• Title/Summary/Keyword: 항만 마케팅

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Analysis of Important of Port Selection Factors to Attract Shippers for Mokpo New Port (목포 신외항 선·화주 유치를 위한 항만선택 요인의 중요도 분석)

  • Son, Yoomi;Kim, Jihyun;Lee, Kyongseok;Kim, Hwayoung
    • Journal of Korea Port Economic Association
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    • v.38 no.4
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    • pp.199-214
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    • 2022
  • A relative important analysis was conducted to determine what factors are required for port selection in Mokpo New Port and what needs to be addressed first in order to expand automobile and steel cargo handling. The port selection factors of Mokpo New Port were classified into 4 major and 13 intermediate categories, and AHP analysis was used. As a result, items such as 'port facilities', 'accessibility to international ports', 'port facility usage fees', and 'connectivity with neighboring cities/ports' were evaluated as important. The respondent groups were divided into shipowner and shipper, port operator and stevedore, and public official, and an analysis of variance (ANOVA) was conducted to verify if there was a difference in perception between the groups. As a result, shipowner and shipper, port operator and stevedore were similar, but there was a difference from public official group. Shipowner and shipper, port operator and stevedore with similar response characteristics were classified into the 'port practitioner' group, and public official were classified into the 'port policy maker' group, and the difference in perception between the group was tested. Therefore, there were differences in some major category items, and even in the intermediate category items such as 'possession of adjacent hinterland industrial complex', 'cargo equipment', '24-hour port operation', 'inland transportation cost', 'accessibility to international ports', 'marketing and incentives' with statistical. In other words, the 'port practitioner' group evaluated items that can increase cargo creation and handling productivity as important whereas the 'port policy maker' group considers port development and policies such as port infrastructure, connectivity with other ports, and incentive support items are more important.

A study on the freight volume of car ferry route between Seosan-Daesan Port and Weihai Port activation plan (서산 대산항-위해항 카페리 항로의 물동량 추정 및 활성화 방안 연구)

  • Lee, Jung Wook;Yun, Kyong Jun;Lee, Hyang Sook
    • Journal of Korea Port Economic Association
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    • v.36 no.1
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    • pp.91-104
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    • 2020
  • Seosan-Daesan Port is the sixth largest port in Korea, and it promotes port infrastructure expansion, regular route development, overseas marketing, and port incentive systems for continuous growth. In addition, the port is planning to open a regular car ferry line to Weihai, China. This study aims to provide useful research data for effective decision making by analyzing the feasibility of opening the Chinese (Weihai) car ferry route of Seosan-Daesan Port. Currently, some car ferry routes that operate between Korea and China are open at Incheon Port, the Port of Pyeongtaek-Dangjin, and the Port of Gunsan. In order to estimate the volume of cargo that will be created when the car ferry route from Seosan-Daesan Port to Weihai opens, this research analyzes the domestic cargo volume from the Chungcheongnam-do region, where Seosan-Daesan Port is located, to each of the regions where the other ports are located. We estimated the volume of cargo that can be transported on the car ferry from Seosan-Daesan Port to Weihai. As a result, by 2020, about 76,000 passengers and about 50,000 tons of cargo could be created. Suggestions were made for policy strategies that would revitalize passenger numbers and secure the cargo volume of the car ferry, along with a discussion of and the port incentive system.

Space Design Marketing of Floating Architecture and Its Spatial Demands (플로팅건축물의 공간디자인마케팅과 공간수요 예측)

  • Pak, Sung-Sine
    • Journal of Navigation and Port Research
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    • v.39 no.4
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    • pp.329-334
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    • 2015
  • Currently, image of floating architecture has been positively improved based on the normalization of a domestic representative floating building 'Some Sevit'. Features of the floating architecture are as follows: special experience (29.9%)> landmark (27.6%)> enjoyment of marine culture (21.5%)> center for tourism and regional development (16.0%)> eco-friendly space solving global warming (4.8%). Floating building has a distinctive image and at the same time offers a unique spatial experience to the public. Therefore, space design marketing of floating building is a communication process to exchange its spatial identity and image between the local government and the public, the corporation and customers. It is essential for the effective space design marketing that the spatial demands should be reflected into its program such as commercial, cultural and marina facilities. The unification of project leader and operator is also important. The transformed conditions would help the construction market to be active in the future.

