• Title/Summary/Keyword: 항공 서비스 만족도

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A Phenomenological Study on the Meaning of College Life of Extracurricular Activities Engagement of Students Majoring in Aviation Service (항공서비스학과 비교과 참여 학생의 대학 생활 의미에 관한 현상학적 연구)

  • Lee, Sea-Yoon;Kwak, Yeon-Kyeong
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.363-373
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    • 2022
  • This study aims to investigate the essential meaning of college life based on understanding the lived experiences while participating in the extracurricular programs. This study was designed according to Giorgi's phenomenological research method to comprehend and grasp the meaning of the essential experience of each individual. Data collection for this study was conducted by a semi-structured in-depth interview with 6 participants who had engaged in the extracurricular program delivered by the department of Aviation Services. This study suggests that the experiential attributes of engaging in extracurricular classes and the meaning of involving extracurricular activities were derived into four themes each. The finding discovers that the meaning of college life including, 'improve in satisfaction of college life', 'various college life', 'memories of college life', and 'motivation for college life'. The conclusion to be drawn here is that the experience of participating in various extracurricular programs was shown to be a path of transitional process of personal growth. The significance of this study is that it revealed the extracurricular activities added a new meaning to their college life based on the interviewee's lived experience.

Effect of Image Making Education on Self-Esteem and Education Satisfaction (이미지메이킹 교육이 자아존중감과 교육만족도에 미치는 영향)

  • Cho, Ju-Eun;Ko, Seon-Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.11
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    • pp.1030-1040
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    • 2014
  • The purpose of this study is to examine the relationship among image making education, self-esteem and education satisfaction using airline service department in the university. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on previous studies. A convenience sample of 240 students was surveyed and 218 usable questionnaires were analyzed. According to the exploratory factor analysis, image making education was divided into 'external image education', 'basic character education' and 'manner education'. Self-esteem, on the other hand, was categorized into the following variables: 'sense of value' and 'esteem' accordingly. Then the data and hypotheses were examined using structural equation modeling (SEM) by AMOS. The results are as follows. Firstly, 'external image' and 'manner education' have positive effect on 'sense of value' while manner education has effect on 'esteem'. Secondly, 'sense of value' and 'esteem' factor have positive effects on education satisfaction. Hence continuous and systematic education should be conducted to administer 'image making curriculum'. Self-esteem should also be taught in schools to encourage student's satisfaction on education. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

A Study on the Quality Assessment of Baggage Handling System at Incheon International Airport - Using SERVQUAL Model - (인천국제공항 수하물처리시스템 서비스 품질 평가에 관한 연구 - SERVQUAL 모델을 적용하여 -)

  • Kim, Jong-Seo;Kim, Ha-Young;Park, Sung-Sik;Kim, Kee-Woong
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.26 no.4
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    • pp.1-12
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    • 2018
  • Baggage Handling System(BHS) is an important element of ground operation services and the importance is further emphasized as air demand increases and passengers change. If there is a problem with departure baggage handling, the aircraft's gate occupancy time will be longer than the initial plan, resulting in congestion of the anchorage leading to final passenger terminal and mooring and road congestion and arrival or It is delayed until the processing of the baggage of the connecting flight and it can cause an economic loss such as confusion in the operation of the airport. The purpose of this study is to investigate the effect of the perception of service quality of BHS users on public Institutions performance through user satisfaction, user performance, and user loyalty. Analysis results using Structural Equation Model was suggested and its implication was discussed in the conclusion.

