• 제목/요약/키워드: 행동적 연구

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제품구매시 소비자의 안전추구행동 분석 : 가정생활 양식유형, 안전의식의 영향력을 중심으로

  • Heo, Gyeong-Ok
    • Proceedings of the KHMA Conference
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    • 한국가정관리학회 2008년도 제43차 춘계학술대회
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    • pp.87-103
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    • 2008
  • 본 연구에서는 전국에 거주하는 20세 이상 남녀 총 2,000 명을 조사대상으로 한 한국소비자원 (2007)의 "국민소비행태 및 의식구조 조사"자료를 가지고 소비자의 안전추구행동을 조사분석하였다. 구체적으로, 소비자안전의식과 가정생활양식 변수가 소비자 안전추구행동에 미치는 요인을 조사하였다. 본 연구의 분석결과를 정리 요약하면 다음과 같다. 첫째, 소비자들은 자동차를 제외하고 농산물 구매에서 안전성보다는 가격, 신선도 등 다른 요인을 중요한 기준으로 고려하고 있어 안전추구행동이 낮은 수준이라고 하겠다. 둘째, 소비자 안전의식은 여성, 젊은 소비자, 가족 수가 3인 인 경우, 농산물 수입개방에 대해 중간적 입장을 취한 소비자의 경우, 미래지향적인 소비자들에게서 높은 것으로 나타났다. 셋째, 대체로 농산물 구매에 있어서 소비자가 환경지향적이고 농산물 수입개방에 대해 부정적인 소비자 일 수록 안전추구행동 수준이 높은 것으로 나타났다. 자동차의 경우 남성, 미혼자, 연령이 낮은 경우, 가족 수가 적은 경우 안전성을 중요한 구매기준으로 고려하고 있었다. 대체로 여성, 미혼, 나이가 많은 경우, 가족수가 적은 경우, 환경의식이 높은 경우 술의 소비가 적었으며, 여성, 고졸이하, 나이가 적은 경우, 가족 건강 여가 지향적인 경우 담배를 전혀 소비하지 않는 것으로 나타났다. 여성, 대졸, 고소득, 가족 건강지향적, 부정적 농산물수입개방 태도의 경우 수입농산물 구매에서 안전성을 제일 중요한 기준으로 삼고 있었다. 끝으로, 여성, 고졸 소비자, 여가 현재 지향적, 환경의식이 높은 소비자의 경우 안전추구행동 수준이 높은 것으로 나타났다. 그러나, 소비자의 안전의식은 안전추구 행동에 직접적 영향을 미치지 않는 것으로 밝혀졌다.

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A Study on the Influence Factors of Fashion Virtual Influencer's Visual Factors Leading to Follower's Behavioral Intention & Addiction (패션 버추얼 인플루언서의 시각적 요소가 팔로워 행동의도, 중독에 이르는 영향요인 연구)

  • Wang, Jin-Nan;Bae, Seung-Ju;Lee, Suk-Ho;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • 제12권12호
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    • pp.213-222
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    • 2021
  • This study tried to identify the factors influencing the visual factors of fashion virtual influencers(FVI), on follower behavioral intention and addiction. As the number of fans of FVI is increasing these years, and the addiction phenomenon of social platforms is also increasing, researchers thought that a study to confirm the behavioral intention of fans and the path to addiction through the visual factors of FVI would be necessary. According to the research results, it was confirmed that among the visual factors of FVI, attractiveness affects authenticity through expertise. In addition, researchers confirmed that authenticity influences flow through relationship maintenance of behavioral intention, and authenticity influences addiction through flow. Thus, researchers verified the path leading to FVI's visual factors to behavioral intention and addiction, such as visual factors and authenticity, authenticity and behavioral intention, and behavioral intention and addiction. Researchers hope to conduct research with various content types of FVI, other social platforms.

Effects of Young Children's Temperament, Emotion Regulation and Teacher-Child Relationship on Prosocial Behavior (유아의 기질과 정서조절 및 교사-유아 관계가 친사회적 행동에 미치는 영향)

  • Lee, Kyung Nim;Boo, Ye Sook
    • Korean Journal of Childcare and Education
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    • 제9권4호
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    • pp.31-53
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    • 2013
  • This study was to examine the effects of young child's temperament, emotion regulation and teacher-child relationships on young children's prosocial behavior. The subjects of this study were 374 3- 5-year old children and their teachers. The collected data were analyzed by t-test, correlations and pathway analysis. The results were as follows: First, girls' prosocial behavior was found to be higher than boys'. Second, boys' and girls' temperament were found to affect young children's prosocial behavior directly and indirectly through teacher-child relationship and emotion regulation. Third, teacher-child relationships was found to affect boys' prosocial behavior directly and to mediate between boys' temperament and emotion regulation and prosocial behavior. Additionally emotion regulation was found to be the most important variable predicting boys' and girls' prosocial behavior and to mediate between temperament and teacher-child relationship and prosocial behavior.

