• Title/Summary/Keyword: 해석수준이론

Search Result 221, Processing Time 0.026 seconds

Possessions for Me, Experiences for Others: Preferred Gift Type in Gift-giving Behavior for Self or Others and a Moderate Effect of Emotional Disconnection Level (나를 위한 소유, 타인을 위한 경험: 나 vs 타인을 위한 선물 유형의 차이와 감정적 단절의 조절 효과)

  • Rim, Hye Bin;Kim, Seung Hwan;Doh, Eun Yeong;Lee, Byung-Kwan
    • Science of Emotion and Sensibility
    • /
    • v.23 no.2
    • /
    • pp.89-102
    • /
    • 2020
  • Consumers purchase gifts for themselves and for others. This research examined whether one's preferred purchase type (material or experiential) would depend on the gift recipient (self or others). A total of 200 participants took part in online studies via Amazon Mechanical-Turk. Based on the construal-level theory, people will focus on concrete product attributes for psychologically close objects; however, for psychologically distant objects, people will concentrate on abstract product attributes. Study 1 demonstrated that participants preferred material over experiential purchases in self-gifting situations, while they preferred experiential compared to material gifts for others. In Study 2, it was found that individual differences in emotional disconnection moderated the effect of gift recipient on preferred gift type. Specifically, the differences in preferred gift type increased as one's emotional disconnection level increased. The results of this research have theoretical implications in terms of extending construal-level theory to gift-purchasing behaviors. Furthermore, this research has practical implications for marketers and advertisers. Limitations and possible future research directions were also discussed.

A Study on the Factors Influencing SMEs' internet marketing Adoption (중소기업 인터넷마케팅 도입 영향요인에 관한 연구)

  • Won, Dongjun;Jo, Hyungrae
    • Journal of Digital Contents Society
    • /
    • v.15 no.6
    • /
    • pp.683-699
    • /
    • 2014
  • This study examines the key factors which influence the strategic consideration and intention of adoption of internet marketing of small-and-medium sized companies, based on theoretical consideration of innovation diffusion theory and previous studies related. The result of analysis shows that the degree of market competitiveness, customer dependency, the level of internet marketing knowledge and experience have significant effects on both of strategic consideration and adoption intention for internet marketing. Also, learning commitment has negative influence on strategic consideration only, while environmental dynamism does on adoption intention. Comprehensively, the findings implies that firms consider selection of internet marketing to reduce the severity of competitiveness and that firms which has more knowledge or experience about internet marketing seems to consider selection of internet marketing through the perception of the effects of internet marketing or possible access to internet marketing. Based on the findings that the level of internet marketing knowledge and experience have much significant effects on both of strategic consideration.

Middle School Students' Construction of Physics Inquiry Problems and Variables Isolation and Clarification during Small Group Open-inquiry Activities (중학생의 소집단 자유탐구활동 중 물리 영역 탐구문제의 구성과 변인 추출 및 명료화 과정)

  • Yoo, Junehee;Kim, Jongsook
    • Journal of The Korean Association For Science Education
    • /
    • v.32 no.5
    • /
    • pp.903-927
    • /
    • 2012
  • The study aimed to analyze middle school students construction of physics inquiry problems for open inquiry from the viewpoint of variable isolation and clarification, and investigate students' difficulties during the processes of variable isolation and clarification to get implications for teaching and learning strategies for small group open inquiry activities which have been included in the 2007 national curriculum. The participants were 4 students who had attended an outreach program for the science gifted run by a university institution located in Seoul area. They performed an open inquiry on egg drop for 13 lessons for 30 hours. Level descriptions for variable isolation and clarification have been developed and applied to analyze students' inquiry problems and variables included by the problems. Students iterated inquiry processed 5 times and the inquiry problem showed progress gradually. Dependent variables have been isolated ahead and the levels of variable isolation and clarification showed higher than the independent variables. Many kinds of independent variables isolated extensively and the independent variables and control variables have been mingled. One of the reasons why students had some difficulties in isolation of independent variables could be the absence of theoretical models. The realities of school lab could restrict the variable isolation and clarification as well as topic selections. Some sensory or extensive variables such as broken eggs and drop height seem to be salient to be focused on as core variables. Lack of background knowledges could be one of the reasons for students' difficulties in variable clarification, such as theoretical definitions and operational definitions. As a result of lacking background knowledges, students could not construct theoretical models even though they could isolate and clarify variables as scientific lexical definitions. Some perceptions of inquiry as trial and error or reckless establishment of causal relations between variables could be accounted as one reason.

