• Title/Summary/Keyword: 학자

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Advertising Contents based on Semiotic Methodology (광고콘텐츠의 기호분석)

  • Kim, Kyung-sook
    • Journal of the Korea Convergence Society
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    • v.6 no.6
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    • pp.87-93
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    • 2015
  • Advertisements in modern era are not intended to be consumed only as commercial purposes, but consumed also as cultural and artistic purposes. Advertising contents' success depends on Semiotic codes revealed in advertising texts. Advertising scholar Ozoh (1998) argued that perspectives for advertising are divided into two perspective, one as marketing tool perspective and the other as communication processes perspective. Advertising planning, advertising management, advertising, and advertising evaluation of marketing perspective are significantly different from those of communication perspective. Two perspectives of advertising present various debates on what contents of advertising messages are and how advertising messages are made up. In this research manuscripts, we discuss story telling as communication tool of advertising text in terms of cultural semiotics. That is, meaning value of goods is so well revealed in use value of goods that they satisfy consumers' needs, we analyze how they satisfy consumers' needs in semiotic(symbolic) process. We apply Gremas's semantic model to coffee advertisements in France and Korea, and analyze various differences between differentiation strategies of French coffee advertisements and those of Korean coffee advertisements in terms of semiotic perspective.

A study on the effects of behavior intention and satisfaction by festival service quality (지역축제 서비스품질이 만족도와 행동의도에 미치는 영향 연구)

  • An, Tai-Gi
    • Journal of the Korea Convergence Society
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    • v.8 no.11
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    • pp.279-285
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    • 2017
  • This study was conducted based on the evaluation items of the Ministry of Culture, Sports and Tourism as an index. Based on the previous researches of various researchers, hypotheses were set up to survey the visitors who participated in the bamboo festival. As a result of the study, three factors of the festival service quality factors (hardware, promotion, guidance, and program) were studied through factor analysis. As a result of the study, it was confirmed that PR and. Also, the event program had a significant effect on the revisit inquiry of the festival at .446. The effect of festival satisfaction on repeat visits and recommendation results. Beta (${\beta}$) values were found to be correlated with return visit (.584) and recommendation (.651). We will present the factors that need to be maintained through the World Bamboo Expo and the Festival of Damyang, identify the visitors' needs to visit again, and suggest some suggestions for Daelim's tourism industry, the fourth industry and eco-industry.

Why Do Economists Argue 'for' or 'against' Government's Roles in a Monetary System? -Revisiting Hayek and Friedman- (화폐금융제도에서 공적기구의 역할에 대한 견해 차이는 왜 발생하는가? - 하이에크(Hayek)와 프리드만(Friedman)의 경우 -)

  • Shin, Inseok
    • KDI Journal of Economic Policy
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    • v.27 no.2
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    • pp.1-43
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    • 2005
  • This paper examines works of F. Hayek and M. Friedman on monetary and financial policies. This paper highlights their differences, and asks what yielded them. It also shows there exists a gap between young Hayek and old Hayek, which cannot be explained in terms of his view on monetary theories. It further shows that Friedman's argument for '100% reserve bank' was not based on his monetary theories. Differences between Hayek and Friedman despite their common political belief, Hayek's transition, gaps between theories and policy views found in Hayek and Friedman-this paper argues that these facts can be best explained by Kuhn's paradigm theory. This paper concludes that truthfulness of a thesis on the public sector's role in the monetary system is subject to relativism.

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A Study on the Decision Vibration Criteria & Dynamic Stiffness Criteria of the Vibration Sensitive Equipment (정밀 장비의 진동 및 동강성 허용규제치의 결정을 위한 연구)

