• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.499-508
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• 2015

The purpose of this paper is to examine the structural relationship between experience(4Es), customer commitment and behavioral intention based on experience of the theme park as a hedonic destination. To carry out this study objective, a survey targeted for theme park customers was conducted from May 10. 2014 to June 10. 2014. These data were processed using SPSS 18.0 and Structural Equation Modeling with Amos 18.0 to test proposed hypotheses. The results are summarized as followed. First, the decomposition of path analysis revealed significant positive effects on customer commitment by entertainment experience, education experience, esthetic experience. and escape experience. While, entertainment experience was shown to have the largest influence on customer commitment. Second, customer commitment had a positive effect on revisit intention and WOM. Third, experiences have an indirect influence on revisit intention and WOM through the mediation of commitment. From the findings, the theme park is necessary to plan and develop experience program for more variable and special.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.364-372
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• 2010

The purpose of this study is to segment recreational forest's visitors for marketing based on purpose of visit. Using the factor analysis, cluster analysis, cross tab, and t-test to find out different behavioral intention in each clusters, the result elicited some implications. First, 2 clusters was founded and has difference in behavioral intentions. Cluster 1(married, 200~300hundred won income) has higher satisfaction, revisit intention, recommendation intention. The result shows that market researcher in recreational forest should approach different marketing strategy and has various facility, active program. This research need to survey broad region to generalized result.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.391-400
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• 2012

The primary purpose of this paper was carried out to investigate the casual relationship between the servicescape factors and customer`s voluntary behavior, and revisit intention on the wine specific restaurant. For this purpose, a research was developed based on the relevant literature reviews. Data have been collected from 103 a real economic actors who was visited in Daejeon region and were tested by various statistical methods. The results of this empirical study was summarized as follows. The relations between the quality of servicescape of the wine specific restaurant and customer satisfaction have an effects on revisit intention significantly. As a result, a satisfied customers have more intention to revisit the wine specific restaurant. In contrast, there is no significant relationship between servicesacpe and revisit intention in the wine specific restaurant. Therefore, restaurants were required to provide to suitable servicescape by suggesting customer`s revisit inducement strategy. This study of servicescape and customer satisfaction in the wine specific restaurant can provide useful information to growing the wine market and wine specific restaurant specifically.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.269-278
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• 2022

Recently, the travel and lodging industries have been suffering from the spread of COVID-19. But Airbnb recovered its profits with a differentiated strategy. This study identified the characteristics of Airbnb and examined their effects on customer's revisit intention in the Airbnb context. Perceived value, trust about Airbnb, and social norms were considered as the key factors of revisit intention. In addition, the effects of relative attractiveness, brand identification, and enjoyment on perceived value and trust about Airbnb were examined. The proposed research model was tested based on 285 consumers who had Airbnb experience more than twice. The analysis results showed that relative attractiveness, brand identification, and enjoyment had a significant influence on perceived value and trust. Perceived value had a significant influence on revisit intention. However, trust about Airbnb and social norms did not significantly affect revisit intention. Moreover, ths analysis results found no significant moderating effect of share of wallet. Based on the results of this study, Airbnb would establish effective marketing and operation strategies by understanding the formation mechanism of consumer's revisit intention toward Airbnb.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.47-56
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• 2019

In line with the increasing demand for domestic travel, Reality Travel Programs(hereinafter referred to as RTP) in which actors don't have the script in program are increasing. We explored the impact of RTP "Viewing Satisfaction" and "Revisit Intentions". Firstly, factors of "entertainment", "sympathy", "aesthetic", "information", "interaction" and "Indirect Experience" were confirmed. Secondly, common factors that have a positive impact on Dependent variables in RPT were "esthetics" and "IE". By empathizing with the beauty of the environment and actor's emotions, the RTP had a positive influence to "VS" and wanting to visit the area. Provided a theoretical basis by verifying that viewing motives for RTP have a positive impact on VS and RI.

• Journal of the Korean Society for information Management
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• v.25 no.3
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• pp.99-118
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• 2008

As time gees by, the function and role of website become more important. Therefore, it is very critical to evaluate and improve continuously the website to the purpose. Many previous studies show that some website evaluation factors will influence the user satisfaction and revisit to the website. The website evaluation criteria from the previous studies related to the university library website evaluation were classified into five assessment criteria which are design, contents, user interface, reliability, and site management. In the results, some significant suggestions were found out. User satisfaction is seriously affected by user interface, and user's intention to revisit is influenced by contents and reliability, but there may not be a close connection between them. Besides, the evaluation method in this study may be applicable to the new website-improving approach of website administrators and researchers.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.109-117
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• 2013

This study was to evaluate the impact of the wayfinding ability of the individual visitor attitudes. These wayfinding ability to analyze the preceding literature, were examined for the ability to determine whether any relationship and the attitude of the place for visitors. Firstly, the users' wayfinding abilities were identified as partially affecting the use satisfaction. Second, users' wayfinding abilities were identified as partially affecting revisit. Third, users' wayfinding abilities were identified as partially affecting recommendations. Finally, revisit and recommend to influence users' satisfaction were identified. Than the results of this study considering the structural characteristics of the space underground commercial facilities with the ground and the need for other forms of communication design, marketing strategy, especially considering the key aspects of complex commercial facility services space with the need for practical significance for can be said to have.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.127-135
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• 2020

Busan is a world-class tourist city representing Korea, and more professional storytelling is needed in the development and promotion of products. The purpose of this study is to convey the image of Busan using storytelling techniques to foreigners, and then examine the correlation between the intention of purchase and oral intention of the related tourist souvenirs. A survey of 162 foreigners was conducted. The results showed that storytelling exposure and visiting experience on tourist sites and the design of tourist products have a certain correlation between the intention of purchase and oral intentions. Attractive souvenir design, visiting experience in the region and storytelling in the area involved are expected to contribute positively to the revisit of foreign tourists and the attraction of potential tourists. This study is meaningful in that it provides a new direction for promoting Busan tourism products, and in the future, the district will conduct additional verification for tourism cities other than Busan to verify the research hypothesis extensively.

• Journal of the Korean association of regional geographers
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• v.16 no.3
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• pp.315-323
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• 2010

The purpose of this study was to investigate the relationship between the determinant factors of visitors' satisfaction and behavioral intentions to the Shincheon stream in Daegu city. It was found that ecology of the Shincheon stream, signals about ecology, and physical facilities positively influenced overall satisfaction. Physical facilities more positively influenced overall satisfaction. The overall satisfaction positively influenced behavioral intentions. For the future studies, it is necessary to do research visitors' satisfaction with more diverse factors of satisfaction and longitudinal studies about visitors' satisfaction based on seasonally different visitors.

• Journal of the Korean association of regional geographers
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• v.18 no.2
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• pp.161-174
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• 2012

The main purpose of this paper is to find out the characteristics of foreign tourists comparing to Korean and how they evaluate the festival respectively. Data were collected during the 57th Baekje cultural tourism festival. The total of 674 sample sizes was collected during the festival, of which 558 respondents were domestic visitors, and 116 were foreign visitors. The empirical results showed that domestic visitors and foreign visitors are different in terms of the perception of performance evaluation, and satisfaction. Especially foreigners' degrees of satisfaction proved to be higher than those of koreans. It also expects the result of the study contribute to the development of efficient festival management policies and programs and facilities to meet the goals of cultural tourism festivals. Besides, the outcome of this research may be useful to other festivals and their future operation.