• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.23-31
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• 2019

With the advent of the era of mass tourism in China and people's yearning for a better life, the demand for family tourism is increasing. This paper adds the filial piety concept variable to the original model based on the theory of planned behavior (TPB). It tests the influence mechanism of attitude, subjective norm, perceived behavior control and filial piety on the intention of family tourism behavior. The results show that； Attitude and subjective norms have significant influence on the intention of family tourism behavior; Perceptual behavior control has no significant influence on the intention of family tourism behavior; Mutual filial piety has a significant impact on family tourism behavior and authoritative filial piety has no significant effect on family tourism decision-making behavior. This conclusion expands the application boundary of the theory of planned behavior in the study of family tourism behavior intentions, and provides application reference for tourists and tourism enterprises.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3789-3798
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• 2014

This study examined the factors affecting blood donation intention and behavior in college students based on the theory of planned behavior. The subjects were 258 students from one college in G city, and the data was collected by a survey using self-administered questionnaires structured from June 3 to June 14, 2013. The data was analyzed using the SPSS 19.0 program, the variables affecting the blood donation intention were analyzed by stepwise multiple regression, and the variables affecting the blood donation behavior were analyzed by Logistic regression. The factors affecting the blood donation intention were in order the perceived behavioral control, attitude toward the behavior and subjective norm, and the explanatory power was 65.6%. In addition, the factor affecting the blood donation behavior was only the blood donation intention (OR=1.129, p=.010) except for perceived behavioral control. Therefore, the perceived behavioral control, attitude and subjective norm should be considered when developing blood donation programs for college students.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.674-683
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• 2021

In this study, we investigated the effect of HPV related Health Belief and Self-Efficacy on HPV Infection Preventive Behavioral Intention considered to be the main impact in determining disease prevention behavior. Subjects of this study were female college students attending a four-year college. It was collected 405 data analyzed with SPSS 25.0 Statistics Program. In order to understand the effect of the subject's HPV related Health Belief and Self-Efficacy on HPV Infection Preventive Behavioral Intention, the general characteristics influenced HPV Infection Preventive Behavioral Intention were introduced as a control variable, and analyzed with Hierarchical Multiple Regression Analysis. Personal health belief and self-efficacy need to be improved to develop interventions that can increase HPV Infection Preventive Behavioral Intention in female college students. Based on the research results, it is necessary to develop and operate various programs to improve HPV prevention behavior.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.959-965
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• 2007

최근 정보시스템의 개방성과 접근성의 확대는 조직 내 외부로부터 보안위협을 증가시키고 있다. 일반적으로 정보시스템은 패스워드를 이용하여 사용자 인증과 자료의 접근을 제한하고 있으므로 패스워드의 선택은 정보보안에 있어서 매우 중요하다. 적절한 패스워드의 선택은 정보시스템의 오 남용 방지 및 불법적인 사용자의 제한 등의 보안효과를 가져올 것이다. 본 연구의 목적은 정보를 보호하기 위한 적절한 패스워드선택을 위한 사용자의 보안행위의도에 미치는 요인을 분석하는 것이다. 이를 위하여 정보시스템 사용자의 적절한 패스워드의 선택에 영향을 미치는 핵심적인 요인으로 위험분석 방법론을 토대로 한 위험을 활용한다. 또한 위험을 사용자의 보안의식과 패스워드 관리지침을 패스워드 선택의 태도에 영향을 미치는 요인으로 보고, 사용자의 적절한 패스워드의 보안행위의도를 TRA (Theory of Reasoned Action)를 기반으로 모형을 설계하였다. 본 연구를 분석한 결과 정보자산이 위험에 관련성이 없는 반면, 정보자산을 제외한 위협, 취약성, 위험, 사용자의 보안의식, 패스워드 보안상태, 보안행위의도는 요인간에 유의한 영향을 미치는 것으로 분석되었다.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.69-78
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• 2019

This study surveyed the relationship between television viewers' ages and Korean broadcasting companies' credibility and viewers' political involvement and resistant behavioral intention based on total 1,026 participants(206 adolescents, 518 college students, and 302 adults) during President Park, Guen Hye's political scandal. The results indicate that there is a significant difference between ages on political involvement and resistant behavioral intention. College students shows the higher scores of political involvement and resistant behavioral intention, followed by adolescents and adults. Secondly, the higher score of credibility on KBS and MBC news, the lower scores of political involvement and resistant behavioral intention, the higher scores of credibility on SBS and JTBC news, the higher score of political involvement and resistant behavioral intention.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.179-189
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• 2016

