• Title/Summary/Keyword: 한국병원

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Recognition of Customers on Necessity of Hospital Brand Identity and Service Value (병원 브랜드아이덴티티의 필요성과 서비스가치 관련성에 대한 소비자들의 인식)

  • Lee, Young-Hwan;Ha, Au-Hyun
    • The Journal of the Korea Contents Association
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    • v.17 no.8
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    • pp.551-559
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    • 2017
  • This study was to find out recognition of customers on association between necessity of Hospital Brand Identity and service value, to suggest efficiency contents of public relations(PR) for give shape to positive emotion or emotional empathy about hospital. The result of study, necessity of Brand Identity in hospital PR contents was recognized to order facility environment specialized sector of medical service scale of hospital reputation of doctor, recognized to higher necessity of Hospital Brand Identity in case lower to use of practical hospital. In association between necessity of Brand Identity and service value of Hospital Brand Identity was confirmed to be higher recognize service value if more higher recognize necessity about scale and reputation of doctor. Accordingly, to suggest PR contents for give shape to positive and emotional empathy in relation of customers, small and medium hospitals will important finding process a specific character in each other hospitals, the value will be consider for efficiency marketing to reflect opinions of customers.

An empirical study of the Strategy Development and Deployment effects on the Hospital Management and Hospital Performance (병원전략의 수립과 전개가 병원의 경영과 병원의 성과에 미치는 영향에 관한 연구)

  • Moon, Jae-Young
    • Journal of the Korea Convergence Society
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    • v.6 no.6
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    • pp.57-63
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    • 2015
  • The objective of this research is to find out how strategy development and deployment effect on patients satisfaction, employee satisfaction, and work process in Korean hospitals. Previous researches suggested when establish a strategy had to reflect internal ability which are work process, employee satisfaction and others and external ability which are patients satisfaction and others. As a results, strategy development positive influence on patients satisfaction, employee satisfaction and work process, and strategy deployment positive influence on patients satisfaction, employee satisfaction and work process as well. Patients satisfaction positive influence on hospital performance and work process influence on hospital performance but employee satisfaction is not.

Relation with Hospital Quality of Service, Customer Satisfaction, Reuse (병원서비스품질, 고객만족, 재이용 의도간의 영향 관계)

  • Choi, Seung-Il;Kim, Dong-Il
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.344-351
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    • 2010
  • Recently the demand for hospital care, while gradually increasing to expand the variety of new and carries on with the competition is faced. The quality of hospital services in this reality retain the right to survival and development of the hospital, the hospital, as well as the capabilities of the original competitive assessment is a key factor. Therefore, this study focused on hospital quality of service to the customer service center into contact with the contents of the results were comprehensive evaluation. In this study, a variable that is committed, the hospital service quality and customer satisfaction, and relationships about reuse of the hospital, the hospital's strategic management could be because of the foundation. The study quality of hospital services and customer satisfaction, and reuse of the impact of the relationship between the quality of service in the hospital, the patient happy, very significant according to the reuse of. A customer-centric future, these results provide guidelines for hospital management can be applied to further strengthen competitiveness are expected.

A Development of Service of optimizing hospital waiting-time Based On IOT (IOT 병원 대기시간 최적화 서비스 개발)

  • Kim, Seonkwang;Choi, Yunjun;Im, Seong-Min;Yang, Deok-Gyu;Bang, Seon-Hui;Jhang, Seongtae;Her, Sungmin
    • Proceedings of the Korea Information Processing Society Conference
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    • 2017.11a
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    • pp.1106-1108
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    • 2017
  • 현재 규모가 작은 이름바 '동네 병원'에서는 환자관리의 어려움과 동네 병원의 특성상 병원 자체적인 예약 서비스를 실시하지 않는 병원이 많다. 또한 환자는 기다리는 환자들이 많은 시간에 방문하는 경우, 병원 안에서 자신의 순번을 마냥 기다리는 경우가 빈번하게 발생한다. 이와 같은 불편들 때문에 간호사는 고객에게 간호업무 이외에도 정신적인 서비스를 제공해야 하며, 환자들은 자신의 순번이 오기만을 하염없이 기다리는 등의 불필요한 시간 소모가 크고 자신의 앞에 대기하고있는 환자가 많으면 병원이 어수선하고 앉을 자리조차 없이 서서 기다리는 경우도 허다하다. 이런 불편함들을 조금이나마 해결해주고자 본 논문에서는 저전력 블루투스 (BLE) 기술 기반의 비콘(Beacon)을 활용하여 스마트폰을 이용해 병원 내부적인 예약 서비스가 없어도 자체적인 예약 서비스와 이용자가 스마트폰을 가지고 병원에 들어가기만 해도 자동으로 병원 진료접수를 진행하고 이를 효과적으로 관리할 수 있는 사물인터넷 기반 병원 대기시간 최적화 서비스와 그 핵심 알고리즘을 제안한다. 이를 이용하면 간호사는 이전보다 간호업무에 더 집중할 수 있게 되고, 환자는 북적거리는 병원 대기실에 앉아서 기다리지 않고 실외로 나가 자신의 업무를 보고 진료시간에 맞춰서 돌아와 진료를 받는 '사람이 많아도 한적해 보이는 스마트 병원'을 만들 수 있을 것이라 본다.

