• Journal of the Korea Society of Computer and Information
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• v.27 no.1
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• pp.149-156
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• 2022

This research focuses on women in their 20s and 30s who have experience in consuming beauty products in the live broadcast of beauty products in China to find out the effects of consumers' consumption propensity on beauty product selection attributes. The data analysis is performed from April 29 to May 25, 2021 by using SPSSWIN 21.0 program for frequency analysis, factor analysis, reliability appraisal, technical statistical analysis, correlation analysis and multiple regression analysis. And the results of the study are as follows: According to the survey, the general characteristics are 20~25 years old, university, and the consumer price is between 500,000 and 1 million won. In terms of consumption propensity that the intrinsic pursuit of consumption, the impulsive consumption, the external pursuit of consumption were on a high average score which was 3.76, 3.63, 3.56 respectively, and in terms of the selection attributes of beauty products that the product intrinsic attributes, and the external attributes of products were on a high average score which was 3.91, 3.69 respectively. The external/internal attributes of beauty product selection attributes are all related to consumption propensity. According to the survey, the external pursuit of consumption, internal pursuit of consumption, and impulsive consumption of the propensity to consume all have a meaningful influence on the external/internal attributes of products. This result proves that the consumption tendency of beauty live broadcast consumers has a huge impact on the selection attributes of beauty products. In this regard, according to the consumption tendencies of Chinese women, the necessity of differentiated live-streaming marketing strategies for beauty products based on the characteristics of beauty product brands, categories, and designs has been proposed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.9
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• pp.267-280
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• 2017

The purpose of this study is to provide cosmetic companies and research institutes with basic data regardingthe development of marketing by making out the influence and characteristics of consumption. A total of 506 questionnaires were used as analysis for the questionnaire survey of twenty female college students who purchased cosmetics within sixmonths in Seoul and the metropolitan area. Consumption propensity varied characteristics depending on the degree of makeup, average number of purchases, main reason for using cosmetics, and where to buy cosmetics. Motivation for purchasing cosmetics varied characteristics depending on the largest skin problem, the degree of usual makeup, the average number of times cosmetics were purchased, and the main reason forusing cosmetics. The results revealed thepropensities of saving resources, planned purchases, consciousness to others, and impulse buying have significant effects on the cosmetic purchase motives of product conversion, being others-oriented, economicsand pursuing beauty(P<0.05).Consequently, this study hopes to contribute to the development of cosmetics companies and research institutes by providingbasic data forfuture development of productsas well as formarketing strategiesusing customer psychology by referring to various perspectives ofconsumer direction and desired purchase behavior.

• Journal of Labour Economics
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• v.44 no.1
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• pp.135-167
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• 2021

This paper studies how households who received Covid-19 transfers in cash used their one-time transfers. The transfers were paid in cash for welfare recipient households, which accounted for 12.9% of all households. Using a survey data, it is found that the cash transfers are mostly used for consumption expenditure, and 21.7 percent of the cash transfer used are spent on additional consumption not originally planned. The consumption response to cash transfers is greater in households that experienced job or income loss because of Covid-19.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.392-405
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• 2020

The aim of this study is to investigate the effects of income inequality on consumption expenditure in other to understand income-led growth policy. This is basically resulted in the income inequality had gotten worse since global financial crisis in many economies. Malthusian hypothesis which signifies the relationship between the income inequality and the consumption expenditure revisited for this purpose. The paper utilizes multiple break points regression and TGARCH model, and these methodologies are tentatively applied to the case of U.S and U.K. This is because that long-run time series data enables to formulate a stylized fact in general. Empirical evidence suggests that there does not exist a solid relationship among APC, income inequality by Gini coefficient, and consumption expenditure before the year of 2000, but Malthusian hypothesis is supported by weak basis in U.S while strong basis in U.K after since then. It implies that the income inequality has to be alleviated to maximize its effectiveness of the income-led growth policy.

• KDI Journal of Economic Policy
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• v.33 no.4
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• pp.1-25
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• 2011

Available evidence suggests that the average marginal propensity to consume (MPC) from the 2001 tax rebate in the US was not nearly as large as that from previous tax cuts. We examine if this phenomenon can be explained by the fact that the widespread use of credit cards has made borrowing accessible for most US households by constructing a model that simulates the dynamic effect of relaxed borrowing constraints. Our model uses Kreps-Porteus preferences which account for independent measures of relative risk aversion and the elasticity of intertemporal substitution, both of which can theoretically affect the willingness to save or spend. Our model shows that the average MPC drops substantially immediately after borrowing constraints are relaxed because few consumers have binding borrowing constraints at that time. The model also shows that consumers gradually reduce their wealth after borrowing constraints are relaxed, causing more of them to have binding constraints over time, which in turn causes the average MPC to rise gradually to a new steady state value that is slightly lower than the original value. This dynamic pattern of the MPC suggests that a greater ability to borrow with credit cards could explain the lower effectiveness of the 2001 tax rebate. In addition, the model predicts that consumers choose to hold lower amounts of liquid assets for precautionary reasons when they have a greater ability to borrow unsecured debt.

• Journal of agriculture & life science
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• v.45 no.6
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• pp.57-63
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• 2011

This study was performed to figure out the recognition on forest certification by consumption propensity and socio-economic characteristics of wood cabinet consumers. The mean score of recognition on SFM and FSC showed comparatively low, 2.25 and 2.20(5-point likert scale), from the analysis result on 88 valid questionnaires of 90. The respondents rate of eco and non eco-friendly group formed 80.7% and 18.2%, there is a significant gap between two groups on total questionnaires. The percentage of respondents recognizing on SFM and FSC was about 31% (eco-friendly), 5.6%(non eco-friendly, SFM) and 2.8%(non eco-friendly, FSC) within each group. It showed that the socio-economic characteristics on eco-friendly respondents were higher than the others about more 1.3 times in the married rate, average age and monthly householding income.