Study on comparison of quality factors, which effect on service satisfaction by passengers who use multi-airport (복수공항 이용객의 서비스 만족에 영향을 미치는 품질요인의 비교 연구)

  • Jang, Soon-Ja;Kim, Kee-Woong
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.18 no.3
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    • pp.55-69
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    • 2010
  • The role of airports in the metropolitan area in Korea is very important which is located on the center of Northeast Asia considered as the highest potential growth continent in the world air transport market. This study includes comparison on service quality between Gimpo Airport and Incheon Airport which are indicated as multi-airport system in the metropolitan area appraised by passengers from Korea, Japan and China, and analysis on primary factors of airport service which affect the customer satisfaction and loyalty. The service quality appraised in the order of Chinese, Korean, and Japanese and the analysis result indicated that the service quality factors which influence on customer satisfaction and loyalty were all different among passengers from three countries. Information service was the priority factor for customer satisfaction to Chinese and Korean, but Japanese considered that personal service was the most important factor. This research paper tried to provide many current issues and guides to operational strategy including plan for the specialized routes of multi-airport system in domestic metropolitan area.

A Study on Identifying the Food Service Quality Factors of the Korean Airline Industry (한국항공사 기내식서비스의 품질요인 규명에 관한 연구)

  • 안명숙
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.10a
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    • pp.27-30
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    • 2004
  • 본 논문의 주목적은 경쟁이 치열한 항공 산업의 주체인 국적 항공사들의 효과적인 기내식서비스 품질 경영을 위한 항공사 서비스품질 차원의 규명을 위함이다. 항공사 서비스에서 객실 서비스가 차지하는 비중이 상당하며, 그 중 기내식 서비스 시 승무원과 고객 간에 많은 상호작용이 장시간 유지된다. 특히 좌석등급에 따라 고객들의 인구통계학적 특성도 다른 것으로 나타났다. 따라서 좌석 등급에 따라 기내식 서비스 품질 차원들이 어떻게 다르게 나타나고 그 구성요인들이 무엇인가를 밝힌다. 본 논문의 결론은 항공사의 기내식 서비스 품질 차원들은 좌석 등급에 따라 큰 차이를 보이고 있어 고객의 만족도와 충성도 또한 다르게 나타날 것이라는 예측을 가능하게 한다. 그러므로 앞으로 기내식 서비스 품질만이 아니라 항공사 서비스 품질 평가 시 좌석 등급에 따른 서비스 평가가 필수적임을 본 연구 결과는 시사하고 있다.

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A Research on Airline Customer Service Employees' Characters and their Service Attitudes focusing on K-Airline Service center (항공사서비스센터 직원의 개인특성과 서비스태도에 관한 연구 - K항공사 서비스센터를 중심으로 -)

  • Ha, Sook-Ja;Kim, Ki-Woong;Park, Sung-Sik;Choi, Duk-Jin
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.19 no.1
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    • pp.38-48
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    • 2011
  • This paper tried to research a field employee's character, its correlation to service attitude and its impact on service using MBTI characteristics functional indicators, working at airline customer service center. It is proved employees with Sensing Feeing(SF), Intuition Feeling(NF) and Intuition Thinking(NT) have showed lower satisfaction on their duty than employees with Sensing Thinking(ST) have. In analysis of MBTI characteristics' impact on organization-related characteristics, it is also found out employees with Sensing Feeing(SF) and Intuition Feeling(NF) have showed lower trust than employees with Sensing Thinking(ST) have. Considering other controled factors, this paper found that the more job satisfaction employees have, employees with 1 to 5 years of experience on their duty showed more significant service-focused attitude. Moreover, deputy directors or high-ranked people with the higher job satisfaction were seemed to be more service-oriented.

Structural Relations among Perceived Justice of Service Recovery, Customer's Emotion and Satisfaction : Focusing on Airline Complaint Customers (서비스회복 공정성지각, 고객의 감정반응 및 회복만족 간의 구조적 관계 : 항공사 불평고객을 대상으로)

  • Ko, Seon-Hee;Park, Eun-Suk;Lee, Hyang-Jung
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.413-423
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    • 2011
  • The objective of this study was to explain structural relations among perceived justice of service recovery, customer's emotion and satisfaction in the airline service sector. For this purpose, using a sample of 272 airline service customers who experienced complaints with airline service, we investigate the effects of the dimensions of perceived justice on the emotions triggered by service recovery. In this study, 4 hypotheses based on literature reviews were employed. The data and hypotheses were examined using Structural Equation Modeling(SEM) by AMOS. The main findings are as follows. Firstly, procedural justice has an effect on both positive and negative emotions. Secondly, both interaction justice and distributive justice have effects on positive emotion but not on negative emotion. Lastly, only positive emotion has influence on recovery satisfaction.

