• Management & Information Systems Review
• /
• v.32 no.2
• /
• pp.107-135
• /
• 2013

Today, the consumer complaining behavior is recognized as a valuable source of marketing information in the company. Therefore, studies on the factors that lead to consumer complaints have been done. In the previous research on consumer complaining behavior, the factors influencing the complaining behavior was focused on the personal characteristics, but factors under company control was rarely identified. We try to identify factors under company's control that have a effect on the likelihood of success of complaining and complaining perceived costs. These factors are tendency to compensate emotionally, tendency to compensate materially, accessibility to complain, empowerment to manage complaint. Through empirical analysis, we proposed company's strategies to encourage consumer's complaint and gave theoretical and managerial implications.

• Journal of Digital Convergence
• /
• v.13 no.5
• /
• pp.375-384
• /
• 2015

This study is aimed at analyzing class participation value of the students who participate in physical education class implemented by university, and inquiring into the convergence relations between students-perceived class participation propensity and participatory behavior. In an effort to verify hypotheses consequent on this research objectives, this study conducted confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model analysis using PASW 18.0 and AMOS 18.0. The concrete results of this research are as follows: First, the class participation value of the students participating in general physical education was found to have an influence on participatory propensity. Second, the participatory propensity of the students participating in general physical education was found to have an influence on class participation behavior intention.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.12 s.138
• /
• pp.1632-1643
• /
• 2004

The competitiveness of the domestic cosmetics market will improve more rapidly when efficient market segmentation is secured, qualitative information about each of the segmented markets is gathered, and adequate marketing strategies to meet the demands of each segmented markets is established. Therefore, continuous studies are needed to secure qualitative information for market segmentation. In order to find out whether the domestic cosmetics market could be segmented according to consumers' shopping orientation, the present study analyzed cosmetics purchasing behavior, complaint behavior, and demographic characteristics of each consumer group classified according to their shopping orientation. The study was implemented by a normative-descriptive survey method using a questionnaire. Three groups of consumers were identified according to their shopping orientation: price-oriented group, information-oriented group, and brand-oriented group. It was confirmed that the groups, classified according to shopping orientation, have significantly different demographic, purchasing, and complaint behavior. Therefore, shopping orientation should be carefully considered in the segmentation of the cosmetics market.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.6
• /
• pp.2072-2077
• /
• 2010

This study is focused on the effects of elder's blood type on determining awareness and emotional character of the elderly, by comparing each individual's brain wave. Observed records are from thoes elder's who volunteered for KRIJUS( Korea Research Institute of Jungshin Science)'s brain wave measurement from September 2008 to June 2009. The whole 762 elder group consists of 311 female and 451 male. Blood types are A>B>O>AB dominately ordered. The result shown no relations between the blood types and their emotional character among elderly female, while elderly men shown meaningful difference; type B and O had higher rate on negative aspects. When it comes to awareness categories, both emotional(p=.001) and active(right)(p=.040) index shown meaningful differences. Type A had highest rate on emotional index and AB had it on active index. This study revealed meaningful relation between blood types and emotional character among several categories, while suggesting follow-up researches figuring out more detailed explanations for its effect and genetic role.

• Journal of Convergence for Information Technology
• /
• v.11 no.11
• /
• pp.266-276
• /
• 2021

The purpose of this study is to examine the scalp care behavior by dividing the lifestyle of female college students based on the health belief model into detailed types to promote healthy scalp care behavior. For the study was conducted with a total of 534 people college student in Seoul, Gyeonggi Province from 18 March 2020 to 7 April 2020. As a result, the difference in the level of belief in scalp health care according to lifestyle showed significant differences in perceived benefit, perceived disability, and self-efficacy. In addition, the results of the difference in scalp care behavior according to lifestyle were found to be high in the order of social orientation, fashion pursuit, and economic orientation. Through this study, it is thought that it is necessary to open information and education programs that can raise the level of belief in scalp health and to develop scalp care products for each lifestyle type.

