• Title/Summary/Keyword: 프로모션

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기술연재(2)- 인터넷비즈니스

  • Kim, Do-Yeon
    • Digital Contents
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    • no.8 s.75
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    • pp.81-83
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    • 1999
  • 인터넷 비즈니스를 정의하자면 제품이나 제공될 수 있는 디지털화 된 정보를 인터넷을 통해서 직접적으로 거래하거나 그 부분에서 파생되어진 사업 분야 또는 사업 기회라 할 수 있다. 이 글에서는 이런 인터넷 비즈니스와 관련된 프로모션, 이벤트, 검색엔진, 메일, 게시판, 유즈넷 활용, 체크포인트 등을 기존에 발표된 자료와 차별되게 기술하고자 한다.

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A Case study of Promotion through the Communication Contents of Facebook for Fashion Brands - Focused on Empathy and Participation based on the Communication Contents - (패션 브랜드의 페이스북 커뮤니케이션을 통한 프로모션 사례연구 - 공감, 참여적 요소를 중심으로 -)

  • Choi, Eun-Young
    • Journal of the Korean Society of Costume
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    • v.62 no.1
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    • pp.137-151
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    • 2012
  • The purpose of this study was to examine how recently fashion brands tried to design Facebook contents for their promotion strategies, and how to encourage customer's empathy and participation for communication content. For this study, 17 domestic and foreign fashion brand facebook contents were analyzed. The results of the study were as follows. First, fashion brands provided product information through various methods such as the Facebook fan styling pictures contest which attracted voluntary participation from fans, an emotional product introduction video with effective storytelling techniques, and pictures and videos of a new season collection that were always viewable and able to be evaluated. Secondly, Facebook contents of brand promotion that contributed to the brand image and loyalty formation were identified. Fashion brands encouraged their fans to be involved in socially-oriented marketing and brand community. Moreover, telling the story of the brand history and brand management enhanced brand involvement of fans. Finally, fashion brands communicated actively with their fans providing information that aroused their interest. They gave tips on how to improve the quality of life, provided useful applications that offered various benefits in everyday life. Based on this result, implications of Facebook contents management as a promotion strategy were further discussed.

The design of marketing services for offline activation of the market (오프라인 시장의 활성화를 위한 마케팅 서비스의 설계)

  • Park, Jung-Eun;Ban, Min-A;Jeong, Ga-Yeon;Yoon, Dong-Eon;Oh, Am-Suk
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.07a
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    • pp.561-562
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    • 2021
  • 시대가 발전함에 따라 무선통신 기술인 사물인터넷이 점차 성장하고 있으며 모바일 중심으로 IT환경이 재편됨에 따라 전자상거래의 결제방식 또한 변화하고 있다. IT시대에 맞춰 개인의 실시간 위치정보를 기반으로 홍보할 수 있는 지능적 마케팅 수단으로 하이브리드 비콘을 활용하여 고객이 매장근처를 지나치거나 방문할 때, 프로모션 및 쿠폰 정보를 전송하여 실시간 마케팅이 가능하게 한다. 하이브리드 비콘은 고주파의 특성상 매장 안팎의 고객 위치를 정교하게 구분 및 제공할 수 있으며, 블루투스의 연결이 끊기더라도 일정시간 동안 마케팅 서비스를 제공하는 강점이 있다. 본 논문에서는 하이브리드 비콘의 고주파와 저전력에 대한 강점을 활용하여 오프라인 매장에서의 고객에게 프로모션 정보나 모바일 적립 서비스를 제공함으로서 오프라인 시장의 마케팅 및 O2O시장 성장을 목표로 한다.

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Improvement of Vibration Performance for Wafer Transfer Robot using Frequency Analysis of Motion Profile (모션프로파일의 주파수분석을 통한 웨이퍼 이송로봇의 진동성능 향상)

  • Shin, Dongwon;Yun, Jang Kyu
    • Journal of the Korean Society for Precision Engineering
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    • v.31 no.8
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    • pp.697-703
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    • 2014
  • This paper is study of solving vibration problem occurred in moving hand of wafer transfer robot in semiconductor manufacturing line. Long settling time for decreasing vibration makes low production rate, and moreover the excessive vibration of hand sometimes breaks the wafer in a cassette. The ways of reducing the moving speed and changing the type of motion profile did not help for lessening vibration. Therefore, we analyzed the mechanical property of the hand such as natural frequency, and frequency component of the motion profile currently used in the manufacturing line. In several conditions of motion profile, we found the best condition of which the frequency component in near of natural frequency of the hand is minimal and this induced small vibration in moving hand. The results were verified theoretically and experimentally using frequency analysis.

