• 한국체육학회지인문사회과학편
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• v.54 no.4
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• pp.347-361
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• 2015

The purpose of this study was to examine whether corporate sports marketing strategy using professional teams changes corporate image. In particular, this study was intended to analyze the effects of origin and corporate reputation on the change of corporate image in the process of persuading corporate image. Finally 211 effect data were secured by pre-test and post-test. The change of corporate image and the moderating effect of origin perception and corporate reputation were analyzed. The results were as follows. First, corporate trust image and social contribution image showed statistically significant increase. Second, corporate image had a difference before and after the test according to origin perception and after the test, corporate trust image and social contribution image were increased. Third, corporate image had a difference before and after the test according to corporate reputation. After the test, corporate trust image and social contribution image were increased and trust image confirmed the mediating effect according to corporate reputation. Based on the findings, this study suggests that corporate sports marketing strategy using professional teams has an effect on the persuasion of corporate image. Moreover, it demonstrates that the strategy is an important marketing tool to change consumers' corporate image.

• Proceedings of the Korean Society of Marine Engineers Conference
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• 2011.06a
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• pp.224-224
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• 2011

본 연구에서는 냉장고 압축기를 지지하고 있는 평판의 고유진동수를 제어하여 냉장고 전체에 전달되는 진동의 저감을 꾀하고자 한다. 평판의 과도한 진동의 원인을 분석하기 위해 먼저 실험 모드 해석을 수행하였다. 평판의 고유진동수를 효과적으로 제어하기 위해 평판의 고유진동수와 진동모드에 미치는 영향을 상용 구조 해석 프로그램인 ANSYS를 이용하여 검토하였다. 해석의 신뢰성은 먼저 수행한 실험 모드 해석 결과와의 비교를 통해 검증하였다. 이들 일련의 과정을 통해 냉장고 압축기를 지지하는 평판의 최적 형상 설계 방법 도출하였다.

• Korean Journal of Culture and Social Issue
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• v.17 no.3
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• pp.261-285
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• 2011

In our studies, We defined the concept of social reputation and aimed to estimate the effect of social reputation on likability, trust, preference of interpersonal relationship. To accomplish these goal, photographs of 12 persons(six young unmarried man, six young unmarried women) volunteered were shown to 60 raters, and the one male and one female pictures of scores of facial attractiveness are nearest to median were selected as experimental figures in preliminary study. After this, We asked 260 raters to assess likability, trust, preference of interpersonal relationship after showing raters the chosen pictures of man and woman and telling scenario of positive, negative reputation about these two persons. The outcomes showed that in both men and women, likability, trust, preference of persons who gained positive reputation were significantly higher than persons gained negative reputation. Facial attractiveness was effect on likability, trust, and preference, but effect size of reputation was much higher on likability, interpersonal preference, especially trust level. Also, in three-way ANCOVA results, Woman has showed higher likability and trust than man under the condition of good reputation in both woman was rater and object to be assessed, but on the contrary, likability, trust, and preference of woman were lower than man in either woman was rater or object to be judged under the bad reputation,. Lastly, this study's implications and limitations were discussed.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.548-556
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• 2019

Effective city brand management provides a variety benefits to the city. The city with brand equity can motivate their customers to visit the city regularly, and it can also affect their recommendation as an attractive tourist destination. This study aims to explore the concept of city brand equity and city reputation as a way to attract domestic and foreign tourists at a time when local governments are interested in and working to strengthen them. Research has shown that the city brand equity can have a positive impact on improving the city's reputation, and that the city brand equity can have a positive impact on travel intention as well. Furthermore, in relation to the city brand assets, the city reputation, and travel intention, it has been confirmed that the city brand equity has a direct effect on the travel intentions and that the city brand equity has an indirect effect on travel intention through the medium of the city reputation. It can be seen that cities should strive to manage the first and second city brand as a way to attract tourists.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.235-242
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• 2013

Reputation systems aggregate users' feedback after the completion of a transaction and compute the "reputation" of products, services, or providers, which can assist other users in decision-making in the future. With the rapid growth of online e-Learning content providing services, a suitable reputation system for more credible e-Learning content delivery has become important and is essential if educational content providers are to remain competitive. Most existing reputation systems focus on generating ratings only for user reputation; they fail to consider the reputations of products or services(item reputation). However, it is essential for B2C e-Learning services to have a reliable reputation rating mechanism for items since they offer guidance for decision-making by presenting the ranks or ratings of e-Learning content items. To overcome this problem, we propose a novel collaborative filtering based reputation rating method. Collaborative filtering, one of the most successful recommendation methods, can be used to improve a reputation system. In this method, dual information sources are formed with groups of co-oriented users and expert users and to adapt it to the reputation rating mechanism. We have evaluated its performance experimentally by comparing various reputation systems.

