• Journal of the Korea Institute of Information and Communication Engineering
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• v.16 no.10
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• pp.2309-2315
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• 2012

The objective of this research is to suggest how to keep the continuous customers and how to build business model and marketing strategy. In detail, this research aims to closely examine the relationship among SNS quality(service quality, information quality, system quality) for airline customers, relational benefit(social benefits, psychological benefit, customization benefit, economic benefit) and customer satisfaction. As a result, if SNS quality is getting better, relational benefit better is higher. Specifically service information quality is more impactive to relational benefit than system quality. The effect of psychological customization benefits from SNS quality is the strongest to customer satisfaction of all factors. To conclude, the results of this research can be the guideline when designing marketing strategies for airline customers and for traditional tourism customers who use SNS.

• Journal of the Korea Society of Computer and Information
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• v.18 no.10
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• pp.225-234
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• 2013

The purpose of this study is to evaluate the impact of airline's retention equity on customer positive exclusive behavior intention and to minimize customer churn based maintenance is aimed to derive key variables in air transport market. A survey was conducted Incheon and Gimpo airport to use in the national carrier of domestic air travelers. A total of 480 respondents completed a survey. The result reveal that loyalty program, preferential treatment & acknowledgement program, and community program have significantly effect on positive behavior intention. However, preferential treatment & acknowledgement program, and community program have significantly effect on exclusive behavior intention. It showed that they are more influence than loyalty program as a switching barrier of airlines. The academic and practical implication of this study has been identified in the competitive market to maximize customer retention factors of maintaining retention equity to derive empirical strategic priorities.

• Journal of Advanced Navigation Technology
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• v.28 no.1
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• pp.44-50
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• 2024

This study analyzed the effect of flight stress on job satisfaction and safety culture on 193 domestic civil airline pilots. As a result of the analysis, flight stress had a negative effect on job satisfaction, and pilots with low job satisfaction had a low awareness of safety culture. In particular, there was a difference in the effect of flight stress on job satisfaction and safety culture according to the airlines and rank of pilots. This suggests the necessity of developing customized stress management programs for each airline and pilot position. The study emphasizes the importance of managing pilots' stress and improving job satisfaction to reinforce the safety culture of the aviation industry. In addition, airlines should develop strategies to strengthen safety culture by reducing pilot stress and increasing job satisfaction. The result of this study is to be used as useful basic data for finding ways to manage pilots' stress and strengthen safety culture in the aviation industry.

• Journal of Korean Society of Transportation
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• v.27 no.3
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• pp.103-109
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• 2009

Aircraft fuel cost is the largest airline expenses in airlines who play a major role in air transportation system. Airlines have been making a great effort to save fuel as much as they can. Among these efforts, the systematic fueling strategy has been taken a growing attention since it is recognized as a very cost-effective fuel management strategy. The systematic fueling strategy is the fuel saving strategy in which extra amount of fuel is loaded to utilize the fueling cost differentiation among the cities where the aircraft operate. In this paper, the aircraft fueling optimization model is proposed. The proposed model is to calculate precise amount of loaded fuel to minimize overall fuel cost assuming that the aircraft routing for all aircrafts and fueling cost in all airports where the aircraft fly are given. Compared with heuristic fueling strategy, the result of the proposed model is promising. Therefore, it is expected that the proposed model plays a major role in fuel management strategy in airline operation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.6
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• pp.2688-2699
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• 2013

The purpose of this study is to present the components about well-being in-flight meal associated with increased customers' interest on health, to empirically analyze the impact on customer's satisfaction and to propose the methods to establish the strategy of in-flight meal of airlines in the future. The results are as follows: First, it was shown that the environment-oriented in-flight meal and sanitation services of flight crew among components of well-being in-flight meal significantly affected the customer's satisfaction. Second, it was shown that healthy in-flight meal and sanitation services of flightcrew significantly affected the customer's loyalty and satisfaction. This study has the practical significance, since it presents the compoents of well-being in-flight meal affecting customer's satisfaction and loyalty and proposes the measures.

