• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.1
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• pp.155-172
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• 2002

The purposes of the study were to investigate the differences of image on male and female contemporary folk costume of college students according to their sex, major and contemporary folk costume‘s possession. The data were collected from 300 male and 313 female college students in Cheongju city through self-administerd questionnaires and were analyzed by frequencies, Cronbach’s α, F-test, t-test, one way ANOVA and Duncan Test. The results of the study were as follows: There were significant differences with the images on male and female contemporary folk costume according to student‘s sex. There were significant differences with the images on male and female contemporary folk costume according to student’s major. There were significantly different with the images on male and female contemporary folk costume between group of having a contemporary folk costume and group of non-having it.

• Journal of the Korean Society of Clothing and Textiles
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• v.12 no.3 s.28
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• pp.373-382
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• 1988

The purpose of this study is to compare the image discrepancy with Korean clothing and Western clothing using semantic differential scales. 19 adjective pairs were used for this study. The survey questionnaire were given to 946 married - women in Seoul. For the statistical analysis frequency, percentage, mean, ANOVA, t-test and Factor analysis were used. T he major findings were as follows: 1. To evaluate the women's clothing, four major factors were obtained and it was found that women evaluated quite differently their dresses with Korean and western styles. 2. The major evaluating factor of Korean dress was aesthetic aspect and on the other hand the main factor of western dress was functional aspect.

• The Korean Journal of Community Living Science
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• v.12 no.1
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• pp.51-62
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• 2001

The purpose of the study were to investigate the differences of Image on male and female\\` The purpose of the study were to investigate the differences of Image on male and female´ Contemporary folk costume of Female College Students according to their life styles and their major. The data were collected from 300 female college students in Cheongju city through self-administerd questionnaires, and were analyzed by frequencies, Cronbach´s $\alpha$, F-test, Factor Analysis, Cluster Analysis, one way ANOVA and Duncan Test. The results of the study were as follows: The image on male and female´ Contemporary folk costume were found to include four different dimensions- fashion, activity, gracefulness, ability. There were not significant differences between dimensions of image on male and female´ contemporary folk costume according to student´s major. Life styles were classified five types. There were significantly different at dimensions of fashion and gracefulness, ability between life style dimensions and image on males´ contemporary folk costume. There was significantly different at dimension of gracefulness between life style dimensions and image on females´ contemporary folk costume.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.506-517
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• 2014

A bag is a daily article carried in one's hand or on one's shoulder for things as well as a fashion item. The functions of a bag were derived to include portability, decorativeness, brand identity, message communicability and cultural identity. Souvenir bags sold at a gallery or a museum are goods to maximize the cultural identity of a bag based on national emblems, exhibitions and characters as design motifs. Based on the typological analysis of souvenir bags showing cultural identity, this study developed a design with a motif of Hanbok from Korean traditional cultural content to develop a tote bag design that reveals Korean cultural identity. Under a traditional Hanbok motif colors, sizes and patterns were reinterpreted in a modern perspective. For such a research purpose, 8 kinds of tote bags were developed. A tote bag design that reflects Korean cultural identity will contribute to raising the potential to develop cultural goods that are modern, popular and differentiated in the global market.

• Journal of the Korean Society of Costume
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• v.66 no.2
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• pp.134-147
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• 2016

The mainstay of modern fashion design has always been Western costumes. Though Asian costumes do get featured in collections at times, most instances are just instances of the western culture showing curiosity toward non-mainstream costumes. Until recently, Japan, which has been the most active in cultural exchanges, has been the main recipient of these curiosities, and has been used as the representative style and culture of East Asia. What needs to be let known is that Korea has its own costume style and culture, which have been developed according to its tradition and beliefs. Hanbok, which is the representative traditional costume in Korea, has existed since the beginning of the Kochosun dynasties. I started this study to figure out the design source of Hanbok's shape and develop it into a modern costume. In the fashion industry, "Mandarin Collar" and "Kimono Sleeve" are common terms, And I hope that words like 'Korean Collar' and 'Hanbok Sleeve' will one day become a household term. Hanbok contains Korea image. And its shape is formed depending on how Koreans have been treating all sorts of objects or things for many years. If my study can identify and express the unique Korean way of pattern and considering clothes, which is clearly different from those of China and Japan, I will be able to establish a concept of 'Korean style', that people of the world could come to recognize.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.496-509
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• 2007

The purpose of this research is to find out the effect of a chromatic Korean jacket and an achromatic Korean skirt on the visual image of a traditional Korean dress wearer. This experiment was designed to the 3 factors which were composed of 3 colors(red, yellow, green), 4 jacket tones(vivid, light, dull, dark), and 4 skirt colors(N9, N7, N4, N2). The 288 students in Gyeongsang National University assessed the 48 stimuli which wear variously incorporated with colors and tones by a semantic differential scale of 7-point: The results of the study were as follows. Image factors of stimuli are youth and activity, gracefulness, visibility, and tenderness. Among these, youth and activity factors, and gracefulness factors proved to be important. The colors and tones of a jacket and a skirt used in this experiment showed that the colors and tone had an effect on dimension of 4 images by interacting of two valuables or working independently. While a yellow jacket with vivid and a white(N9) skirt had a significant effect on youth and activity factors, a red jacket and a dark- gray(N4), -black(N2) skirt were evaluated as a graceful image. In the red jacket case, a visible factor was considerably different according to skirt tones. Only jacket tones worked as a striking clue in a tenderness factor.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.2
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• pp.69-78
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• 2008

