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http://dx.doi.org/10.5394/KINPR.2015.39.4.329

Space Design Marketing of Floating Architecture and Its Spatial Demands  

Pak, Sung-Sine (Kunsan National University, School of Architecture, Interior Design and Coastal Engineering)
Publication Information
Journal of Navigation and Port Research / v.39, no.4, 2015 , pp. 329-334 More about this Journal
Abstract
Currently, image of floating architecture has been positively improved based on the normalization of a domestic representative floating building 'Some Sevit'. Features of the floating architecture are as follows: special experience (29.9%)> landmark (27.6%)> enjoyment of marine culture (21.5%)> center for tourism and regional development (16.0%)> eco-friendly space solving global warming (4.8%). Floating building has a distinctive image and at the same time offers a unique spatial experience to the public. Therefore, space design marketing of floating building is a communication process to exchange its spatial identity and image between the local government and the public, the corporation and customers. It is essential for the effective space design marketing that the spatial demands should be reflected into its program such as commercial, cultural and marina facilities. The unification of project leader and operator is also important. The transformed conditions would help the construction market to be active in the future.
Keywords
floating architecture; space design marketing; spatial demand; construction market; Some Sevit;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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