• The Journal of Society for e-Business Studies
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• v.21 no.2
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• pp.97-119
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• 2016

Motion-sensing interface enhances the sense of reality of user experience in virtual reality context. This study analyzes the innovation resistance and adoption structure for Leap Motion, which provides a motion-sensing function, primarily considering the theory of perceived risk. Previous research regarding innovation resistance and adoption mainly addressed the resultant aspects of perceived risk, or the impact of perceived value on the adoption intention. This study synthetically reviews previous studies from a multi-dimensional view considering both resistance- and adoption-perspective. To do so, we identified important antecedents that affect perceived risk and value, and we analyzed the compound dynamics of perceived risk and value towards innovation resistance. As a result, we found that the antecedents included in the existent acceptance models from adoption-perspective can help reduce the level of perceived risk, and that higher perceived value leads to lower innovation resistance. Additionally, trialability can rather foster the perceived risk.

• Proceedings of the Korea Association of Information Systems Conference
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• 2004.05a
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• pp.304-315
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• 2004

본 연구는 인터넷 환경 하에서 Davis의 기술수용모델(TAM)을 확장한 것이다. 본래의 TAM 모델에서는 인지된 사용용이성(perceived ease of use) 및 인지된 사용편이성(perceived usefulness)이 시스템 사용을 설명할 때 가장 중요한 요인이라고 제안하고 있다. 그러나 TAM 모델은 실제 시스템 사용의 약 $40\%$만 설명하고 있어 이 모델의 확장이 필요한 편이다. 본 연구에서는 기존의 TAM 모델에, Flow 이론에서 언급된 "인지된 즐거움 (perceived enjoyment)" 및 혁신확산이론(IDT)에서 언급된 "일치성(compatibility)"을 추가하여 TAM 모델을 확장하여 사용하였다. 본 연구자가 근무하는 대학의 대학포탈(university portals) 웹사이트를 사용하여 이 모델을 평가하였다.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.918-940
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• 2021

In this study, the concept of eXtended Reality Devices(XR) is defined, how it is applied by industry and how it will develop in the future, and based on the expanded integrated technology acceptance theory and innovation resistance, We tried to confirm through empirical analysis how the influencing variables affect. We carry out the analysis of the hypotheses using PLS Structural Equation Modeling. According to the empirical analysis results, this study confirms that innovativeness has a significant effect on UTAUT2's acceptance variables(performance expectation, effort expectation, hedonic motivation, price value) for XR devices, and these variables affect attitudes and acceptance of XR. and the pace of change of XR has a significant effect on perceived risk, and the perceived risk perceived by consumers mediates the pace of change and innovation resistance, and has a significant effect on innovation resistance. and innovation resistance to XR devices had a significant negative effect on acceptance. This study has its meaning because it found out that it deals expansively and comprehensively with personal innovation, the UTAUT2's acceptance variables, and the effects of perceived risk factors mediating the pace of change and resistance to innovation. In addition, it suggests that in order for innovative technologies such as XR to advance to the stage of market expansion, it is important to present strategies to reduce resistance to new technologies as much as the value to be provided to consumers.

• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.335-357
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• 2011

In this paper, we report the empirical study results theorizing IPTV user's loyalty formation process. Considering the convergent characteristics ofinnovative media and telecommunication, we employed innovation adoption and diffusion as our theoretical framework for research model development. As the purpose of this research includes verification of detail attributes of IPTV service, we formulated structural model which treats relative advantage as the second order factor, of which incorporates the seven detail attributes as the first order factors. Then, using the data collected from 250 Korean IPTV subscribers, the model is validated and relevant attributes are identified through PLS analysis. The results provide insights for future research on the adoption and diffusion of new digital convergent high-tech services.

• Journal of Information Technology Application
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• v.3 no.3
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• pp.71-90
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• 2001

Research on innovation has a long tradition from various disciplines. MIS research has also been interested in the innovation adoption because IS development and implementation can be regarded as an innovation process. To deal with IT innovations, MIS research adopted existing innovation(diffusion) theories which have been developed on general innovation phenomena. However, the MIS innovation research revealed that there exist some limitations in applying the innovation theories to IT innovations and proposed that research on IT innovations should reflect the unique characteristics of IT. The purpose of this study is twofold; first, to synthesize the past research and propose the uniqueness of IT innovations and second, to survey the Perceptions of managers on If innovations. Three unique characteristics of IT innovations are derived from the past research which are (1) knowledge barriers, (2) increasing returns, (3) organizational decision. Data collected from 68 Korean managers showed that the perceptions of managers support the uniqueness of IT innovations. Some recommendations to facilitate IT innovations are discussed and further research directions are suggested.

