• 한국의류산업학회지
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• 제23권3호
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• pp.347-357
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• 2021

This study analyzed the effects of optimism and innovativeness, the two drivers of a consumer's technological readiness to use an augmented reality(AR) fashion shopping service within the framework of the Technology Acceptance Model (TAM). The survey was conducted on 249 people (males = 58; females = 191) in their 20s who were willing to participate in the AR experience. Data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling by AMOS 22.0. The results indicated that a greater level of perceived optimism had a positive influence on the ease of use and usefulness of the technology. The findings also show that consumers with a high degree of innovativeness tend to have a higher level of playfulness toward AR fashion shopping. Regarding the effects of user beliefs, ease of use had a positive effect on the perception of usefulness and playfulness with higher levels implying a higher consumer intention to adopt an AR fashion shopping service. In addition, this study reveals the moderating effect of consumers with high-fashion versus those with low-fashion innovativeness. For the latter, technological innovation had an insignificant effect on playfulness, thus indicating that consumers with low interest in fashion did not enjoy AR fashion shopping even if the technology was highly innovative. Nevertheless, the analysis confirms the possibility that experiencing a fashion product through AR technology could replace the actual experience of wearing the products.

• 문화기술의 융합
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• 제1권4호
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• pp.27-43
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• 2015

본 연구의 목적은 패션기업의 지적자본 구성개념과 그 차원을 규명하고 학문적으로 패션기업의 지적자본에 대한 이론적 체계를 확립하는데 기여하고 실무적으로 패션기업의 경영전략수립에 기초를 제공하고자 한다. 이를 위해 질적연구방법과 양적연구방법을 병행한 통합적 접근법을 이용하여 연구가 진행되었다. 질적연구는 패션기업에 근무하는 전문가 16명을 대상으로 하여 심층면접을 실시하였으며, 양적연구는 면접조사법을 이용하여 설문지가 배포되었으며 총 121부가 회수되어 통계처리에 이용되었다. 분석결과 밝혀진 내용은 다음과 같다: 첫째, 패션기업의 지적자본은 인적자본, 구조자본, 관계자본의 개념으로 이루어져 있음을 알 수 있었다. 인적자본은 최고경영자, 구성원, 인적자원관리력 총 3개의 요소로 구성되어있었으며, 구조자본은 조직문화, 정보력, 상품기획력, 혁신적 신제품 총 4개의 요소가 도출되었다. 관계자본은 관계관리력, 마케팅력, 고객자산 총 3개의 구성요소가 도출되었다. 둘째, 밝혀진 패션기업 지적자본 개념구조를 양적으로 확인한 결과 질적연구결과와 거의 일관되게 나타났으며, 모든 구성요소들은 내적일관성, 수렴타당성, 구성 타당성 및 판별타당성이 확보되어 있었다.

• 복식문화연구
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• 제20권4호
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• pp.573-593
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• 2012

The purpose of this study was to investigate consumers' buying intention toward fashion goods through global internet shopping malls. This research employed Technology Acceptance Model (TAM) as a theoretical framework and was extended to introduce fashion innovativeness, clothing involvement, consumers' needs for uniqueness, computer self-efficacy as external factors. A total of 381 copies of questionnaires were collected online. The subjects of this study were women. The collected date were analysed by factor analysis, Cronbach's alpha, correlation and path analysis. The results indicated that fashion innovativeness, clothing involvement and consumers' needs for uniqueness had a significant positive affect on perceived usefulness. Consumers' needs for uniqueness and computer self-efficacy had a significant positive affect on perceived ease of use. Perceived usefulness and perceived ease of use were found to influence buying intention toward fashion goods through global internet shopping malls. The results of this study also suggested that perceived ease of use was actually a causal antecedent to perceived usefulness. This study reveled that employing TAM to investigate the buying intention toward fashion goods through global internet shopping malls was appropriate. This study also provides empirical analysis that can serve as a guide for marketers of the fashion industry in activating global internet shopping malls.

