• Journal of the Economic Geographical Society of Korea
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• v.13 no.3
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• pp.381-397
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• 2010

The purpose of this paper is to examine the activation of harbor city renovation projects through analyzing the measures of residents participation and urban marketing, based on case study of Busan North Harbor Redevelopment Project. The main results of this study are as follows. Firstly, according to questionnaire survey, public opinion surveys, citizen advisory committees are more effective as the methods collecting residents' opinion. Especially, residents' opinion is most important on the stage of deciding final alternative. Secondly, according to questionnaire survey about urban marketing, respondents prefer local government as a main agent of urban marketing. They prefer improving urban infrastructures as a main issue of urban marketing. They also prefer enhancing positive image of havor city and promoting the city for foreign tourists, as effective measures of urban marketing. As a result, activation of harbor city renovation projects will be activated through the residents participation and urban marketing, because those may stimulate creative and distinctive development ideas.

• Journal of Korea Society of Industrial Information Systems
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• v.12 no.5
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• pp.183-200
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• 2007

This study examines the relationships between typical anticipated benefit factors of introducing online business activities by traditional brick-and-mortar shipping and port logistics companies and their performance in marketing mix and global competitiveness. Three major benefit factors were derived including improved trust, information acquiring and limitation of offline business activities. The three empirically derived critical synergy factors were then used to examine how they improve the firms performance in marketing mix and global competitiveness. The results of structural equation modeling method show that the anticipated benefit factors significantly influence the firms' performance in marketing mix. Subsequently, marketing mix significantly influence the firms' global competitiveness. The results provide useful guidelines for the shipping and port logistics firms to develop appropriate marketing mix strategies to improve their global competitiveness.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.10
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• pp.1153-1159
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• 2014

In this paper we propose novel method for cost of harbor facility of redevelopment of Mookho harbor at Donghae city by using ICT(Information Communication Technology) and Social Network System that is able to participate most residents instead of partly participation for harbor development. In order to do this, we analyze urban marketing which was maximally reflected opinion of resident by using previous simple questionnaire as well as various SNS (Social Network System) as method of effective resident's participation in process harbor redevelopment. We perform optimal selection for ratio of resident's participation. We also propose calculation of optimal construction cost and method of urban marketing.

• Asia Marketing Journal
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• v.7 no.3
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• pp.77-81
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• 2005

본 글은 한국마케팅저널 편집규정 2조 4항에 근거하여 원로회원에게 청탁한 것입니다. 2조 4항: 열린마당(open plaza)은 book review, issue, short essay 등을 다루며 A4 4-5장 정도의 분량으로 편집위원회에서 원로회원 및 특정 회원에게 원고를 청탁할 수 있다.

• Journal of Korea Port Economic Association
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• v.25 no.4
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• pp.225-250
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• 2009

The purpose of this paper is to clarify the movement of customer satisfaction factor of port like marketing and customer support factors and set up new strategy for customer satisfaction with the factors of control by Port Authority. It was researched to Terminal operation and shipping companies of main clients of Container Terminals of Busan Port. The Score of customer satisfaction is 4.62, it is almost average score to consider Likert Scale 7 for Research measurement. For Customer satisfaction measurement score, the factor is named Port Facility, Port Cost, Marketing Activity and Customer Support with 20 elements. It is verified suitable model by Structural Equation Method. It is effect customer satisfaction by Marketing Activity and Customer Support factor instead of Port Facility and Port Cost. So Port Authority has to plan new strategy for customer satisfaction to consider its effect factors.

• Journal of Korea Port Economic Association
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• v.27 no.2
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• pp.195-215
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• 2011

The purpose of this article is to provide data to be utilized for marketing to attract future container cargo to the Korea-China Car Ferry Service and to estimate container traffic for the development of the International Passenger Terminal to be newly built in the Incheon Southern Port. An analysis of container traffic through the Passenger Terminal of Incheon Port showed that the container throughput of Incheon Port comprised 20% of traffic. The export cargo traffic in the International Passenger Terminal, 71.4%, or 111,698 TEU of 156,284 TEU in total, was brought from metropolitan areas. To increase the container traffic of the car ferry service currently concentrated on the metropolitan areas, more endeavor is required to strengthen marketing competence to attract container traffic to other regions apart from the metropolitan areas as well as provide general services.

• Journal of Korea Port Economic Association
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• v.23 no.3
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• pp.149-164
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• 2007

The purpose of this study is to suggest the logistics strategies for the improvement Gunsan port's competitiveness. To accomplish the purpose, this paper reviews the concept & function of logistics firstly. Next we find out the main factors of improving port's competitiveness, build the basic model of the logistics strategy and apply the model to the case of Gunsan port. The strategies to improve the competitiveness of Gunsan port are as follows ; (1) Construction of logistics environment (2) Planning the port marketing for the extension a logistic market share (3) Construction of logistics chain and finally (4) Construction of logistics community.

• Journal of Korea Port Economic Association
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• v.24 no.4
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• pp.407-441
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• 2008

The interest of Cruise has been increased because of economic development and income growth in the world during last several decades. In Asian area the Cruise service also has been enlarged, especially in East Asia countries such as Korea, Japan, Singapore, Hongkong, Taiwan and China. This paper reviewed previous researches and clarify its concept and characteristics of Cruise Industry. And This paper aims to study the correct concepts and characteristics of Cruise marketing and investigate the current status and trend of Cruise Industry of the world and Korea. And it has groped and suggested various countermeasures, strategies and tactics in the 4Ps perspectives, considering the problems and conditions of Cruise service of Incheon Port.

• Journal of Korea Port Economic Association
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• v.18 no.1
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• pp.159-186
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• 2002

As the competition among ports emphasizes container cargo nowadays, it is essential for Incheon Port to respond wisely to the trend. But the timely establishment of basic logistics infra for the attraction of container cargo is delayed in comparison with rival ports; marketing activity is also depressed. Furthermore the understanding and the effort for the marketing of the institutions and businesses concerned with Incheon Port are less than sufficient. The marketing research for customers who are the basis and axis of marketing activities is almost wholly lacking. Things investigated by rival ports and external research institutions differ much in statistic according to the persons who cite them. As the study of port marketing is very theoretical and general, its application to reality is so much restricted. Therefore, this thesis considers ways for the main group of marketing to think and behave, from the viewpoint of shipping agents and the owners of cargo - the practical using group of Incheon Port. This thesis aims to deliver the systematic information and consistent view concerned with marketing.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2002.11a
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• pp.45-51
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• 2002

As the circumstances surrounding world ports have changed rapidly, Port competition to attract more cargoes is increasing fiercely. Especially, fierce competition to attract the increasing container cargoes has cause main container ports on only to invest enormous fund to modernize its port facilities but also to improve efficiency in port operation and management. But, it is hard to build differentiation strategy with general port operation according to investing continuously enormous fund into main ports. In this situation, port marketing like 4P mix is of the immediate necessity and in this point, this paper estimated Brand Equity that have risen the core ability of marketing strategy, to transshipment port using Conjoint Analysis. In this analysis result, this paper shows that the brand equity of port significantly devoted to selection of transshipment port. This means that brand of port can attract considerable transshipment cargo. Then it have to induce customer loyalty for this brand extension.