• Journal of Korea Port Economic Association
• /
• v.30 no.3
• /
• pp.39-58
• /
• 2014

Korea and China have maintained sea routes between two nations through the shipping conference which was established in May 1993. Due to this effort, the market of Korea-China car ferry on Yellow sea makes growth year by year. The car ferry business has shown fierce competition because it has huge impacts on regional and national level economy. In this respect, the aim of this research is to analyze the structural analysis for ports of Korea-China car ferry using Shift Effect(SE) method. As a results, passengers and cargo volumes of Incheon port continuously transfer to Pyeontaek and Gunsan port. Moreover, absolute growth rate of Incheon port do not reach the potential growth rate. The competitiveness power of Incheon port has lower position compared to Pyeontaek and Gunsan port. The cargo volumes of ports located on western coast of Korea have increased recently, however, passengers and cargo volumes of Incheon port have shown lower increasing rate compared to average of Korean western coast ports. For Incheon port, high value added cargoes which give large profit on port side, have to be attracted. Moreover, Incheon port has to become a specialized port.

• Journal of Korea Port Economic Association
• /
• v.26 no.1
• /
• pp.195-221
• /
• 2010

Kunsan port based on the selection of Kunsan Free Trade Area is expected to develop into a regional beach-head port and foreign investment area, and as the result it will play a great role in accelerating the coming age of the west sea. To promote the foreign competitiveness of Kunsan port as a central container port it can be pointed out that 1) to raise up the utilization ratio of Kunsan port as the front base of export and import by multinational corporations, 2) to hustle up the development of Kunsan container port toplay the central role as the composite container linkage central port, 3) to strengthen the attraction activities of foreign investment into the Kunsan Free Trade Area for the balanced development between regions in nation, 4) the support of both central and local governments to accelerate the comingage of the west sea are necessary.

• The monthly packaging world
• /
• s.156
• /
• pp.161-181
• /
• 2006

랩포장업계 친환경 종이톱날 랩 포장 개발/아세아제지(주) 골판지 업황개선 수혜 기대/(주)비트로시스 농춤시스템 및 파우치 포장기 시설갖춰/(주)시에이피사 이언스 위생패드 원팩 시스템 도입/다아라 KOREA PACK 2006 사이버전시 열어/제과업계 블루 마케팅 활기/(주)다이소아성산업 일본 1천만 달러 외자 유치/ 하이트맥주(주) 국내 대표맥주로 입지 굳혀/네이처웍스사 생분해성 PLA 제품설명회 개최/대주산업 CLOEREN DIES FEEDBLOCK 세미나 개최/식품업계 김 치,5대 건강식품 선정/롯데칠성음료(주) 델몬트콜드,냉장유통주스 대표상품/제약업체 낱알포자아 의무화 실시/금호페이퍼텍(주) 아세아페이퍼텍으로 상호변경/대한통운(주) 광양항 3단계 1차 컨테이너부두 계약/골판지업계 배추포장화사업 신규 수요 급증/신무림제지(주) 마케팅팀 YES센터 품질교육 실시/(주) Aimex2006 신제품 5개 기종 선보여

• Journal of Korea Port Economic Association
• /
• v.29 no.1
• /
• pp.215-245
• /
• 2013

In this world, the interest in the marine leisure-sports, nature friendly oriented, has been increased. The width of leisure activities has became enlarged because of expansion of leisure time and the changes of recognition on the rational management and use of marine resources. Marina ports influence significantly marine leports and this paper reviewed the maria ports status and problems. This Country has strived to develop marina ports in local areas, designing the 1st basic National Plan of Marina Development. We have keen interest in Marina but have no detail strategy and preparation. This paper suggested how marina port shall be developed for the expansion of marine leports and what strategies shall be adopted for the activation of the facilities. After reviewing the previous researches and with the results of questionnaire survey, this paper suggested two types strategies. First on the policy oriented point, it suggested 10 alternatives on the perspectives of development and operation areas. Secondly, it proposed some strategies for the activation of marina ports on the aspects of 4Ps of marketing. This paper theoretically groped the activation schemes with the knowledge and experiences of experts, but it is recommended furthermore some survey on the practical field and user attitude must be progressed.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• 2011.06a
• /
• pp.237-240
• /
• 2011

The purpose of this paper is to increase the competitiveness of firms by establishment of green marketing strategy and its application to a new alternative energy development, ultimately contributing to the advancement of national economy. This study adopted an integrated approach to develop a strategic theory of 'Sun Tzu on the Art of War' that is one of the oldest military treaties and still applicable to today's management development. It applies to the empirical result from a new alternative energy development. For more qualitative improvement of this paper, it needs further detailed studies in both theory and practice in green marketing theory that is applicable to the new alternative energy development.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• 2011.06a
• /
• pp.206-208
• /
• 2011

