• The Journal of Society for e-Business Studies
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• v.17 no.1
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• pp.1-21
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• 2012

Conventional studies on technology acceptance have focused on information technology for utilitarian value and hence based on 'theory of reasoned action'. Correspondingly, the studies depend on perceived usefulness and perceived ease of use as rational decision making elements. However, in ubiquitous society, innovative technologies are applied to non-task area, as well as task-oriented area. Therefore, users are more influenced by affective factors than cognitive factors in causing their usage intention. In line with those discussions, we cannot make sure that the conventional technology acceptance model could fully explain the current u-service acceptance phenomenon. Hence, to overcome the limitations of the prior technology acceptance studies, we propose an amended TAM which includes one hedonic factor and two factors on ubiquitous computing technology : ubiquity and intelligence.

• Journal of the Korea Society of Computer and Information
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• v.29 no.7
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• pp.53-71
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• 2024

Generative Artificial Intelligence (AI) has become the focus of societal attention due to its wide range of applications and profound impact. This paper constructs a comprehensive theoretical model based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), integrating variables such as Personal Innovativeness and Perceived Risk to study the key factors influencing enterprises' adoption of Generative AI. We employed Structural Equation Modeling (SEM) to verify the hypothesized paths and used the Bootstrapping method to test the mediating effect of Behavioral Intention. Additionally, we explored the moderating effect of Perceived Risk through Hierarchical Regression Analysis. The results indicate that Performance Expectancy, Effort Expectancy, Social Influence, Price Value, and Personal Innovativeness have significant positive impacts on Behavioral Intention. Behavioral Intention plays a significant mediating role between these factors and Use Behavior, while Perceived Risk negatively moderates the relationship between Behavioral Intention and Use Behavior. This study provides theoretical and empirical support for how enterprises can effectively adopt Generative AI, offering important practical implications.

• Journal of the Korean Society for information Management
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• v.28 no.4
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• pp.141-160
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• 2011

This study examined perceptions of 109 professors at doctorate-granting universities in the U.S. who have self-archived in Institutional Repositories(IRs), predicated on the Diffusion of Innovations Theory. The majority of the faculty learned about IRs through the contact from IR staff or their presentations. Relating to five characteristics of an innovation, digital preservation and usage statistics of an IR were considered to be its relative advantage. The principle of Open Access(OA) was found to have compatibility with the values that professors ultimately pursued. The trialability of an IR was determined by the fact that IRs were adopted by faculty through the participation of pilot projects. Professors who gained positive and visible results from IR adoption seemed more strongly support the repository. In addition, it is necessary for IRs to provide stable and effective services that support the continued adoption of IRs.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.139-147
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• 2020

In the fourth revolution resulting from ICT convergence, Blockchain-based platform is being applied to various fields. This trend is expected to become stronger in the future. This study aims to explore several factors pertaining to user acceptance of Blockchain-based financial platform. It is important for finance business managers and blockchain technical managers to verify the user's willingness to accept the blockchain. In this study, the factors determining the acceptance of blockchain-based platform we explore are innovation, convenience, security and preference. Based on the results of the survey, 465 users(male 262, female 212) completed the questionnaire, a structural equation analysis was used in order to analyze the blockchain's users acceptance framework. Through the results we were able to identify and validate the differences in innovation and convenience by gender as well as the factors determining the acceptance of blockchain-based financial platform.

• Journal of the Korea Convergence Society
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• v.10 no.12
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• pp.81-91
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• 2019

This study empirically examines the relationship between the characteristics of a company and its performance through open innovation. It was intended to accept open innovation as a strategic means to overcome various situations in which companies faced and to understand it as a process of generating corporate performance. In various situations, companies must overcome environmental and internal factors. As an environmental factor, the dynamics of the market and the dynamics of technology allow for the adoption of open innovation, which in turn becomes a strategic tool for generating results. In addition, the internal environment of the company should strengthen the organization's capacity considering the characteristics of the company. In order to reinforce entrepreneurial orientation, openness of organizational culture, delegation and R & D capabilities, which are internal characteristics of the company, open innovation has a positive effect on the performance of the company. In overcoming the environment given to the company, open innovation was found to be an important medium for generating various results for the company. For this study, we conducted a structured questionnaire survey on 176 Korean companies. This study suggests that open innovation is strategically accepted and understood as a management strategic philosophy in order to overcome the environment in which a company is faced and generate results.

