• Title/Summary/Keyword: 항만경영

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A Study on the Brand Power Enhancement Strategy in Incheon Port (인천항의 브랜드파워 제고 전략에 관한 연구)

  • Kim, Byung-Il;Kim, Hong-Seop
    • Journal of Korea Port Economic Association
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    • v.27 no.2
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    • pp.111-136
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    • 2011
  • This article aims to reveal the relative influences to the Brand Power and Performance of Factors that comprise the port brand assets in order to control and manage the ports. And also this Paper want to suggest the useful strategies and implications for the improvement of Brand Power by comparing the level of brand competitiveness of Incheon Port with those of other Korean ports that are in competitive relation. In this research we can find out that the components of port brand asset are awareness level, image, service quality, and satisfaction of relation. And among those 4 factors, recognition level and satisfaction of relation are very significant relation factors for the loyalty in Incheon Port. In comparison study between Incheon and Pyungtack Ports, satisfaction of relation is revealed as especially significant factor for the customers that show highly effective management performances and we can find that, in Busan Port, image and service quality are significant as well.

A Study on the Container Terminal Concentration for Busan Port (부산항 컨테이너터미널 통합에 관한 연구 - 항만집중도분석과 통합효과-)

  • Choo, Yeon-Gil;Ahn, Ki-Myung
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.207-228
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    • 2009
  • The purpose of this paper is to analyze the concentration effect of Busan container terminal. Productivity and efficiency have played key role to attract more cargo to a port because these are important factors to select liners’ calling port in vessel deployment. It means that productivity directly links with the liners’ vessel operation cost. The main results of this paper are as follows: the port concentration by terminal integration can improve the port's external image with recovering tariff competitiveness and also facilitate economic effect of size through efficient management.

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A Study on Performance Improvement of ConTracer Using Taguchi Method (다구찌법을 이용한 컨테이너화물 안전수송장치 ConTracer의 성능향상에 관한 연구)

  • Choi, Hyung-Rim;Kim, Jae-Joong;Kang, Moo-Hong;Shon, Jung-Rock;Shin, Joong-Jo;Lee, Ho-In;Kim, Gwang-Pil;Kim, Chae-Soo
    • Journal of Korea Society of Industrial Information Systems
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    • v.14 no.2
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    • pp.23-31
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    • 2009
  • Since 9.11 terrorist attacks against the USA, the new paradigm for "supply chain security" has been established. And at the same time a lot of researches are being made on supply chain security by many foreign companies or research institutes. However, domestically the terms "supply chain security" themselves are not yet familiar, and the paradigm of security are not being used in the logistics, while little researches are being made on them But recently along with development of "ConTracer," a supply chain security technology, which is to be used as the equipment for container cargo transportation safety based on RF1D technology, related researches have begun to be activated. The key issues for the development of equipment for container transportation safety are to obtain both a high recognition rate and enough recognition distance. To this end, this study has tested the ConTracer (433 MHz type and 2.4 GHz type) by using Taguchi Method. According to our test results, in the case of 433 MHz type, it is a little more effective that the reader faces to the front-right side, and in the case of 2.4 GHz, reader direction does not make difference in the view of sensitivity. The test also has proved that it is better that antenna location, as expected, is to be installed on the outside for both types alike.

The Determinants of Port Hinterlands Competitiveness in Korea-China: Focusing on Gwangyang Port and Qingdao Port (한·중 항만배후단지의 경쟁요인 비교분석에 관한 연구: 광양항과 칭다오항을 중심으로)

  • Qing, Cheng lin;Na, Ju Mong
    • International Area Studies Review
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    • v.17 no.4
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    • pp.109-130
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    • 2013
  • This study aims to identify the priority for the Gwangyang and Qingdao hinterlands which are in the same category of benchmarking crowed paths. This study has been mainly done with comparison. There is certain limitation to use competitive factors of existing research so, this study has had proper competitive factors deriving from factors analysis and studied hinterland priority of competing factors by AHP. Major results are as follows. First, the factor analysis resulted in 20 factor that were 0.6 or higher loading level of commonality and then these 20 factors were divided into groups: operating factors, service factors, cost factors, port infrastructure factors, and hinterland conditions factors with the rotated component matrix analysis. Second, according to the result of top competitive factors, the best factor was the hinterland condition(0.256). The other factors such as infrastructure, economy, accessibility, incentive, and port traffic in hinterland were highly ranked in terms of general importance using multiple weights. Third, the result of detailed properties importance about the final alternative, Gwangyang hinterland was considered more highly than Qingdao hinterland in the port information system, the support a variety of administrative services, the efficiency of the customs, and the tax benefits.

An Empirical Research on the Effect of the Environmental Adaptation and the Implementation of Strategies on the Business Performance in Korean Shipping Companies (외항선사(外航船社)의 환경대응력(環境對應力)과 전략실행(戰略實行)이 경영성과(經營成果)에 미치는 영향(影響)에 관한 실증연구(實證硏究))

  • Kim, Myung-Jae;Nam, Jin-Hyun;Ahn, Ki-Myung
    • Journal of Navigation and Port Research
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    • v.34 no.8
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    • pp.659-667
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    • 2010
  • In this study, we examine features of marine transport environment which shipping companies are facing, analyze the ability to cope with this environment, and present the relationship between the ability and business performances. Then, we demonstrate that diagnosis of shipping environment in the global marine transport environment and preparing to it is very important. Also, we present that the ability to prepare is the main factor to decide the competitive power of the company. This study has a meaning in that the importance of business activities related to environment such like diagnosis of environment, analyzing, management, adaptation, and prediction is presented. Besides, the value of this study is that we analyze the relationship between corresponding ability, strategic execution process and business performance in general.

