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http://dx.doi.org/10.9708/jksci.2010.15.12.237

Predicting IT-based Robot Adoption in Korea: By Integrating TAM and EDT  

Kim, Yoo-Jung (호서대학교 디지털비즈니스학부)
Lee, Hyung-Seok (삼육대학교 경영학부)
Yoon, Jong-Soo (강남대학교)
Publication Information
Journal of the Korea Society of Computer and Information / v.15, no.12, 2010 , pp. 237-245 More about this Journal
Abstract
Korea Communications Commission (KCC) has been providing the pilot service of URC(Ubiquitous Robot Companion), which is a network-based personal robot, to 1000 Korean households since 2006 to define potential users' needs and adoption behaviors. Personal innovativeness might play a critical role in adoption of URC services by users because much sophisticated and convergence technologies are incorporated into URC services. Also, defining not only perceived beliefs about URC services but also expected beliefs about them are very crucial to reduce disconfirmation between users' perception and expectation of URC services. From this point of view, this paper aimed to examine robot users' adoption behavior by considering constructs such as personal innovativeness, usefulness (perceived usefulness - expected usefulness, P-E), user attitude, and intention to use. The findings reveal that personal innovativeness is negatively related to usefulness (P-E) whereas usefulness (P-E) influences significantly and positively on user attitude. It is also shown that usefulness (P-E) and user attitude have strong positive effects on intention to use.
Keywords
Personal Innovativeness; Expectation-Disconfirmation Theory; Technology Acceptance Model; IT based Robot;
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Times Cited By KSCI : 2  (Citation Analysis)
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