• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.247-248
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• 2015

본 연구는 항공사 브랜드 자산의 중요도와 만족도 차이를 중심으로 실증 분석하여 항공사 브랜드 자산 경영에 도움이 되고자 하였다. 항공사 브랜드 자산의 IPA 분석과 대형 항공사와 저비용 항공사의 브랜드 자산 구성요소의 GAP 차이 분석을 통해 항공사 브랜드 자산에 대한 전략을 제안한다. 연구 결과에 따르면 항공사 이용객들은 가격과 직원의 친절성을 가장 중요하게 생각하고 있으며 직원의 친절성에는 만족하고 있으나 가격에서는 만족하고 있지 않는 것으로 나타났다. 연구 결과 향후 항공사는 환경 변화에 적응하여 가격 전략의 변화를 시도하고 그에 따른 다양한 노력과 투자를 하여야 할 것이다.

• Journal of Korea Society of Industrial Information Systems
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• v.25 no.6
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• pp.55-67
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• 2020

This study aims to investigate which job crafting has impact on person-job fit and job satisfaction. We define the concept of job crafting, person-job fit and job satisfaction based on previous literatures and analyze the relationship between variables. The research sample was collected from ground staffs of Low Cost Carrier (LCC) working in Incheon international airport. Results show that the cognition crafting influences on person-job fit of ground staff, and the person-job fit has been verified as a positive effect on job satisfaction.

• 한국항공운항학회:학술대회논문집
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• 2016.05a
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• pp.276-280
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• 2016

실제로 저비용항공사의 경우 서비스 수준을 결정하는데 있어서 고려하여야 할 부분이 많다. 가장 중요한 부분이 고객이 가지고 있는 기대수준일 것이며 그 다음이 내부 고객인 종업원의 생각과 태도이다. 저비용항공사 직원들의 경우 같은 항공업계에 종사하면서 대형항공사에 비하여 상대적으로 낮은 보수와 부가적 혜택, 불리한 스케줄과 취항지 제한, 사회적 평가 등에서의 불리함을 안고 있으면서도 그 이상의 서비스를 제공하여야 하는 상황이어서 이들에 대한 배려가 중요하다고 하겠다. 그것은 서비스제공을 주요 업무로 삼고 있는 항공사에서 직원의 자발성과 사명감은 양질의 서비스에 결정적 역할을 할 것이기 때문이다. 또한 동종 경쟁업체의 움직임에 대하여 예의 주시하며 이에 대해 대처할 자세를 견지하여야 한다. 그것은 저비용항공사의 주요 고객인 젊은 층의 대부분은 정보에 빠르고 자신에게 유리한 점을 감안한 신속한 의사결정을 하는 경향이 크므로 개별항공사가 내세우는 영업전략이 빠른 성과로 이어질 수 있으며 이는 곧 다른 항공사들의 시장점유율 상실 등으로 이어질 것이기 때문이다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.520-529
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• 2019

This paper has made an empirical research on airline staff working at Incheon international airport, who perceived safety culture in their organization and delivered safety information while the staff were providing service against passengers. The purpose of this paper was to analyze the relationship among safety culture, service quality and service provider efficacy to find out which factor of safety culture had a significant effect on both service quality and service provider efficacy. Following the results from empirical research, this paper would provide administrative implications which could be applied to improve airline's service quality and to manage effectively the airline staff at field. According to research, it was found fairness culture among safety cultures had a positive and significant effect on both service quality and service provider efficacy. However, reporting/studying culture had a negative effect on them. In other words, it would decrease airline service quality and prevent active service provider's efficacy at airport if a airline management focused reporting/studying culture of safety. It is important to settle down fairness culture of safety to motivate and improve service quality.

• Journal of Korean Society of Disaster and Security
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• v.13 no.2
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• pp.11-25
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• 2020

This study is a basic study to improve responsiveness in the event of a disaster in the landside area of the Airport Passenger Terminal, and it investigated the airport emergency plan and the status of emergency response in the event of a disaster by the airline's ground staff. The Airport Emergency Plan examined the airport evacuation plan of Korea's Gimpo Airport and Japan's Ministry of Land, Infrastructure, and Transport, confirming that the domestic airport emergency plan was not specific. In addition, a survey of 100 airline ground employees working at check-in counters found that 69% of the respondents were unaware of their role in disaster situations, 90% were not educated in emergency response and 98% were not trained in disaster training in landside areas. Cross-analysis confirmed significant results in the safety of the airport where the service life worked and whether it was a role in the event of a disaster. Therefore, it is suggested that the airport emergency response plan should be improved to improve the ability to respond to disaster sites in the landside area of the airport passenger terminal and that the airline's ground staff should be educated and trained to enhance disaster response.

