• Title/Summary/Keyword: 혁신방안

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The Impact of Culture Resources on City Brand Personality, Relationship Quality, and Loyalty in Tourism City (관광도시 문화자원의 도시브랜드개성, 관계품질, 충성도에 미치는 영향)

  • Kim, Jung-Hee;Kim, Hyoung-Gil
    • Science of Emotion and Sensibility
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    • v.13 no.4
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    • pp.741-752
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    • 2010
  • City culture resources are critical elements to city brand strategies for improving city attraction and provide much contribution to induce visitors from competitive city. A city brand needs to be distinguished and differentiated from competing cities because they are all engaged in the similar environment of city. The differentiation of brand achievement has become increasingly important to highlight certain brand functions to include emotional, self-expressive, and symbolic functions since the importance of such functions has been further emphasized in promoting tourism activities. In particular, That is the recent role of city brand personality that has been emphasized in city management. In other words, visitors now freely and actively express their personalities or egos in tourism activities, taking an important role in construction of a brand asset. The study examines how culture resources affect city brand personality, relationship quality, and city brand royalty in the tourism city. The authors test the proposed model using data from Jeju tourists. The pivotal findings via the structural equation model in the study are as follows; 1) culture resources have been classified culture programs, culture infra, human resources, 2) The city brand personality has been classified as innovativeness, peacefulness, sophistication, confidence and dynamics; 3) The culture resources influenced on the city brand personality; 4) The city brand personality influenced on the satisfaction and involvement; 5) The satisfaction and involvement influenced on the loyalty. Results from the empirical study indicates that culture resources have a strong positive impaction on city brand personality. To increase tourist' royalty of city brand personality, managements must manage culture effectively and create friendly city brand personality to in accord with tourist needs.

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Open Markets and FDS(Fraud Detection System) (오픈마켓과 부당거래 방지 시스템)

  • Yoo, Soon-Duck;Kim, Jung-Ihl
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.11 no.5
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    • pp.113-130
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    • 2011
  • Due to the development of information and communication technology, the global influence on politics, economics, society, and culture has grown. A major example of this impact on the economic sector is the growth of e-commerce, which increases both the speed and efficiency of businesses. In light of these new developments, businesses need to shift away from the misconception that information overwhelms to embrace the enhanced competitiveness that e-commerce provides. However, concern about fraudulent transactions through e-commerce is pertinent because of the loss in both critical revenue and consumer confidence in open markets. Current solutions for fraudulent transactions include real-time monitoring and processing, payment pending, and confirmation through SMS, E-mail, and other wired means. Our research focuses on the management of Fraud Detection Systems (FDS) to safeguard online electronic payment systems. With effective implementation of our research we hope to foster an honorable online trading culture and protect consumers. Future comparative research in domestic and abroad markets would provide further insight into preventing fraudulent transactions.

Requisites for Adopting Electronic Payment Systems in International Trade Transactions (국제무역거래에서의 전자결제시스템 도입에 따른 과제)

  • Kyung, Yeun-Beom
    • The Journal of Information Technology
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    • v.6 no.4
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    • pp.147-162
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    • 2003
  • The technique of information-communication rapidly developed has made it possible for us to do business through Internet. Electronic commerce was increased rapidly by the explosive development of the inter and communication revolution. E-Commerce has created a fundamentally new way of conduction and will change drastically accepted ways of doing business. Normally international trade has been formulated in a way that exporters and importers meet face-to-face and contract and pay by letter of credits. For the global electronic commerce to vitalized, the outstanding matters should encourage the creation of infrastructure of information security and new models in the field of electronic payment systems, electronic commerce agreement for remedy, adapting electronic date interchange in transport documents and negotiability of electronic bills of lading. The payment systems such as electronic fund transfers, tradecard system and electronic letters of credits issued by SWIFT system permit the parties concerned(sellers, buyers ad service providers) to settle payment electronically. Still they are many limitations for complete international electronic transactions. The following measures have to be taken to vitalize electronic trade transactions. It is needed to acquire information security such as authenticity, integrity, non-repudiation and confidentiality. All kinds of documents need to be replaced by electronic date exchange and the legal structure of international convention, national law for electronic payment systems have to be completed. Also a detailed guide of the banking operation and developing rules for electronic letters of credits need to be provided to adopt eUCP rules for the electronic presentation of documents.

