• Journal of Digital Convergence
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• v.14 no.6
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• pp.199-218
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• 2016

The purpose of this study is to investigate the determinants of consumer's repurchase intention in the foreign direct sales shopping malls, focusing on the Japanese customers. Research model of the study is composed of seven independent variables (price competitiveness, product diversity, reputation, country-of-origin image, ease of use, delivery service, after service), a mediating variable (trust) and a dependent variable (repurchase intention). The results of this study show that trust is an important factor affecting the repurchase intention of customers. Customers' trust is affected by the reputation, country-of-origin image, ease of use, delivery service, after service. However, price competitiveness and product diversity, which are hypothesized to affect the trust, are not statistically significant. This study will provide a basis for future research on the foreign direct sales area. In addition, it will provide practical information useful in launching and/or operating the foreign direct sales malls.

• International Area Studies Review
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• v.20 no.3
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• pp.81-100
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• 2016

In this study we analyze the performance of overseas subsidiaries of Korean multinationals with localization in sales, purchase, and employment. We use the data of 2,116 overseas subsidiaries in 61 countries between 2008 and 2011 provided by The Export-Inport Bank of Korea. As a result, analysis shows that the effect of localization on the performance is quite different by sectors and countries which the subsidiaries have entered. In the manufacturing sector, increase of local sales has positive effect only in China, while local purchase improves the performance of the subsidiaries in developing counties excluding China. However, the subsidiaries which had made a foray to service sector in advanced countries aquired better performance with localization of sales, purchase, and employment, whereas those in China had no merit except localization of purchase.

• Journal of Venture Innovation
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• v.1 no.2
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• pp.75-87
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• 2018

We designed this study for verifying the differences of causes and individual results of job stress between Koreans in Korea and Chinese in China of a same company. The results in the study are as follow. Significant differences between two groups were identified in job stressors: Koreans showed higher levels than Chinese for factors like inter-group conflicts, supervision/evaluation, job overload, task characteristics, socio-demographic factors, and Chinese showed higher levels than Koreans for factors like job conflicts, job ambiguity, family-related factors. We also identified that levels of stress perceived by individuals as anxiety, depression, and physical symptoms of Koreans are higher than those of Chinese. As to the influence of job stressors on stress level, Koreans show significant results for supervision/evaluation, decision making/responsibility, family-related factors, and Chinese show significant results for family-related factors, social support, socio-demographic factors. Based on the results of this study, implications, limitations, and future research topics were discussed.

• Proceedings of the Korea Water Resources Association Conference
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• 2011.05a
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• pp.459-459
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• 2011

전 세계적으로 이용 가능한 수자원이 한정되어 있는데 반해 기후변화, 인구증가에 따른 물 부족 사태는 심각해져 가고 있다. 이에 따른 대체수자원의 개발이 지속적으로 요구되고 있으며, 하수재 이용과 더불어 가장 큰 성장세를 보이고 있는 해수담수화는 이미 국내외에서 주요 용수 공급원으로 이용되고 있다. 하지만, 현재 국내에선 해수담수화 플랜트 기술 연구에 비해 해외 시장에 대한 연구는 미흡하기 때문에, 국내 기업의 해외시장 진출 지원이 취약한 실정이다. 본 연구에서는 Frost & Sullivan의 2004년 자료를 기초로 하여 남부유럽, 북아프리카, 중동, 페르시아만 연안 6개국, 사우디아라비아 지역 37개 국가를 대상으로 해수담수화 수익성 평가를 하였다. 조사 기간은 2000년부터 2010년까지며, 각 지역별 연 수익금 및 증가율을 조사하였다. 조사 결과 5개 지역 모두 2010년까지 모두 증가 추세를 보였으며, 각 지역마다 증가율은 다르게 나타났다. 또한 분석 결과의 신뢰성 확보를 위해 Frost & Sullivan의 수익성 평가 자료와 Global Water Intelligence(GWI)에서 2010년도에 발간한 Desalination Market(2010)의 해수담수화 자본지출 (CAPEX)과 비교 분석하였다. 비교 분석한 지역은 5개 지역과 각 지역에서 한 개의 국가를 선정하여 총 5개 국가를 대상으로 하였으며, 기간은 2007년부터 2010년까지 비교 분석하였다. 분석 결과 2007년부터 2010년까지 북아프리카, 사우디아라비아를 제외한 해수담수화 수익금이 증가할 것으로 예측한 세 개 지역의 해수담수화 자본지출(CAPEX)이 모두 증가된 것으로 나타났으며, 비교기간 동안 해수담수화 수익금이 하강할 것으로 나타난 북아프리카의 알제리는 해수담수화 자본지출(CAPEX)이 실제로 하강했던 것으로 나타났다. 하지만, 사우디아라비아의 경우 해수담수화 수익금은 상승할 것으로 나타났으나, 자본지출금액은 하강한 것으로 나타났다. 또한 시장 증대 요인 및 억제 요인에 대한 조사 결과 해수담수화 시장 증대 요인은 5개 지역 모두 물 부족에 따른 영향이 가장 큰 것으로 나타났으며, 사우디아라비아의 경우 지하수자원 부족에 대한 영향이 가장 큰 것으로 나타났다. 이는 기후변화에 따른 강우사상 변화, 인구 증가에 따른 것으로 판단된다. 또한 시장 억제 요인으로는 남부유럽을 제외한 4개 지역이 정치적 분란인 것으로 나타났다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.39-50
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• 2018

