• The Journal of the Korea Contents Association
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• v.11 no.4
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• pp.347-360
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• 2011

This paper is to identifies relationship between service quality, trust toward employees, trust toward store and store loyalty by investigate how service quality influences on trust toward employees and trust toward store, and its, in turn, influence on store loyalty and explain the moderating effect in relationships between service quality and trust toward employees, and service qualty and trust toward store in bank services setting. A survey study was conducted to collect the data with the actual service purchasers at domestic mayor banks. Analysis of structural equation modeling with AMOS 18.0 was performed to test the research hypothesis. The results of the study are as follows: First, it was found to the moderating effect in relationships between empathy dimension of service quality and trust toward employees, and assurance dimension of service quality and trust toward store. Second, service quality shows differential effects on both trust toward employees and trust toward store by dimension but trust toward employees influence on both trust toward store and it, in turn, influence on store loyalty. To sum up, it have to build empathy of service quality for increase of trust toward their customer who have high duration of relationship and have to build assurance of service quality for increase of trust toward store in bank service settings.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.409-422
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• 2014

This paper examined the influence of employees' social regard toward the customers, such as, overall service quality, service satisfaction, and service loyalty. The paper proves that the high contact beauty services and the low contact fast-food services have different customer satisfaction level depending on the employees' social regards. A survey study was conducted to collect the data with the actual service purchasers at domestic beauty services and fast-food services. Analysis of structural equation modeling with Amos 18.0 was performed to test the research hypothesis. The results of the study are as follows: First, social regard has positive influences on service quality, service satisfaction, and service loyalty. Second, Social regard has more effect on service satisfaction in a high contact beauty services than in a low contact fast-food services. This paper contribute to identify the effects of employees' social regard on service satisfaction, by comparing the effects on service satisfaction between high and low contact services.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.382-399
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• 2017

The purpose of this study is to identify the structural relationship between service experience, corporate image, service trust, affective commitment and service loyalty in leisure service environment, and explain the causal role of corporate image, service trust and affective commitment. To this end, hypothesis was verified by structural equation model analysis using SPSS 23.0 and AMOS 20.0 statistical package. The result of the study as follows: First, service experience influenced corporate image and service trust but not affective commitment. Second, corporate image influenced service trust and service loyalty but not affective commitment. Third, service trust influenced affective commitment and service loyalty, Finally, affective commitment affected service loyalty. Therefore, service providers should raise corporate image and build the service loyalty by following the user to experience excellent service in a cognitive and affective aspects. Also, by motivating the customer to have affective commitment to the service trust, You need to plan and implement a marketing strategy that can increase loyalty.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.278-286
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• 2013

The main purpose of this study is to examine the effect of patient-centered communication of doctor(facilitating factor, inhibition factor) on patient participation(behavioral participation, emotional participation, informational participation). Concretely, it is confirmed where there are effects of patient-centered communication of doctor to patient participation and whether there are moderating effects of trust between patient-centered communication of doctor and patient participation. In domestic general hospital, 301 samples were for this analysis collected and tested by factor analysis and moderating regression analysis. As a result of this study is as followings. First, it is confirmed that communication facilitating factor have influences on patient participation positively and communication inhibition factor have no influences on patient participation. Second, there are moderating effects of trust between facilitating factor and emotional participation, between facilitating factor and informational participation. Especially, in higher level group of trust, it is confirmed that facilitating factor more influence on emotional participation and informational participation. On the basis of these study results, I suggested theoretical and practical implication for the patient-centered communication and successful medical service.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.450-458
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• 2013

This study aims to suggest implications on hotel HR management through the research on the influence relation with voluntary behaviors that increase the effectiveness of work functions and also hotel employee' perceived followership contributing to achievement of hotel's goals. As study methods to achieve the study objective suggested above, we aim to conduct literature research and empirical study. The data are analyzed by such frequency analysis, validity analysis, reliability analysis, correlation analysis, confirmatory factor analysis, covariance structure analysis. The SPSS 10.1 and AMOS 4.0 for Windows program was used to investigate material. The major finding can be summarized as follow: The analysis on relationship between followership and revealed that 'critical thinking' and 'enthusiasm' dimensions of but 'active participation' dimension of followership has not affected service orientation. The expected effects through this study are like below. First, it is expected that the theory about followership will be extended by verifying the causal relation between followership and internal mental state. Second, it is also expected to be able to suggest alternatives for qualitative improvement of service and emphasis of the importance of hotel employee'.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.326-337
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• 2016