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Development of an Economic Effect Analysis Model for R&D Performance of the Expressway & Transportation Research Institute (국토해양 분야 R&D 성과의 경제적 효과 분석 모델 개발 -도로교통연구원의 성과를 중심으로-)

  • Kim, Dong Young;Kim, Byungil;Chun, Hyunkon;Kim, Hyoungkwan
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.31 no.5D
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    • pp.697-703
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    • 2011
  • Studies have shown that research and development has positively impacted the upbringing of construction industry. However, its economic effect has not yet been fully investigated. This study develops an economic effect analysis model for R&D performance. In-depth interview and review of the literature produced a total of 11 performance indicators that considered the public characteristics of construction industry. A case study which involved the Expressway & Transportation Research Institute was conducted in order to verify the proposed model. The result showed that the return on investment of the institute was 3.3 times of the R&D investment. The proposed model is expected to help researchers analyze an economic effect analysis model for R&D performance.

The Strategic Positioning of Platform Providers and Automotive Manufacturers in the Forthcoming Smart-car Market (스마트카 산업에서 플랫폼사업자와 완성차업체의 전략적 포지셔닝 분석)

  • Hyun, Jae Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.10
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    • pp.274-280
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    • 2017
  • The smart-car industry has emerged as the important variable that will decide the future industrial contour of the automotive industry, together with commercialization of electronic vehicles, connected cars, infotainment, telematics, and the autonomous/self-driving car. This study analyzes the strategic position of platform companies and car manufacturers that would determine the future of the smart-car market. The findings of this study show that despite the entry barriers in industrial factors, such as economies of scale, the industrial infrastructure, and global production networks, and technical factors like exclusive head-sector information, car manufacturers may be deprived of their industrial leadership by platform companies with map and user data, big data capabilities, and user interface experience if they lag behind ICT innovation. This insight is based on the emerging importance of software and platforms, and the simplification of car structures, proven by the successful commercialization of electronic vehicles. This study complements existing studies mainly focused on technical aspects of the smart-car industry by examining the strategic dimensions of platform companies and their approach to the future smart-car market by comparing them with existing car manufacturing multinationals.

A Study on the Regulatory Focus, Entrepreneurial Orientation, and Entrepreneurial Intentions of College Students in Korea (대학생의 조절초점성향이 기업가정신 및 창업의도에 미치는 영향에 관한 연구)

  • Bae, Byung Yun;Lee, Joo-Heon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.6
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    • pp.215-223
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    • 2015
  • Recently, in OECD countries, youth unemployment has become one of the most serious problems in society. Entrepreneurship creates innovative new companies that create more jobs than big traditional companies. In addition, entrepreneurship develops creative human resources leading to fertile ground for new technology and business innovation. Recently, regulatory theory has drawn a lot of attention and interest in the literature of psychology and marketing management. However, the theory has not been applied to the study of entrepreneurship. In this article, we try to examine the relationship among regulatory focus, entrepreneurial orientation, and entrepreneurial intentions of korean college students who show their interests in entrepreneurship. From our empirical study, we find the followings. First, promotion focus thriving on optimism, taking risks, and trying new actively affect positively on entrepreneurial orientation and entrepreneurial intention. Second, prevention focus concentrating on security, fulfilling responsibilities and maintaining efficiency does not always affect negatively on entrepreneurial orientation and entrepreneurial intention. In other words, prevention-focused students do not always have bad impression on entrepreneurship and may consider entrepreneurship as viable career path similar to average college students. Third, our empirical findings are consistent with previous studies that entrepreneurial intention is positively affected by entrepreneurial orientation.

