is it a voice that feels a favor?'. For this, in this paper, we identified what voice that listeners feel favor by applying ICT technologies. Studies were carried out to proceed largely divided into two categories. Firstly, as the quantified data, we extracted the impact on favorable feeling of listeners which related with emotional speech by empirical analysis work. To do this, we performed the experiment for the public. Secondly, we identified what kind of voice which listeners feel a good impression. For this, we identified voice characteristics that there are people who are influential in the real society. Also, we extracted both the voice characteristics of each influential people and common voice characteristics. In addition, we want to overcome the problems of qualitative methods that have originally limitations in objective respects which is significant to the voice analysis. For this, we performed the experiments of the voice analysis by numerical and visual approaches.

• Korean Journal of Culture and Social Issue
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• 제17권3호
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• pp.261-285
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• 2011

In our studies, We defined the concept of social reputation and aimed to estimate the effect of social reputation on likability, trust, preference of interpersonal relationship. To accomplish these goal, photographs of 12 persons(six young unmarried man, six young unmarried women) volunteered were shown to 60 raters, and the one male and one female pictures of scores of facial attractiveness are nearest to median were selected as experimental figures in preliminary study. After this, We asked 260 raters to assess likability, trust, preference of interpersonal relationship after showing raters the chosen pictures of man and woman and telling scenario of positive, negative reputation about these two persons. The outcomes showed that in both men and women, likability, trust, preference of persons who gained positive reputation were significantly higher than persons gained negative reputation. Facial attractiveness was effect on likability, trust, and preference, but effect size of reputation was much higher on likability, interpersonal preference, especially trust level. Also, in three-way ANCOVA results, Woman has showed higher likability and trust than man under the condition of good reputation in both woman was rater and object to be assessed, but on the contrary, likability, trust, and preference of woman were lower than man in either woman was rater or object to be judged under the bad reputation,. Lastly, this study's implications and limitations were discussed.

• Journal of the Korea Society of Computer and Information
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• 제26권12호
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• pp.273-281
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• 2021

In this paper, we propose a ways how YouTube Mukbang content attributes affect favorability, satisfaction, and brand selection, and suggest to use YouTube Mukbang contents, and to propose a strategic marketing plan using YouTube at the food franchise. This study conducted survey on 218 people who had watched chicken Mukbang among YouTube Mukbang contents. Through previous studies, YouTube content attributes were classified into informativity, entertainment, reliability, and attractiveness. To verify the hypothesis of the study, single regression and multiple regression analysis were conducted for verifying the relationship between variables. Key results of the study are as follows. First, it was found that YouTube Mukbang content attributes had a positive relationship with favorability. Second, it was found that YouTube Mukbang content attributes had a positive relationship with satisfaction. Third, it was found that favorability had an effect on satisfaction. Fourth, it was found that favorability influenced brand selection. Fifth, it was found that satisfaction did not affect brand selection. Based on these findings, a strategic approach will be needed to increase users' favorability by providing attractive and accurate information through YouTube Mukbang contents and to continuously improve brand choices through continuous favorability to revitalizing YouTube marketing at the food franchise.

• Culinary science and hospitality research
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• 제18권3호
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• pp.137-148
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• 2012

The purpose of this study is to compare and analyze the recognition and preference of Korean traditional cookies and Japanese "Wagashi" by consuming patterns and demographic characteristics in order to suggest strategies for promotion of Hangwa, Korean traditional cookies. Consumer questionnaire survey was done to quantify 241 answers for Korean traditional cookies and 249 for Wagashi, and they were used for final analysis, frequency, t-test, One-way ANOVA, and regression analyses with SPSS 12.0. As a result, it was found that there were the differences of recognition by demographic factors and consuming patterns on the preference and recognitions. Especially in the demographic characteristics, there were differences in recognition by age and education levels for hangwa and by age for wagashi. According to the regression analysis, recognition affected preference for hankwa and wagashi.