Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Cultural Identity Found in Tote Bags as a Cultural Product and the a Development of a Design -Focused on Hanbok Motifs-

문화상품으로서 토트 가방에 나타난 문화정체성과 디자인 개발 -한복의 모티브를 중심으로-

  • Jung, Dawool (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University/Research Institute of Home Ecology, Seoul National University) ;
  • Kim, Tae-Eun (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University/Research Institute of Home Ecology, Seoul National University) ;
  • Bang, Haeun (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University/Research Institute of Home Ecology, Seoul National University) ;
  • Cho, Sunhyung (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University/Research Institute of Home Ecology, Seoul National University) ;
  • Kim, Minja (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University/Research Institute of Home Ecology, Seoul National University)
  • 정다울 (서울대학교 의류학과/서울대학교 생활과학연구소) ;
  • 김태은 (서울대학교 의류학과/서울대학교 생활과학연구소) ;
  • 방하은 (서울대학교 의류학과/서울대학교 생활과학연구소) ;
  • 조선형 (서울대학교 의류학과/서울대학교 생활과학연구소) ;
  • 김민자 (서울대학교 의류학과/서울대학교 생활과학연구소)
  • Received : 2014.03.28
  • Accepted : 2014.06.09
  • Published : 2014.08.31
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Abstract

A bag is a daily article carried in one's hand or on one's shoulder for things as well as a fashion item. The functions of a bag were derived to include portability, decorativeness, brand identity, message communicability and cultural identity. Souvenir bags sold at a gallery or a museum are goods to maximize the cultural identity of a bag based on national emblems, exhibitions and characters as design motifs. Based on the typological analysis of souvenir bags showing cultural identity, this study developed a design with a motif of Hanbok from Korean traditional cultural content to develop a tote bag design that reveals Korean cultural identity. Under a traditional Hanbok motif colors, sizes and patterns were reinterpreted in a modern perspective. For such a research purpose, 8 kinds of tote bags were developed. A tote bag design that reflects Korean cultural identity will contribute to raising the potential to develop cultural goods that are modern, popular and differentiated in the global market.

Keywords

References

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