• 건강소식
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• v.35 no.3
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• pp.10-11
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• 2011

JW메리어트호텔 플라워 디자이너를 거쳐 프랑스 피베르디(Piverdie) 스쿨에서 플로리스트 과정을 수료하고 현재는 플라워카페에서 향기를 디자인하는 플로리스트 정현주 씨. 지난 2월 10일 역삼동에 위치한 플라워카페에서 정현주 플로리스트(33세)를 만났다.

• FLOWER RESEARCH JOURNAL
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• v.26 no.4
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• pp.209-215
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• 2018

The survey conducted with 120 florists in Korean domestic flower shops to investigate the use and awareness of floral preservatives in Korea. As a result, only 19.8% of the domestic florists use floral preservatives frequently in their shops, whereas 45.5% do not use them at all, suggesting very low use frequency. Korean domestic florists considered the use of floral preservatives mostly for storing cut flowers to preventing bacteria growth. For the reasons not to use floral preservatives, 51.4% of the Korean domestic florists did not value its usefulness, showing a lack of awareness of floral preservatives. However, 44.2% of the florists who had the experience with floral preservatives satisfied with the effect of floral preservatives, and 49.5% of the respondents positively answered to recommend floral preservatives to others. General awareness on floral preservatives among Korean domestic florists was positive. 50.5% of the florists with the experience with the floral preservative had the high intention to re-purchase the flower preservatives. The low use frequency and lack of recognition of floral preservatives in Korea were likely due to very few floral preservative brands and little advertising. However, the high satisfaction level and repurchase intention rate shown by the florists indicates that increasing advertising and education for the floral preservatives would improve the accessibility and awareness of the products and their effects increasing the opportunity to use floral preservatives among Korean domestic florists, further enhancing consumers' satisfaction by improving the cut flower quality and its vase life.

• Journal of the Korean Society of Floral Art and Design
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• no.43
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• pp.81-100
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• 2020

Since sustainable packaging of flower basket designs that are sold from florist shops is needed for both the seller and the buyer, studying of second packaging of flower basket design has begun. In this study, based on the survey that has been done in 2019, and the analysis of the interview that has been done in 2020, the suggestion of sustainable packaging development is the purpose. The definition of flower basket design was done and surveys of the status of domestic flower basket designs' second packaging were done in accordance with the type of basket which is an object, transportation, and characteristic of a florist shop. For sustainable packaging, based on physical theory, second packaging which depends on the packaging that includes design factor, transportation final destination has to be different. The factors to be considered as sustainable packaging are the quality of opaque paper, the necessity of first packaging, packaging structure that can fix an object, the form of second packaging influenced by types of transportation. Suggestions for packaging development included new materials for first packaging, eco-friendly objects that can be recycled and reused, structural packaging design, standardization and variability of packaging, protection of floristry which is the fundamental purpose of packaging, and brand advertisement effect. Based on the result of this study further designs of packaging will be commercialized. This study is significant for serving the opportunity of new packaging design for futuristic floristry that fit for unmanned system and studying of categories of products.

• The Korean Journal of Pesticide Science
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• v.18 no.1
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• pp.41-47
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• 2014

This study was performed to evaluate the exposure level of organophosphorus and pyrethroid pesticide to floriculture workers and florists. The urinary dialkylphosphates, metabolites of organophosphorus insecticides, including dimethylphosphate (DMP), diethylphosphate (DEP), dimethylthiophosphate (DMTP), diethylthiophosphate(DETP) and pyrethroids of metabolites, cis/trans DCCA, DBCA, and 3-PBA were analysed to evaluate the exposure of organophosphorus and pyrethroid pesticide to floriculture workers and florists. The concentration of DMP is highest in floriculture workers. but the concentration of DETP is highest in retail florist. The concentration of 3-PBA is highest in floriculture workers. The amount of organophosphorus and pyrethroid pesticide expusure is highest in flower workers, wholesale florist and retail florists are followed. The management for reducing pesticide exposure to floriculture workers and wholesale florist is required.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.223-235
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• 2019

In order to develop the marketing strategy of Korean floral arrangement courses for chinese tourists, this study aimed at gaining their participation motivation with application of the ZMET (Zaltman metaphor-elicitation technique). According to the results, 18 constructs ('a sense of accomplishment', 'Korean culture visit', 'teacher's high-quality service', 'professionalism', 'to be together', 'communication with others', 'joint pleasure', 'better than China', 'not available in China', 'healing', 'the feeling of happiness and love', 'easy access to art', 'wonderful life shot', 'beautiful interior', 'special design', 'expectation', 'close to nature', and 'nice daily-life decoration') were derived and 4 main constructs ('a sense of accomplishment', 'Korean culture visit', 'teacher's high-quality service', and 'professionalism') of the consensus map were analyzed. Therefore, the Korean floral arrangement courses for chinese tourists should open an adjustable level of difficulty of curriculum, offer an opportunity to experience other Korean culture and increase florist's abilities from various aspects.