• Journal of Distribution Research
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• v.7 no.1
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• pp.61-86
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• 2002

The number of people who perform their banking business on Internet has been increasing drastically during the recent period and the trend still continues. Banks and other types of financial institutions are now competing intensely with each other in attracting customers to this new innovative banking service. The marketers in charge of formulating and implementing the strategies for this new banking business need to understand the behavioral factors as well as the technical factors in order to succeed in attracting more customers to this new service. products. A deep understanding as to why and how the customers are adopting the new service developed on information technology is a prerequisite for a successful marketing effort. The purpose of this dissertation is to find out what factors are playing important roles in the customers'decision related to the adoption of the Internet banking services. The focus of the research is threefold. First. by testing the hypotheses proposed by the Technology Adoption Model, a well-known theory in the IT-related behavioral science, an analysis was made as to which factors are more important in affecting the attitudes and adoption of the Internet banking on the part of customers. Secondly, an analysis was made as to whether the three criteria of the Technographics- -the attitude toward new technology, level of income, and the motivational factor- -are useful as the criteria for segmenting the Korean users of the online banking. Thirdly, an analysis was made as to whether each customer group segmented by the criteria of the Technographics reveal a differential decision process and thus requires a differential approach strategywise.

• Information Systems Review
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• v.25 no.4
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• pp.291-314
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• 2023

The concept of Mydata emerged with the expansion of the data economy. MyData aims to empower individuals by enhancing their right to self-determination over their personal data. The use of MyData is expected to enable the provision of innovative service in various fields. Since 2022, MyData has been introduced and actively used in the financial sector. In the future, not only financial institutions but also Bigtech and Fintech companies are expected to actively join and demonstrate rapid expansion. To ensure steady growth for MyData in the financial sector, it is necessary to assess acceptance behaviors from multiple perspectives. However, the majority of existing research solely focuses on positive acceptance. This study analyzed the impact of users' personal characteristics and innovation characteristics on both innovation resistance and acceptance resistance. The analysis revealed that personal and innovation characteristics contribute to an increase in distrust and innovation resistance in the MyData service. In addition, it has been confirmed that it can lead to actions such as delayed acceptance and refusal to accept. The results of this study offer both theoretical and practical insights into user behavior within the MyData service market.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.12
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• pp.2489-2497
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• 2009

The objective of this research is to get the lesson of the policy by searching the factors of technology acceptance focused on u-Health system. For the purpose of this research, this study presented the concept of u-Health and literature review associated with technology acceptance. Also, this research analyzed the factors affecting 'acceptance of u-Health system'. As a result of the analysis, the first factor affecting acceptance of u-health system is 'self-efficacy' and the second factor is 'connecting'. These results showed characteristics of the innovative aspects and the 'anytime and anywhere' in the ubiquitous concept. Therefore, considering these factors when developing with the priority of u-health system will be able to increase the likelihood of business revenue.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2007.11a
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• pp.125-125
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• 2007

• Journal of the Institute of Electronics and Information Engineers
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• v.52 no.3
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• pp.221-229
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• 2015

The purpose of this study is to verify factors influencing attitude to use of technology in teaching activities. For this study, a hypothetical technology acceptance model(TAM) was composed of TPACK, technostress, innovation, perceived ease of use, perceived usefulness, and behavioral intention to use technology in teaching activities. The survey was administered to 254 pre-service teachers. The result of this study through structural equation modeling analysis is as follows: First, TPACK significantly affects technostress. second, perceived ease of use affects perceived usefulness. Third, TPACK, technostress, perceived usefulness affects behavioral intention to use, but innovation and perceived ease of use did not affect behavioral intention to use. These results imply that TPACK, technostress, perceived usefulness are important to enhance behavioral intention to use technology in teaching activities. This study propose the constructive foundation for providing strategies raising the behavioral intention to use of technology in teaching activities.