• Title/Summary/Keyword: 패키지 콘텐츠

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Structural Causal Relationships between Store Image Components and Satisfaction, Trust, Loyalty in Grocery Retailing Stores (식품소매점 이미지 구성요인과 만족, 신뢰, 충성도 간 구조적 인과관계)

  • Choi, Chul-Jae
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.366-381
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    • 2013
  • This paper is to identify how variety of products, product quality, guarantees, employee services and physical environment of store which is considered to store image components influence on satisfaction and loyalty, which in turn effects on loyalty in grocery retailing stores. A survey was conducted to collect the data with consumers who had the actual purchase experience within 1 years in grocery retailing stores. Analysis of structural equation modeling with SPSS 19.0 and AMOS 16.0 were performed to test the research hypothesis. The result of the study as follows: First, product quality and employee services influence on both satisfaction and trust, but physical environment of store are effects on satisfaction only. Second, no store image components influence on loyalty. Finally, satisfaction was effect on both trust and loyalty, whereas trust was not effect on loyalty. In order to build strong customer loyalty, marketer have to strengthen the relationship quality such as satisfaction and trust, and formed through store image components that is much stronger on loyalty.

Attributes Optimization Method of Effective Use of Toon-shading (툰 쉐이딩의 효과적인 사용을 위한 속성 최적화의 방안)

  • Shin, Il-Yong
    • The Journal of the Korea Contents Association
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    • v.8 no.11
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    • pp.154-161
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    • 2008
  • Rapidly changing 3D rendering technology is expanding its fields of display fast towards Non-Photorealistic Rendering beyond Photorealistic Rendering. It is now attainable to realize conventional 2D visual animated cartoons with 3D animation technology. It is not complex to create two shades of color or more with the rendered outcomes, made by Toon-Shading, of 3D total packaging animation Maya with black outlines brought through the process of 2D animation. It the reality of 3D animation being one of the prevalent mechanisms of animated films, it is valuable for familiarized animated cartoons to be realized by the technology of 3D animation. Thus, I hope to help in many ways create more effective 3D cartoon animation production process by optimized Toon-Shading attributes method and technology in this research.

Impacts of Hotel Service Quality and Voluntary Behavior upon Behavioral Intentions (호텔 서비스품질과 고객의 자발적 행위가 행동의도에 미치는 영향)

  • Shin, Chul-Ho;Lee, Jung-Chul;Jang, Hyun-Jong
    • The Journal of the Korea Contents Association
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    • v.11 no.3
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    • pp.440-448
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    • 2011
  • This study is to investigate the impact of hotel service quality and voluntary behavior upon behavior intentions by the actual analysis of four deluxe hotels in Seoul and Incheon. As a research methodology, a statistical package of SPSS 15.0 for window & Path Analysis 7.0 were used with 124 respondents. The empathy of service quality affects the voluntary behavior of the customers composed of three factors. Cooperation out of the voluntary behavior has an effect on the behavioral intentions and the rest of voluntary behavior only influences revisit. Accordingly it suggests that hotel employees should serve the customers with individual care and concern. In addition, it reveals significantly that the empathy is the main factor resulting in voluntary behavior and behavior intentions of the hotel customers.

Relationships of Screen Golfers'Lifestyle, Choice Attribute, Customer Satisfaction and Repurchasing Behavior (스크린골프장 이용고객의 라이프스타일, 선택속성, 고객만족 및 재구매행동 간의 관계)

  • Lee, Tae-Yong;Choo, Na-Young;Cho, Song-Hyun
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.472-481
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    • 2011
  • The study aims to figure relationships between screen golfers' lifestyle, choice attribute, customer satisfaction, and repurchasing behavior. Study respondents were users of 10 screen golf stores located in Busan and Gyeonnam from March 1, 2010 to April 30, 2010. A total of 290 effective samples were selected based on convenient sampling method and direct visits to stores. SPSS 12.0 was used to conduct factor, reliability, frequent and regression analyses, and the study reached the following conclusions. First, it has been found that screen golfers' lifestyle has a significant effect on choice attribute. Second, it has turn out that screen golfers' choice attribute has a significant effect on customer satisfaction. Third, it has been found that screen golfers' choice attribute has a significant effect on repurchasing behavior.

Automatic Segmentation of Cellular Images for High-Throughput Genome-Wide RNA Interference Screening (고속 Genome-Wide RNA 간섭 스크리닝을 위한 세포영상의 자동 분할)

  • Han, Chan-Hee;Song, In-Hwan;Lee, Si-Woong
    • The Journal of the Korea Contents Association
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    • v.10 no.4
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    • pp.19-27
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    • 2010
  • In recent years, high-throughput genome-wide RNA interference screening is emerging as an essential tool to biologists in understanding complex cellular processes. The manual analysis of the large number of images produced in each study spends much time and the labor. Hence, automatic cellular image analysis becomes an urgent need, where segmentation is the first and one of the most important steps. However, those factors such as the region overlapping, a variety of shapes, and non-uniform local characteristics of cellular images become obstacles to efficient cell segmentation. To avoid the problem, a new watershed-based cell segmentation algorithm using a localized segmentation method and a feature vector is proposed in this paper. Localized approach in segmentation resolves the problems caused by a variety of shapes and non-uniform characteristics. In addition, the poor performance of segmentation in overlapped regions can be improved by taking advantage of a feature vector whose component features complement each other. Simulation results show that the proposed method improves the segmentation performance compared to the method in Cellprofiler.

