• Journal of Digital Convergence
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• v.11 no.12
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• pp.387-392
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• 2013

The purpose of this study investigate the main factors of the diffusion of digital contents and consumer's participation behavior, consumption culture and examine the experiential perspective to consumer's information selection behavior. In digital network, the social presence, challenge, self-presentation, arousal and emotional feeling were significant variables to flow experience. Experiential perspectives focused on the search of identity and self-determination were main basic perspective to explain the diffusion of digital contents, consumer participation. This research result applied to media and device strategy to up-coming digital convergence and adapted to product planning and development, user friendly navigation and emotional human-centered service module.

• The Journal of Korean Association of Computer Education
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• v.14 no.2
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• pp.61-73
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• 2011

The analysis on learners made through the study focuses on the intention of the participants in the learning activities of the robot programming. Therefore, for the analysis of the learners' intention, which is tried in the study, TAM, the analysis tool used for understanding buying acts or buying intention of buyers in the business sector, is basically utilized, and the Flow theory is additionally applied, trying to know, through the quantum analysis methods, the factors to give influence on the intention for learners to take part in the robot programming lesson. For this, a quantum analysis was made by PLS analysis, a kind of structural equations. As the result of the analysis, it is confirmed that such factors as 'recognized utility' and 'recognized readiness' and 'Flow' give significant influence on the intention of learners' participation in the lesson. As the result of the synthetic analysis and in regard with the value of the programming lesson, it is found that the following factors give actual influence to the intention of learners: the group where learners belong or teaching-learning organizations together with creating social rapport, learning tasks given for learners, etc.

• Journal of the Korea Society of Computer and Information
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• v.27 no.11
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• pp.287-294
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• 2022

The purpose of this study is to define the concept of value-added services on online music platforms, put forward a model of users' willingness to use value-added services on online music platforms, and explore the way its influencing factors affect users' willingness to use. This study is based on the stimulus-response model, combined with the characteristics of online music service platforms, using information value, social value, and entertainment value as independent variables, using flow experience as a mediating variable, and self-awareness as a moderator variable, and then researches on the use of users. influence of will. Empirical analysis was carried out in this study using SPSS and AMOS statistical analysis tools. It is verified that the value-added services of online music platforms have a positive and positive impact on consumers' flow experience and usage intention. This research can fill in the theoretical defects of online music platform service, which has positive and important significance for music platform operators to improve their service capabilities and improve their income.

• Asia pacific journal of information systems
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• v.14 no.3
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• pp.93-120
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• 2004

The current study investigates major factors which influence the acceptance of mobile internet services based on the theoretical backgrounds of the technology acceptance model(TAM) and the flow theory. This research extended the Davis' TAM model(1989) by including the flow concept as another major factor towards the intention to use the mobile device in order to explain the acceptance of divers mobile services. According to the marketing studies(Ghani & Desphande, 1994; Novak, Hoffman & Yung, 2000), flow is regarded a psychological state in which one is absorbed in something he or she is doing, and is known to be widely adopted in explaining one's acceptance in the area of game, sports, and even hobby. This study developed a research model to explain the use of mobile services employing usefulness, ease of use and flow as major research variables, and collected 221 survey responses from the high school students who had experiences with such mobile services as game and audio file download. The results of the current research indicates that usefulness and flow influence the intension to use mobile services, but the effect of ease of use did not appear significant to the intention to use. It was also found that flow affects both usefulness and ease of use, and then ease of use next influences usefulness.

• Journal of Korea Society of Industrial Information Systems
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• v.4 no.2
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• pp.44-50
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• 1999

This paper presents a set of techniques to automatically find rate optimal or near rate optimal implementation of shift-invariant flow graphs on pipelined processor, in which pipeline processor has multiple accumulators and internal datapaths. In such case, the problem to be addressed is the scheduling of multiple instruction streams which control all of the pipeline stages. The goal of an automatic scheduler in this context is to rearrange the order of instructions such that they are executed with minimum iteration period between successive iteration of defining flow graphs. The scheduling algorithm described in this paper also focuses on the problem of removing the hazards due to inter-instruction dependencies.