• Proceedings of the Acoustical Society of Korea Conference
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• spring
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• pp.267-270
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• 2000

강제가진을 받는 진동장은 직접장과 반사장으로 이루어진다. 직접장은 무한구조요소가 점입력을 받을 때의 해와 같으며, 반사장은 직접장에 의해 발생되는 1차 반사파 및 추가로 발생하는 무수한 반사파들의 합으로 나타낼 수 있다. 본 논문에서는 점가진을 받는 유한한 평판의 단일 주파수 해석을 수행하기 위한 레이추적기법을 연구하였다. 이를 위해, 직접장은 고주파수 가정을 이용하여 원형전달파로 근사화하고. 이 원헝전달파를 다수의 파동관 (wave tube)으로 이산화하였다. 균일한 경계조건과 무시할 만큼의 미약한 굴절효과를 가정하고 경계에서의 정반사 (specular reflection)만을 고려하여, 경계에서의 입사파동관. 전달 및 반사파동관의 기하학적 관계를 제안하였다. 이들 파동관이 평판 내부를 진행하면서 관측점에 미치는 영향들을 합성하여 비교적 정확한 강제진동응답을 얻을 수 있음을 단일 평판의 예제를 통하여 확인할 수 있었다 그러나, 연성된 평판의 경우에는 다소 부정확한 결과를 얻었다.

• Proceedings of the Korean Nuclear Society Conference
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• 1997.05a
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• pp.298-303
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• 1997

실제의 격납건물의 구조는 하부 원통형의 구조를 가지는 영역과 상부 돔 형태와 굴뚝 형태의 구조를 가지는 영역으로 나눌 수 있다. 하부 원통형의 구조만을 고려한다면, 고온의 철제 벽면과 콘크리트 벽면 사이의 gap 크기에 비해서 원통의 반지름이 상대적으로 매우 큰 값을 가지기 때문에 2차원 무한평판으로 가정하는 것이 가능하다. 그러나 돔 및 굴뚝 영역에서는 높이가 높아질수록 돔 단면직경이 감소하고 굴뚝 영역도 유동단면적이 작은 원통의 구조를 가져 2차원 무한평판의 가정에 많은 무리가 따른다. 앞에서 명시한 세 가지의 격납건물 형태에 있어서 ASPWR의 경우는 굴뚝을 포함한 영역까지도 무한평판으로 가정하는 것이 가능하나(돔에서의 열전달 단면적이 하부의 열전달 단면적에 비해 매우 작다는 가정을 한다면) 나머지 AP600과 HWRF의 격납건물에 있어서는 상부까지도 무한평판 가정을 사용하는 것에는 무리가 있다. 본 연구에서는 일반적인 유체해석 코드인 FLUENT V4.3을 이용하여 실제 격납건물 구조에 대한 분석을 시도하여 무한평판 구조에 대한 가정이 과도한 열전달량을 예측하고 있음을 확인하였다.

• Management & Information Systems Review
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• v.33 no.2
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• pp.1-12
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• 2014

The purpose of this study is to examine the the effect of organizational reputation on company commitment, turnover intention and the moderating effect of employer trust. Despite the progress of organizational reputation studies, There is a shortage of employee-perspective studies. This study considered the limitation of previous study and the help to the company. This study built a exploratory model that there is causal relationship of organizational reputatio to company commitment, turnover intention and the moderating effect of employer trust on the effect of company commitment, and turnover intention. To test hypotheses empirically, the data was collected from 239 iron and steel company's workers in Po-hang. The study showed following results. First organizational reputation had the effect on the company commitment and turnover intention significantly. a positve reputation in an organization is associate with commitment and negative reputation in an organization is associate with turnover. Second perceived employer trust played the role as the moderating variable in relation with the effect of reputation on the company commitment. The implication of these results to the union and the company, the limitation and the direction of future study were suggested.

• The Journal of the Acoustical Society of Korea
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• v.6 no.3
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• pp.5-16
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• 1987

In this paper, the sound radiation from a clamped circular plate with a viscoelastic layer excited by impact force is studied both analytically and experimentally. The composite plate vibrations are obtained by using the normal mode analysis and the eigenvalues are obtained by a Mindlin plate theory including the rotary inertia and shear deformation, The contact force developed between the ball and the plate with attached layers is obtained by Hertz contact theory. The radiated sound pressure is calculated by the Rayleigh integral. Prediction of the waveforms of sound radiating from the plate with attached layers and a method for reducing noise generation from the plate by impact force are also shown in this paper.

• Korean small business review
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• v.40 no.1
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• pp.67-83
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• 2018

This study investigates the effects of the dynamics of the firm's reputation on performance. Particularly, we argued that not only the level of reputation but also the trend and volatility of reputation plays an important role in formulating the stakeholders' perception about the firm. From our empirical analysis of the U.S. venture capital firms between 1990 and 2010, we found that the level and trend of reputation are positively related to performance and that these relationships are weakened when the volatility of reputation increases. This paper discusses the theoretical contributions and practical implications of these findings.