• Informatization Policy
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• v.28 no.1
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• pp.22-42
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• 2021

The purpose of this study is to investigate the effects of privacy concerns on the use of mobile payment services. In particular, paying attention to the multidimensionality of consumer innovation, we analyzed the effects of hierarchical logistic regression by gender. The results show that there is a positive (+) relationship for hedonic innovativeness regardless of gender, and that there is a negative (-) relationship for functional innovativeness overall and in the female group. In all groups regardless of gender, a positive (+) relationship was found for the hedonic innovativeness, and one negative (-) relationship was found in the functional innovativeness overall group and the female group. Second, in the male group, there is a moderating effect of privacy concerns and functional innovativeness. This suggests that the relationship between privacy concerns and the usage of mobile payment services may vary depending on functional innovativeness. This study is useful in that it can explain and predict consumers' patterns of use of new technology-based services in various and balanced ways by taking privacy concerns and multidimensional consumer innovation into consideration. In addition, it suggests that mobile payment companies should make efforts to ensure that their services are secure, useful, and fun to use so that consumers can feel confident using the services in various situations.

• Informatization Policy
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• v.29 no.1
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• pp.38-59
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• 2022

The development of IT technology and the spread of smartphones are having a great impact on businesses and consumers. Consumers have been able to acquire more diverse and larger amounts of information than in the past due to information provided through smartphones and information search on the internet, which has a significant influence on decision-making. Companies have also become sensitive to such changes in consumer behavior patterns, reflected in their marketing. In addition, among the various characteristics of smartphones, location-based technology has become an important factor in providing targeted marketing from a company's point of view. Such technological development and social change have led to the expansion of the mobile advertising market, which promotes products or services based on the location of consumers and provides benefits such as discount coupons. In this study, we have analyzed the influence of consumer characteristics on intention to use in mobile location-based advertising, which has become an important marketing method in the mobile advertising market. The effects of variables of personalization, engagement, coupon proneness, economic efficiency, and irritation on attitude and information privacy concerns were analyzed, and the effects of attitude and information privacy concerns on intention to use were analyzed. The results of this study are deemed to be able to suggest factors to consider when providing mobile location-based advertising to consumers in the future.

• Journal of Family Resource Management and Policy Review
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• v.26 no.3
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• pp.87-106
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• 2022

This study compared working arrangements, interest in rural migration, and life satisfaction in Japan in two periods: immediately after the COVID-19 (2019 coronavirus disease) pandemic and two years after the global outbreak. The comparison was based on data from the "Survey on Changes in Attitudes and Behaviors in Daily Life under the Influence of Novel Coronavirus Infection, 2020, 2021", which was conducted four times by the Japanese Cabinet Office directly after the COVID crisis (May 2020 and September 2021). The respondents who participated in both the first and fourth surveys were employed individuals aged 20 years or older. The results are as follows. First, the proportion of Tokyo residents engaging in telework immediately after the COVID-19 pandemic was 36.1%, which is higher than the levels observed nationwide. Second, individuals involved in telework and those working under flexible arrangements were more highly interested in moving to rural areas than those who commute to work. Third, among people engaged in telework, life satisfaction diminished immediately after the COVID-19 pandemic compared with the period before this crisis. After two years of the pandemic, however, life satisfaction among this group improved. Changes in working arrangements due to the pandemic can be expected to promote migration, as well as help revitalize regions and encourage the discovery of new lifestyles.

• Journal of Appropriate Technology
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• v.6 no.2
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• pp.163-173
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• 2020

For the successful execution of an ODA project, it is necessary to know what areas are weak and necessary to the country of demand exactly. The health sector is also a top priority in most of developing countries. This study was carried out to introduce non-communicable disease (NCD) in Fiji for ODA projects planning. The major causes of death in Fiji in 2016 are diabetes, ischemic heart disease, cerebrovascular disease, chronic kidney disease, lower respiratory infect, asthma in ranking. The major causes of death in Korea in same year are cancer, ischemic heart diseases, cerebrovascular diseases, pneumonia, suicide, diabetes in the order of ranking. The chronic disease as non-communicable disease (NCD) has been increasing continuously due to changes in lifestyle and consumption patterns and population aging in prevalence rate. This global trend is also apparent in Fiji and Korea, reflected in increasing mortality and personal costs for the treatment and management of NCD. The need for a sustained comprehensive treatment tailored for individual patients has suggested from many studies and the development of a systematic program to manage NCD patients to provide such care have been recommended. The Fiji government developed Non-communicable Diseases Strategic Plan 2015-2019 and has tried to reduce the prevalence rate of non-communicable diseases by factors. The WHO global action plan guiding national-level NCD policies requires an NCD prevention and control model at the community level, presenting strategic goals and detailed options for the introduction and application of the approach to communities. It is necessary to develop an NCD prevention and control model, consisting of a strategy of community intervention, education for students and NCD patients, and the legal enactment of NCD that adequately meets the needs of community members.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.161-171
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• 2021

