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http://dx.doi.org/10.5392/JKCA.2011.11.11.413

Effects of Service-environment and Waiting Time on Customers' Quality Perception in Fast-food Type Restaurants  

Chung, Hyun-Young (세명대학교 호텔관광학부)
Publication Information
The Journal of the Korea Contents Association / v.11, no.11, 2011 , pp. 413-423 More about this Journal
Abstract
Service environments are known to have effects on quality recognition in fine-dining and family type restaurants. The current study explores that the effects are also likely in the fast-food type ones. To verify the research method factor and reliability analysis of SPSS version 18.0 are applied. The program is also used to test the influences among variables. With multiple regression analysis the study finds that there is a significant effect of service environment on quality recognition in fast-food type restaurants. The study also finds that employees' uniform and cleanliness are more influential than waiting time which is generally known as a key factor in fast food service restaurants.
Keywords
Fast-food; Service Environment; Waiting Time; Quality Recognition;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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