• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.1
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• pp.202-213
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• 2008

This study set up a relational model and an assumption concerning how consumer innovativeness could affect the usage motive of digital photos and the usage intention of digital photo printing service, by utilizing the theory of Uses and Gratification(U&G) and Technology Acceptance Model(TAM) so as to cope with the changes in market environment and to construct a new business model. The results fur the study were as below First, innovativeness had a positive effect on convenience, entertaining element and sociality in the relational model of overall innovativeness and usage motive of digital photos. Second, it has been noted that innovativeness had a positive effect on the usage intention of digital photo printing service in the relational model between overall innovativeness and its usage intention. Third, it has been demonstrated that convenience, entertaining element, economic feasibility and sociality had a positive effect on its usage intention in the relational model between overall usage motive of digital photos and the usage intention of digital printing service

• Journal of Digital Convergence
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• v.10 no.4
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• pp.107-118
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• 2012

Smart TV is expected to take the center stage of the recent "smartization" trend in IT and consumer electronics as it performs a hub for various smart IT devices, such as smart phone, smart pad, PC, etc. It is distinct from traditional TVs or even IPTVs in the sense that it provides immersive and interactive experiences via apps downloaded through TV app store. Smart TV could serve as a new intermediary device between other smart devices and the Internet. While it started experiencing a rapid growth, little research has been conducted to understand this emerging technology in terms of its user acceptance and adoption by users. The current research attempts to fill the gap in the field by examining factors and processes for this new technology to be adopted by users. This paper draws on theories of IT acceptance and use, such as the "Unified Theory of Acceptance and Use of Technology", to investigate factors affecting "intention to use" of smart TV. The proposed research model is analyzed using the structural equation modeling approach. Findings show that such factors as innovativeness, switching cost, switching benefit, service interface, and user interface affect users' intention to use smart TV, through effort expectation, performance expectation, and social influence. Theoretical and managerial implications are discussed.

• Journal of Korean Library and Information Science Society
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• v.37 no.3
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• pp.3-32
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• 2006

This paper examined the information literacy which is the concrete purpose of the ICT using education which appeared in order to elevate the effects of education in school after the introduction of the 7th educational curriculum. Based on TAM (Technology Acceptance Model) that provides useful theoretical foundations for analyzing the factors influencing acceptance and diffusion of IT, it determined the factors influencing the process of accepting the information literacy instruction as follows: perceived usefulness; perceived ease of use; attitude; effects of the information literacy instruction; teachers' innovation; school library relevance; school librarians' support; and the self-efficacy. This paper confirmed the influences of these factors on the process of accepting the information literacy through empirical study. Through this study, it intended to suggest the ways to activate of the information literacy instruction.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.269-274
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• 2022

Today, sports are becoming increasingly important for national development, with all countries raising the strategic goal of becoming a sports powerhouse. Among them, martial arts, which are active in China as the main stage among East Asian martial arts, have a long history and are meaningful, and the promotion of internationalization of martial arts is also important. In this study, major problems faced in the process of promoting martial arts internationalization in East Asia were analyzed in depth. Currently, the theoretical system of martial arts is inconsistent and insufficient, there is a big difference in cultural background from region to region, there is a lack of talent for internationalization, and innovative promotion methods are not yet mature. Based on the major problems encountered in the internationalization of each martial arts, we will analyze the internationalization strategy, establish a martial arts theory system, accept the diversity of martial arts culture, and supplement the internationalization talent supply mechanism to propose a martial arts internationalization promotion method. The future succession and development of Chinese martial arts on the global stage and the promotion of internationalization of the value of Chinese martial arts have important theoretical values and practical significance.

• Management & Information Systems Review
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• v.32 no.2
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• pp.193-212
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• 2013

Despite widespread availability of communication media supported ICT(Information & Communication Technology), the influence factors and its role to the communication interaction is not clear. The main objective of this research is to examine the factors that affect to the efficient and effective means of communication interaction. The investigation focuses on the effect of four different factors such as ICT communication media characteristics, personal innovativeness, and ICT media attitude. The hypotheses have been tested with the survey of 159 smart phone users. The research summarized in this paper decomposes the influence of the characteristics of ICT media, IT personal innovativeness, and the attitude of ICT usage to the efficient and effective communication interaction.