A Study for Increasing Satisfaction of Transfer Facilities, Services & Transit Tour by Analyzing Air Passengers' Behaviors (항공여객 특성분석을 통한 환승시설·서비스 및 환승투어 만족도 제고 연구)

  • Kim, Kwang-Ok;Kim, Kee-Woong;Kim, Kwang-Il;Kim, Nam-Sun;Park, Sung-Sik
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.23 no.2
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    • pp.89-97
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    • 2015
  • The volume of transfer passengers now faces a crisis because the number of Chinese and Japanese passengers, the majority of transfer through Korea, is decreasing. This paper is analyzing the their air travel behaviors as well as characteristics of their transfer behaviors at airport. According to the research, it is suggested that transfer passengers perceive the importance of duty-free stores but their satisfaction of using duty-free stores during their transfer at Icheon airport was proven to be low. Considering the characteristics of transfer service quality at Incheon airport, waiting time of transfer is important but not satisfactory for them. Moreover, information of free transfer tour to city downtown and paid-in transfer tour for medical tourism is not known very well among North East Asian passengers. Thus, it is necessary to do detailed research of North East Asian transfer passengers, who have transferred through Incheon airport more than twice a year, to find out their exact needs of transfer tour in Korea.

Effects of Airline Brand Attitude on Customer Satisfaction and Intention to Reuse (항공사 브랜드태도와 고객만족도 및 재이용 의도 영향 관계 연구: 김포-제주 노선 이용객 대상으로)

  • Wang, Soo-Myung;Lee, Hee-Chan
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.26 no.4
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    • pp.91-100
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    • 2018
  • Recently, the airplane use rate has been renewing its peak every year. Especially, Gimpo-Jeju route is the busiest air route in the world and all domestic airlines are competing. Therefore, the purpose of this study is to propose differentiated marketing strategies from other airlines by analyzing the effect of customers' brand attitude on satisfaction and intention to reuse of airlines competing on the most competitive routes. 350 questionnaires were distributed to domestic passengers who have experiences using Gimpo - Jeju route in recent 3 years and 338 questionnaires were analyzed by SPSS24 program. The results of the study showed that brand attitude showed meaningful effects on satisfaction and intention to reuse, and brand image was the most influential factor among the sub - factors of brand attitude. Therefore, airlines operating Gimpo - Jeju route suggest the importance of marketing strategy to enhance brand image among various brand attitudes.

A Comparative Study of Satisfaction of Chinese and Japanese Transit Passengers at Incheon International Airport (인천국제공항에서 환승하는 중국인.일본인의 환승만족도에 대한 차이분석)

  • Yoon, Han-Young;Park, Sung-Sik;Bang, Jang-Kyu
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.19 no.3
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    • pp.69-82
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    • 2011
  • This paper tried to find out what the main factors are to impact on satisfaction level of transit passengers at Incheon airport. Incheon airport has made lots of transit facilities and services to attract transit passengers from neighboring airports to increase transit rate as high as advanced foreign airports such as Heathrow, Schiphol and Hong Kong. A survey was performed on 450 transit passengers resting at airport transit lounge in airside area. According to the result, it was found out to be significant factors affecting satisfaction of transit that convenience of security screening, price of duty-free product, a direction board & signage and terminal orientation among Chinese transit passengers. On the other hands, it seemed that Japanese transit passengers thought diversity of airline routes, convenient transfer flight schedule, total transit time and terminal orientation are major variables affecting their satisfaction. Considering the effect of demographic factors, Chinese passenger's satisfaction was more affected by age, travel purpose, the number of travel per year and flight destinations. However, Japanese transit passenger's satisfaction was only affected by the flight destinations, especially willing to travel to North America and Europe.