• Journal of the Korean Society for information Management
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• v.34 no.4
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• pp.273-292
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• 2017

This paper aims to develop an evaluation model for library mobile services in terms of service quality. First, a literature review of the service quality evaluation model and the mobile library service evaluation was conducted. Then, based on the analysis, the evaluation model consisting of 4 quality dimensions, 10 quality factors, 39 quality measurement items was developed. Delphi method was applied to verify the validity of the model. Finally, a final model consisting of 4 quality dimensions, 9 quality factors, and 37 quality measurement items was derived. The evaluation model proposed in this study can be used as a measure of library mobile service quality and can be used as a guideline for improvement of library mobile service.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.183-206
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• 2001

The purpose of this thesis is to find out mediational role of risk about the repurchasing intention of hotel services. The result of this study can provide some directives for the strategic marketing implementation in the hotel industry. The results of the analysis are as follows: 1. To study the effect of perceived service quality on the repurchasing intention of customers, multi regression analysis was executed and, in the personnel service as well as in the physical service, it showed a plus (+) effect on the result. 2. To study the effect of perceived service quality on the perceived risk, multi regression analysis was executed and, in the part of performance risk and socio-psychological risk of the personnel service, it showed a negative(-) effect on the result; however, in the physical service, it doesn't give any statistical meaningful influence on the result. And, on the physical risk, those two service quality showed a negative(-) effect in the meaningful level. 3. To study the effect of perceived Risk on the repurchasing intention of customers, a multi regression analysis was also executed and, in the parts of all risks of performance, socio-psychological and physical, it showed a negative(-) effect on the result in the meaningful level.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.413-423
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• 2011

Service environments are known to have effects on quality recognition in fine-dining and family type restaurants. The current study explores that the effects are also likely in the fast-food type ones. To verify the research method factor and reliability analysis of SPSS version 18.0 are applied. The program is also used to test the influences among variables. With multiple regression analysis the study finds that there is a significant effect of service environment on quality recognition in fast-food type restaurants. The study also finds that employees' uniform and cleanliness are more influential than waiting time which is generally known as a key factor in fast food service restaurants.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.305-311
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• 2008

급속히 성장하고 있는 Web Analytics 서비스는 기본적으로 인터넷 상에서 기업간의 거래를 전제로 하며 서비스를 이용하는 고객사의 입장에서는 웹분석 분야 정보시스템 아웃소싱의 한 형태이다. 본 연구는 이러한 거래적 특징들을 바탕으로 경쟁이 치열해지고 있는 Web analytics 서비스 산업에서 고객사의 지속적 이용의도와 이에 영향을 주는 요인들 간의 관계를 실증연구를 통하여 살펴보았다. 연구결과 첫째, 서비스를 이용하는 고객회사들의 지속적 이용의 도는 동기적 요인인 만족도와 이탈억제 요인인 의존도가 동시에 고려됨을 알 수 있었다. 둘째, Web Analytics 서비스 산업에서 고객사의 만족도에 영향을 주는 품질 요인으로는 정보품질만이 통계적으로 유의하였다. 셋째, 거래상대방과의 관계에서 이탈이 고려될 때 이탈을 억제하는 역할을 수행하는 의존도 에 영향을 주는 요인으로는 관계가치, 전환비용, 서비스 이용기간이 의미 있는 것으로 나타났다. 넷째, 동기적 측면에서는 전환경험의 유무에 따라 시스템 품질과 공감성이 만족도에 미치는 영향관계가 다르게 나타났고, 이탈억제 측면에서는 전환경험의 유무에 따라 전환비용이 의존도에 미치는 영향관계에서 차이가 있었다.

• Proceedings of the ESK Conference
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• 1997.04a
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• pp.176-182
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• 1997

본 연구는 고객 지향적 통시서비스 품질기준 정립을 위한 기초연구 과제로서 크게 통신 고객의 감 성파악 및 감성실험 부분으로 이루어졌다. 우선, 전형적 감성공학적 접근법에 의해 화상회의 시스템 을 사용할 때 느낄 수 있는 206개의 감성어휘가 추출되었으며 이를 어의적 기준과 상대적인 중요도를 기준으로 하여 10개의 주요 감성으로 정리하였다. 사용자의 불만사항 등으로부터 감성실험을 위한 설계변수를 추출하였으며 실험환경 구축을 위한 simulator가 구성되었다. 실험은 음성지연, 음성에코, 화면의 초당 프레임수 그리고 통화주제를 인자로 하는 2$^{4}$요인배치법에 의해 실시되었으며 16명의 피실험자와 Magnitude Estimation방법을 이용하여 파악된 각 감성이 주관적으로 평가되었다. 분산분석 결과, 음성지연은 모든 주요 감성들에 유의한 영향을 미쳤으며, 화상프레임 수는 거리감과 안정성을 제외한 모든 사용자 감성에 주인자로 작용하였다. 또한 요인분석을 실시한 결과 동적인 요인과 정적인 요인으로 전체 감성을 구분지을 수 있었으며 속도감과 깨끗함이 각각을 대표하는 감성으로 나타났다. 주관적이고 복합적인 통신 사용자의 여러 감성을 단일 품질 평가지수로 나타내어 통신소비자의 시스템 선호도 평가에 사용할 수 있는 방법이 제안되었다.

