• Title/Summary/Keyword: 혁신적인 제품전략

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Business Model Components and Challenges in Korean IT Companies: A Comparative Case Study (비즈니스 모델 구성 요소로 본 국내 IT 기업의 특징과 과제: 국내 및 해외 IT 기업 사례 간의 비교 분석 연구)

  • Hahm, Yukun;Lee, Seogjun;Kang, Hansoo;Kim, Jinsung
    • Journal of Information Technology and Architecture
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    • v.9 no.1
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    • pp.95-110
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    • 2012
  • IT industry is moving into the age of business model. Recently, global companies with innovative business models such as Apple, Facebook prevail. These companies sustain the competitiveness through changing the components of their business model. To study the way of keeping Korean IT companies' edges sharp, it is required to examine the components that bring innovations to their current business model. This study identifies the critical components of business model and provides an analytical business model framework. A comparative case study was employed to examine the characteristics of Korean IT companies' business model through the proposed framework. The result of this study can contribute to increase understanding of the business model of Korean IT companies and to suggest challenges in business model they face.

From the Viewpoint of Technological Innovation, Generation Classification of the Video Game Industry (기술혁신 관점에서 비디오 게임 산업의 세대구분)

  • Jeon, Jeong-Hwan;Son, Sang-Il;Kim, Dong-Nam;Cho, Hyung-Rae
    • The Journal of the Korea Contents Association
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    • v.17 no.6
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    • pp.203-224
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    • 2017
  • With the development of the IT industry and the growth of the cultural industry, the game industry is becoming an important industry. In this regard, the study seeks to differentiate the generation of video games based on technological characteristics from the perspective of technological innovation. SEGA, Nintendo, MicroSoft, SONY, and ATARI were chosen as research subjects. The survy was conducted from ATARI to 2017. The results of the study are expected to help develop the technology strategy of the future video game industry.

A Comparative Study of Consumer's Hype Cycles Using Web Search Traffic of Naver and Google (웹 검색트래픽을 활용한 소비자의 기대주기 비교 연구: 네이버와 구글 검색을 중심으로)

  • Jun, Seung-Pyo;Kim, You Eil;Yoo, Hyoung Sun
    • Journal of Korea Technology Innovation Society
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    • v.16 no.4
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    • pp.1109-1133
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    • 2013
  • In an effort to discover new technologies and to forecast social changes of technologies, a number of technology life-cycle models have been developed and employed. The hype cycle, a graphical tool developed by a consulting firm, Gartner, is one of the most widely used models for the purpose and it is recognised as a practical one. However, more research is needed on theoretical frames, relations and empirical practices of the model. In this study, hype cycle comparisons in Korean and global search websites were performed by means of web-search traffic which is proposed as an empirical measurement of public expectation, analysed in a specific product or country in previous researches. First, search traffic and market share for new cars were compared in Korea and the U.S. with a view to identifying differences between the hype cycles in the two countries about the same product. The results show the similarity between the two countries with the statistical significance. Next, comparative analysis between search traffic and supply rate for several products in Korea was conducted to check out their patterns. According to the analysis, all the products seem to be at the "Peak of inflated expectations" in the hype cycles and they are similar to one another in the hype cycle. This study is of significance in aspects of expanding the scope of hype cycle analysis with web-search traffic because it introduced domestic web-search traffic analysis from Naver to analyse consumers' expectations in Korea by comparison with that from Google in other countries. In addition, this research can help to explain social phenomina more persuasively with search traffic and to give scientific objectivity to the hype cycle model. Furthermore, it can contribute to developing strategies of companies, such as marketing strategy.

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Innovation Strategy for Shortening The Lead Time of The New Product Development Using 6 Sigma (6시그마를 이용한 신제품개발기간 단축을 위한 혁신 전략)

  • Hwang Inkeuk;Kim Jin Ho;Lee Kun Wu
    • Proceedings of the KAIS Fall Conference
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    • 2005.05a
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    • pp.341-343
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    • 2005
  • 제조업체의 성공은 고객의 요구를 파악하는 능력과 이들 요구를 만족시키면서, 얼마나 최소비용을 투자하여 제품화를 신속히 개발하는가에 달려있다. 기업의 목표를 달성하기 위해서 제조 판매 및 마케팅 그리고 제품 디자인 및 개발기간과 같은 여러 요소들이 복합적으로 적절히 조화를 이루어야만 한다. 이 논문에서는 여러 요소 중 신제품 개발기간에 초점을 맞추어 현재 각 기업에서 많이 사용되고 있는 6 시그마 기법을 적용하여 새로운 제품의 개발기간을 단축시키기 위한 방법론을 제시한다.