The Influence of Inclusive Leadership on Innovative Behavior and Job Performance in Chinese IT Enterprises -Employee Voice Behavior as Mediating Variables (중국 IT기업 포용적 리더십이 직원 혁신행동과 직무성과에 미치는 영향 -직원 발언 행동의 매개효과를 중심으로)

  • Zheng, Jun-Yi;Li, Yan-Nan;Yuan, Hao
    • The Journal of the Korea Contents Association
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    • 제22권2호
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    • pp.501-513
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    • 2022
  • The COVID-19 crisis has accelerated the Digital Transformation, The ability to innovate is more important than ever for businesses. In particular, competition among IT companies is getting fiercer. The intimacy of inclusive leadership plays an important role in the innovation behavior and performance improvement of employees and contributes to the development and competitiveness of the company. The purpose of this study is to examine how inclusive leadership affects employees' innovative behavior and job performance. In order to confirm the purpose of this study, in this paper, a survey was conducted on employees working in Chinese IT companies. Total of 309 questionnaires were used and the collected data were empirically analyzed using SPSS26.0. The study results are summarized as follows. As a result of the study, 1) Inclusive leadership has a positive effect on innovative behavior and job performance. 2) Employee voice behavior positively affects innovation behavior and job performance. 3) Employee voice behavior showed a positive mediating effect between inclusive leadership and innovation behavior and job performance. This study is considered to be a useful guideline for encouraging innovative behavior and improving the performance of IT employees.

Behavior Improvement of Unethical Information-Sharing by The Ethical Program : Social Capital and Ripple Effect (윤리 프로그램을 통한 비윤리적 정보공유 행동의 개선: 사회적 자본과 잔물결 효과)

  • Jung, Byoung-Ho;Kim, Byung-Cho
    • Journal of Digital Convergence
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    • 제15권8호
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    • pp.169-182
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    • 2017
  • The purpose of this study is to empirically examine a behavior improvement of unethical information sharing through the ethics program in organization. An unethical behavior of information sharing on organization members is to be get to private interests through divulgence of company's confidential information. An unethical information-sharing of individual is the opportunist and selfish behavior for an expansion of social capital and shows a negative ripple effect in organization. When conducting the research methods, the analysis order performs the cluster, discriminant, t-test and multiple regressions. According to the study, There are differences the behavior of unethical information sharing between opportunist and non-opportunist. The opportunist member for unethical behavior improvement required the program operation both value and compliance oriented program. Non-opportunist member required only the value-oriented program. The upcoming research needs to explore both ethics program's frequency and action of a punished person.

The Effect of Career Decision-Making Self-Efficacy and Social Support of University Students Majoring Dance on Career Preparation Behavior (무용전공 대학생들의 진로결정 기효능감과 사회적 지지가 진로준비행동에 미치는 영향)

  • Do, Jung-Nim
    • Journal of Korea Entertainment Industry Association
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    • 제13권7호
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    • pp.173-181
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    • 2019
  • This study was to investigate the effect of career decision-making self-efficacy and social support of university students majoring dance on career preparation behavior. For the study, 300 students from universities in capital area were selected to measure their career decision-making self-efficacy, social support and career preparation behavior. Correlation analysis and multiple regression analysis have been conducted to analyze research question using SPSS Ver. 24.0. The conclusion from results and discussion are as follows. First, there were positive relationships between career decision-making self-efficacy and social support and career preparation behavior. Second, career decision-making self-efficacy influenced career preparation behavior. Third, appraisal support a sub-factors of social support effected on career preparation behavior but emotional support, material support and informational support did not effect on career preparation behavior. Forth, career decision-making self-efficacy effected more than social support on career preparation behavior. Shortly, this study explored that career decision-making self-efficacy influenced career preparation behavior.

The Structural Relationship between Calling and Value of Work, Psychological Ownership, Organizational Citizenship Behavior (소명의식과 일가치감, 심리적 주인의식 및 조직시민행동의 구조적 관계)

  • Hong, Ji-Woong;Hong, Ah Jeong
    • Journal of the Korea Convergence Society
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    • 제12권10호
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    • pp.219-233
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    • 2021
  • The purpose of this study was to examine the relationship between calling, value of work, psychological ownership, and organizational citizenship behavior for 586 teachers. As a result of the study, calling did not have a significant effect on psychological ownership and organizational citizenship behavior. And value of work had a significant positive effect on psychological ownership and organizational citizenship behavior, and psychological ownership had a positive effect on organizational citizenship behavior. So psychological ownership had a partial mediating effect on the relationship between value of work and organizational citizenship behavior. Therefore, organizational citizenship behavior is reinforced when a value of work value and psychological ownership increase.