Effects of Hospital Location Strategy and Internal Competence on Reintegration Intention -Adjustment of Hospital Types- (병원의 입지전략과 내부역량이 재이용의도에 미치는 영향 -병원유형의 조절효과-)

  • Kim, Duck Ki;Kim, Woo-Jong
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.75-86
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    • 2018
  • This study analyzed the relationship between re-applications and the degree of re-applications under the assumption of a complex interaction between the location strategy and the internal capacity of a nursing home. The results of the study are as follows. First, although the relative influence on re-use is greater in hospital internal capacity (${\beta}=0.303$) than in hospital location strategy (${\beta}=0.313$) both factors have a statistically significant effect on the degree of re-use. Second, the importance of location strategy was found to be more important for rehabilitation-enhanced nursing hospitals than for general care (${\beta}=0.43$). It is suggested that detailed preparations should be made based on factors such as location marketability, traffic infrastructure, building sales, and medical concentration. Third, internal hospital capacity did not show any adjustment effects due to hospital type, and it was confirmed that both were important factors for general care and rehabilitation-enhanced hospitals.

Analysis of the Impact of Medical Institution Certification by Hospital Type on Hospital Operation Effect to Increase Wellness - Comparison Before and After Certification - (병원유형별 의료기관인증이 병원운영효과에 미치는 영향 분석 - 인증 전과 후 비교 -)

  • Lee, Hye-Seung;Kim, Hwan-Hui
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.8
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    • pp.255-264
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    • 2020
  • The purpose of this study was to compare and analyze the differences before and after certification for internal members of nursing hospitals and Western hospitals that received the certification system of medical institutions after conducting a survey on 297 members of nursing hospitals and Western hospitals, SPSS 26.0 was used, and to understand the effect of improvement of member satisfaction, job stress, and medical service on the hospital operation effect. As for the hospital operation effect of a nursing hospital, it was revealed that the higher the satisfaction of the members and the improvement of the medical service, the higher the effect of the hospital operation. In the case of Western hospitals, the higher the satisfaction of the members and the improvement of the medical service, the lower the job stress, the more the hospital operation effect can be seen to increase. As the basic value system of the medical institution certification system is the improvement of patient safety and quality of care, it is believed that the effect of the certification system was higher than that of Western hospitals due to mandatory certification in nursing hospitals.

Comparative Research on the Health Information Manager(HIM) Duties of One Malaysian Hospital and Similar Scale Korean hospitals (말레이시아 1개 병원과 병상규모가 유사한 한국의 병원 간 보건정보관리자 직무 비교연구)

  • Kim, Hey-Kyung;Lee, Hyun-Ju
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.10
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    • pp.6158-6167
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    • 2014
  • The aim of this study was to perform comparative analysis of the duties of 7 new roles of HIMs in Malaysian and Korean hospitals of a similar scale. A Malaysian general hospital with a scale of 272 hospital beds was chosen. The researcher visited a Malaysian hospital in person and interviewed the staff in charge over a 2 week period from July 22nd 2013 to August 2nd 2013. For domestic hospitals, 13 general hospitals with 270 hospital beds, similar to the Malaysian general hospital, were chosen. Phone interviews with the department recorded the duty recording work. Regarding 7 new roles of Health Information Manager (HIM), although the role as a Health information manager and Security Officer in Malaysian general hospital was not defined, 30.8% performed their role in Korean general hospitals. The classification of disease & procedure within the role of Clinical data specialist was performed by both countries, and while the tumor registry was done in a Malaysian general hospital, only 15.4% of Korean general hospitals were operating. The statistics of the discharged patients were not measured in the Malaysian general hospital but 76.9% of Korean general hospitals recorded these statistics. Although 22.1% of Korean general hospitals operated registration work of special disease, Malaysian general hospital not only had a total legal contagious disease registration, but also took charge of information registration of hospital births and deceased ones. Other than these, the Patient Information Coordinator, Data Quality Manager, Document and Repository Manager, Research and Decision Support Analyst roles were not done by either country. The new role of HIM is operated in a low percentage in Korean middle and small hospitals. Therefore, to clearly establish the role of HIM in Korea, and have middle and small hospitals to operate such a role, it is essential for the related association to give continuous education and provide support to clarify the role within the hospital working environment. It is desirable to benchmark Malaysian general hospital's registration work on special diseases and others, and expand the work to improve overall.

기획: 최고의 동물병원으로 가는 길 -The Path to High-Quality Care-

  • Sim, Hun-Seop
    • Journal of the korean veterinary medical association
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    • v.47 no.6
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    • pp.498-509
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    • 2011
  • 2003년 미국동물병원협회(American Animal Hospital Association, 이하 AAHA)에서는 반려동물병원 경영에 있어서 매우 기념비적인 조사결과를 발표했다. "The Path to High-Quality Care"로 명명된 보고서는 동물병원의 경쟁심화와 수익성 정체로 고민하던 미국 반려동물 수의계에 새로운 희망과 이정표를 제시하였다. 이번 호에서는 상기 보고서의 내용을"최고의 동물병원으로 가는 길"이라는 제목으로 요약, 정리하고 한국 반려동물병원 경영에의 착안사항을 살펴 본다.

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