• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.94-103
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• 2021

The purpose of this study investigates how game users' evaluation on a game company's CSR activities, perceived quality of game programs, and its brand assets affect the intention to game use. Specifically, this study tries to find out the causal relations among variables as testing the hypotheses. Firstly, the effect of users' evaluation on a game company's CSR activities and its qualities of game programs on the brand assets. Secondly, the effect of users' evaluation on a game company's CSR activities and its qualities of game programs on the intention to game use. Thirdly, the effect of users' evaluation on a game company's CSR activities, the qualities of game programs, and the brand assets on the intention to game use. 367 college students were administrated to the survey. The results indicate that game users' evaluation on economic, ethical, and philanthropic responsibilities, except legal one have an effect on brand assets and intention to game use. Specially, on effects of the three independent variables(CSR activities, perceived quality, and brand assets) toward intention to game use, ethical responsibility and brand loyalty have statistically significant. This result confirms that game company's board of directors should consider ethical company management as well as CSR activities not as cost but as investment for increasing company's business profit.

• Cement
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• s.198
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• pp.111-131
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• 2013

2000년대에는 IMF 사태의 여파가 지속되는 가운데 다국적 시멘트업체들의 국내 진출 등으로 극심한 변화를 겪게 된다. 이러한 가운데에서도 시멘트업계는 한 차원 높은 에너지 절감 활동과 환경경영활동을 펼쳐나갔다. 뿐만 아니라 철저한 시스템 관리와 자동화 등을 통해 기업의 혈관이라고도 할 수 있는 자원관리시스템 구축하는데 노력했고 품질강화에도 주력했다. 무엇보다도 제품의 품질이 우수해야 한다는 신념에 따라 연구개발에도 지속적인 노력을 기울였다. 시멘트업계는 시멘트라는 기초자재만의 경쟁에는 한계가 있다고 보고 장기적인 안목으로 부가가치가 높은 제품개발과 시장의 확대로 안정적인 미래수익원을 창출하기 위해 역량을 모아나가고 있다.

• Journal of Korean Society for Quality Management
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• v.38 no.1
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• pp.20-33
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• 2010

This study investigates the relationships of total quality management (TQM), organizational learning (OL) activities and business performance and examines the partial mediation effect of OL activities on business performance in Korean industrial manufacturing setting. Main target sample firms were all manufacturing companies listed in the Korea Composite Stock Price Index (KOSPI) and 206 firms participated. This study theoretically develops a conceptual model with 3 hypotheses regarding how TQM practices influence OL activities and how the OL activities partially mediate between the TQM practices and business performance. To examine these hypotheses, Structural Equation Modeling (SEM) was employed and an alternative model which includes a path between errors of leadership factor and OL construct was developed. The findings are TQM practices cannot directly influence business performance but indirectly impact business performance through OL activities. This study found that OL activities playa role as firms' critical competency to improve business performance.

• Journal of Korean Society for Quality Management
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• v.39 no.2
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• pp.188-198
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• 2011

The purpose of this research is to identify the effect of quality circles activities upon quality circles performance and business performance. Empirical results indicate that quality circle activities influence on quality circles performance in both individual and enterprise level, Quality circles performance influences on not employment satisfaction but customer satisfaction, business performance (profitability and market values) of companies with quality circles is higher than that of companies without quality circles. In conclusion, quality circle activities influence on quality circles performance that effect on business performance.

• Journal of Korean Society for Quality Management
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• v.47 no.1
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• pp.125-138
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• 2019

Purpose: The present research was designed to explore a causal relationship among SNS prosumer characteristics, relationship quality, user satisfaction, and loyalty intention, and we intended to explore mediating role of relationship quality in the causal relationship. Methods: As survey tool, questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 214 was analyzed using SEM analysis method. Results: All theoretical relationships, except the relationship between information provision and relational quality, proved to be significant. The relationship quality plays an important intermediary role in the research model. Conclusion: The characteristics of SNS prosumer activity can be summarized by interaction and informational provision. To increase user satisfaction and loyalty, it is necessary to support these characteristics and strengthen relationships with customers.

• Proceedings of the Korean Society for Quality Management Conference
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• 2009.10a
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• pp.57-63
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• 2009

본 연구는 제조 부문과 서비스 부문 간의 서로 다른 6시그마 프로젝트에 대해 분석하였으며 각 부문 별 8편씩 실제 프로젝트 사례를 바탕으로 서술하였다. 서술 단계는 6시그마 기법 중 DMAIC 방법을 기본으로 하였으며 최근 6시그마를 도입하고 있는 서비스 부문에 대해 제조 부문과의 차이점을 분석하여 향후 서비스 부문이 6시그마 도입하는 과정에서 문제점과 나아갈 방향을 제시하고자 한다.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.17 no.30
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• pp.193-198
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• 1994

The quality culture, part of the corporate culture, is an operating philosophy of quality management of the corporation. Ultimately it assures and maintains the customer satisfaction and promotes the customer-oriented corporate management In this paper, to help meet the consumers' diversified demand and prepare the turning point of development of competitive power according to the recent rapid industrial change, proposes the efficient methods of qualify improvement activity based on creation and fixation of quality culture.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.04a
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• pp.279-281
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• 2006

Recently, the DFSS has been globally used for strengthening the Product Leadership. The importance of Define stage for selecting the theme to maximize the result of such improvement activity Is strongly raised, but the enterprises do face the difficulty to apply In this thesis, the errors on working process of Define stage will be fully examined and also will grope the ways and the process to improve the errors.

• Journal of Korean Society for Quality Management
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• v.12 no.1
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• pp.2-8
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• 1984

This paper is a study on the activation of Factory Saemaul QC circle activities contributing much to the management of enterprises. One hundred seventy leaders of QC circles were served as subjects. The factors to activate QC circle activity have been obtained in terms of multivariate analysis. It was observed from the result of the diagnosis that the independency, the relationship of the office-organization and the ability of the achievement-expression are the general problems of Korean enterprises.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.395-402
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• 2011

Recently, Corporate Social Responsibility(CSR) is essential corporate activity to establish favorable corporate image and sustainability management. But it has been a little research that investigate relationship between CSR in corporate level and marketing performance in individual brand level. This paper investigate relationship between CSR activities and brand equity, moderating effect of product quality and service quality on the relationship between CSR activities and brand equity. The SEM(Structural Equation Model) result of this paper shows positively CSR activity to product quality, service quality, and brand equity. Also, the result show moderating effect of product quality and service quality on the relationship between CSR activities and brand equity. Based on these findings, implication and future direction are discussed.