• Journal of Families and Better Life
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• v.18 no.3 s.47
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• pp.53-70
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• 2000

This research was tried to understand the income, consumption expenditure with the family lifecycle stage of urban workers and on the basis of this to pull out the optimal consumption line and to provide the basic data for long term management of household finance. As a whole, it ti revealed that real consumption both in the period of establishment and reduction is lower than optimal consumption, whereas real consumption in the extension period is far higher than the optimal consumption in the same period. The reason amy come from that the educational expenditure of children in the middle age reaches the climax and in addition household in the same time tends to add the marriage costs supporting his children.

• KDI Journal of Economic Policy
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• v.16 no.1
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• pp.93-117
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• 1994

이론적으로, 국가경제에 있어서 인구구조(人口構造)의 변화(變化)는 인적자본(人的資本) 형성 및 노동공급(勞動供給), 각 주체들의 소비(消費) 저축행위(貯蓄行爲) 등의 장기적(長期的) 추세(趨勢)를 결정짓는 중요한 요인으로 인식되어 왔다. 본 논문에서는 우리나라의 연령별(年齡別) 인구구조 변화가 거시경제변수인 가계소비(家計消費), 금리(金利) 및 경상수지(經常收支)에 미치는 영향에 대하여 이론적(理論的)인 모형(模型) 제시(提示)와 함께 실증분석(實證分析)을 시도하였다. 이론적 모형에서는 인구구조 변화와 이러한 거시경제변수들간의 관계를 평생소득가설(平生所得假說)에 의거하여 설정하였으며, 실증분석 결과는 실제로 인구구조 변화의 거시경제적 효과가 통계적(統計的)으로 유의성(有意性)이 매우 높게 나타나고 있음을 보여주고 있다. 그러나 가계소비와 경상수지의 경우, 장년층인구(壯年層人口)의 상대적(相對的) 증가(增加)는 경제전체의 평균소비성향(平均消費性向)을 낮추고 경상수지(經常收支)를 개선(改善)하는 요인인 것으로 분석되어 평생소득가설에 잘 부합하고 있는 반면, 금리(金利)의 경우에는 장년층인구 증가가 금리를 상승(上昇)시키는 요인으로 나타나고 있어 평생소득가설에 상반(相反)되는 모습을 나타내고 있다.

• Korea journal of population studies
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• v.18 no.2
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• pp.115-168
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• 1995

It is a common wisdom that the long-term economic development of Korea chiefly depends not only on the steady increase of the capital formation but also on the stable increase of the national saving. And also it is a widely accepted opinion that household saving plays a significant role for the smooth supply of investment funds. For the empirical analysis on the determining factors of household saving, consumption function of the household of Korea was utilized indirectly. The reason is that consumption function is regarded as a stable function whereas saving function is considered to be an unstable function of the relevant independent variables. In order to carry out the regression process of the consumption functions, data on the family income and expenditure survey and the farm household economy survey was used. The regression result could be summarized as follows : Firstly, household income and the number of the employed in the household have the negative effect in determining the consumption ratio of the Korean households. On the other hand, ages and the educational attainment of the household heads as well as the number of the household members have the positive effect. During the early part of 21st century, the consumption ratio of the Korean households is expected to be decreased because of the increasing trend of household income, and the ever increasing number of the employed member of the household based on the increasing trend of the labor force participation rate of women and the decrease of the average size of the number of household members owing to widespread nuclear family system. On the other hand, the consumption ratio of the household of Korea is expected to be increased because of the continuous increase of the average ages of the household heads caused by the population aging phenomena and improvement of the educational attainment of the household heads. But on the whole, household saving ratio is expected to be increased owing to the secular downward trend of the consumption and therefore no significant difficulties are anticipated for the smooth provision of investment resources needed to have long-term economic progress of Korea.

• Culinary science and hospitality research
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• v.20 no.6
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• pp.1-12
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• 2014

This study was conducted by empirically analyzing the relation between effects of positive emotional response of female customers, who have at some point consumed food at Korean restaurants in Busan, and behavioral intention according to their food service consumption propensity. In order to achieve the objective of the study, the questionnaire survey was performed from March $10^{th}$ to $25^{th}$, and frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and SEM (structure equation model) were conducted by using SPSS 18.0 and AMOS for 248 questionnaires. As a result of an exploratory factor analysis, five factors were confirmed. In a confirmatory factor analysis, the average variance extracted (AVE) and composite reliability (CR) were confirmed as .508 to .665 and .905 to .946 respectively, which proved the convergent validity. In a hypothesis test, Hypothesis 1 was determined that the food service consumption propensity positively effects on emotional response. The results were as follows: the taste driven (${\beta}$=.325, t=3.907, p<.001), the health driven (${\beta}$=.190, t=2.688, p<.001), and the atmosphere driven (${\beta}$=.188, t=2.515, p<.001). Therefore, Hypothesis 1 was selected. Hypothesis 1 has determined that positive emotional response beneficially affects behavioral intention. As a result of an analysis, the standardized path coefficient was (${\beta}$=.496, t=6.388, p<.001), so Hypothesis 1 was selected. This result suggests that the taste driven factor has the biggest influence on emotional response in the food service consumption propensity for female customers, and food service business operators should strive to make a good restaurant atmosphere for customers to get positive emotional response (pleasure, comfort, satisfaction, and joy).