• Journal of Technology Innovation
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• v.29 no.1
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• pp.1-38
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• 2021

In this paper, an exploratory analysis study was conducted on establishing a strategy to utilize living labs to enhance the innovation of the energy sector. Through the previous research literature, it was possible to confirm the concept, essential components, innovation characteristics of living labs, and types of innovation issues in the energy sector as the theoretical background. Based on this, the case studies of energy living lab (8 overseas, 1 domestic) were analyzed focusing on the possibility of utilizing living lab as an approach to innovation issues in the energy sector, establishing a customized strategy for essential components of living lab and enhancing innovation. It was confirmed that the establishment of a customized strategy for the essential components of the living lab could be a driving force in enhancing innovation, and the Living Lab is effectively used as an approach method for innovation issues(demand management, supply technology, enhance R&D acceptance and promote commercialization, technology policies) in the energy sector. As a result of the case studies, the driving force of each living lab was derived from the viewpoint of contributing to innovation, and strategies for using the living labs for each energy innovation problem were established. This study is an exploratory and descriptive analytical study of the utilization strategy and value of the living lab model as an approach to innovation issues in the energy field, which can provide a living lab strategy framework that has not been tried in the past and enables living lab activation and network formation. It can also be considered to have academic, practical, and policy implications in that it can also contribute.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.441-453
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• 2020

This study conducted a questionnaire survey on SNS users who are conducting K-POP record collection activities using SNS and verified factors affecting the intention to continue K-POP record collection activities. The main methods of analysis were exploratory factor analysis, confirmatory factor analysis, correlation analysis, and path analysis using SPSS 21.0 program and AMOS 21.0 program. The results are summarized as follows. First, compatibility for K-POP record collection activities through SNS has a positive effect on perceived usefulness, and observability also has a positive effect on perceived usefulness and perceived ease of use. Second, perceived ease of use for K-POP records collection using SNS has a positive effect on perceived usefulness. Third, perceived usefulness and perceived ease of use for K-POP records collection using SNS have a positive effect on continuous intention of K-POP records collection activity through SNS. As a result of this study, it suggests that the intention to continue the collection activities of K-POP records using SNS can be explained through the integration of innovation diffusion theory and technology acceptance model.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.123-133
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• 2020

The aim of this study is to scrutinize acceptance intentions of Korean users and influences of information security related factors on mobile payment services based on biometric authentication methods, like finger print authentication or face recognition authentication, by focusing on ApplePay. Unlike previous studies on user acceptance of mobile payment which lack considerations on information security related factors, this study employs the UTAUT with detailed information security factors to create a research model and PLS(Partial Least Squares) method to analyze the model. Based on the analysis, gaining trust on service through company's efforts on information protection, personal characteristics and trust on applied security technologies are important factors to Korean users along with social awareness and service infrastructures. The result of this study would be helpful to companies or organizations, which provide biometric-based mobile payment services, to understand needs of Korean consumers. Based on this study, further analysis is expected to find impacts of user experiences on same company's or competitors' products to acceptance intentions.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.8
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• pp.181-189
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• 2017

This study examines whether the variables used in the Unified Theory of Acceptance and Use of Technology(performance expectancy, effort expectancy, social influence, and facilitating conditions) is applicable to continuous usage of uTradeHub at a time of expansion in the use of uTradeHub. In addition, the role of user satisfaction(mediating effect) and CEO support(interaction effect) in the relationship is identified attempting to provide basic data to help uTradeHub management strategy establishment. A total of 101 valid responses collected through questionnaires were used for empirical analysis(using SPSS 24.0), and the results are as follows. First, for the effect of the integration technology acceptance factor on user satisfaction(H1), only performance expectancy, effort expectancy, and social influence were significant, but facilitating conditions was not significant. Second, for the effect of user satisfaction on the continued use of uTradeHub(H2), there was a significant result. Third, the mediation effect on verification of user satisfaction(H3) was full where performance expectancy, effort expectancy, and social influence prompted continuous usage through user satisfaction. Fourth, for interactive effect verification of CEO support(H4), an interaction effect was shown only in the influence relationship of performance expectancy and social influence on user satisfaction.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.31 no.2
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• pp.7-17
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• 2023

In the era of the 4th industrial revolution, airports around the world are rapidly pushing for smart airports. One ID service based on biometric technology to eliminate congestion and improve airport operation efficiency is one of them. In particular, biopass, which allows you to use the entire journey with one single token without an ID card or boarding pass from arrival at the airport to boarding an aircraft, is emerging as an important technology for smart airports. This study conducted an empirical analysis to identify factors that affect the intention to use in two aspects: the acceptance, and rejection of bio-pass by combining UTAUT and the innovative resistance model. As a result of the study, it was found that the relative advantages and compatibility had a positive effect on the intention to use, and the perceived risk had a negative effect on the intention to use through innovation resistance. This suggests that infrastructure expansion and usage expansion are needed to use time more efficiently at airports, and that the government, airlines, and airport operators need to cooperate to strengthen the security system to relieve users' psychological anxiety.