A Study on Audience Service by Seasonal Program Operation in Theaters: Based on AHP methodology (극장 시즌제 프로그램 운영에 따른 관객 서비스 연구 : AHP 방법론을 기반으로)

  • Song, Hyuk-Kyou
    • The Journal of the Korea Contents Association
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    • v.19 no.11
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    • pp.33-45
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    • 2019
  • The operation of the theater's seasonal program is an important service for the stability of theater management and audience development. However, the domestic theater season system has been around for 20 years, but still has not been established in practice compared to overseas theaters, and academic research is also lacking. Therefore, in this study, the government wanted to draw out elements of 'season system' program services and additional services provided by domestic and foreign theaters, and to calculate the importance of each attribute to suggest a plan to operate a seasonal service suitable for the actual conditions in Korea. Thus, through the analysis of seven theater seasonal programs, a study model consisting of two higher, seven median and 23 lower factors was derived. Based on this survey, 14 theater experts were asked to compare the priorities of each factor. Studies have shown that the composition of packages and works in program services is important, and that monetary factors are important in additional services. In other words, an important element in the seasonal system is judged to be the need to upgrade program services and selectively operate a small number of additional services with large audience needs to attract audiences.

Efficient Cell Tracking Method for Automatic Analysis of Cellular Sequences (세포동영상의 자동분석을 위한 효율적인 세포추적방법)

  • Han, Chan-Hee;Song, In-Hwan;Lee, Si-Woong
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.32-40
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    • 2011
  • The tracking and analysis of cell activities in time-lapse sequences plays an important role in understanding complex biological processes such as the spread of the tumor, an invasion of the virus, the wound recovery and the cell division. For automatic tracking of cells, the tasks such as the cell detection at each frame, the investigation of the correspondence between cells in previous and current frames, the identification of the cell division and the recognition of new cells must be performed. This paper proposes an automatic cell tracking algorithm. In the first frame, the marker of each cell is extracted using the feature vector obtained by the analysis of cellular regions, and then the watershed algorithm is applied using the extracted markers to produce the cell segmentation. In subsequent frames, the segmentation results of the previous frame are incorporated in the segmentation process for the current frame. A combined criterion of geometric and intensity property of each cell region is used for the proper association between previous and current cells to obtain correct cell tracking. Simulation results show that the proposed method improves the tracking performance compared to the tracking method in Cellprofiler (the software package for automatic analysis of bioimages).

Comparative analysis of Peak Impulsive Force and Maximum Velocity according to the Taekwondo Jeongkwon Jirigi's Pattern (태권도 정권지르기 방식에 따른 최대 충격력과 최고속도 비교)

  • Ahn, Jeong-Deok
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.389-395
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    • 2012
  • This research analyzed the peak impulsive force, maximum velocity and a spot of fist's maximum velocity comparing stop-jirugi and push-jirugi. 7 males volunteered for this experiment. peak impulsive force was measured by PS2142 force platform[10], and maximum velocity of fist was measured by PS2103A motion sensor[12]. All of data was collected in the data studio and t-test was applied using SAS 9.1 package. The following conclusions were drawn. First, stop-jirugi's peak impulsive force was greater (P<.01) than that of push-jirugi. Second, push-jirugi's maximum velocity of fist was greater (P<.01) than that of stop-jirugi. Third, stop-jirugi's maximum velocity of fist was occurred on 69.14% of arm's length and that of push-jirugi was occurred on 75.66%. This maximum velocity spot was statistically significant difference(p<.001).

Effect of Cellular Phone User's Self Image to select Ring-Tone and Ring-Back-Tone (휴대전화 이용자 자아이미지가 벨소리와 통화연결음 선택에 미치는 영향)

  • Yang, Soung-Hoon
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.182-193
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    • 2012
  • Recent growth of ring-tone and ring-back-tone download market as the derived market of cellular phone yields the new trend in music consumption from listening to display. This means that consumer purchase the ring-tone and RBT not for his appreciation but for counterpart's consumption, in a word, conspicuous consumption. Study aims at questions on whether cellular phone user can perceive the ring-tone and RBT's brand personality and how they express their self-image via ring-tone and RBT. Survey was administered for 196 college students who is dominant purchase group of market segment. Hypotheses are such as : congruity of self image and brand personality of ring-tone and RBT. Through the T-test, findings said that user's extrovert self image are not led to ring-tone's extrovert brand personality and user's introvert self image are not led to introvert ring-tone's brand personality of ringtone. same result was applicable to RTB. Cellular phone user's purchase behavior are different from those of product and service.

A Method of the Widening Expression and Conversion of the Spring Framework AOP into UML/XML (Spring 프레임워크 AOP의 UML/XML 확장 표현 및 변환 기법)

  • Lee, Hoo-Jae;Rhew, Sung-Yul;Kim, Jong-Bae
    • Journal of Digital Contents Society
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    • v.11 no.1
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    • pp.25-38
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    • 2010
  • There is no guideline or standard for the specification of the open-source-framework-based Spring AOP, and it causes confusion in development and maintenance. Moreover, the inconsistency between the existing MVC model, the AOP model that is used for Struts framework and the UML diagram makes the aspect reuse more difficult. In this study, a widened existing method was proposed so that Aspect, Pointcut and Advice could be expressed by either UML or XML to ensure that the Spring AOP can accept the combined use of the existing MVC model and the AOP model, which is used for Struts framework. Relationship was defined so that the mutual conversion could be possible with the proposed expression method, and the realization of simple development and maintenance was verified via the examples of mutual conversion. In addition, a packaging method to efficiently reuse aspect was proposed, and the possibility of reuse was verified.