A Study of Marketing Strategies according to the Criteria of Users' Choice in Pallet Pool Services : Focused on Mettroporitan Seoul Area Warehouse Companies (파렛트 풀 서비스의 효익세분화에 따른 마케팅 전략에 관한 연구 - 수도권 창고업체들을 중심으로 -)

  • Choi, Se-Kyung;Park, Mu-Il;Lee, Kang-Dae
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.1-20
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    • 2009
  • A survey to pallet users was conducted in an aspect of the efficiency and benefit. The questionnaire identified the preference about the main variables such as price, size, conformity, material, which are the criteria of the users' choice. staffs in the capital region was selected as respondents and Cluster Analysis and Simulations was carried out with Conjoint Analysis. The result shows that the variables of material and conformity between facilities and products were more important than the variable of size. The respondents prefer the pallets with a various range of products because warehouses should keep a range of products under various condition of temperature. In accordance, the companies that provide a pallet pool service should set up individual marketing strategy by a type of customers so as to maximize the competitiveness in domestic or international markets. Furthermore, supplying standardized pallets should be consistent with the standardization not for individual logistics units, but for whole logistic systems. To achieve this, it requires the compatibility amongst a range of logistics activity participants by their characteristics.

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The Impact of Service Quality in the Port Logistics on Customer Satisfaction, Port Image and Relation Continuity Intention: Focused on Busan Port (항만의 서비스품질이 고객만족과 항만이미지 및 관계지속의도에 미치는 영향에 관한 연구 - 부산항을 중심으로 -)

  • KIm, Ga-Hyun;Ryoo, Dong-Keun
    • Journal of Navigation and Port Research
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    • v.41 no.6
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    • pp.423-436
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    • 2017
  • This study examines the level of port service quality based on $Gr{\ddot{o}}nroos$(1984)'s Two-Dimensional Model: we investigated service-environment quality and service-delivery quality, and added service-product quality as a process quality. This study focused on a service user like a llner, forwarder, shipper, or a logistics firm using port service in the Port of Busan. We investigated relationships among the following vairables: service quality, customer satisfaction and port image; we also analyzed the path coefficients using Smart-PLS 3.0. The results and suggestions of this study are summarized as follows. First, all of the service quality variables influenced customer satisfaction but service-delivery quality didn't have an impact on port image. Secondly, there is correlation between customer satisfaction and port image; customer satisfaction had a positive effect with port image. Lastly, customer satisfaction and port image influenced the Relation Continuity Intention.

The Effect of Relational Benefits, Reward Programs and Switching Costs on Relational Commitment in Container Terminals (컨테이너터미널의 관계혜택, 보상프로그램 및 전환비용이 관계결속에 미치는 영향)

  • Yang, Yun-Ok;Shin, Chang-Hoon
    • Journal of Navigation and Port Research
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    • v.36 no.8
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    • pp.673-681
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    • 2012
  • As competition increases among ports, new marketing strategies and differentiated means in addition to the existing core services are needed to prevent existing container shipping companies from escaping and to attract new customers. The additional services and reward programs are investigated. How these variables affect relational commitment in terms of customer retention is examined. Customers of the container terminals are examined in terms of psychological behavior. This study presents the structural equation model that shows the connection among benefits, rewards, switching costs and relational commitment. The empirical analysis is done with the subject of the container terminal users and the implications are derived.

A Study on the Determinants Analysis of the Port Competitiveness and development Strategies of Busan New Port (항만경쟁력 결정요인 분석과 부산 신항의 발전 전략에 관한 연구)

  • Shin, Ge-Seon
    • Journal of Korea Port Economic Association
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    • v.23 no.1
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    • pp.115-148
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    • 2007
  • Under the influence of ever-globalized world economy, Yangsan Port of Shanghai, a central hub of Chinese economy, was opened up on Dec. 1, 2005 in the expectation of heart of northeast Asian harbor logistics. It has triggered severer competitions among northeast Asian ports. In an effort to keep robust standing as a central port of northeast Asia, Korea has still built additional new ports and opened up 3 docks in Nov. 2005. Amid these changing port environments, it is foremost to take the competitive edges of new ports in advance of major rival ports in the interest of preoccupying the standing of those new ports as the central hub of northeast logistics. According to the developmental strategies of new ports can be summed up as follows: First, it is required to separate port development from marketing as a part of separating developmental entity from management/maintenance entity. Second, it is required to develop dedicated port for feeder vessels along with new ports to save more time and cost spent by shipping companies. Third, the attraction of jumbo shipping companies to port development needs differentiated countermeasures for each shipping company, and those measures should be taken in advance before jumbo shippers decide their own shipping strategies in future. Fourth, in terms of incentives for attracting jumbo shipping companies, it is required to offer the incentives to them in using new ports in connection with Busan ports. Fifth, it is critical to set up a benchmark of competitors(ports) for establishing one-stop automatic administration process system upon developing ports. Finally, it is required to prepare a plan for using rearward lands in connection with ports for more efficient use of development complex behind port.