According to the equity home bias theory, foreign investors are considered to have less information than native investors. However, as the economy becomes liberalized and overseas economic innovation has a great influence on the local economy, it is possible for foreign investors to invest as informed traders. This study analyzes whether information on trade amount by nationality has specific characteristics. The findings are summarized as follows. First, the increase in trading by foreign investors has negative effects on stock returns. There is no significant difference in these negative effects by nationality. This means that foreign investors show strong herd behavior regardless of nationality. Second, foreigners' investment activities increase stock price volatility, but the impact is not significant. Third, the behavior of foreign investors is still positive feedback. However, there are signs that positive feedback behavior may be changing, especially for funds from the United States and the Cayman Islands. Finally, tax haven zone funds have different investment strategies than other foreign investors. However, Cayman Islands funds, which are estimated to be closely related to Korea, are different from Luxembourg and Ireland funds. These findings undermine the fundamentals of the equity home bias theory.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.15 no.2
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• pp.152-163
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• 2022

In this paper, we present a method to enable an unmanned aerial vehicle to drop the sonobuoy, an essential element of anti-submarine warfare, in an optimal deployment. To this end, an environment simulating the distribution of sound detection performance was configured through the Unity game engine, and the environment directly configured using Unity ML-Agents and the reinforcement learning algorithm written in Python from the outside communicated with each other and learned. In particular, reinforcement learning is introduced to prevent the accumulation of wrong actions and affect learning, and to secure the maximum detection area for the sonobuoy while the vehicle flies to the target point in the shortest time. The optimal placement of the sonobuoy was achieved by applying the Deep Deterministic Policy Gradient (DDPG) algorithm. As a result of the learning, the agent flew through the sea area and passed only the points to achieve the optimal placement among the 70 target candidates. This means that an autonomous aerial vehicle that deploys a sonobuoy in the shortest time and maximum detection area, which is the requirement for optimal placement, has been implemented.

• The Journal of Society for e-Business Studies
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• v.26 no.4
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• pp.119-131
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• 2021

With the boom of platform businesses, digital transformation has become the most important topic for businesses. Digital transformation has now become the most urgent strategy for survival, from a strategy considered as an option to choose in the past. Many companies are desperately seeking the ways to be digitally transformed. Even though there have been many studies on digital transformation, most of them are on strategic and conceptual model levels based on simple case analyses. In this study, we analyze the benefits of data integration and network effects from it, based on platform business model at the core of digital transformation. The change based on platform can be categorized into the internal one for the integration of data and better decision making, and the external one for the expansion of the businesses and better prediction of consumer behaviors through the integration of external data sets by the platform business model based enterprises. While the progress for digital transformation is not mature enough yet, financial industry is one of the most promising industries for the change and realization of the aim of it with its relatively much more advanced IT infrastructure. Many companies are making various efforts for the integration of external data, and if the good results can be accomplished, financial industry will contribute to the advancement of digital transformation in other industries as well. For "My Data" project by Korean government, we suggest the data structure and transaction of data (of Korea) should be advanced and established more quickly.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.261-268
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• 2022

This study tried to understand the meaning of resource attraction, entertainment experience, love mark, and attachment of tourist destinations. A theoretical study was conducted on each research concept to achieve the proposed research purpose. Based on this, an empirical study was conducted after deriving a questionnaire based on this, and a non-face-to-face survey was conducted nationwide using population-proportional sampling. The empirical study was confirmed through the statistical programs SPSS25.0 and AMOS25.0. The resource attractiveness of the tourist destination had a positive (+) relationship with the influence on the tourists' experience. The relationship between the experience and the love mark had a positive (+) relationship. A positive (+) relationship was also formed in the relationship between experience and attachment. However, the relationship between love mark and attachment did not form a significant relationship.Because it reflects regional characteristics, it is a useful material for local culture and history, so protection, preservation, and active program development are required. is needed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.213-227
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• 2021

The purpose of this study is to identify factors that are causal and intention to revisit healing agricultural facilities and to identify the relationship between factors. the effect of experience type was analyzed on revisit intention by using facility experience satisfaction as a meditator for healing agriculture participants. The sub-variables of experience types were divided into educational experience, devious experience, entertainment experience, and aesthetic experience. 259 questionnaires collected from the people who experienced healing agriculture programs in the whole country were used for empirical analysis. The PROCESS macro v3.4 and SPSS v22.0 were used to analyze based on the singular simple mediation model which contains a single mediator. First, all types of experience had a positive (+) effect on satisfaction. Second, satisfaction had a positive (+) effect on revisit intention independently of experience type. Third, all types of experience had a positive (+) effect on revisit intention. Fourth, satisfaction mediated between experience type and revisit intention except for deviating experience among experience types. As a follow-up study, it is necessary to study for the adjustment of mediators other than the mediator introduced in the study or the controlled mediated analysis through the conditional process model in which the moderator variable is introduced.

• Knowledge Management Research
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• v.23 no.1
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• pp.89-109
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• 2022

Due to COVID-19 and soaring participation of individual investors, large-scale transactions exceeding system capacity limits have been reported frequently in the capital market. The capital market IT systems, which the impact of system failure is very critical, have encountered unexpectedly tremendous transactions in 2020, resulting in a sharp increase in system failures. Despite the fact that many companies maintained large-scale system capacity planning policies, recent transaction influx suggests that a new approach to capacity planning is required. Therefore, this study developed capital market IT system capacity planning models using machine learning techniques and analyzed those performances. In addition, the performance of the best proposed model was improved by using sentiment index that can promptly reflect the behavior of investors. The model uses empirical data including the COVID-19 period, and has high performance and stability that can be used in practice. In practical significance, this study maximizes the cost-efficiency of a company, but also presents optimal parameters in consideration of the practical constraints involved in changing the system. Additionally, by proving that the sentiment index can be used as a major variable in system capacity planning, it shows that the sentiment index can be actively used for various other forecasting demands.