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http://dx.doi.org/10.15207/JKCS.2017.8.11.279

A study on the effects of behavior intention and satisfaction by festival service quality  

An, Tai-Gi (Department of Hotel Tourism management, Gwangju University)
Publication Information
Journal of the Korea Convergence Society / v.8, no.11, 2017 , pp. 279-285 More about this Journal
Abstract
This study was conducted based on the evaluation items of the Ministry of Culture, Sports and Tourism as an index. Based on the previous researches of various researchers, hypotheses were set up to survey the visitors who participated in the bamboo festival. As a result of the study, three factors of the festival service quality factors (hardware, promotion, guidance, and program) were studied through factor analysis. As a result of the study, it was confirmed that PR and. Also, the event program had a significant effect on the revisit inquiry of the festival at .446. The effect of festival satisfaction on repeat visits and recommendation results. Beta (${\beta}$) values were found to be correlated with return visit (.584) and recommendation (.651). We will present the factors that need to be maintained through the World Bamboo Expo and the Festival of Damyang, identify the visitors' needs to visit again, and suggest some suggestions for Daelim's tourism industry, the fourth industry and eco-industry.
Keywords
Local festival; Festival Service Quality; satisfaction; behavioral intention; revisit;
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