• 융합정보논문지
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• 제8권1호
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• pp.253-263
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• 2018

경기북부 지역 내 섬유패션산업은 23개 제조업종 중 가장 큰 비중(17.7%, 10인 이상 사업체 수 기준)을 차지하는 중추 기반산업이다. 하지만 소규모 공정별 임가공 업체가 대다수이고 최근 이 임가공업체에 오더를 주던 중대형 벤더의 해외이탈이 가속화됨에 따라 오더가 급감하고 있고 이로 인해 투자 감소로 이어지는 악순환 고리가 고착화되어 가고 있다. 이에 본 연구는 이러한 악순환 고리를 끊고 경기북부 섬유패션산업의 구조 고도화를 위한 정책요인을 분석하고 구체적 정책 제언을 위해. 각종 산업통계 데이터를 조사, 분석하여 관련 산업규모의 변화추이, 경영환경 변화 등을 파악한 결과와 관련 문헌조사 등의 선행연구결과 및 산 학 연 관 전문가의 의견조사를 바탕으로 AHP 연구모형(4개 계층, 36개 요소)을 설계하였고. 계층 간 및 계층 내 요인(요소)들 간 쌍대비교를 통해 상대적 중요도 및 우선순위를 도출하였다. 또한 이 연구모형 및 그 도출 결과를 반영한 섬유패션산업의 비전, 전략, 핵심과제 및 세부추진과제를 구체적으로 제안하여 본 연구결과의 유용성 및 활용성을 제고하였다.

• 한국의류학회지
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• 제34권5호
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• pp.765-774
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• 2010

This study investigates the effects of consumer innovativeness on e-loyalty mediated by shopping mall attributes and consumer satisfaction with the Internet. Data were obtained from 243 consumers who had bought fashion products through online shopping. Data were analyzed by using factor analysis, Cronbach's alpha, and path analysis using LISREL 8.53 program. The results of this study suggest that the consumer innovativeness, such as Internet-innovativeness and Fashion-innovativeness affect shopping mall attributes including Loading, Visual, Information, Variety, and Price/Fashion. These attributes and the shopping mall satisfaction partially mediated the impact of consumer innovativeness on e-loyalty of shopping malls through the Internet. Especially, consumer satisfaction was the most important determinant to build up e-loyalty for the online shopping of fashion products. The findings provide implications for e-retailers to develop strategies related to consumer innovativeness, shopping mall attributes, and the e-loyalty of shopping malls for fashion products.

• 한국의류학회지
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• 제35권7호
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• pp.856-866
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• 2011

This study examines how brands can be managed to influence the degree of their resistance to negative information and the extent to which this immunity to negative information predicts the purchase intention of consumers. In particular, the study investigated the difference between brand commitment and brand immunity on negative information in terms of the concept and the power of influence. A total of 410 usable questionnaires were obtained through an internet survey. A structural equation model using a correlation matrix with maximum likelihood was estimated using AMOS 18.0 to examine the relationship among a brand's social responsibility, quality orientation, brand innovativeness, easy purchase intention, and difficult purchase intention. The results showed that brand's social responsibility had significant effects on brand immunity to negative information while quality orientation and brand innovativeness had significant effects on brand commitment. In addition, brand immunity had significant effects on brand commitment and then brand commitment had a significant effect on easy and difficult purchase intentions. The key implications for research and management are discussed.

• Human Ecology Research
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• 제61권3호
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• pp.281-295
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• 2023

This study examined consumer attitudes and intentions to participate in reward-based crowdfunding projects for fashion products. We focused on consumer innovation, price sensitivity, conformity, and consumer values as factors that might influence such attitudes and intentions. A survey was conducted with 228 individuals aged 18 years and older who are aware of or have had experience using crowdfunding. Respondents were asked to answer questions based on the example of actual fashion crowdfunding projects. To analyze the data, reliability tests, the generation of descriptive statistics, factor analysis, and multiple regression were performed using SPSS 25.0. The results revealed that consumer innovativeness, non-conforming tendency, and emotional, quality, social, and ethnical consumer values had a significant influence on attitudes, which in turn affected intentions to participate in crowdfunding. Consumer innovativeness, price sensitivity, emotional value, and social value also had a direct influence on intentions to participate. In addition to its academic contribution, this study has important marketing implications for project initiators striving to identify and understand consumers who are willing to participate in reward-based crowdfunding for fashion products.