• 한국벤처창업학회:학술대회논문집
• /
• 2018.04a
• /
• pp.199-206
• /
• 2018

본 연구는 즉흥과 역동적 환경 그리고 창업 성과와의 관계를 조사한다. 우선 즉흥성향과 즉흥행동의 개념을 분석하고 선행연구를 통하여 즉흥이 기업가정신 분야에서 어떤 영향을 주는가를 살펴본다. 또한 즉흥측정 도구를 사용하여 개인이나 집단의 즉흥 성향을 측정할 수 있는 개념적 틀을 제시하였고 역동적 환경에서의 즉흥행동이 벤쳐 기업의 창업성과에 어떠한 영향을 주는가를 탐색해 본다. 문헌연구를 고찰한 결과 즉흥은 신생 고성장 기업에서 창업의도와 창업성과에 영향을 미친다는 결과를 도출하였다. 본 연구에서는 즉흥이 기업가정신교육에 포함되어야 한다는 기존 가설을 지지하고 이를 바탕으로 기업가정신교육에 즉흥 프로세스를 도입할 수 있는 개념적 틀을 제시하였다.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.1
• /
• pp.278-286
• /
• 2010

Until now, most of the studies about the impulse buying have focused mainly on the product of off-line shop, while there have relatively been very few studies about the product in internet shopping mall. The goal of this study was to understand Impulse Buying Behavior(IBB) for digital contents in the internet. Data has been collected from 278 respondents. The questionnaire method was adopted to collect the data for this study. The research was conducted by using SPSS 12.0 and AMOS 5.0. It was found that as follows: First, marketing stimulation factors, such as price, product, promotion was related positively to FLOW. Second, marketing stimulation factors was related partly positively to IBB. Third, FLOW has mediating effects in the relations between marketing stimulation factors and IBB. Finally, Self-Behavior Control and Sensation Seeking Tendancy has moderating effect in the IBB process. Thus, It also provides a core strategic Implication with Digital Contents Marketers.

• Asia Marketing Journal
• /
• v.11 no.1
• /
• pp.1-27
• /
• 2009

The research compared the motivational network of traits predictive of complaint attitudes across consumers in the U.S. and South Korean cultures. Overall, the results revealed a similar pattern of traits predictive of complaint attitudes in the two cultures. The traits of value consciousness, general self-efficacy, emotional instability, and the need for material resources were positively related to attitudes toward complaining. In contrast, conscientiousness was negatively related to complaint attitudes. The only trait predictor of complaining attitude that was significantly different between the Korean and U.S. samples was shopping enjoyment. It was negatively related to complaining attitude in the U.S. sample but unrelated to complaining attitude in the Korean sample. Understanding the personality traits predictive of complaint attitudes has the potential to help marketers develop messages that will encourage the low complaint prone to voice their dissatisfaction. This is important, because when a consumer complains about and unsatisfactory purchase, it gives the firm a chance to take actions to avoid losing a customer.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.3
• /
• pp.586-597
• /
• 2001

EThe purpose of this study was to investigate the relationships of consumers psychological characteristics, store types and impulse buying behaviors of apparels. We collected data from 469 consumers of women college student living in Pusan and analysed by factor analysis, frequency analysis, correlation analysis, t-test and $\chi$$^2$-test. The results were as follows: First, The sensation seeking tendency consisted of the Change seeking, Risk seeking, Artistic seeking, Curiosity seeking and Unusual seeking. The exploratory behavior of apparels were divided into six factors; Particularity exploration, Innovation exploration, Store exploration, Brand royalty exploration, interpersonal exploration and brand-seeking exploration. Second, In comparison with the unimpulse-buying group, the impulse-buying group intended more then Change seeking, when apparel explored, Particularity exploration, Innovation exploration and Brand exploration. Impulse-buying group preferred the department store, unimpulse-buying group did the specialty store.

• Journal of Fashion Business
• /
• v.15 no.5
• /
• pp.28-42
• /
• 2011

The purpose of this study was to classify cosmetics shopping propensity and analyze the relationship between cosmetics shopping propensity typology, cosmetics behavior, and purchasing behavior of female cosmetics consumers. Questionnaires were administered to 455 famale consumers living in Deagu and Kyungbook province. Data were analyzed by using frequency, factor analysis, cluster analysis, correlation analysis, $X^2$-test, ANOVA, and Duncan-test. The findings are as follows. Cosmetics shopping propensity typologies of female consumers were classified into four groups such as economic, band loyalty, passive, and impulse display shopping. In the relationship of the cosmetics shopping propensity was related to the sub-variables of cosmetics behavior. Cosmetics shopping propensity groups showed different all the sub-variables of cosmetics behavior factors. Cosmetics shopping propensity groups showed connected with the sub-variables of cosmetics purchasing behavior factors.