• Title/Summary/Keyword: 프로모션

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Means-End Chain Approach to Understand Consumer Motivation Towards Convenience Meat Products: Focus on New York City in US Market (수단-목적 사슬 이론을 적용한 소비자의 육류 편의제품에 대한 가치 측정: 미국 뉴욕 지역을 중심으로)

  • Jung, Yoojin;Lee, Min-A;Cho, Eun Kyoung
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.44 no.1
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    • pp.152-159
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    • 2015
  • The purpose of this study was to analyze how consumers make links between convenience meat products and self-relevant consequences and value. Surveys on convenience meat product consumption patterns and hard laddering based on means-end chain theory were conducted from April 21 to April 25, 2014 and targeted 200 consumers in the US. The most preferred cooking method of convenience meat product was roast (25.9%) and the most common information medium was suggestions by friends and parents (37.1%). The main as well as desired places of purchasing were both the supermarket (33.6% and 27.3%, respectively). The most preferred promotion method was free sample events (38.5%). From analyzing means-end chains of convenience meat products, the most dominant value chain was 'taste (A)'-'good taste (C)'-'feel good (V)'. These results show that consumption of convenience meat products will increase when consumer expectations of taste and satisfaction are met. Further, results of the value measurement provide information on consumer satisfaction and needs and can be applied to set marketing strategies for Korean style convenience meat products.

Perspectives on NFT art and art market (NFT 아트와 미술시장 유통의 변화에 대한 전망)

  • Kwon, Eun Yong
    • Trans-
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    • v.13
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    • pp.1-16
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    • 2022
  • Recently, the method of contacting and purchasing NFT art has been popularly evolving, and various prospects and predictions for NFT art have emerged. The discussion of NFT art is mainly a hot topic in terms of market size, profit, and sustainability. As the transition to digital accelerated after COVID-19, almost all genres of culture and arts faced a forced transition with the topic of combining digital and technology, but in terms of profitability, it was generally difficult to guarantee positive continuity. On the other hand, the combination of art and blockchain, and the new distribution method called NFT, attracted a lot of attention by causing fundamental changes that lead to technological transformation, continuity through profit creation, and even genre expansion of visual art. The discourse on NFT and the art market is a recent phenomenon and is being discussed focusing on statistics and numerical reports through data from newspapers and art-related research institutes rather than academic analysis or research. However, discussions related to NFT art should be considered in various aspects, such as the incorporation of technology and art, changes in distribution methods, and changes in creative methods according to media changes, not just short stories of phenomena such as high prices and winning bids. In this paper, we would like to examine the impact of changes in creators and distribution methods.

A Study on Lip Sync and Facial Expression Development in Low Polygon Character Animation (로우폴리곤 캐릭터 애니메이션에서 립싱크 및 표정 개발 연구)

  • Ji-Won Seo;Hyun-Soo Lee;Min-Ha Kim;Jung-Yi Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.409-414
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    • 2023
  • We described how to implement character expressions and animations that play an important role in expressing emotions and personalities in low-polygon character animation. With the development of the video industry, character expressions and mouth-shaped lip-syncing in animation can realize natural movements at a level close to real life. However, for non-experts, it is difficult to use expert-level advanced technology. Therefore, We aimed to present a guide for low-budget low-polygon character animators or non-experts to create mouth-shaped lip-syncing more naturally using accessible and highly usable features. A total of 8 mouth shapes were developed for mouth shape lip-sync animation: 'ㅏ', 'ㅔ', 'ㅣ', 'ㅗ', 'ㅜ', 'ㅡ', 'ㅓ' and a mouth shape that expresses a labial consonant. In the case of facial expression animation, a total of nine animations were produced by adding highly utilized interest, boredom, and pain to the six basic human emotions classified by Paul Ekman: surprise, fear, disgust, anger, happiness, and sadness. This study is meaningful in that it makes it easy to produce natural animation using the features built into the modeling program without using complex technologies or programs.

The Influence of Globalization Factors of Korean Traditional Liquor on National Brand Image and Purchasing Intention toward Traditional Liquor: Focusing on Japanese Inbound Visitors (한국 전통주의 세계화요인이 국가브랜드이미지 및 전통주 구매의도에 미치는 영향: 일본인 외래방문객을 중심으로)

  • Min, Mi-Soon;Seo, Tai-Yang;Boo, Sug-Jin
    • International Area Studies Review
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    • v.15 no.1
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    • pp.391-423
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    • 2011
  • This study was proceeded with interest on the influence of globalization factors of Korean traditional liquor on Korea national brand image and purchasing intention toward traditional liquor. Results show that the globalization factors except the superiority and special knowledge of Korean traditional liquor, the quality and promotion factors directly related to Korea brand image and purchasing intention toward traditional liquor. This fact improves the quality of Korean traditional liquor is most important factor deciding national brand image and purchasing intention. Also, Korea national brand image had influence on purchasing intention toward traditional liquor. And the quality factors of Korean traditional liquor had moderating effect on brand image and purchasing intention, which implies to improve quality and functional properties of Korean traditional liquor using promotion with Korean food to Japanese.