  • Kim, Joo-Young;Lee, Gyu-Seop;Baek, Jae-Ho
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2009.04a
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    • pp.423-423
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    • 2009
  • 미진동 제어라는 분야에 대한 연구는 반도체 산업이 초고도화 및 초정밀화가 진전되고 있는 최근에 들어와 학계보다는 전문 반도체와 TFT-LCD의 미진동제어 관련 엔지니어 그룹과 정밀 장비 제작사를 중심으로 이루어져왔다. 고집적 생산 제품을 가공 및 검사하기 위해서는 가공 선폭 이상의 분해 성능을 가진 고정밀도의 생산 및 검사 장비가 필요하다. 이런 고정밀도 생산 및 검사장비는 내외부로부터 입력되는 진동에 민감한 영향을 받는다. 초기 반도체 산업을 주도한 미국을 중심으로 일부 학자와 반도체 진동 제어를 수행하는 전문연구소에서 작성한 BBN-Criteria는 정밀장비의 용도나 분해능 별로 정리된 진동허용규제치를 지침서로 사용하여 왔다. 그러나 장비의 엄밀한 주파수 특성 및 정밀도 측면에서 불확실한 영역부분을 가지고 있기 때문에 미소한 진동을 제어하는 구조 설계자 관점에서는 불충분한 자료이다. 그리고 주파수 분해능을 가진 진동허용규제치를 제시하는 것이 바람직하지만 대부분의 제작사에서는 그렇지 못하고 있다. 그런 이유에는 장비 개개의 진동허용규제치가 다른 고가의 장비 전량에 대하여 시험을 수행해야 하는 점, 가진(加振)특성, 중량, 크기 등의 진동실험 자체에 어려움 때문이다. 또한 진동실험시 가진주파수의 분해능의 결려에 따른 장비의 동적 특성이 고려되지 않은 불확실한 영역 부분을 포함한 진동허용규제치를 제시함으로서 불확실한 영역부분의 진동 하한치를 진동허용규제치의 상한치로 결정하는 문제로 인하여 진동허용규제치가 더욱 가혹하게 제시되어 건물 구조 설계와 방진의 어려움을 가중시킬 여지가 있다. 본 논문에서는 이런 어려움 등을 회피하는 방법으로 주파수응답함수(Frequency Response Function, FRF)를 이용하여 정밀장비의 진동허용규제치를 결정하는 간편하면서도 더욱 정밀한 새로운 방법을 모색하였다.

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Web-based Research Assistant Tools for Analysis of Microbial Diversity (미생물 다양성 분석을 위한 웹기반의 생물정보도구 개발)

  • Kang, Byeong-Chul;Kim, Hyun-Jin;Park, Jun-Hyung;Park, Hee-Kyung;Kim, Cheol-Min
    • Journal of the Korean Institute of Intelligent Systems
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    • v.14 no.5
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    • pp.545-550
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    • 2004
  • The study of available genotypes (biodiversity analysis) in bacterial communities is of growing importance in several fields such as ecology, environmental technology, clinical diagnostics, etc. These culture-independent genotyping techniques, especially amplifying 16S rRNA genes, attempt to overcome some shortcomings of conventional cultivation method. Biodiversity analysis based on molecular technique were laborious for base-calling chromatogram, trimming primer sites, correcting strand directions, electing representative operation taxonomic units (OTU), etc. Also, biologists wanted intuitively to confirm results of the above processes. For making up these demands, we developed the web application based on Folder-Process-Filter (FPF) modeling with correspondence to classical Model-View-Controller model. The model of web application leads to keep virtues of simplicity and directness for development and management of the stepwise web interfaces. The web application was developed in Perl and CGI on Linux workstation. It can be freely accessed from http://home.pusan.ac.kr/~genome/tools/rat.htm.

A practical approach to commercial arbitration system in Pakistan (파키스탄의 상사중재제도에 관한 실무적 접근)

  • Won, Sung Kwon
    • International Commerce and Information Review
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    • v.16 no.5
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    • pp.67-86
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    • 2014
  • The commercial arbitration is considered an effective and rapid means in solving problems and finding solutions for disputes between the business partners. For the development of commercial arbitration, there is a need to study arbitration in practice as well as in theory. This paper analyse the situation of commercial arbitration system in Pakistan both with respect to domestic laws and international laws applicable in Pakistan. The Arbitration Bill 2009 aims to consolidate law relating domestic arbitration, international commercial arbitration, recognition and enforcement of foreign arbitral awards as well as settlement of international investment disputes. Pakistan while defending investment claims and in order to restore investor's confidence, in 2011, Pakistan introduced a law to secure foreign investments. This study explains the relationship of old and new Pakistani arbitration laws and elaborates the changes brought about by the new enactments and gives a comprehensive analysis of Pakistani arbitration laws, rules and procedures dealing with arbitration agreements and awards. In the absence of relevant trade information in Pakistan, this paper is designed to meet the needs of a Korean international trade scholars to obtain an understanding of Pakistani commercial arbitration system quickly.