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Relationship between Job searching efficacy and employment stress of the allied health students (보건계열 학생의 구직효능감과 취업스트레스의 관련성)

  • Ryu, Hae-Gyum
    • Journal of Korean Clinical Health Science
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    • v.5 no.4
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    • pp.981-990
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    • 2017
  • Purpose: The purpose of the study was to investigate the relationship between job searching efficacy and employment stress of the allied health students. Methods: A self-reported questionnaire was completed by 269 allied health students in Gyeongnam from September to October 30, 2015. The questionnaire consisted of general characteristics of the subjects(5 items), employment stress(22 items), job searching efficacy(27 items). Data were analyzed by SPSS 20. program. Results: In case of the man, good economic level, dissatisfied with major have higher job searching efficacy in allied health students. Department of physical therapy students had higher employment stress. The employment stress has an effect on higher self-esteem, higher employment in information technology, in case of the man, lower career adopted a capability. Conclusions: It is necessary to reduce employment stress of the allied health students. That should be provide support of economical, innovation curriculum development opportunity of self-development on improve the self esteem and employment in information technology, interview skill, writing resume from freshman to broaden understanding of the majors, for the employment stress coping skill.

A Study on the Emergence of Environmental Regulation in Complex System Paradigm (복잡계 패러다임에서 환경규제의 출현에 대한 연구)

  • Lee, Han-Woong;Kim, Seong-Hun;Bae, Ha-Na;Seo, Yong-Mo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.10
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    • pp.6905-6916
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    • 2015
  • The primary purpose of this paper is to find out the environmental regulation in our global society with complex system concept. After the industrial revolution, there were working toward solving various problems while there has been an industry advancement. But, there are various issues that a simple international trade or economic technologic levels were not solved. The evolution of technologies through complex systemic thought are not accidental issues. These issues build and provide a predictable technology innovation that system was emergent a new order. With complex systemic thought, the earth that was facing environmental problems was in the phrase edge of chose. These conditions played the trigger role for the solving various problems in environmental regulations but they don't get along well together. There were no causal relationship between structural elements. This paper describes an emergence of new order through these interactions in environmental regulation. These environmental regulations make desperate efforts not only public sectors but also private or/and firms that make an emergence of new order with the critical point reached. Also, we provide the understanding base an environmental regulation with new order for uncertainty.

Development of a Traffic Simulator for Evaluatiing the Traffic Management and Information System (교통관리 및 정보제공시스템 평가를 위한 모의실험모형에 관한 연구)