A Study on the Business Performance of Shipping and Logistics Companies using Data Environment Analysis (DEA를 활용한 해운.물류 기업의 경영성과에 관한 연구)

  • Go, Daekyung;Woo, Suhan;Kang, Hyowon
    • Journal of Korea Port Economic Association
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    • v.30 no.2
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    • pp.93-112
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    • 2014
  • To study the business performance, this research reviewed the revenue of 2012 for shipping and logistics companies in Korea, then selected 10 shipping companies and 10 logistics companies according to annual sales amount. These 20 companies are divided into four groups considering their business structure and their financial performance are organized from 2005 to 2012. Then CCR, BCC model has been applied to static efficiency and dynamic changes in productivity for analysis. As an overall result, logistics companies are proven to be better than shipping company in efficiency, change of productivity, growth and profitability. Among the logistics companies, the performance of second party logistics companies are relatively better in those factor above than the third party logistics companies.

An Extraction Way of Benchmarking Ports through Tier Analysis for Korean Seaports (Tier분석을 통한 벤치마킹항만 적출방법)

  • Park, Ro-Kyung
    • Journal of Korea Port Economic Association
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    • v.25 no.1
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    • pp.15-28
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    • 2009
  • The purpose of this paper is to show the empirical extraction way of benchmarking ports for overcoming the shortcoming which the traditional DEA method has by using 20 Korean ports in 2003 for 2 inputs (birthing capacity, cargo handling capacity) and 2 outputs(Export and Import Quantity, Number of Ship Calls). Because DEA method has produced the limited set of efficient units which are reference to inefficient units respective of their differences in efficiency scores, it is necessary to adopt the more feasible benchmarking information according to the path analysis(tier or stratification). The core empirical results of this paper are as follows. Benchmarking ports against inefficient ports according to the tier analysis are that Masan Port(Janghang$\rightarrow$Jeju$\rightarrow$Seogoipo$\rightarrow$Yeosu), Jinhae Port(Janghang$\rightarrow$Mogpo$\rightarrow$Seogoipo$\rightarrow$Wando), Pohang&DonghaePort(Janghang$\rightarrow$Samcheonpo$\rightarrow$Pyungtag$\rightarrow$Samcheog), and Sogcho Port(Janghang$\rightarrow$Mogpo$\rightarrow$Seogoipo$\rightarrow$Wando). The policy implication to the Korean seaports and planners is that Korean seaports should introduce the new methods like Tier analysis of this paper for evaluating the port performance and enhancing the efficiency in short term, mid term, and long term according to the tier 3 stage, the tier 2 stage, and the tier 1 stage with original DEA stage.

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A Study on the Mutual Risk Management Between Container Terminal Operator and Shipping Company in Gwangyang Port (광양항의 컨테이너터미널 운영사와 해운선사간의 상호리스크 관리방안 연구)

  • Choi, Yong-Seok;Park, Sung-Su
    • Journal of Korea Port Economic Association
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    • v.26 no.4
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    • pp.168-187
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    • 2010
  • The mutual risk management in port is really important for operating the enterprise between container terminals who provide port service and shipping liners who use the port service. This study is performed to contribute to obtain the competitive power of domestic shipping and harbor industry by getting solution of mutual risk management which can make Win-Win strategy on each other as an alternative idea. We suggested two kinds of management models to promote common benefits between container terminals and shipping liners. It is necessary to push positive support and cooperation from government and belonging related organizations for activating the Gwangyang port. In this study, we presented the efficient method to manage mutual risks between container terminals and shipping liners.

Comparative Analysis of Ship Departure Status by Major Ports in Korea (한국 내 주요 항만별 선박출항현황 비교 분석)

  • Choi, Jeong-Il
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.454-462
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    • 2021
  • The purpose of this paper is to compare and analyze the status of ship departures by major ports in Korea. To this end, we collected necessary data from the National Statistical Office (National Statistical Portal), "Transportation·Logistics ⇨ Ship Departure Status by Port". The analysis period is 141 months from January 2009 to September 2020. The increase rate was higher in the order of Yeosu, Pyeongtaek Dangjin, Gwangyang, Busan, Incheon and Ulsan. In the analysis of the rate of change, Yeosu showed an uptrend while other ports showed a modest downtrend. In the scatter analysis, the total ship departure shows a high degree of synchronization with other ports except Yeosu. As a result of the empirical analysis, the recent trend of ship departures is slowly falling below 0%, and the current movement is expected to continue for the time being. As the southern logistics of China and ASEAN and northern logistics of Eurasia become active, the role of major ports is expected to expand further. It is necessary to develop a differentiated logistics service for each port and find an efficient way to increase the volume of goods by deriving factors for improving logistics.

에너지절약을 위하여 ESCO사업에 운영관리를 포함하자 - BTL 사업화 시행에 대한 기대효과 -

  • An, Cheol-Lin
    • The Magazine for Energy Service Companies
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    • s.58
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    • pp.26-29
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    • 2009
  • ESCO의 민간투자사업(BTL)이 확대되고 있다. 운영관리를 기본적으로 포함하는 민간투자사업 기본계획상의 민간투자 대상시설을 기존의 도로 철도 항만 등의 교통시설 위주에서 교육 문화 복지시설 등의 생활기반시설로까지 확대되었다. 민간의 창의와 경영기법을 활용함으로써 운영비절감 및 에너지효율 향상을 기대할 수 있는 BTL 사업화의 발전을 눈 여겨 볼 시점이다.

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