A Theoretical Model for the Analysis of Residual Motion Artifacts in 4D CT Scans (이론적 모델을 이용한 4DCT에서의 Motion Artifact 분석)

  • Kim, Tae-Ho;Yoon, Jai-Woong;Kang, Seong-Hee;Suh, Tae-Suk
    • Progress in Medical Physics
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    • v.23 no.3
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    • pp.145-153
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    • 2012
  • In this study, we quantify the residual motion artifact in 4D-CT scan using the dynamic lung phantom which could simulate respiratory target motion and suggest a simple one-dimension theoretical model to explain and characterize the source of motion artifacts in 4DCT scanning. We set-up regular 1D sine motion and adjusted three level of amplitude (10, 20, 30 mm) with fixed period (4s). The 4DCT scans are acquired in helical mode and phase information provided by the belt type respiratory monitoring system. The images were sorted into ten phase bins ranging from 0% to 90%. The reconstructed images were subsequently imported into the Treatment Planning System (CorePLAN, SC&J) for target delineation using a fixed contour window and dimensions of the three targets are measured along the direction of motion. Target dimension of each phase image have same changing trend. The error is minimum at 50% phase in all case (10, 20, 30 mm) and we found that ${\Delta}S$ (target dimension change) of 10, 20 and 30 mm amplitude were 0 (0%), 0.1 (5%), 0.1 (5%) cm respectively compare to the static image of target diameter (2 cm). while the error is maximum at 30% and 80% phase ${\Delta}S$ of 10, 20 and 30 mm amplitude were 0.2 (10%), 0.7 (35%), 0.9 (45%) cm respectively. Based on these result, we try to analysis the residual motion artifact in 4D-CT scan using a simple one-dimension theoretical model and also we developed a simulation program. Our results explain the effect of residual motion on each phase target displacement and also shown that residual motion artifact was affected that the target velocity at each phase. In this study, we focus on provides a more intuitive understanding about the residual motion artifact and try to explain the relationship motion parameters of the scanner, treatment couch and tumor. In conclusion, our results could help to decide the appropriate reconstruction phase and CT parameters which reduce the residual motion artifact in 4DCT.

Secondary camera position optimization for observing the close space between objects (근접한 물체 사이의 공간 관찰을 위한 보조 카메라 위치 최적화)

  • Lee, Ji Hye;Han, Yun Ha;Choi, Myung Geol
    • Journal of the Korea Computer Graphics Society
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    • v.24 no.3
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    • pp.33-41
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    • 2018
  • We present a secondary camera optimization method that helps the user exploring 3D virtual environment to precisely observe possible collisions between objects. The first role of our secondary camera is to automatically detect the area with the greatest possible collision. The second role is to show the detected area from a new angle of view that the current main camera cannot show. However, as the shapes of target objects are complex, the shape of the empty space between objects is also complex and narrow. It means that the space for the secondary camera position is highly constrained and its optimization can be very difficult. To avoid this difficulty and increase the efficiency of the optimization, we first compute a bisector surface between two target objects. Then, we limit the domain of the secondary camera's position on the bisector surface in the optimization process. To verify the utility of our method, we built a demonstration program in which the user can explore in a 3D virtual world and interact with objects by using a hand motion recognition device and conducted a user study.

A Study on the Revitalization of the Fashion Design Studios (패션프로모션업체(業體)의 활성화(活性化) 방안(方案) 연구(硏究))

  • Cho, Kyu-Hwa;Kim, Ji-Young
    • Journal of Fashion Business
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    • v.2 no.2
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    • pp.85-96
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    • 1998
  • This is a study on the revitalization of the fashion design studios (planning and production companies of clothing) in compliance with the request from the Small and Medium Business Administration. It's purpose is to strengthen the competence of the petty company and eventually frourish the Korean Fashion Business. The research method to conduct this study consists of two parts. First part is the research on the domestic industry mainly by questionaire, interviews and literature reviews. After making out the directory of the design studios (total of 700), 85 studios were selected for the questionaire. And by interviewing them, data with more depth was obtained. The second part is the research of the foreign cases. In the case of Japan, survey was done on the spot. However, in the case of Italy, literature review and interview with specialists were made. Also in order to higher the efficiency of the study an advisory committee and final explanatory meeting was carried into effect. This study has started first by looking into the significance and function of the fashion design studios. Then, a full scale examination was made centering around the questionarie of the present conditions of the companies. General conditions were first observed. Then the survey was done by grouping the industry by the industrial classifications such as woven, knit, leather mustang fur and fashion accesaries. The problems these companies face are that they are petty in scale and in lack of speciality, professional training, government support. Also, they are without an association or an organization that speaks for them and they face problems while doing business with others. Cases of Japan and Italy were surveyed as the example of the advanced nations. In the case of Japan, development of planning and management company, Fashion Soft House, was analyzed. Italy for instance, the function of the studios was looked into centering around the silk complex, Como, knit product complex, Capri. Also, precedent cases of brands and developing factor of the fashion industry was examined. Finally, on the basis of the result of the study, a plan to revitalize the fashion design studios was presented centering around the strategic planning, management, production, developing of talent, improvement of relationship between business acqaintance, and the support policy of the government.