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A Conceptual Model of Fitness on Industrial Environment and technology development srategy in High-technology Firm's performance (산업환경과 기술개발전략간 적합성이 첨단기술기반 벤처기업의 성과에 미치는 영향에 관한 개념적 연구: 지식자산관리역량의 조절효과를 중심으로)

  • Park Kyung-Su;Yun Jin-Hyo;Choi Myung-Shin
    • Journal of Science and Technology Studies
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    • v.6 no.1 s.11
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    • pp.53-88
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    • 2006
  • This study has the purpose to make a conceptual model which can explain the relationship between the research performance, and the fitness of environmental property and the technology development strategy. The environmental property consists of the competitiveness, the complexity of environment, and the market growth. The technology development strategy consists of the innovativeness of technology, the upgrade of product, and the usage of the out resource. And the ability to manage knowledge resource is a very important variable which can modulate the fitness of environmental property and the technology development strategy.

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The Needs of Students and Practitioners on the Education Curriculum of Innovative Product Development (혁신제품개발 교육과정에 대한 학생과 산업체 실무자의 요구사항 분석)

  • Lee, Won-Sup;Jung, Ki-Hyo;Chang, Joon-Ho;Chang, Jun-Ho;You, Hee-Cheon;Chang, Soo-Y.;Jun, Chih-Yuck;Jung, Moo-Young;Han, Sung-H.
    • Journal of Engineering Education Research
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    • v.11 no.4
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    • pp.11-18
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    • 2008
  • Companies have been making considerable efforts to develop innovative products for better competitiveness in the market, however, the education curriculum for innovative product development (IPD) in domestic universities needs has not been well developed. The present study was intended to identify the needs of students and practitioners regarding teaching subjects, pedagogical methods, and industry-academia collaboration that can be reflected in the development of IPD education curriculum. Through a literature survey 46 IPD teaching subjects of 7 categories (planning, feasibility analysis, concept development, product design, manufacturing process design, production, and ethics & law) were selected. Opinions on the preferences and importances of the teaching subjects, pedagogical methods, and industry-academia collaboration were collected from 53 college students who took courses of product development and 36 practitioners working in product development. While the students preferred the balanced teaching of all the subject categories, the practitioners suggested planning and concept development be taught with high importance; 6 subjects (product development strategy, customer needs identification, market research, concept generation method, design ideation method, and ergonomic design) received high ratings of preference and importance. The students preferred the mix of various pedagogical methods (lecture, discussion, presentation, practice, and case study) and provided needs on each pedagogical method. Lastly, the students wanted an opportunity of learning through industry-academia collaboration and the practitioners provided ideas for mutual benefits between industry and academia. The needs of students and practitioners identified in the study can be effectively applied to develop a better IPD education curriculum.

The Emergence of de facto Standard and Firm Exit: Evidence from US Laser Printer Industry (사실상의 표준 등장 이후 기업퇴출에 관한 연구: 미국 레이저 프린터 산업을 중심으로)

  • Gang, KwangWook
    • Journal of Technology Innovation
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    • v.23 no.3
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    • pp.115-135
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    • 2015
  • In the technological cycle model, a technological discontinuity leads to the inception of industry evolution. Before the emergence of de facto standard, it is defined as era of ferment, while era of incremental change is defined after the emergence. In the era of ferment, market and product have high uncertainties, but the competition becomes fiercer in the era of incremental change. Hence, new or revised managerial strategies are required before and after the de facto standard. However, our understanding is limited. In this study, we explore determinants of firm survival after the emergence of de facto standard. We test these using 6650 product/year observations from 1983 to 2002. The results reveal that entry before the emergence of de facto standard, and the number of product in the market will increase exit rate. However, the number of company will reduce exit rate. Our findings illustrate distinctive characteristics of the industry after the emergence of de facto standard. We'll discuss academic and political implications in the last section of this paper.