Longitudinal analysis of factor influencing delinquent behavior among Korean adolescents: Psychological, relational, and social perspectives (한국 청소년의 일탈행동 형성과정에 대한 종단 분석: 심리적, 관계적, 그리고 사회적 접근)

  • Young-shin Park;Uichol Kim;Younghee Kim
    • Korean Journal of Culture and Social Issue
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    • 제13권1호
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    • pp.1-41
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    • 2007
  • This study examines factors that influence delinquent behavior among Korean adolescents using longitudinal analysis. A total of 1,012 students completed a questionnaire when they were Grade 6 and 739 students completed a follow-up questionnaire when they became Grade 9. Results of multiple regression analysis indicate that the following variables predicted delinquent behavior of Grade 9 students: Bullying, previous delinquency, experience of punishment, victimization, social efficacy, and moral disengagement. The above six variables have direct and mediating influence of delinquent behavior. Relational factors also influenced delinquent behavior. Social exclusion from friends reduce social efficacy, which increases victimization and which in turn increases bullying, leading to greater delinquency. Parental rejection, social exclusion from friends and hostility from teachers increase moral disengagement, which increases bullying, leading to delinquency. Low academic achievement increases the likelihood of being punished, which increases bullying, leading to delinquency. The results indicate that moral disengagement and social efficacy are mediating factors of delinquency and negative life-events (i.e., social exclusion from friends, rejection from teachers, hostility from parents and low academic achievement) increase the likelihood that Korean adolescents will engage in delinquent behavior. Implications of the results for future research are discussed.

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A Study on the Moderating Effect of Psychological Entitlement on Perceived Organizational Support and Unethical Pro-Organizational Behavior (조직지원인식과 비윤리적 친조직 행동에 있어서 심리적 특권의식의 조절효과에 관한 연구)

  • Weon, Jong-Ha;Lee, Eun-Roung
    • The Journal of the Korea Contents Association
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    • 제20권8호
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    • pp.598-617
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    • 2020
  • In many enterprises, the extent and the frequency of damages incurred due to the unethical behavior of the members of the organization have not reduced, but rather the magnitude and frequency of damages have been increasing. Research at an organizational level is necessary at this point in time, to investigate the contributing variables that cause this unethical behavior, the measures to manage them, and the control variables that can reduce unethical pro-organizational behavior. Therefore, this study seeks to explore perceived organizational support and psychological entitlement as leading factors of unethical pro-organizational behavior, based on the theory of social exchange, and to examine the reaction mechanism between these variables. This is particularly because a large number of the current labor force belongs to the millennial generation (born after 1978) or Generation Y, and their sense of psychological entitlement has been problematic in their organization. The effect of perceived organizational support on unethical pro-organizational behavior and the effect of psychological entitlement on unethical pro-organizational behavior were examined through a review of existing literature, and an empirical analysis was conducted to investigate the moderating effects of psychological entitlement on perceived organizational support and unethical pro-organizational behavior. A regression analysis was conducted based on the valid data of 185 members of an organization who belong to the millennial generation, and the analysis results showed that a sense of psychological entitlement had a moderating effect between perceived organizational support and unethical pro-organizational behavior. Based on these findings, this paper proposes theoretical and practical implications for unethical pro-organizational behavior and psychological entitlement, and hopes to contribute to expanding research in this area.

The Impact of Manager's Leadership on Organizational Innovation Behavior in China's Star-Rated Hotel Industry: Focused on the mediating effect of Empowerment (중국 호텔 관리자의 리더십이 조직 혁신 행동에 미치는 영향: 심리적 임파워먼트의 매개효과를 중심으로)

  • Li, Meng;Lee, Yoon-koo
    • Journal of Digital Convergence
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    • 제19권1호
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    • pp.151-165
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    • 2021
  • The purpose of this research is to explore the impact of managers' leadership on organizational innovation behavior in Star-Rated hotels. 244 valid Chongqing hotels' questionnaires were obtained. Through SPSS 23.0, the model structure was verified between the four variables. The results as below. First, transformational, transactional leadership has a positive impact on organizational innovation behavior. Second, transformational, transactional leadership has a significant effect on empowerment. Third, empowerment has a positive impact on organizational innovation behavior. Lastly, empowerment plays a mediation effect between transformational, transactional leadership, and organizational innovation behavior. In conclusion, managers can contribute to organizational innovation behavior by improving the abilities of leadership.