Structural Safety Analysis of Lifting Device for Spent Fuel Dual-purpose Metal Cask (사용후핵연료 금속겸용용기 인양장비의 구조 안전성 해석)

  • Moon, Tae-Chul;Baeg, Chang-Yeal;Yun, Si-Tae;Choi, Byung-Il;Jung, In-Su
    • Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
    • /
    • v.12 no.4
    • /
    • pp.299-314
    • /
    • 2014
  • A lifting device is used to deal with transport cask for the transportation of spent fuels from nuclear power plants. This study performed theoretical analysis and numerical simulation to evaluate the structural integrity of the lifting device based on Nuclear Safety and Security Commission(NSSC) Notice No.2013-27 and US 10CFR Part 71 ${\S}71.45$. The results of theoretical analysis showed that the maximum stresses of all components were below the allowable values. This result confirmed that the lifting device was structurally safe during operation. The results of finite element analysis also showed that it was evaluated to satisfy the design criteria bothyielding and ultimate condition. All components have been shown to ensure the structural safety due to sufficient safety margins. In other words, the safety factor was 3 or more for the yielding condition and was 5 or more for the ultimate condition.

Effect of the Non-linear Permeability of Clays on the Behavior of Soils in Embankment Construction (제방 성토시 지반거동에 대한 점토의 비선형 투수성의 영향)

  • Kim, Tae-Hoon;Han, Tae-Gon;Yoo, Ki-Cheong;Lee, Song
    • Journal of the Korean Geotechnical Society
    • /
    • v.20 no.6
    • /
    • pp.61-73
    • /
    • 2004
  • The coefficient of permeability of natural clay shows a nonlinear property which is related to various stress level of soils, and this nonlinear property has effect on the period of consolidation and the property of deformation in clay soils under loading. Thus, in this paper the numerical analysis was conducted by FEM-using coupled theory which incorporated Biot's consolidation theory into modified Cam-clay model- to consider the effects of nonlinear permeability on the behavior of clay soils under loading. The result of this paper showed that nonlinear permeability had different effects on the deformation and excess pore water pressure in clay soils according to the change of ratios of coefficients of permeability which was presented a degree of nonlinear property, and average coefficients of permeability of soils. Therefore, it was concluded that nonlinear permeability should be considered according to both the change of ratios of coefficients of permeability and average coefficients of permeability to conduct more simultaneous analyses to field conditions.

Analysis for Bearing Capacity of Paper Ash in Industrial Waste as Filling Material (성토재로서 산업폐기물 제지회의 지지력 분석)

  • Lee, Cheo-Keun;Ahn, Kwang-Kuk;Heo, Yol
    • Journal of the Korean GEO-environmental Society
    • /
    • v.2 no.2
    • /
    • pp.13-22
    • /
    • 2001
  • In this study, centrifuge model tests were fulfilled to investigate the characteristics of bearing capacity of paper ash as a filling material. The model tests were done varying the footing width and gravity level. The settlement and vertical soil pressure by loading were measured. The results from the tests were compared with the one from FLAC program using finite difference method and bearing capacity theory. After all, it was shown that the characteristics of load-settlement represented the local shear failure, which the settlement ratio s/B showed inflection point around 25~30%. As g-level and footing width were increasing, the load strength was increasing. The ultimate bearing capacity from the tests was very closed the results from Terzaghi's theory. As the distance from footing center was increasing, the vertical soil pressure was decreasing. If E/B is higher than 7, the stress by loading was almost increasing. The vertical displacement from loading was the largest one around under the footing and was almost occurred when the depth>4cm and E/B is higher than 5.0.