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A Study on the Lower Body Muscle Strengthening System Using Kinect Sensor (Kinect 센서를 활용하는 노인 하체 근력 강화 시스템 연구)

  • Lee, Won-hee;Kang, Bo-yun;Kim, Yoon-jung;Kim, Hyun-kyung;Park, Jung Kyu;Park, Su E
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.11
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    • pp.2095-2102
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    • 2017
  • In this paper, we implemented the elderly home training contents provide individual exercise prescription according to the user's athletic ability and provide personalized program to the elderly individual. Health promotion is essential for overcoming the low health longevity of senior citizens preparing for aging population. Therefore, the lower body strengthening exercise to prevent falls is crucial to prevent a fall in the number of deaths of senior citizens. In this game model, the elderly are aiming at home training contents that can be found to feel that the elderly are going out of walk and exercising in the natural environment. To achieve this, Kinect extracts a specific bone model provide by the Kinect Sensor to generate the feature vectors and recognizes the movements and motion of the user. The recognition test using the Kinect sensor showed a recognition rate of about 80 to 97%.

Developing a Sensory Ride Film 'Dragon Dungeon Racing' (효율적인 입체 라이드 콘텐츠 제작을 위한 연구)

  • Chae, Eel-Jin;Choi, Chul-Young;Choi, Kyu-Don;Kim, Ki-Hong
    • The Journal of the Korea Contents Association
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    • v.11 no.2
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    • pp.178-185
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    • 2011
  • The recent development of 3D and its application contents have made it possible for people to experience more various 3D contents such as 3D/4D, VR, 3D ride film, I-max, sensory 3D games at theme parks, large-scale exhibitions, 4D cinemas and Video ride. Among them, Video ride, a motion-based genre, especially is getting more popularity, where viewers are immersed in and get indirect experiences in virtual reality. In this study, the production process of the genre of sensory 3D image getting attention recently and ride film are introduced. In the material selection of 3D images, the space and the setting up which is suitable to the fierce movement of rides are studied and some examples of the realization of creative direction ideas and effective technologies using the functions of Stereo Camera which has been first applied to MAYA 2009 are also illustrated. When experts in this 3D image production create more interesting stories with the cultural diversity and introduce enhanced 3D production techniques for excellent contents, domestic relevant companies will be sufficiently able to compete with their foreign counterparts and further establish their successfully unique and strong domains in the image contents sector.

Development a Measurement Scale for Analysis on Factors Influencing College Choice of College Freshman's (전문대학 신입생들의 대학선택 영향 요인 분석을 위한 측정도구 개발)

  • Kim, Myung-Eun;Jang, Won-Seok
    • The Journal of the Korea Contents Association
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    • v.16 no.7
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    • pp.50-62
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    • 2016
  • The aim of this study was to develop scale of test taker to affect on process of selection of college. The study procedures were performed as follow : establish of study model, item generation, verification of content validity, 1st and 2nd pilot test and verification of construct validity and reliability. In order to verification of validity and reliability, 230 freshman were surveyed and the data were analyzed by mean, standard deviation, skewness. kurtosis, Pearson correlation, Verimax factor analysis and Cronbach's ${\alpha}$. As result of factor analysis, the 15 factors(61 items) that explain 68.37% of the total variance were extracted and each factors were classified by attribution as follow : Information collection-mass media(4items), college activity (3items), support and environment(4items), education(5items), Influential person on decision making(3items), education quality(4items), education service(5items), reputation(3items), accessibility(2items), personal circumstances(2items), college's mass media(5items), promotion (4items), on-line(4items), person's PR (3items), College image(10items). Cronbach's ${\alpha}$ of total items was 0.916 and Cronbach's ${\alpha}$ of each factors were showed range between 0.694~0.878. Measurement scale of this study may be utilized to collect basic data be required to establish policy strategy of local college be faced with difficulty of admission recruitment.