• Journal of the Korea Society of Computer and Information
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• v.19 no.12
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• pp.299-307
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• 2014

Nowadays, SNS media has become one of the most common and economic communication methods in the modern word. With the rapid development of communication technology, a variety of SNS media makes easier for us to reach other people everywhere and people are getting more and more reliant on them. The surge in SNS media users and SNS media diversity gets more important every day, but academic research on SNS media evaluation program is scanty. In order to present an evaluation program on the SNS media, this study selected some applicable measurement factors based on reference research, and then evaluate major SNS medias by using AHP analysis method. With these purposes, Kakaotalk, Twitter and Facebook, are the three major SNS medias that were chosen for the analysis. Through collections and analysis of usability evaluation factors about SNS quality from related literature, some factors were concluded: system quality, information quality, interface quality and service quality, to build an AHP frame. And to achieve these purposes, this study applied comprehend mutual questionnaire survey for experts and users to gather research date. Empirical studies about the results were performed using AHP method with Microsoft Office Excel 2010. In this study, the final SNS media evaluation result is that Kakaotalk ranks first of the three SNS media, Facebook is in the second place, and Twitter as least. When SNS media are evaluated, system quality, information quality, interface quality and service quality should be considered. Among all factors, service quality is the most important.

• Journal of Service Research and Studies
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• v.5 no.2
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• pp.133-147
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• 2015

The purpose of this study was to suggest and prove that service design is not in the dimension of a simply new design methodology, but in the design paradigm change from conventional tangible and visual view of design to the intangible service of design. Based on a variety of literature research, this study defined service design, found its characteristics, and proved its differences from conventional design approaches and thoughts. To do that, this study looked into service design theories, processes, and methodologies, defined quality factor and availability of service design, and user satisfaction, and setup hypotheses to prove them. This study conducted a questionnaire survey with service design firms, service designers, and their customers. The questionnaire data were applied to structural equation to analyze the hypotheses. According to the analysis, reliability, tangibility, assurance, and empathy of the quality factors of service design were accepted, but responsiveness of the factors was rejected. It was found that quality factors positively influenced availability and ended up positively affecting user satisfaction. The quantitative research results will made some suggestions to service design firms and designers in the paradigm change to service-centric design, and will show the importance of understanding the essence of service in terms of design methodology.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.406-415
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• 2014

In this study, the fast-growing market in the Food Service Industry Study of the delivery service. The first objective of this study is to classify consumers food-related lifestyle and the second is the dimension of the delivery service quality will derive. According to the consumer's food-related life style, make about the consumer's delivery service quality perception and satisfaction to evaluate the differences. Food-related lifestyle 'health seeking type', 'fashion pursuit type', 'type taste pursue', 'seek safety-type', 'seek convenience-type' was separated, cluster analysis 'taste pursuit group', 'high-interest in foods group', 'seek convenience-group' were classified. Delivery service quality 'food quality', 'economic', 'ease of ordering', 'employee quality', 'sanitation', 'order quality' and were classified into six. That of 'food quality' and 'economic' factor were significantly different from the consumer group, but also the 'order quality', 'food quality', 'sanitation' and the order of the large degree of influence on satisfaction, respectively.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.3
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• pp.840-845
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• 2008

This study through theoretical investigation connected with business consulting quality of service and pre-study, actual proof was analyzed on the basis of research hypothesis about domestic consulting's element of qualify of service. Analyzed interrelation degree because do result that is customer satisfaction measurement classifying roughly quality of service and expense quality in actual proof analysis by a representation measurement tool. By first if summarize this study finding, was construed by thing which relativity is very high mutually relation about service quality and satisfaction of customer satisfaction. Therefore, was assumed by leading recognition that is very positive in service quality and customer relation. Secondly, expense quality of service and recycling of customer satisfaction measurement inside synonymy confirm. Hereafter, We can had assumption information consulting and business consulting from medium and small enterprises to very important competition factor.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.4
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• pp.161-178
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• 2019

The purpose of this study is to analyze the effect of characteristics of the online shopping mall website and the service quality factors required on the online service on the reliability and repurchase intention. Through this, the key customer response service and operation management strategy can be proposed for the growth of kidult online shopping mall which is continuously spreading. Also, implications for development direction can be suggested. For this purpose, the ES-QUAL and E-Rec-S-QUAL factors proposed by Parasuraman et al.(2005) were set as independent variables, as well as professionalism, diversity, playfulness, and personalization, and website reliability as a mediating factor, and repurchase intention as a dependent variable. For the analysis, a structured questionnaires survey was conducted to 200 domestic online shopping mall users. The main results are as follows. First, the professionalism, personalization in the characteristics, and service quality factors had positive effects on website reliability. Second, playfulness, personalization in the characteristics, and service quality factors had positive effects on repurchase intention. Third, website reliability had a positive effect on repurchase intention. Fourth, website reliability was found to mediate the relationship between predictive (independent) variables and dependent variables. The above results show that if a professional online shopping mall is equipped with online service quality and establish personalization through enhancing the professionalism, the online shopping mall can form a website reliability and expect to build continuous relationship with customers. In addition, implications can be suggested for future customer response service and operation management strategies.