  • PDF

The Study of CSR Communication Effectiveness of Fashion Store Design (패션 매장 디자인의 CSR 커뮤니케이션 효율성에 관한 연구)

  • Park, Sunyang;Kim, Hayoun;Jeong, Yeojin;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.43 no.2
    • /
    • pp.274-287
    • /
    • 2019
  • Most corporations engage in Corporate Social Responsibility (CSR) activities. Consumers are aware of CSR activities in different domains and use the perception and evaluation in purchase decision making. This study reveals how the relationship between consumer perception about a fashion corporation's CSR activities and product evaluation (such as perceived expertise and attractiveness) affects behavioral intention. This study discussed implications for store designs depending on whether it is actively engaging in CSR communication. Two virtual fashion store images of modern or eco design were used as stimuli. The study was conducted from July to August, 2018 based on women in their 20s and 30s. We collected 154 eco designs and 157 modern design responses. The findings of the study show that consumer perceptions of CSR activities affected perceived expertise and attractiveness. Further, perceived expertise and attracti-veness led to purchase intention and time spent in the store. The store design variation had no differences in mean values of consumer perception; however, evaluation and purchase intention indicated that a varied store design emphasized different corporation capabilities.

Damping Characterization of the Double-skin Aluminum Extruded Panels for Rolling Stock Carbody (철도차량 차체용 더블 스킨 알루미늄 압출 패널의 감쇠특성)

  • Kang, Gil-Hyun;Kim, Chul-Su
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.14 no.7
    • /
    • pp.3197-3202
    • /
    • 2013
  • When car builder designs the large carbody structure of railway vehicles, it is necessary to optimize the damping characteristics through the analysis of structure borne noise such as sound pressure level(SPL). This paper is a study on the structure borne noise analysis by characterizing the damping of double skin aluminum extruded panels for rolling stock carbody. The normalized SPL was calculated based on the simple source theory using measured mechanical mobility parameters from vibration tests(i.e. point, transfer and modal mobility). The reduced SPL was predicted by using finite element method by applying loss factor of damping material into laminated shell elements. It was found out that the damping material coated on the panels like underframe, which part is seriously affected by vibration during train run, took effect to reduce noise level.

A Study on the Hull Acceleration Analysis of Car Ferry Ship for Securing Safety Evaluation (고박안전성 평가를 위한 카페리선박의 선체가속도 분석에 관한 연구)

  • Yu, Yong Ung;Lee, Yun-Sok
    • Journal of the Korean Society of Marine Environment & Safety
    • /
    • v.26 no.6
    • /
    • pp.587-593
    • /
    • 2020
  • The securing safety of ferry ships on the domestic coast is evaluated by comparing the external force applied and the securing device based on the cargo weight and hull acceleration that can exist at the loaded position. The hull acceleration based on the domestic standard, which is the basis for securing safety evaluation, is applied without reflecting the characteristics of the ship and the sailing conditions. In this study, a total of 12 acceleration measurements were performed at four points of the hull of a ship with a DWT 6,800 ton class 15.5 knots passing through Busan-Jeju to analyze the hull acceleration of the domestic coastal ferry ship. Data were collected for the buoy. For a theoretical comparative analysis of the limited measurement results, the response amplitude operator (RAO) was analyzed through frequency-response analysis by numerical simulation, and acceleration analysis for the four points was performed using the RAO results. Based on the acceleration comparison, differences in the degree of each position were observed, but in the case of the Y-axis acceleration, the analysis was 1.81 m/s2, and the measurement was 1.47 m/s2. The analyzed simulation result was as high as 0.34 m/s2. Moreover, analysis was performed at 22 % level, and measurement at 18 % level.

The Differential Effect of PC vs. Mobile on User Behavior : An Empirical Study based on Construal Level Theory(CLT) (데스크톱과 모바일 기기의 차이가 사용자의 행위에 미치는 영향 : 해석수준 이론을 적용한 실증 연구)

  • Suh, Kil-Soo;Kang, Hyunjeong
    • Journal of Information Technology Services
    • /
    • v.18 no.5
    • /
    • pp.31-51
    • /
    • 2019
  • Construal level theory (CLT) have been researched in wide range of disciplines such as marketing, organizational study, psychology, or education. Current study asserts that CLT would explain the effect of different devices of PC and smartphone on interaction between human-computer interfaces and information systems use. In CLT, those who are far from an object in terms of physical, temporal, social or psychological distance, they construe their understanding as abstract (high level) and vice versa. We hypothesized different size of digital device will increase psychological distance and result in behaviors that correspond to present construal level. The analysis result shows that users of PC recognized that they are socially distant from the device and those of smartphone felt that they are socially close to the device. However, the device did not have significant effect on attention to essential information, advertisement preference, and immediacy. The implication to academia, practice and future research and limitations are also discussed.