Tracking on Attention to the Emotion and Sensibility and its Application at the Innovative Companies: Focused on Content Analysis of Annual Reports (혁신적 기업에서의 감성의 관심 및 활용의 추적: 연차보고서의 내용분석을 중심으로)

  • Song, Min Jeong
    • Science of Emotion and Sensibility
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    • v.19 no.1
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    • pp.39-48
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    • 2016
  • This research aims to identify innovative companies' attention to the emotion and sensibility and its application by analyzing the contents of the corporate annual reports. Annual report is a good reference data because it describes not only various current products and services' annual activities and business performance but also corporate future direction. Sensibility is interpreted and used with various words internationally: various related terms such as sensibility, sense, emotion, feeling and affection are analyzed not only by the definition but also the interrelationship among them, and included for the contents analysis. To select the innovative companies, the researcher used 'Fast company' that is the economic journal and deducted the companies list via 'The world's 50 most innovative companies' in 2009 and 2014. Listed companies' 2009 and 2014 annual reports' contents were analyzed to identify the rate of the recognition and the application of sensibility to their business. Even though the quantitative result of the content analysis indicates not a strong relationship between corporate innovativeness and 'sensibility' qualitative result identifies companies are paying more attention to the 'sense' and 'feeling' during five years. In conclusion, the innovation that company pursues strategically is shifting from differentiation and the technological leadership to satisfying user experiences and the number of companies which express and measure user feeling and emotions are increasing.

The differences of Product Attitude and Purchase Intention of Mobile Convergence among Consumers (소비자 유형별 모바일 컨버전스의 제품태도 및 구매의도의 차이)

  • Kim, Moon-Tae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.5
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    • pp.366-374
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    • 2017
  • In this study, we present a new product strategy corresponding to the needs of the consumer segment in the mobile convergence industry, which is a field with a very high interest, and the implications are as follows. First, we believe that mobile convergence will lead the market for products that are regarded by consumers as innovative. Second, it can be seen that it is more attractive to consumers to dramatically improve existing functions than to add multiple functions that are not so important. Third, the type of convergence preferred by each type of consumer differs. For consumers who are less innovative, less professional and more technologically fatigued, it was shown that breakthrough improvements in existing technologies lead to better evaluations than adding multiple innovations. In addition, highly innovative consumers are more likely to appreciate the addition of a variety of mediocre features, such as less convergent innovations than the existing ones, as well as mobile convergence. Moreover, there was no significant difference in the product attitudes between the consumers with low technological fatigue and the highly innovate ones.

Moderating Effect of Technology Development Activities Among Entrepreneurial Orientation, the Capability of Technology Innovation and Commercialization Performance: Focused on ICT Technology New Ventures (기술개발활동의 기업가적 지향성, 기술혁신역량과 기술사업화 성과와의 관계에서 조절적 효과 분석: ICT 창업기업을 중심으로)

  • Kim, Chang-Bong;Bae, Keun-Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.5
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    • pp.31-47
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    • 2021
  • The purpose of this study is to demonstrate the moderating effect of technology development activities in the relationship between independent variables such as entrepreneurial orientation and technology innovation capabilities and dependent variables. As a result of analyzing the causal relationship between research variables, it was found that the higher the innovation and initiative among the sub-factors of entrepreneurial orientation, the more positive the technical commercialization performance and product completion. Among the sub-factors of entrepreneurial orientation, risk-taking was found to have a significant effect only on product completion. It was found that the higher the technology commercialization capability and technology convergence capability, the higher the technology commercialization performance, the technology commercialization performance. As a result of analyzing the moderating effect of technology development activities, it was found that technology development management ability, a sub-factor of technology development activities, controls the influence relationship between innovation and risk sensitivity and technology performance. In addition, it was found that the involvement in technology development planning controls the influence relationship between technology convergence capability and technology performance among sub-factors of technology innovation capability. Based on the above analysis results, this study made three suggestions as follows. First, the achievements of technology commercialization to achieve the superiority of corporate competition depend on progressive innovation and risk-taking based on entrepreneurial orientation. It is necessary to find a way to build entrepreneurial orientation from within the organization. Second, due to the nature of the ICT industry, which has a fast pace of technological development and changes in market acceptance, technology commercialization performance will be positive when the capabilities, technology, knowledge, and resources that can quickly lead to product production can be organically linked. Finally, corporate CEOs need to further promote innovation and risk-taking through phased and continuous research activities for technology development. In addition, it is necessary to establish a corporate culture that tolerates various strategies and failures so that understanding of technology convergence can lead to technological performance.