A main purpose of this research is to identify success factors of start-up based on the AER case study. As a result of case analysis, In the early stage, the success factors of start-up are the entrepreneur's history, experience, expertise, prompt judgment, problem-solving ability, the capacity and teamwork of its members, business networks and supporting government start-ups. In the commercialization stage, securing commercialization and investment funds, timing, differentiation strategy, overseas advancement, and acceptance of customer feedback are important. In the growth stage (maturity stage), new product launches and diversification, and establishment of organizational culture are important. Based on the results of this analysis, this study sought success factors and implications for each stage and sought research directions in the future.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.38 no.1
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• pp.121-132
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• 2018

Korea's construction engineering companies are facing difficulties in deterioration of international construction profitability because they focus on traditional engineering fields such as design and construction supervision. Therefore, it is necessary to strengthen competency of high-add-value engineering field such as Project-Management-Consultancy (PMC). This paper aims to suggest the strategies to enhance the international PMC competency. This study identified the competency factors for international PMC, using Borich needs assessment and Locus for focus model. As a result, step-by-step strategies were suggested according to the competency level in domestic engineering companies. The results of this study will assist Korean engineering companies to consider the important competencies for international PMC projects. Furthermore, enhancement strategies are going to be proper references for domestic engineering companies which prepare the international PMC project.

• International Commerce and Information Review
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• v.14 no.3
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• pp.3-30
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• 2012

In the development process, small and medium-sized enterprises in China have shown their unique features and regularities which are closely related to China's national condition and economic characteristics. But in 2008, because of the global financial crisis which started in the USA, the rate of Chinese export and the rate of economic growth has evidently slowed. Due to shortage of funds, foreign orders fell, increase the value of RMB, lack of talented factors, Chinese SMEs are facing bankruptcy. In this context, the purpose of this study is to examine the effects of domestic and international market environment, the government assistance for entering overseas market, entrepreneur characteristics, etc. on the global performance. Based on these, a research model and some hypotheses were set up and tested by the multiple regression analysis with total 317 effective survey data. The results of this paper are as follows. First, a positive effect relation on the financial performance was shown for the companies with high domestic and international market environment in the aspect of market environment. According to such analysis result, it was found that the market environment in which SMEs belong to is a very important factor. Second, in the aspect of government export assistance related to overseas, market development showed a positive effect relation on the both financial and non-financial performance. However, the direct financial assistance showed a positive effect relation only on the non-financial performance. Overall, it was found that the government assistance program on entering overseas market is having significant effects on SMEs, but direct financial assistance have not achieved the desired results. Third, the innovative-ness and progressiveness of entrepreneur showed a positive effect relation on the global market performance. However, the risk-taking of entrepreneur only showed a negative effect relation on the non-financial performance. Overall, it was found that the entrepreneurship of SMEs is an important and influential factor. This is a result implying that the propensity of taking too much risk is not desirable based on the uncertainty of the global environment market. To sum up, this study confirmed that the market environment, the government assistance and entrepreneur characteristics, which are the major prerequisites of global performance, have effects on global performance.

• International Commerce and Information Review
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• v.15 no.3
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• pp.411-430
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• 2013

Overseas marketing before the conclusion of a contract is a huge obstacle to enter the global market because it has needed the company's maximum capacities which are some cost, time and human resources. Thus it required a reestablishment about the education fields and research schemes. Due to the advancements in ICT and internet, a subject of e-trade is becoming a critical issue with a subject of a practice of international trade. However, since the mid-2000s, e-trade research articles and educational materials such as textbooks, research papers are being gradually reduced. Therefore the purpose of this study, from an oversea marketing point of view among the various e-trade fields, is to measure an education performance and an academic research scheme. And this study will suggest direction of improvement about research scheme and educational performance in the overseas marketing. According to the result, to establish the education and research scheme about SEM(Search Engine Marketing), SEO(Search Engine Optimization) and SNA(Social Network Analysis) which are introduced in the industry among the education and research field related the e-trade is urgent. And some subjects need a capstone-design reconcile theory and practice.

• Korean Journal of Construction Engineering and Management
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• v.15 no.2
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• pp.95-103
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• 2014

From $1960^{th}$ Korean construction industry has been rapidly grown due to Meddle-East construction market growth. To earn foreign currency and to raise overall Korean industry government has encouraged construction frontiers. As construction industry could grow up for its labour based originity but the time passes by and overseas construction market requests engineering know-how and technology for productivity to earn more profit. Over last 20 years overseas construction market share has been dramatically raised but its profit share is gradually declining. This study analyzed data sets of over 180 overseas construction projects for last 30 years of domestic contractor by using multiple-regression analysis and derived an output how input variables of characters explaining the construction project effects its profit.

• Korean Journal of Construction Engineering and Management
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• v.19 no.5
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• pp.10-21
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• 2018

This study analyzes difficulties of enterprise activities in Chinese construction market by surveys on early entrants and interviews with experts. This study also suggests future strategy to enter the market by using inducement coefficient model. Korean construction companies in China are under heavy pressure to maintain requirement of licenses, despite recent deregulation. They are in dire predicament for market entry due to the Foreign Direct Investment System. It is almost impossible to participate in public projects and also it is not easy to do PPP projects. Therefore, Korean government should make more efforts to solve those issues through negotiations in FTA and GPA. For future expansion in Chinese construction market, it is highly recommended to boost cooperation models between Korea and China according to the empirical results of inducement coefficient model. Korean companies should collaborate with Chinese companies in some fields: smart city, environment and water treatment. Also, Korean government should support Korean companies by diplomatic means such as requesting for further opening of China's market. In GPA or GATS negotiation, Korean government should ask Chinese government that Korean companies can obtain order independently (without joint venture with Chinese companies) in China. Lastly, Korean construction companies should participate in construction projects ordered by international organizations such as ADB, AIIB.