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http://dx.doi.org/10.14400/JDC.2022.20.5.261

A study on the structural relationship between resource attraction, entertainment experience, love mark and attachment in tourist destination  

Seo, Gyeong-Do (Dept. of Hotel food service culinary arts, Gwangju University)
Lee, Jung-Eun (Dept of Culture & art tourism contents, Yewon Arts University)
Publication Information
Journal of Digital Convergence / v.20, no.5, 2022 , pp. 261-268 More about this Journal
Abstract
This study tried to understand the meaning of resource attraction, entertainment experience, love mark, and attachment of tourist destinations. A theoretical study was conducted on each research concept to achieve the proposed research purpose. Based on this, an empirical study was conducted after deriving a questionnaire based on this, and a non-face-to-face survey was conducted nationwide using population-proportional sampling. The empirical study was confirmed through the statistical programs SPSS25.0 and AMOS25.0. The resource attractiveness of the tourist destination had a positive (+) relationship with the influence on the tourists' experience. The relationship between the experience and the love mark had a positive (+) relationship. A positive (+) relationship was also formed in the relationship between experience and attachment. However, the relationship between love mark and attachment did not form a significant relationship.Because it reflects regional characteristics, it is a useful material for local culture and history, so protection, preservation, and active program development are required. is needed.
Keywords
Tourism; destinations; Resource attraction; Experience; Lovemark; Attachment;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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