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A Study on the Optimal Concession Contract Decision Model between Port Authority and Terminal Operators (항만공사와 터미널운영사간 최적임대계약 결정에 관한 모형)

  • Ashurov, Abdulaziz;Kim, Jae-Bong
    • Journal of Korea Port Economic Association
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    • v.35 no.3
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    • pp.1-18
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    • 2019
  • The competition between port authorities (PAs) and terminal operating companies (TOCs) in providing port logistics services has gained importance. The PAs enter into leasing contracts with TOCs in various ways. This study aims to model a contract method that maximizes the joint profit between a PA and a TOC. Particularly, this study aims to model the equilibrium by comparing four types of contract schemes in the non-coordination, cooperation, Cournot, and collusion models. The results of the analysis show that the two-part tariff scheme generates a higher joint profit than the fixed and fee contracts. It is understood that risk- and profit-sharing between the PAs and TOCs helps the latter to maximize the throughput and the joint profit. These results are expected to provide an important theoretical basis for decision-making about port rent and freight between the PAs and TOCs.

A Study on the Dependency between Port Logistics and Regional Economy - Focused on the BuUlGyeong Megacity - (항만물류와 지역경제 간의 연계성에 관한 연구 -부울경 메가시티를 중심으로-)

  • Li, Yun-Zhang;Li, Yue;Choi, Tae-Yeong
    • Journal of Korea Port Economic Association
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    • v.38 no.3
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    • pp.1-13
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    • 2022
  • The Busan-Ulsan-Gyeongsangmando(BuUlGyeong) megacity aims to grow into the second metropolitan area by strengthening the growth and connectivity of the southeast region in Korea. In order to analyze the linkage between port logistics and regional economic development, this study focused on the economic community of BuUlGyeong. The findings are as follows. First, it was found that vessel entry and departure had a positive (+) significant effect on cargo volume. Second, the cargo volume was found to have a preemptive effect on the vessel entry and exit ports and the composite index. Third, the composite Index was found to have a significant positive (+) effect on cargo volume. From the results of the variance decomposition, it can be confirmed that the composite index has a weak impact on ship entry/exit and cargo volume. Based on the above findings, some policy implications are derived. First, regional governments in BuUlGyeong should provide incentives to revitalize the maritime economy such as the expansion of maritime port infrastructure and encouraging investment. Second, since an increase in cargo transport volume at major national ports linked to the BuUlGyeong region has a positive (+) effect on economy. Therefore it is necessary to expand actively port marketing and regular service for the country and ports. Third, investments should be made continuously to expand the marine port infrastructure such as the expansion of facilities so that global shipping companies can continue to call megacities in BuUlGyeong ports for super-large ships and cruises.

A Comparative Analysis of Container Terminal Operation in Busan and Kwangyang Port (부산항과 광양항 컨테이너 터미널 운영의 효율성 비교 분석에 관한 연구)

  • Ryoo Dong-Keun
    • Journal of Navigation and Port Research
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    • v.29 no.10 s.106
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    • pp.921-926
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    • 2005
  • The purpose of this paper is to conduct a comparative analysis of container terminal operation in Busan and Kwangyang port. The research method used for this study is DEA(Data Envelopment Analysis} and among DEA methods CCR and BCC model has been used. According to the results of CCR model Gamman in 2004 and Gamcheon in 2004 are found to be the most efficient terminals in the sample and the inefficient terminals include Gwangyang Phase 2 terminal. Based on BCC model Gamcheon and Uam are identified as the most efficient terminals in three consecutive years including Gamman terminal in 2004. The inefficient terminals include New Gamman in 2002 and Hutchison in 2002. The research findings show that inefficient terminals need to fully utilise their terminal facilities and increase container throughput through effective marketing activities.