• Journal of the Korean Society of Floral Art and Design
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• no.41
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• pp.25-44
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• 2019

The purpose of this study is to identify the differences between consumers and suppliers about the necessity and effectiveness of hand-tied bouquet packaging in a retail shop and consumer needs of floristry packaging for sustainable condition were surveyed and analyzed using questionnaire format. In the introduction, the understanding and sustainability of floristry design were considered. The questionnaire consisted of general purchasing type, packaging related items, and consumer and supplier profile. Consumers were middle class residents living on Mokdong apartment complex, a small number of consumers who aren't living on Mokdong and workers and suppliers were florists currently active nationwide. This study suggests an effective and strategic packaging direction that reflects consumer needs, focusing on the similarity and difference of their needs and it presents them as business models. The results of the future research are expected to be the basis for producing and distributing packaging design.

• Korean Journal of Cognitive Science
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• v.31 no.3
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• pp.77-102
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• 2020

Some progress has been made in the study of the category coherence effect, which states that the attributes of soldiers or nuns with similarities in dress and behavior, and easily distinguished from other categories, are likely to be generalized. However, few studies have examined the fundamental psychological mechanisms that underlie this category coherence effect, and this study aims to fill this gap. For this purpose, two experiments were conducted after selecting categories with high coherence (nuns, soldiers, and flight attendants) and those with low coherence (interpreters, wedding planners, and florists). In experiment 1, we observed that the members of a category were presumed to have certain reasons to prefer [property X] (presumption of reasons for preference), with this presumption becoming stronger when [property X] was observed repeatedly in high-coherence categories than in the case of low-coherence categories. Experiment 2 showed that for the high-coherence categories, the presumption of reasons for preference was stronger when [property X], rarely seen in everyday life (base rate of 30%), was observed, while the presumption of reasons for preference was weaker when [property Y] (base rate 70%), frequently seen in everyday life, was observed. In the low-coherence categories, the presumption of reasons for preference tended to be weak for both rare and frequent attributes. That is, there were significant effects of the two-way interaction between category coherence and base rate on the presumption of reasons for preference. This study has implications for psychological essentialism and stereotyping.

• FLOWER RESEARCH JOURNAL
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• v.16 no.3
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• pp.179-185
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• 2008

This study was conducted to determine the characteristics and utilization of pruned kiwifruit branches as wreath materials. Amount of pruned branches produced from one 11~15 year-old kiwi plant cv. 'Hayward' can be used for one wreath with 76cm in diameter. Making a wreath with 76cm in diameter with the pruned kiwifruit branches required 75 branches with 31~40cm length. And the cost to make a wreath with 76cm in diameter for the Keaki and the paper bush were cheeper than those of winged spindle tree and Korean dogwood. Floral designers evaluated that the glossy, the delicacy and the unique form of cut branches, and their various hue were lower than that of the commonly-used cut branches, however, the beauty of curved line, the characteristics after drying, and the utilization and prospect of pruned kiwi branches were higher by 'over good' than that of the commonly-used branches. Consequently, it was assumed that the utilization of pruned kiwifruit branches can be contributed to the improvement of side income for a farm household, and the diversity wreath materials.

• Korean Journal of Cognitive Science
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• v.33 no.3
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• pp.135-154
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• 2022

The purpose of this study was to confirm that the property generalization to social categories with low coherence is stronger when stress due to COVID-19 is perceived as high, compared to when stress is perceived as low. To this end, this study selected categories with high coherence(nun, soldier, flight attendant) and categories with low coherence(wedding planner, interpreter, florist), and recruited 336 participants to perform a category-based inductive generalization task(inferring how many properties repeatedly observed by some category members would appear across all category members), and measured their perceived COVID-19 stress. As a result, this study showed that when the cohesion of social categories is high, the effect of property generalization is stronger than when it is low, and the effect of property generalization is stronger in those who perceive stress due to Corona 19 higher than those who perceive it as low. In addition, this study confirmed that people who perceive COVID-19 stress strongly tend to generalize strongly to properties that are repeatedly observed in the low coherence category. This study is important in that it shows that there is a cognitive mechanism that is at the root of the phenomenon that stereotypes and prejudices deepen and discriminatory behaviors increase after the outbreak of COVID-19, such as COVID-19 stress and the resulting increase in attribute generalization tendency.

• Journal of the Korean Society of Floral Art and Design
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• no.42
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• pp.117-132
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• 2020

The study aimed at trying to contribute to domestic floral designers by analyzing colors' images of 60 floral designs of British floral designers, Shane Connolly and Paula Pryke, as the basis for color scheme of floral space design. The result of color analysis, Shane Connolly uses colors in the frequency of color order of the GY>Y>RP>YR>P>P>PB and Paula Pryke uses colors in the frequency of color order of the GY>RP>P>YR,Y>G>PB. The result of coordinate analysis of hue, value, chrome, Shane Connolly's works showed high frequency in the YtoGY color, the middle and high of value and the middle and high of chrome. Paula Pryke's works showed high frequency in the GY color and PtoRP color, the wide areas of the 3.8 ~9 stages of value, and the middle and high of chrome. The result of adjective image scale, Shane Connolly's works were found to be in between soft and static adjective zone, and Paula Pryke's works were distributed in between soft and active zone.