A Study on the Production of Animation Using Slow motion and Sculpture Object: Focused on the (슬로 모션과 조형물 오브제를 이용한 애니메이션 제작 연구 : <숭고한 희생>을 중심으로)

  • Chang, Wook-Sang;Kim, Junghyun
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.211-226
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    • 2022
  • The 3D animation is designed to announce the sacrifices of soldiers who sacrificed their lives to protect the country in the middle of the vast ocean and to commemorate their souls, and contains tense moments during the battle through 3D objects and slow motion. In this paper, I examined the use of slow motion using characters and sculptures in the video and the characteristics of commemorative sculptures commemorating the war, and described in detail the animation process using slow motion and sculpture objects expressed in . I hope this study will be help to animation and video producers who want to produce slow motion animation using sculptures in the future.

Two-way Interactive Algorithms Based on Speech and Motion Recognition with Generative AI Technology (생성형 AI 기술을 적용한 음성 및 모션 인식 기반 양방향 대화형 알고리즘)

  • Dae-Sung Jang;Jong-Chan Kim
    • The Journal of the Korea institute of electronic communication sciences
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    • v.19 no.2
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    • pp.397-402
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    • 2024
  • Speech recognition and motion recognition technologies are applied and used in various smart devices, but they are composed of simple command recognition forms and are used as simple functions. Apart from simple functions for recognition data, professional command execution capabilities are required based on data learned in various fields. Research is being conducted on a system platform that provides optimal data to users using Generative AI, which is currently competing around the world, and can interact through voice recognition and motion recognition. The main technical processes designed for this study were designed using technologies such as voice and motion recognition functions, application of AI technology, and two-way communication. In this paper, two-way communication between a device and a user can be achieved by various input methods through voice recognition and motion recognition technology applied with AI technology.

Development of Health Care System for Elderly People with Dementia Based on Leap Motion Sensor (립 모션(leap motion) 센서를 이용한 노령 환자 치매 케어 시스템 개발)

  • Shin, Ji-Woo;Kim, Ji-Soo;Hong, Gwang-Soo;Kim, Byung-Gyu
    • Journal of Digital Contents Society
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    • v.19 no.2
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    • pp.319-325
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    • 2018
  • The general public's interest in dementia has increased recently as dementia has become a social issue due to its rapid aging. Several dementia prevention and rehabilitation programs are being carried out at the dementia rehabilitation center and at the old welfare center depending on the number of dementia patients. In this paper, a 3 dimensional finger and motion search of the leap motion is utilized and combined with dementia preventive and cognitive rehabilitation programs at various facilities. We suggest technologies that can provide both fun and effective treatment and rehabilitation content for rehabilitation therapists. A variety of cognitive enhancement content is designed using finger tracking and configured to be recorded in the database for rehabilitation programmes to increase the effectiveness of management.

Research on the Differences of Selection Attribute according to the Involvement of Wine Consumers (와인 소비자의 관여 수준에 따른 선택 속성 차이에 관한 연구)

  • Cho, Soo-Hyun;Choi, Hyun-Jung
    • Culinary science and hospitality research
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    • v.15 no.1
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    • pp.240-253
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    • 2009
  • While the concept of involvement has long intrigued marketing researchers, its application to the case of wine purchase behavior has been limited in Korea. In particular, little research has attempted to assess the outcome of the consumer's choice of wine based on the types of consumers(outsider, beginner, lover, specialist) relevant to the involvement. Therefore, the aim of this study was to investigate how they use different cues to make a wine purchase decision according to the types of wine consumers and in relation to the consumer's involvement levels. A questionnaire was organized and distributed widely to 380 of various wine consumers. 370 surveys were completed and 350 usable data(male: 49.1%, female: 50.9%) were obtained and analyzed with the SPSS package(13.0) program. We found that specialist of wine, lover of wine, and the high level involvement group have significant difference in selecting wine. It is suggested that a wine class program should be offered at a wine bar for newcomers in order to make them more interested in wine and promote various wine marketing events(for example, a music concert at the wine bar) particularly for high involvement level consumers to help increase wine consumption.

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