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http://dx.doi.org/10.5392/JKCA.2016.16.10.326

The Effect of Entrepreneurship and Market-orientation on the Performance of Medium and Small-sized Enterprise  

Kim, Kuang-Myung (울산대학교 일반대학원 경영학과)
Park, Ju-Sik (울산대학교 경영대학 경영학부)
Publication Information
The Journal of the Korea Contents Association / v.16, no.10, 2016 , pp. 326-337 More about this Journal
Abstract
This research attempts to focus on the role of entrepreneurship and market-orientation on firm performance in perspective of medium and small-sized firms. To accomplish the purposes of this research, 500 entrepreneurs in Kyungnam and Ulsan area has been designated as a research object and finally a total of 182 questionnaires were analyzed by using PLS 2.0. The results from this study are as follows: First of all, the hypothesis regarding the influence of entrepreneurship on firm performance was rejected. Secondly, the hypothesis about the role of market-orientation was accepted. Finally, the effect of entrepreneurship on market-orientation was accepted. We outlined implication for theory and practice and suggested research limitation and future research based on research conclusion.
Keywords
Medium and Small-sized Enterprise; Entrepreneurship; Market-orientation; Firm Performance;
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