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http://dx.doi.org/10.17703/JCCT.2015.1.4.27

The Conceptual Structure of Intellectual Capital in Fashion Companies  

Son, Jin Ah (Dept. Fashion Design, Sooneui Women's College)
Publication Information
The Journal of the Convergence on Culture Technology / v.1, no.4, 2015 , pp. 27-43 More about this Journal
Abstract
The objective of this study is to find out the construct of intellectual capital in a fashion company. To this end, the mixed research methods that combined qualitative and quantitative approaches were conducted. Qualitative research was first conducted by in-depth interviews with 16 experts working in the fashion industry, and a questionnaire was then given to 121 fashion companies in order to fulfill the quantitative research portion of this study. The findings of this study are as follows: First, the conceptual structure of intellectual capital in a fashion company was revealed. A fashion company's intellectual capital is composed of 'human capital', 'structural capital', and 'relational capital'. Human capital has three components: a chief executive officer (CEO), members, and a human resource management capability. Structural capital has four components: organizational culture, information management capability, merchandising capability, and product innovation capability. Relational capital has three components: customer equity, marketing capability, and relationship management capability. Second, the conceptual structure of intellectual capital was confirmed via quantitative research analysis. All of the components of intellectual capital have internal consistency, convergent validity, construct validity, and discriminant validity.
Keywords
Intellectual Capital; Human Capital; Structural Capital; Relational Capital; Fashion Company;
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Times Cited By KSCI : 2  (Citation Analysis)
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