Recently, the convergence of knowledge based society and information telecommunication technologies has a rapid impact on politics, economics and various fields. Meta-analysis is a statistical integration method that delivers an opportunity to overview the entire result of integrating and analyzing many quantitative research results. Meta-analysis, can see the direction and size of the relationship between variables using the concept of the effect size. The factor determining behavioral intention of consumer in e-commerce can say that critically dependent variable. In a predictive factor determining behavioral intention is typical that perceived value and perceived risk. We conducted a meta-analysis and review of between perceived value, perceived risk and behavioral intention on e-commerce researches. This study focused a total of 33 research papers that established causal relationships in between perceived value, risk and behavioral intention on e-commerce published in Korea academic journals during 2000 and 2016. The result of the meta-analysis might be summarized that the effect size in the path from the perceived value to the behavioral intention with the effect size (r = .526), listed an explanatory power of 28%. In addition, it showed that the effect size in the path from perceived risk to the behavioral intention with the effect size (r = -.220), listed a negative explanatory power of 5%. Based on these findings, several theoretical and practical implications were suggested and discussed with the difference from previous researches.

• Korean journal of communication and information
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• v.51
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• pp.5-25
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• 2010

The purpose of this research examined the relationship between the level of news usage on Influenza A(H1N1) and media users' behavioral intention toward health protection. Specifically, the study investigated causal relationships among exposure of media information on Influenza A(H1N1) as an independent variable, psychological protection motivation factors such as perceived severity, vulnerability, response efficacy, & self-efficacy as mediated variables and behavioral intention on personal and public health protection as dependent variables using structure equation model analysis. Self-reported questionnaires were administrated to 460 college students. The result indicated the followings. First, the level of news usage on Influenza A(H1N1) was not statistically significant on influencing behavioral intention toward personal and public health protection. Second, perceived severity, vulnerability, and self-efficacy were significant variables on behavioral intention toward personal health protection whereas perceived vulnerability and response efficacy were significant on public health protection. The function among factors in protection motivation theory is dependent upon whom protected from illness.

• Knowledge Management Research
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• v.21 no.3
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• pp.67-87
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• 2020

Maintaining active users who repeatedly share high-quality knowledge is critical for the success of online Q&A sites. This study suggests two paths that lead to active users' continuous knowledge sharing: 1) elaborated decision process, represented by continuance intention, and 2) automated cognitive process, represented by past behavior. The direct and moderating effects of continuance intention and past behavior were verified by analyzing subjective intention data and objective behavior data of 333 active users of Naver Knowledge-iN. Using Cox proportional hazards regression and negative binomial regression, the influences of continuance intention and past behavior on two types of continuous knowledge sharing were examined. The results showed that only past behavior was significantly influential on knowledge sharing continuance and as to the frequency of knowledge sharing, both continuance intention and past behavior's influences were significant. It was also confirmed that past behavior negatively moderates continuance intention's effect on the frequency of knowledge sharing. In order to maintain active users' continuous knowledge sharing, it is important to habituate knowledge sharing through repetitive knowledge sharing behavior. And in order to increase the frequency of knowledge sharing, in addition to the habituation, appropriate benefits that can increase the continuance intention should be provided.

• Culinary science and hospitality research
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• v.18 no.1
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• pp.168-181
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• 2012

The purpose of this study is to examine the influences of the tourists' action orientation on satisfaction with a festival and post intention of action of the tourists who attended a festival. The survey were conducted to analyze the tourists' action orientation, aiming at the tourists who attended 2011 Korea Food Festival, and 213 samples were collected The result of this empirical test indicated that the tourists' action orientation had influence on satisfaction with the festival and post intention of action. And among the tourists' action orientation factors, 'self-extension' had more influence on satisfaction with the festival and post intention of action. In addition, satisfaction with the festival and post intention of action were found to be positively correlated. Finally, theoretical and practical implications of this study were suggested in order to build a series of festival maketing strategies for tourist satisfaction.

• The Journal of Society for e-Business Studies
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• v.23 no.3
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• pp.85-109
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• 2018

The rapid development of information and communication technology has made it for people to pirate digital contents easily and quickly. Although many studies have investigated the underlying factors that lead to an individual engaging in digital piracy, few studies have provided holistic and integrative view on this issue. Therefore, this study attempts to build integrative research model based on theory of planned behavior (TPB), norm activation model (NAM), and habit. For this purpose, this study develops nine hypotheses that explain the relationship between attitude, personal norm, habit, and behavioral intention, and tests them with survey data collected from 337 participants. The results of this study show that attitude, perceived behavioral control, personal norm, and habit have impact on behavioral intention of digital piracy while subjective norm does not affect behavioral intention. This study contributes to expand existing studies by identifying the relationship between attitude, personal norm, habit and behavioral intention.