The purpose of this study is to develop a plan that adopts a fairly tale motif, which is familiar to children, to traditional Korean costume design factors for the development of practical Korean costume enterprises, which lead the Korean costume industry in its existence. Literary research and previous research methods had been used in this study. After comparing traditional Korean costume factors with practical Korean costume factors through literary research, we examined children's Korean costumes and ordinary children costumes. The results of this study are the following: First, the result of literary research, which used traditional Korean costume as motif of practical Korean costume and adopted model factors that the developed motif had used, shows that the design factors of practical Korean Costumes have changed from traditional to modern, seeking practicability and convenience over appearance. Second, practical Korean costumes are suitable when fairy tale illustration is applied to children with curiosity and warm emotions, and towards children, who spend much time on activity during growth. Third, making use of CAD system, which is different from practical Korean costume based on traditional patterns and single color, and using various pint pattern with many stories for the design of practical Korean costumes, and applying diversity to the market of practical Korean costumes, this study provides new design motif from, which people can feel more familiar to practical Korean costumes.

• The Research Journal of the Costume Culture
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• v.29 no.3
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• pp.328-345
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• 2021

The aim of this study is to investigate morphological characteristics of Hanbok images in children's books and propose a direction for the modernization and globalization of traditional culture. This study examines 43 children's books by contemporary foreign illustrators that contain Hanbok illustrations and analyzes them from postcolonial perspective. The results include the following three attributes: first, the transformation of clothing structure and donning method that confuse fundamentals of Korean costume; second, the Westernization of silhouette drawing with tailored garments analogous to Western dress; and third, extension to East Asian dress that represents Hanbok mixed with Chinese or Japanese costume and use what is considered to be the East Asian patterns instead of Korean traditional ones. These attributes are based on Eurocentrism, which expresses and interprets the East from the Western view point with continuously distorted image of the East. Korean illustrators also painted Hanbok incorrectly, which could influence foreign illustrators. Nevertheless, traditional dress illustrated in various ways has artistic value and has a popular global impression. Further, it enables children to experience either own or other cultures through dress illustrations. Thus, the outsider requires an in-depth understanding of other cultures, while the insider needs a critical perception of their own culture as described by others while revisiting the original resources. Furthermore, we suggest follow-up research on Hanbok for subsequent generations; publishing translated books on various topics, producing and disseminating a primer for diverse readers, and essentially receiving counsel from experts.

• Fashion & Textile Research Journal
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• v.16 no.4
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• pp.543-553
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• 2014

This study analyzes the visual image and the symbolic image of the 'New Woman' main female characters' costumes in three films: , , and , set in the Korean Empire Period and filmed in the last 10 years. The findings are as follows. First, on the visual image by formative characteristics, Gibson girl style was reflected in Western costume design. Korean costume design is based on a traditional style (or modified in some parts). Second, the three films have the same historical background on the visual image by the fidelity of historical research; however, the fidelity of historical research differs and varies with the personality of characters or situations in the films. Third, all three films share the symbolic image by characteristics of characters and 'New Woman' aspect with the same historical background and 'New Woman' female character in common; however, the personality and 'New Woman' aspect of the characters were somewhat different. There was also a distinct difference in the symbolic image of Western and Korean costumes. Western and Korean costumes signify externality versus internality and denial versus the affirmation of national identity in ; dailiness versus ceremonialness and dynamics versus statics in ; and independence versus conformity and variability versus continuity in .

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.5
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• pp.597-606
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• 1998

The purposes of the study were 1) to evaluate the visual image of colored Korean traditional dress for woman 2) to analyze the colors and, color combinations effect on the image perception using gestalt theory. The research method was a quasi-experimental with a between subjects design. The experimental materials developed for the study were a set of stimuli and a response scale. The stimuli was consisted of 17 drawings of females wearing Korean tradinational dress, by using CAD simulation. A response scale consisted of semantic differential scales. The subjects were 1138 undergraduate students of Taejon city, Chungnam province and Chungbuk province. Their responses to the semantic differential scales were analyzed using factor analysis, one-way ANOVA, Duncan's multiple range test, 1-test. Results were as follows; 1) The image of the stimulus was consisted of the 4 different dimensions.(sociability, evaluation, visibility, attractiveness) 2) Clothing colors had significant effects on image perception of the evaluation dimension, visibility dimension and attractiveness dimension in the mono-color set. The blue showed the most positive image on the evaluation dimension, and the yellow and the gray showed negative image on the same dimension. The yellow showed the most salient image and the gray showed the least salient image on the visibility dimension. The red showed the most attractive image and the green showed the least attractive image on the attractiveness dimension. 3) In hi-color set stimulus, the perceived image was influenced by color combinations. The yellow blouse-the red skirt set showed the most sociable image on the sociability dimension. The blue blouse-the green skirt set showed the most positive image on the evaluation dimension. The yellow blouse-the red skirt set showed the most salient image and the blue blouse-the green skirt set showed the least salient image on the visibility dimension. And the red blouse-the yellow skirt set showed the most attractive image on the attractiveness dimension. On conclusion the visual image of Korean traditional dress wearer was affected by dress colors and color combinations.