• 한국중재학회지:중재연구
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• 제25권1호
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• pp.87-105
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• 2015

Intellectual property law is slowly fighting to keep pace with the rapid growth of the fashion industry. Copyright and patent law have proven only minimally effective in fashion, even in the US and other top fashion nations, forcing designers and fashion companies to rely on their trademarks to protect their work. Litigating trademark disputes in the fashion industry presents a host of problems as witnessed in a recent Christian Louboutin case, leading the parties to resort to Alternative Dispute Resolution(ADR) and Online Dispute Resolution(ODR). ADR methods, especially arbitration, are increasingly emerging as substitutes to litigation. Using these methods, the fashion industry (CFDA in the US case) should sincerely consider a self-regulating program in which its members, both fashion designers and corporations alike, can resolve disputes in a manner mutually beneficial to all parties in order to preserve the industry's growth, solidarity, and esteem In particular, for the US fashion industry, the ongoing Innovative Design Protection and Privacy Prevention Act(IDPPPA) anti-counterfeit legislation could have caused a chilling effect against innovation. New designers with no name and less resources who could normally flourish producing inspired-by designs may find themselves subject to copyright infringement legislation since the IDPPPA may expand the protection of established designers and brands with more resources. This fear and its implication could be solved by the fashion industry itself since fashion experts know best how to handle these fast-paced issues arising in the field. Therefore, stakeholders in the fashion industry should commit to protecting innovation within fashion on a long-term basis by establishing a panel handling an ADR process. This can mitigate the uncertainty created by the IDPPPA or any other legislation from elsewhere, which could result in a shying away from experimentation with inspired-by designs.

• 복식
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• 제60권9호
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• pp.162-175
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• 2010

An important change started in knitwear fashion in the 1980s. Advanced designers in Japan began to provide a new interpretation on knitwear, and seamless knitwear based on computerized machinery appeared. Knitwear fashion showed differences starting the 1980s due to this change. In this regard, the study aimed to analyze knitwear fashion after the 1980s where the contemporary knitwear experienced changes to define characteristics of modern knitwear fashion and examine its inherent formative nature. Designs for 30 years from 1980s up to date have been analyzed by 10 years in order to identify the characteristics of knitwear fashion over time. In particular, formative characteristics of modern knitwear fashion have been analyzed in more depth with a focus on the period from 2001 through 2010 by narrowing the whole period. Insufficient domestic literatures and visual materials led the study to mostly use foreign books and internet sites. Insights of 7 professionals who have engaged themselves in knitwear industry over 10 years have been incorporated into this study, which will enhance the reliability of the formative analysis. As a result, the data have been organized into three tools of analysis, including exposed bodies, transformed bodies and natural bodies from the perspectives of expression and silhouette of body, and the features of flexibility, industrial artistry, innovation and sensuality have been highlighted in terms of formativeness. In this regard, it has been confirmed that the formative nature found in the knitwear fashion exists in the scope of the formative nature in the embryonic period of the knitwear fashion. It means that the formative nature of knitwear fashion contains perpetuity that transcends an age.

• 중소기업연구
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• 제31권2호
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• pp.19-37
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• 2009

본 연구의 목적은 인적자원의 혁신성과 학습지향성이 혁신효과 및 사업성과에 미치는 영향관계를 연구함에 있어 중소기업과 대기업의 차이를 알아보는 것이었다. 다양한 업종의 실무자 479명으로부터 수집한 설문자료를 t-검정, 회귀분석 등을 이용하여 분석하였다. 연구결과에서 대기업은 중소기업에 비해 인적자원의 혁신성, 학습지향성, 혁신효과, 사업성과 면에서 더 높은 수준을 보였다. 혁신효과를 종속변인으로 한 회귀분석 결과에서 인적자원의 혁신성, 학습지향성, 인적자원의 혁신성-학습지향성의 상호 작용 변인이 혁신효과에 영향을 미치는 것으로 나타났고, 기업규모의 조절효과도 확인되어 중소기업의 경우 대기업에 비해 인적자원의 혁신성이 혁신효과에 미치는 영향이 더 크고, 대기업의 경우 중소기업에 비해 학습지향성이 혁신효과에 미치는 영향이 더 크다는 사실을 알 수 있었다. 사업성과를 종속변인으로 한 회귀 분석 결과에서는 학습지향성, 혁신효과, 인적자원의 혁신성-학습지향성의 상호작용 변인이 유의한 영향을 미치는 것으로 나타났으며, 기업규모의 조절효과가 확인되었다. 연구결과를 토대로 기업을 위한 시사점이 제시되었는데, 중소기업과 대기업 모두 혁신효과와 사업성과를 끌어올리기 위해 인적자원의 혁신성과 학습 지향적 문화의 확산에 고루 투자함으로서 성공적인 혁신 상품과 서비스 개발을 이루고, 궁극적으로 사업성과의 향상에 기여할 수 있을 것이다.