• Journal of Advanced Navigation Technology
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• v.16 no.2
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• pp.340-350
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• 2012

The purpose this study is to find out how cabin service quality influences customer value and relationship retention intention focus on upper-class seats customer in airline. In the result of the hypothesis verification, this study hypotheses concerning the effect relations between cabin service quality, customer value and relationship retention intention. Therefore this study needs to be studied the quality of cabin service of upper-class and service value. Based on the research findings airline cabin service department have to examine various customer needs with the development of items and services.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.23 no.4
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• pp.109-116
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• 2015

The more advanced IT and mobile technologies get, the smarter customers become in the use of airline services. Using an airline, passengers are expecting more value than what airline're willing to provide them. Therefore this paper tries to find out the effect of airline staff's perception of airline's service management strategies to realize passengers' value based on previous oversea's research results. First of all, this paper provides t-test analysis results between passengers and airline staff regarding the perception of airline's service management strategy and customer orientation. Moreover, it was analyzed how the staff's understanding of the upper management's decision on service strategies would results in meeting customer's expecting values through such mediating variables as job satisfaction and customer orientation. It was proven the perception of service management strategies by staff played a very important role to realize customer's value.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.14 no.2
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• pp.45-55
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• 2006

Air transportation industry becomes more competitive because that the restrictions on new access to market were eased and related enough for each airline to choose the freight rate and the route without rein. New competitors are pursuing convergence strategy which focuses on low freight rate as a niche strategy for increasing market share by stimulating low cost demand. This strategy is now spreading all over the world such places as Europe, Asia, Oceania and etc. As of December 1, 2004, hundreds of low cost carriers are participating actively in the market and finding their level as a new strategic group in the air transportation industry with expanding their market. In case of USA, however, many airlines, which had newly entered to the market, went into bankruptcy in the mid-1980s. People Express in USA established in 1980 is one of the examples of failure. In case of Japan, Hokkaido International Airline, a typical low cost carrier which established in 1997, filed for bankruptcy. This study is for examining the strategic implication closely through the study on management strategy and cases of failure of low cost carriers.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.575-585
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• 2016

This study aimed to prove that the effect of waiting environment on perceived waiting time and service quality evaluation of airline service procedure. Survey was conducted by questionnaires that were distributed to international airlines passengers who arrived at the airport. Totally, 300 samples were circulated, and 231 samples among those were collected. According to the results, the suggested hypotheses were accepted except the regulation effect of waiting acceptability. Physical environment has positive effect on the airport and boarding gate, and human environment has more positive effect in-flight service procedure. Thus, variables are correlated among waiting environment, perceived waiting time, and service quality evaluation of airline service. Acceptability as moderating variable has no effect due to passenger's pre awareness of estimated arrival and departure travel time certainly. At the end of this study, the results of this research can be conjugable on the airline industry, however, some limitations should be discussed by further study directions.

• The Journal of Aerospace Industry
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• s.69
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• pp.59-87
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• 2007

동북아시아(한국, 일본, 중국)에서의 항공 운송시장은 세계의 여타 지역에 비해 동 지역에서의 경제적 비중증대와 함께 성장하고 있다. 또한 동 지역에서의 항공운송시장을 둘러싼 제반 환경도 급속히 변화하고 있는 실정이다. 특히 항공자유화, 전략적 제휴, 저가항공사의 등장 등이 대표적이다. 국적 항공운송산업계는 물론 각 항공운송사는 이에 따른 적절한 전략을 수립해야 할 것이다. 이 논문의 목적은 국적 항공운송산업이 지향해야할 기본적인 발전전략을 제시하는데 있다. 또한 국적 항공사의 경쟁럭을 강화하기 위한 정책들을 제시하고자 한다. 세부적으로는 시장진입의 규제완화, 완전한 항공자유화를 위한 단계적 전략채택, 국적항공사의 경쟁력 강화, 효율성 증대 등이 이에 해당된다.