• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.442-454
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• 2021

Many domestic and international airlines that experienced dramatic recession due to COVID-19 pandemic are carefully being ready to normalise operations as a number of governments has begun to vaccinate for COVID-19. So with the same market share from domestic to short distant international services, the competition between Full Service Carriers (FSC) and low cost carriers (LCC) is anticipated to be more intensive. To explore the concepts such as the perception, value, attitude and faith of the object, this study implements Q methodology proposed to complement the limitations of quantitative and qualitative research methodology. As a result, the consumers of airlines' brand are divided into three types - the type of utility seeking, value-oriented and task-related. Using Q samples which consist of 25 statements, this study specifically approached the traits of each type by observing the subjectivity with the comparative P sample group that is made up for 20 participants. By discovering the type of FSC and LCC's brand asset and comparing the recognition of consumers, not only does this study evoke the need for a strategic direction of the effective management of Airlines' Brand asset but also have a signification in the way that especially provide hypotheses for follow up studies.

• Journal of Advanced Navigation Technology
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• v.15 no.1
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• pp.1-10
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• 2011

The purpose of this study was to investigate relations between tele-marketer's job stress on organizational effectiveness in airline. Research finding were firstly, job stress significant negative impacted on job satisfaction and turnover intention. but the job stress didn't effect to tele-marketer's organizational commitment. Secondly, job satisfaction significantly influenced organizational commitment. Finally, job satisfaction and organizational commitment significant negative impacted on turnover intention. Based on the research findings, airline's call center tele-marketer's manager have to examine cause variables of job stress and to suggest effective methods and practice that could manage organization effectively to lessen job stress as much as possible.

• The Korean Journal of Air & Space Law and Policy
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• v.21 no.2
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• pp.181-205
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• 2006

After introduced in 1980's, the Frequent Flyer Program(FFP) was one of the most successful marketing tools in the airline industry and it has become a major linkage pin of strategic alliances for airlines despite of legal constraint. Further, the world air transport market progresses rapidly from a one-to-one alliance to a global alliance among groups due to fierce competition of the markets. In this study, I first examine the trends and the characteristics of global alliance groups. Further, I analyze the types of airline strategic alliances in the FFP, and present management strategy of the FFP for national flag carriers based on the collected data. It is suggested that airlines, including the two major Korean airline companies, consider the advantages of strategic alliances on the FFP in a rapidly changing management environment.

• The Journal of Aerospace Industry
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• s.65
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• pp.27-46
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• 2003

본 연구는 중국의 WTO 가입 이후 시장규모 확대에 따라 동북아지역 국가들이 자국의 역할 선점과 경쟁력 확보를 위해 취하고 있는 항공화물운송부문의 시설운영과 전략추진 방향을 살펴봄으로써 우리나라의 항공 화물 운송 산업이 보다 경쟁력 있는 산업으로 역할과 제 기능을 다 할 수 있도록 하는데 목적이 있다. 장래 동북아지역 한 · 중 · 일 3국간 항공화물운송부문의 경쟁은 치열할 것으로 예상되는 반면, 국가 간 협력체제 구축도 필요한 시점이다. 지난 몇 년 동안 3국간은 협력체제 구축을 논의했지만, 가시적인 성과가 없는 현 시점에서 보면 보다 전향적인 발상을 기반으로 하는 접근방식이 필요할 것으로 판단된다. 역내운송의 완전 자유화 특히, 항공화물운송 자유화나 공항 운영 주체들 간 지역 내 제휴를 검토해 볼 필요가 있다. 이와 함께 중국, 일본 등의 공항과 항공화물 운송정보 공유, 기술개발과 표준화, 인적교류, 항공사 유치의 공동노력 등과 같은 제휴를 통해 역내 공항 네트워크를 구축하기 위한 방안은 반드시 협의되고, 추진될 필요가 있는 사안이다. 우리 내부적으로는 21세기를 대비한 보다 구체적이고 실천적인 항공화물운송부문의 ‘master plan' 수립과 함께 항공화물운송 주체인 항공사, 화주, 포워더 등 이용자 중심의 비용절감 방안과 항공화물 기반시설의 차질 없는 추진, 항공화물 정보화 등 편리하고 저렴한 운송체계와 처리절차를 수립이 요구된다.

• The Korean Journal of Air & Space Law and Policy
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• v.32 no.2
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• pp.129-153
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• 2017

Fair Competition policy in aviation field has been discussed since open skies policy began in 1970s. This issue has been also the main topic in the ICAO's Worldwide Air Transport Conference, the Air Transport Symposium, etc. ICAO defines competition as the existent or potential rivalry between two or more operators, carriers or groups, striving for advantages in the same market based on different prices, qualities and services. In a broader sense, the definition includes more various meanings; reasonable, fair, effective, and unrestricted competitions. Nowadays, competition laws and regulations to air transportation have been applied more frequently and the issues varies from antitrust immunity, mergers and alliances, abuse of dominant positions, capacity dumping and predatory pricing, sales and marketing, to airport charges and fees, state aid and loan guarantees. Now, the competition among the airlines or nations in aviation industry is changing to cooperation level. A lot of airlines try to survive by various cooperation methods. Therefore the policy of Korean aviation industry should be developed, taking so-called "the viewpoint of national aviation industry ecosystem" into consideration and Korean government should prepare a policy of fair competition to cope with it. First, in the process of open skies policy with neighboring countries such as China, Japan and the Middle East, it is necessary to apply the fair competition act and prepare laws and regulations to implement it. Second, the standards of effective ownership and control of air transportation business should be reviewed. Third, in preparation for aviation agreements and liberalization, the Korean aviation industry needs to study and review competition and cooperation issues through the analysis of strict aviation market structure for airlines and airport operations. Fourth, it is necessary to create a fair air transportation environment for the development of air transportation and competitiveness through preemptive policies such as the approval of mergers, acquisitions, JV and the ripple effects analysis.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.8
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• pp.594-603
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• 2019