• Journal of Venture Innovation
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• v.2 no.2
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• pp.1-19
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• 2019

Various studies have been conducted on factors influencing the adoption of new technologies. In particular, the factors influencing customers' acceptance of new technologies that emerged along with the arrival of the 4th Industrial Revolution. Theoretical models are mainly based on the technology acceptance model (TAM) or Extended Unified Theory of Acceptance and Use of Technology : UTAUT2). However, there are no trust variables in these models. In this study, we added trust variable and tested augmented reality(AR). Three types - trust as an independent variable, as a mediating variable, and as a moderating variable - were analyzed statistically. As a result, trust was most explanatory when viewed as a mediating variable between independent variables and intention to use. In theory, it has been shown that trust acts as a mediating effect. In practice, trust is most important in accepting new technologies, so it is important to prioritize trust.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.538-555
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• 2014

Systematic studies have been rarely conducted on the acceptance of big data technology despite the technology drawing much attention from academia, industry and general public. With big data technology still being in the infant stage in Korea, a study model was constructed in this paper by integrating the innovation diffusion theory and the task technology fit theory with this technology acceptance model (TAM) as the central framework to make big data technology more readily acceptable in the country, and the aim of making big data technology readily acceptable was expanded as the moderator variable of the TAM. The results of this study showed that "subjective norm" and "task technology fit" showed the most significant effect as the exogenous variables of the TAM. In addition, the "innovative characteristic of the organization" was the significant exogenous variable affecting the intention to accept big data technology to those "technology utilizers" that try to come up with new services or products that are technology-based; however, "subjective norm" was the rather significant factor affecting those simple "technology users". Finally, a significant difference was seen in the verification of mediation effect.

• Journal of the Korea Society of Computer and Information
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• v.15 no.12
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• pp.237-245
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• 2010

Korea Communications Commission (KCC) has been providing the pilot service of URC(Ubiquitous Robot Companion), which is a network-based personal robot, to 1000 Korean households since 2006 to define potential users' needs and adoption behaviors. Personal innovativeness might play a critical role in adoption of URC services by users because much sophisticated and convergence technologies are incorporated into URC services. Also, defining not only perceived beliefs about URC services but also expected beliefs about them are very crucial to reduce disconfirmation between users' perception and expectation of URC services. From this point of view, this paper aimed to examine robot users' adoption behavior by considering constructs such as personal innovativeness, usefulness (perceived usefulness - expected usefulness, P-E), user attitude, and intention to use. The findings reveal that personal innovativeness is negatively related to usefulness (P-E) whereas usefulness (P-E) influences significantly and positively on user attitude. It is also shown that usefulness (P-E) and user attitude have strong positive effects on intention to use.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.597-599
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• 2021

As the number of successful business design innovation product cases increases, interest in design innovation is increasing. This study aims to examine how the design innovation (functionality, ergonomics, aesthetics) of Bluetooth speaker products affects the customer's preference and purchase intention. It proposes a research model through rational behavior theory (TRA) and technology acceptance model (TAM) for empirical research. The questionnaire is composed of questions to understand the influence of design innovation, favorability, and purchase intention. This is a study to increase the possibility of success of design innovation products by examining how design innovation through research results affects customer preference and purchase intention.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.32 no.2
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• pp.100-111
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• 2024

This study was conducted to explain airport users' acceptance intention for untact smart devices being introduced at Incheon Airport. Based on the technology acceptance model, perceived usefulness and ease of use influenced attitudes and intention to use. It was verified whether it was affecting the effect. In addition, variables proposed in innovation diffusion theory were selected to verify exogenous variables that affect perceived usefulness and ease of use, which serve as key independent variables in the technology acceptance model. Research results show that perceived usefulness has a high level of positive influence on attitude, whereas perceived ease of use has a low influence and does not show a statistically significant influence. In addition, it was confirmed that most variables of the innovation diffusion theory had no effect on usefulness and ease of use. This means that the key variable in the spread and use of untact smart devices at airports is the perception of usefulness, which means that resistance to accepting new technology is not high.