플로팅건축물은 최근 지구온난화에 따른 해수면의 상승, 소득 증대 및 관광행태 변화에 따라 급증한 해양 레포츠 수요에 대응하는 효과적인 건축물이다. 플로팅건축은 프로그램, 형태, 건축규모, 층수, 위치, 접근방법, 이동성, 에너지 자립도 등 8가지 기준에 따라 유형 구분이 가능하다. 또한 시공된 주거시설을 대상으로 분석한 결과 플로팅건축의 디자인 특성은 (1) 2층 규모, (2) 면적 비율이 높은 데크, (3) 장방형의 균형감 있는 매스, (4) 조망 극대화, (5) 친수공간 확보, (6) 공간의 통합적 사용 및 합리적 면적 배분의 평면계획, (7) 수면 반사를 고려한 단면계획, (8) 모듈화 및 유닛화 등으로 정리할 수 있다.

• Asia Marketing Journal
• /
• v.11 no.1
• /
• pp.29-38
• /
• 2009

Estimating the Bass diffusion model often creates a time-interval bias, which leads the OLS approach to overestimate sales at early stages and underestimate sales after the peak. Further, a specification error from omitted variables might raise serial correlations among residuals when marketing actions are not incorporated into the diffusion model. Autocorrelated disturbances may yield unbiased but inefficient estimation, and therefore invalid inference results. This phenomenon warrants a modified approach to estimating the Bass diffusion model. In this paper, the authors propose a modified Bass diffusion model handling autocorrelated disturbances. To validate the new approach, authors applied the method on two different data-sets: CT Scanners in the U.S, and FPD TV sales in Korea. The results showed improved model fit and the validity of the proposed model.

• 프린팅코리아
• /
• v.12 no.1
• /
• pp.82-84
• /
• 2013

지난해 11월 20일, 서강애드넷(주) 대표이사 정순권의 조부 백암(白巖) 정태화공(公)에게 건국훈장 애족장이 추서됐다. 정태화공의 항일 독립운동 공적이 세기가 바뀌고 10여년이 더 지나서야 인정받은 것으로, 손자인 정순권 대표이사가 훈장을 전수했다. 정 대표는 대한인쇄문화협회에서 인쇄문화발전과 인쇄문화인의 권익신장을 위해 법률개정위원회 위원으로 활동하고 있다. 서울시 중구 필동에 소재한 서강애드넷(주)의 집무실에는 다양한 서적이 진열돼 있어 공부하는 사업가임을 느낄 수 있었고, 국내 유수의 여러 기관과 지자체 등 많은 기업체와 업종의 마케팅 홍보물과 기획 실적물이 20여 년의 업력을 전하고 있었다.

• Korea Trade Review
• /
• v.42 no.1
• /
• pp.283-301
• /
• 2017

As a consequence of the changed role and functions in port operations, the role of port hinterland has transformed to multi-functional logistic centre linking more efficiently elements of the supply chain. This paper analysed distribution centre selection factors in Busan new port hinterland, aiming to diagnose and evaluate the operational situations of port hinterland as multi-functional logistics centre. Based on a data collected from all 122 samples located in Busan new port hinterland, determinants for location competitiveness identified were: political support, market potentiality, infrastructure utilization, market niche, and connectivity. Comparing the difference between an importance and performance, it is revealed that the target port hinterland requires urgent improvement in political supports such as incentive programmes offered by host country, free trade system and related law, financial assistance in constructing distribution centers, and simplicity, ease and efficiency of administrative procedures. The results provide useful insights for establishing future improvement strategies and a strategic agenda to successfully respond to the demands of the companies located in port hinterlands and/or new customers those who want to move in.

• Journal of Navigation and Port Research
• /
• v.36 no.1
• /
• pp.59-67
• /
• 2012

This study shows how the logistics capability of container terminal impacts with service quality and customer response. Result of this study would be utilized in marketing strategy for container terminal. Sample design is based on shipping companies which are registered in Korea Shipowners' Association and Korea Shipmanagers' Association from Dec. 5 through 23 in 2011. And total of 243 questionnaires are collected through a personal visit. The result of empirical analysis, management capability of logistics capability factor which have an effect on service quality and customer response is the biggest influence to them. At the same time, Sympathy of service quality factor which have an effect on customer response is the biggest influence to it. Therefore, customers' requirements would be analyzed specifically when loading and unloading plans are devised in container terminal, and based on customers' requirements, best customer service would be provided.