This purpose of this study is for an Airline company to discover and utilize new knowledge because knowledge and information are considered core tools for achieving high performance and competitive advantage, and achieving high performance and competitive advantage will surely determine the long-term survival of airline companies. Therefore, this study aims to reveal the causal relationships among different types of organizational culture, the knowledge sharing activities and the effectiveness of organizational work by airline members from a holistic viewpoint. The results of analysis are as follows. First, when examining the effects of the organizational culture types of airline members on knowledge sharing, a creative innovation culture, a relational group culture and a hierarchical orientation culture all showed positive effects on knowledge sharing. Second, the knowledge sharing by airline members showed a significant positive effect on the effectiveness of organizational work. Third, the creative innovation culture, the relational group culture and the hierarchical orientation culture all showed positive effects on the effectiveness of organizational work. Fourth, knowledge sharing did not have a mediating effect on the relationship between organizational culture and the effectiveness of organizational work.

• Journal of Korean Society of Transportation
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• v.24 no.3 s.89
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• pp.133-142
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• 2006

The objective of this study is to analyze domestic air passengers' preferences for selecting domestic airline company. By the analytic hierarchy process(AHP) method, we tried to measure the weight of the qualitative factors objectively and scientifically. The overall results indicate that domestic air passengers place more weight on airport service factor than other service factors for selecting domestic airline. Also, reservation/ticketing and in-flight service factors are equivalent to airport service factor. These priorities are differently shown followed by passengers' income. Therefore, airline companies need to formulate the differentiated strategy and customer-oriented marketing plan based on identified customer needs.

• The Journal of Society for e-Business Studies
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• v.26 no.4
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• pp.15-36
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• 2021

The airline industry faces with significant competition due to the rise of technology innovation and diversified customer needs. Therefore, continuous quality management is essential to gain competitive advantages. For this reason, there have been various studies to measure and manage service quality using customer reviews. However, previous studies have focused on measuring customer satisfaction only, neglecting systematic management between customer expectations and perception based on customer reviews. In response, this study suggests a framework to identify relevant criteria for service quality management, measure the importance, and assess the customer perception based on customer reviews. Machine learning techniques, topic models, and sentiment analysis are used for this study. This study can be used as an important strategic tool for evaluating service quality by identifying important factors for airline customer satisfaction while presenting a framework for identifying each airline's current service level.

• Journal of Korea Society of Industrial Information Systems
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• v.10 no.3
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• pp.64-73
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• 2005

This paper is purposed to investigate the relationship among web characteristics, service quality and customer satisfaction. After analyzing the data collected from 137 customers, it was proved that web service did not affect on the customer satisfaction directly, but affected indirectly through service quality. Therefore we conclude that customer satisfaction efforts through web site are important as a competitive weapon in an airline industry.

• 한국항공운항학회:학술대회논문집
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• 2015.11a
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• pp.148-153
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• 2015

최근 발생한 국적항공기의 사고들은 항공기가 정상인 상태에서 조종사의 항공기 시스템에 대한 이해부족과 악 기상에 대한 대처미흡과 함께 운송용 조종사들의 수동착륙 기량이 현저하게 낮은 데에 그 원인을 찾을 수가 있다. 본 연구에서는 운송용 항공기 조종사들에 적용된 훈련프로그램의 실태와 이를 개선하기 위한 국제기구 및 항공선진국의 조치에 대한 문헌 연구와 함께 문제점을 분석하고 그 대안을 제시 하고자 한다. 항공사고 예방에 모의비행장치를 활용한 조종사 교육훈련이 큰 기여를 해온 것은 사실이다. 그러나 다양한 비정상 조건하에서 조종사들의 기량을 확인하기에 적합한 고가의 모의비행장치를 평이한 훈련과목, 환경이 우수한 특급 공항을 선택하여 운영한다는 것은 모의비행훈련의 기본 목적에 부합하지 않으므로 앞으로 조종사들의 기량향상을 위해서는 최악의 상황을 부여하고 안전하게 항공기를 운영하는 역량을 교육하고 평가할 필요가 있다. 또한 데이터에 기반을 둔 조종사 훈련프로그램인 APQ 및 EBT 의 조기 도입을 항공사와 정부가 협력하여 추진할 경우 국적항공사 소속 운송용 조종사들에게 비정밀 접근, 수동착륙 환경에서도 자신감 있게 항공기를 운영할 수 있는 경쟁력을 제공할 수 있을 것으로 판단된다.