  • 정경옥
    • Proceedings of the KOR-KST Conference
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    • 2003.02a
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    • pp.3-18
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    • 2003
  • 본 논문은 ATMS와 ATIS에서 요구되는 교통관리 및 정보제공의 효과분석을 위해, 운전자의 주행 및 경로선택 의사결정과 교통제어에 대한 반응등 운전자 행태를 모의실험에 반영함으로써 교통시스템의 실시간 특성을 모사할 수 있는 모형을 구축하고 이를 기반으로 하는 미시적 교통 모의실험기를 개발하는 것을 목적으로 하였다. 본 연구에서는 운전자, 차량, 교통망, 검지 및 신호시스템, 교통정보제공시스템 등을 교통시스템의 주요 구성요소로 설정하였으며 운전자 및 차량특성, 차두시간분포와 차량발생모형, 차량주행모형, 차로변경 및 간격수락모형, 경로선택모형을 주모의실험모형을 구성하는 부모형으로 결정하였다. 따라서 본 논문에서는 각각의 부모형들에 대한 최근의 연구결과들을 검토하고, 현실모사 능력과 함께 다른 부모형들과의 연계, 모의실험기의 구현상에서의 적합성 등을 고려하여 적정모형의 선정 및 수정, 새로운 부모형의 구축을 수행하였다. 구축된 부모형을 통합하여 교통모의실험기를 개발하였으며 구축된 모형의 타당성 및 적용성 검토를 위해 현장자료 및 가상자료를 이용한 검증을 수행하였다. 검증결과 모형의 목적인 교통제어 및 정보제공등의 시스템 대안의 평가에 이용 가능한 것으로 나타났다. 또한 본 논문의 연구결과는 교통제어 및 정보제공전략 대안의 평가뿐만 아니라 차량추종 및 차로변경 등의 미시적 교통모형 연구, 동적기종점 통행량 추정, 동적통행배정의 연구에도 활용할 수 있을 것으로 판단된다. 본 논문의 연구모형은 현단계에서는 현실의 모사 및 분석을 위한 도구보다는 새로운 대안들간의 비교평가를 위한 도구로 활용할 수 있을 것으로 판단된다. 이에 따라 현실모사의 정확도를 확보하기 위한 검증 및 개선이 필요할 것이며, 각 부모형들에 대한 계속적인 연구와 새롭게 발표되는 연구결과를 수용한 지속적인 개발이 필요할 것이다.유기적인 연계에 있음을 밝히고 있다. 건설을 위한 정책적 시사점과 동북아 연구개발정보 Portal 및 APEC APGrid 연구망 등의 구체적인 정보인프라 구축방안을 도출하였다.술 주기를 도출하고, 산업 내 평균 권리 청구 항목 수를 이용하여 각 산업의 기술 범위를 비교하였다. 각각의 동적 분석을 통해 시간에 따른 변화 양상이 관찰하였고, ANOVA 분석을 이용하여 통계적 유의성을 검증하였다. 본 연구는 현재의 기술 패러다임 내에서 Pavitt이 제시한 산업 분류의 근거를 보충 설명하였고 특허 정보를 이용하여 기술혁신의 산업별 유형에 대한 폭넓은 분석방법을 제시하였다.별 시간대별 효과분석을 통하여 정책의 시행여부가 결정되어야 할 것이다. 한편, 화물전용차선의 설치로 인한 물류비용의 절감을 보다 효과적으로 달성하기 위해서는 종합류류 전산망의 시급한 구축과 함께 화물차의 적재율을 높이고 공차율을 낮출 수 있는 운송체계의 수립이 필요한 것으로 판단된다. 그라나 이러한 화물전용차선의 효과는 단기적인 치유책일 수밖에 없기 때문에 물류유통 시설의 확충을 위한 사회간접자본의 구축을 서둘러 시행하여야 할 것이다.으로 처리한 Machine oil, Phenthoate EC 및 Trichlorfon WP는 비교적 약효가 낮았다.>$^{\circ}$E/$\leq$30$^{\circ}$NW 단열군이 연구지역 내에서 지하수 유동성이 가장 높은 단열군으로 추정된다. 이러한 사실은 3개 시추공을 대상으로 실시한 시추공 내 물리검층과 정압주입시험에서도 확인된다.. It was resulted from increase of weight of single cocoon. "Manta"2.5ppm produced 22.2kg of cocoon. It is equal to 9%

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A Study on the Technology Valuation Using Patent Information (컨조인트 기법을 활용한 기술 가치 평가모형: 전기·전자 분야 특허거래 실증 분석)

  • Lee, Kyungpyo;Lim, Dongkyoo;Lee, Sungjoo
    • Journal of Technology Innovation
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    • v.22 no.2
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    • pp.221-245
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    • 2014
  • In the era of fierce global competition and short product life cycle, firms have been interested in the technology valuation to improve their competitiveness. As the technology valuation may become a key issue for countries and industries, the development of technology valuation method has become increasingly important. Thus, this study aims to suggest a novel method to assess technology value by applying conjoint analysis to bibilographic information of patent. For this purpose, we firstly identified nine patent indexes categorized in three attributes - technological superiority, marketability and legal rights. Then, we collected actual data on patent transactions including their patent attributes and market prices. Based on the data, we could obtain the patent index values. Finally, we applied conjoint analysis to the prices and patent index values as a basis for technology valuation. The suggested method is expected to be an effective tool for technology valuation by using real transaction data rather than relying heavily on experts assessment.