This research attempts to focus on the role of entrepreneurship and market-orientation on firm performance in perspective of medium and small-sized firms. To accomplish the purposes of this research, 500 entrepreneurs in Kyungnam and Ulsan area has been designated as a research object and finally a total of 182 questionnaires were analyzed by using PLS 2.0. The results from this study are as follows: First of all, the hypothesis regarding the influence of entrepreneurship on firm performance was rejected. Secondly, the hypothesis about the role of market-orientation was accepted. Finally, the effect of entrepreneurship on market-orientation was accepted. We outlined implication for theory and practice and suggested research limitation and future research based on research conclusion.

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.339-347
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• 2009

The study surveyed 350 people who are over 18 and not related to dentistry with questionnaires in order to examine image and preference of dental technicians. The data analysis was done using the SPSS 21.0 for Windows. As for the analysis methods, the study used the frequency analysis, percentage, t-test, f-test. Through these analyses, the following conclusions were made. The score on the image of dental technicians declined in the order of occupational image(3.62), work image(3.46). The necessity of professional knowledge and techniques in the occupational image had the highest score with 4.17. Also, the image showing that it is professional had a score of 4.14 and the image that shows hardworking and stressful occupation showed the lowest score with 2.43. The study on the preference of dental technicians showed a low score of 2.67. The respondents who are in the 20s(3.53), and who are students(3.29) showed a high score. Also, people who have monthly income of less than 1.5 million won showed a high score of 2.91.With the help of information technology.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.561-572
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• 2018

This study the awareness and the demands of the parents on the communication level for social participation of the youth with developmental disability were identified and investigated the relation on client's age, detection time of the condition, disability grades, handicapped types, speech therapy period. For the non-parametric test, Man-Whitney U test, and Kruskal-Wallis test were performed and for post-hoc test, Scheffe test was performed. The results of this study was that the significant difference was found in the awareness and the demand of the communication level of the youth with developmental disability according to the age of children, time of discovery, disability grade, type of disability and speech therapy period. In conclusion, the speech therapy for the youth with developmental disability should be made in the dimension of communication for the purpose of social participation. The follow-up research to emphasize the social support and the institutional backup will be required.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.201-210
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• 2013

The purpose of this study is to verify the effects on all factors from the research design by pastors. Research model is based on the theory of planned behavior. To this end, data were collected from 214 pastors and they were analyzed. In order to derived the results of a study, we used the statistical processing technique SPSS, to perform verification of factor analysis and reliability of each variable, AMOS analysis was performed for hypothesis testing. The results are as follows. First, this study demonstrated that there is a positive relationship between subjective norms and intention, perceived behavior control and intention of retirement preparing. Second, this study demonstrated that there is a positive relationship between intention and behavior, perceived behavior control and behavior of retirement preparing. Third, intention had a partial mediation effect between perceived behavior control and behavior of retirement preparing. As a result of this research, comprehensive implications were suggested for improving of retirement preparing by pastor.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.409-419
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• 2013

The purpose of this study was to figure out the structural relations between service quality perceived by golf driving range customers, service value, customer satisfaction, and repurchase behavior. For the subject of this study, we selected 374 persons among customers who used 8 golf driving ranges located at 'P' Metropolitan city, 'U' Metropolitan city, or 'C' city in 'K' do through the Convenient Sampling Method. The results were as follows: First, the golf driving range's service quality has a positive effect on the service value. Second, the golf driving range's service quality has a positive effect on the customer satisfaction. Third, the service value has a positive effect on the customer satisfaction. Fourth, the service value has a positive effect on the repurchase behavior. Finally, the customer satisfaction has a positive effect on the repurchase behavior.