• Proceedings of the Korean Society of Disaster Information Conference
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• 2023.11a
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• pp.143-144
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• 2023

항공사가 매년 정기적으로 수행하고 있는 정기 안전 교육 프로그램(Safety Training Programs)을 통한 객실승무원의 안전인식(Safe Recognition) 변화와 직접적인 사고 발생 시 즉시 행동으로 연계되는 안전행동(Safety Behavior)을 연구하여 항공안전의 목표를 달성하고, 사고를 방지하여 항공사의 신뢰도를 향상시키고 다른산업에서 직원안전교육을 수행할 경우 안전교육의 내용,절차, 횟수등을 제시하는 지표로 활용하고자 한다. 본 연구에서는 항공사 객실승무원의 안전 교육 프로그램이 객실승무원 안전인식과 행동에 미치는 영향을 분석하고, 안전인식이 정기안전교육 프로그램과 안전행동의 관계에 있어서 매개효과(mediating effect)가 있는지 파악해보고자 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.7
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• pp.578-588
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• 2019

As the service industry develops, service quality, customer satisfaction, and human resource management are considered priorities in modern management to maintain a company's growth. Therefore, understanding the strategic importance of service marketing is an essential task for modern companies. This study examined the relationship between the internal service quality of employees in the organization and customer orientation through organizational effectiveness. In the case of an airline, a service can be defined as an interaction between an external customer and an internal customer service provider. This interaction significantly affects the behavior and attitude of the employees. Based on the results, empowerment has a significant influence on the internal service quality, but it has no significant effect on customer orientation. As the relationship between department and employees improved, the more confident staff showed an improved ability to perform their work. Therefore, it is important that the organizational structure and the reporting system are as concise and clear as possible to allow employees to accurately recognize the authorities and responsibilities assigned to them and have autonomy and discretion in the framework.

• Journal of Advanced Navigation Technology
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• v.15 no.5
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• pp.913-924
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• 2011

This study purpose to find out how the relationship characteristics between travel agencies and airlines affect the conflict. As a result of analysis, competition, specialty, uncertainty of environment, frequency of contact and cooperation from the airline's answers have an effect on conflict while variability of environment, similarity, frequency of contact and specialty from the travel agency's answers are affected. In terms of relationship characteristics and conflict between airlines and travel agencies, competition, similarity, frequency of contact and difference of perception and communication difficulty are affected. The relationship characteristics from the result of this study makes a contribution in reducing conflict and improving positive relationship between airlines and travel agencies.

• Journal of Korean Society of Transportation
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• v.25 no.1 s.94
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• pp.81-91
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• 2007

Incheon International Airport (IIAC) has been named "best airport worldwide" according to the AETRA Passenger survey Program that was jointly administered by Airports Council International (ACI) and the International Air Transport Association (IATA) in 2005. This paper identifies eight dimensions underlying the overall service qualify in passenger terminals. These eight elements were found from literature reviews through relevant documents. The research explains the linkage between the overall satisfaction with IIAC and five services that influence that satisfaction. The five services are the following: service quality of passenger terminals, commercial facility services, easy access by transportation, service quality of the airlines, and contributions to the community by IIAC. The data envelopment analysis (DEA) designed by Cook and Kress (CK Model) was used to maximize the efficiency of commercial facility services, easy access by transportation, service qualify of the airlines, and contributions to the community by IIAC because the model best provided practical plans for a more competitive airport. This paper has three significant results. First, it includes research of passenger terminal-oriented service quality. Second, the author researches service qualify focusing on a three-cornered relation among passengers, airline employees, and IIAC. Third, the paper contains research of service quality focusing on IIAC's employees.

• Journal of Advanced Navigation Technology
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• v.16 no.2
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• pp.318-329
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• 2012

Flight attendants are the most important people which decides customer's satisfaction and service quality toward the airline service. Nowadays the service employees' emotional ability over self and others are considered to be a important service competence. And flight attendants' job performance are achieved in their team system. The purpose of this study is to examine how the service employees' emotional awareness and management abilities can affect their teamwork capability. This study was conducted through literature and empirical methods, and collected questionnaire was analyzed employing SPSS version 15.0 statistics package and AMOS 17.0. The result of this study was found that flight attendants who have high self-emotional ability and social-emotional ability show higher teamwork capability in their flights. It is meaningful because it expanded the range of the researches about the emotional ability and proposed new substructure of researches on the service human resources.