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Meta Analysis of International Commerce and Information Review (통상정보연구 메타분석)

  • Lee, Hohyung
    • International Commerce and Information Review
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    • v.19 no.2
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    • pp.259-273
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    • 2017
  • This study is a meta-analysis of the articles published over the last 18 years from the first edition of the "International Commerce and Information Review" to December 2016. 1047 papers were published in "International Commerce and Information Review" until 2016. Many articles appeared in the order of electronic trade field, product and service innovation field, regional trade information field, trade law system field, and trade negotiation field. There are more than 15 major fields of authors who have published more than 20 papers."International Commerce and Information Review" is a multi-disciplinary journal by scholars in various major fields. Most of the authors belong to universities and the proportion of papers that receive research grants is 19.7%. 46 authors have published more than 5 papers in "International Commerce and Information Review", and their H-index is 5.6. Influence Index (IF) of the "International Commerce and Information Review" in 2016 is 1.02. The main keywords of the papers published in "International Commerce and Information Review" are e-commerce, Internet, service trade, China, e-trade, Korean Wave, FTA, SME and foreign direct investment.

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UNICYSTIC AMELOBLASTOMA - Case Report - (낭종성 법랑아세포종 - 문헌고찰 및 증례 -)

  • Lee, Eui-Wung;Park, Hyung-Sik;Cha, In-Ho;Kim, Jin
    • Maxillofacial Plastic and Reconstructive Surgery
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    • v.13 no.2
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    • pp.160-166
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    • 1991
  • In 1977, Robinson & Martinez described a distinct varient of ameloblastomas in which the response to curettage was found to be favorable, with a recurrence rate of 25%. They referred to this varient as unicystic ameloblastoma. Unicystic ameloblastoma occur most commonly in the second and third decades of life, which is considerablly younger than the average age of discovery for the classical ameloblastoma. For the accurate histopathological diagnosis of the unicystic ameloblastoma, the specimen obtained the excisional biopsy, complete enucleation or incisional biopsy from the multiple site of the lesion. The purpose of this report is to review of the literature and to present three cases in which an unicystic ameloblastoma appear to be arising in the wall of a dentigerous cyst.

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Understanding of Tourism Experience to Applications of Peak-End Rule: A Sample of Ha-Dong Wild Tea Cultural Festival (Peak-End Rule을 적용한 관광경험의 이해 -하동야생차문화축제를 중심으로-)

  • Hwang, Kum Hee;Choi, Shick Won
    • Journal of Agricultural Extension & Community Development
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    • v.20 no.2
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    • pp.485-509
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    • 2013
  • People have tendency to remember only the last good memories in result. It was similar that main singer or event has often at end of the program. Psychologist of Kahneman found that we remember about the pleasurable quality of our past experience is almost entirely determined by the strongest experience(Peak) and the last experience(End). This study examined Peak-End Rule available to the three different group of foreigner package tourists visited Ha-Dong Wild tea cultural festival. Results that all group's End experience have influence to satisfaction of festival. Also Peak experience has influenced significant to satisfaction of festival except of third group. First and Second group satisfaction were influenced both of Peak experience and End experience.

An Analysis of Characteristics and Strategies for Reorganization of Computer Science Education Curriculum (컴퓨터교과의 성격 분석과 교육과정 구성 전략)

  • Shin, Soo-Bum;Lee, Tae-Wuk
    • The Journal of Korean Association of Computer Education
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    • v.8 no.3
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    • pp.1-8
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    • 2005
  • This study analyzes the realities of computer curriculum to accommodate computer study as an elementary and secondary educational course of study, and reviews its value and character as a course of computer subject matter, and the strategy for organizing educational courses, reflecting those value and character, etc. First of all, the study raises some questions on the excessively instrumentaI and study-oriented approach of the computer educational curricula at this point of time, as well as summarizing and analyzing viewpoints from the related societies and experts on the character and distinctive feature of the computer study. And this study verifies that the character of computer study is pretty similar to the empirical meaning curriculum from the viewpoint of an educational scholar. Based on the foregoing, a strategy is needed to expand the extrinsic value of computer study as an elementary and secondary school educational curriculum, clarify the knowledge structure internally and to organize a computer subject curriculum which is closely related to daily life of students.

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