• Journal of Venture Innovation
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• v.3 no.2
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• pp.147-175
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• 2020

This study analyzed the effects that digital experience factors influence on purchase intention and the purchase. The study targeted an online shopping mall with a strong digital experience value among industries. The research model was derived by adding variables to independent and mediating variables according to the industry context of online shopping which is based on the theoretical background and previous studies. Product variety, price efficiency, convenience and conversation were used by terms of digital marketing mix as independent variables. Personalization has been very important factor in online shopping malls, and therefore added as a independent variable. Flow has been added as a mediating variable. Purchase and purchase intention has been used as dependent variables. For empirical testing of established research models and generalization of research results, research was conducted on online shopping malls where digital experiences are important. To do this, a survey was conducted for existing users of online shopping malls. In hypothesis testing, the hypothesis was established that product diversity, price efficiency, convenience, conversation and personalization influenced the intention to purchase online shopping. In particular, the product diversity and conversation variable were tested as the most influential factors on purchase intention. For price efficiency and personalization there were no statistically significant effect. Flow has been shown to be a partial mediator between Product variety and purchase intention in online shopping. In particular, in the case of personalization, it was tested to have a significant influence on purchase intention only when there was a flow experience called pleasure and immersion. This is because the flow experience of pleasure and immersion has played a full mediating role and significantly has affected the purchase intention, because the consumers themselves have to carry out the overall purchase journey without human help due to the nature of online. In the digital experience economy, since consumers are mostly digital consumers, where communication and sharing are the basics, they have been conducting digital word-of-mouth communication and sharing naturally before purchasing. Based on these results, theoretical and practical implications were suggested.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.161-162
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• 2013

본 논문에서는 Mental ray 렌더러를 통해 렌더링 된 이미지의 색감과 사실적인 빛의 감쇠효과를 위해 사용되는 Color Management를 활용한 Linear Work Flow 작업과정을 제시하고 그 이론적인 배경을 설명하고자 한다. 디지털로 사용되는 대부분의 이미지 포맷은 모든 모니터에서 동일한 색감을 표현하기 위해 sRGB라는 표준화된 형식을 사용하고 있다. 하지만 Mental ray는 기본적으로 감마 커브가 1.0으로 이루어진 이미지를 렌더링한다. sRGB가 가지고 있는 2.2의 감마커브와 차이가 발생함에 따라 사용자가 원하는 색감을 얻어내기 어렵다. 반면에 Color Management를 활용해 렌더링 된 이미지의 감마 커브를 수정해주면 3D 소프트웨어로 사용 된 텍스쳐의 원본 색감을 렌더링 후에도 유지할 수 있다. 또한 라이팅의 감쇠(Decay)와 산란에도 영향을 주어 보다 풍부한 색감의 이미지를 얻게 된다. 본 연구에서는 Autodesk Maya의 Mental Ray를 이용해 실험을 하고 Color Management를 활용한 이미지와 그렇지 않은 이미지를 비교 분석한다. 연구의 범위는 제품 렌더링을 위한 스튜디오 라이팅 기법으로 한정하였다.

• Journal of Korea Game Society
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• v.12 no.5
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• pp.23-34
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• 2012

Computer games should keep user's immersion for fun. Flow can be occured on the balance of user's game skill level and the difficulty level of the challenges by an immersion theory. Computer games can make automatic control of the challenge difficulty level but user's game skill makes difficult to know instantly its level on gameplay because the skill is decided by game goals, user tendency, or user experience. In this paper, we proposed a method of measurement of user's gameplay skill level that we can know the skill level instantly on gameplay. The proposed methods require to be implemented in the stages of the design and implementation of the computer game to be used. Computer games can keep continuously the balance of user's game skill level and the difficulty level of the challenges in order to occur flow immersion by using the proposed measurement method and automatic control methods of the difficulty of game challenges.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.11
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• pp.7310-7320
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• 2015

The purpose of this study is to examine the factors influencing usage intention of Location-Based Advertising (LBA) and moderating effects of gender. This model tests various theoretical research hypotheses relating to LBA, service and individual characteristics, and Technology Acceptance Model (TAM). The target population of this study was LBA users. The results of hypothesis testing are as follows. First, personalization and ubiquity positively influence attitudes toward LBA and irritation negatively influence attitudes toward LBA. Second, coupon proneness and flow experience positively influence attitudes toward LBA. Finally, personalization and ubiquity to attitudes toward LBA for females are significantly larger than those for males. And coupon proneness and flow experience to attitude for males are significantly larger than those for females. The results of this study will provide various implications to improve usage intention of LBA.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.735-745
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• 2013

Tour industry has been growing with increasing of people leisure time quantitatively as well as qualitatively. Especially, region tourist industry shows rapid growth because of the development of transportation and communication. Tourist contents that representing the region have been developing briskly. However there are many nominal tourist contents have just region differentiation with same attribute and composition. It has to be consider about tourist first not a contents provider or a developer. To be memorable tourist contents and to connect to consumption, understanding about tourist is needed. So 'Experience' will be standards when tourist contents is planned. In that sense, experience 4factors from Experience Economy and Challenge-skill model from Flow will be frames for giving shape to develop tourist contents. Experience 4factors from Experience Economy suggests 4factors for the superb enjoyment to tourists, and Challenge-skill model from Flow proposes balanced contents for understanding tourists. They will contribute to suggest planning frames for sustainable tourist contents and it lead to tourists' reinstation.