• 한국의류학회지
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• 제48권2호
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• pp.282-299
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• 2024

This study aimed to examine the impact of virtual influencers' characteristics on purchase intentions through attitudes toward the influencer and the brand, and to identify which factors are important depending on involvement. We used a scenario-based online survey of 320 female consumers in their twenties and thirties, and analyzed their responses through structural equation modeling using AMOS 21.0. Virtual influencers' attractiveness, reliability, familiarity, and virtuality had significant effects on consumers' attitudes toward those influencers, while their attractiveness, familiarity, and virtuality had significant effects on consumers' brand attitudes. Notably, in contrast to the other variables, virtuality had a negative effect. In addition, consumers' attitudes toward the virtual influencer significantly affected their brand attitudes and purchase intentions. We also analyzed which characteristics had significant impacts on high- and low-involvement groups. We found that reliability had the greatest influence on purchase intentions in the high-involvement group and that familiarity had the greatest influence on purchase intentions in the low-involvement group, which confirmed that the variables affecting purchase intentions differ depending on the level of involvement.

• 복식
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• 제58권8호
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• pp.1-12
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• 2008

This study begins by establishing the theory that paintings serve as a visual documentation of a particular era and record the ideal fashions and customs about dress behavior through the costumes represented in them and examines the close relationship between fashion and art, focusing on the influence of art on fashion, as well as that of fashion on art, for both painters and fashion designers. To attain the goal of the study, the selected objects of study are written references and dresses represented in paintings produced in the 19th century. Painters who were the subject of documentation created or popularized new fashion styles before the concept of 'fashion designer' was introduced in history. In order to capture and represent the ideal beauty of certain period, painters understood the important role of fashion. Their work not only included the designing of costumes or accessories for the sitters, but also the spreading of new fashion styles by showing the sitters wearing them. Study of the mutual relationship between fashion and art grew more vigorous among many intellectuals in a variety of fields beginning in the 19th century. The standing of fashion was elevated and the concept of the 'fashion designer' was introduced and the interest in the themes of a specific style or the background of a trend increased during this time period. Many contemporary fashion designers created dresses inspired by the costumes represented in paintings. The result of this study which focuses on the relationships between fashion, artist, fashion designer and art is that connection between fashion and art is closely and firmly formed. For several hundred years, painters were the creators as well as promulgators of fashion and fashion designers, from the 19th century until today, have obtained their creative inspiration from art.

• 한국생활과학회지
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• 제15권3호
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• pp.417-423
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• 2006

본 고는 패션디자이너들이 함양해야 할 핵심 지적자질로서, 예술적, 사회적, 기술적 자질을 제시하고 있다. 이러한 핵심 지적자질은 "옷"이라는 디자인 오브제의 구상 및 추상적 본질을 둥의 조형적, 표현적, 그리고 상징적 특성을 문헌을 중심으로 이해하고 검토함으로써 제시되었다. 디자인 오브제로서 옷에 대한 본질에 관한 고찰은 패션디자이너의 역할을 정의하는 개념적 틀로서 사용되었으며, 디자이너의 핵심 지적자질을 함양하기 위한 구체적인 실천방안으로서, 문화를 분석, 체험하고 사회에서 파생되는 제반 인문, 사회, 과학, 기술관련 이슈들을 이해하고 습득하려는 능동적 실천을 권장하고 있다.

• 한국지역사회생활과학회:학술대회논문집
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• 한국지역사회생활과학회 2003년도 제16차 학술대회
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• pp.153-153
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• 2003

메이크업 문화의 경우 1950년대까지는 이상적이라고 설정된 여성미가 획일적으로 일반인들에게 모방되었다. 그러나 1960년대 이후부터는 미에 대한 기존의 가치개념에 변화가 이루어지면서 메이크업은 사회구성원에 따라 다양하게 등장하는 미의 표출 수단으로 새롭게 전개되었다. 또한 20세기의 패션 산업 향장 산업, 광고산업, 영화를 포함한 각종 영상산업, 문화산업, 예술산업 등의 발달을 통하여 메이크업의 역할이 중요한 자리매김 되어가고 있다. 이들에 대한 재해석을 통한 현대 예술의 상상력은 메이크업의 영역을 확대 시켰다. 한국적 전통에 바탕을 둔 메이크업 역시 새로운 해석과 예술적 기술을 접목 시켜 현대의 미를 창조 함으로써 한국적인 에스닉 스타일을 개발는데 의의 있는 일이다.

• 문화기술의 융합
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• 제10권3호
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• pp.901-907
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• 2024

아름다워지고자 하는 욕구는 자연스럽게 미적으로 관심이 중시되고 그에 따라 뷰티산업도 크게 성장하고 있다. 그 중 아트메이크업은 색채와 표현을 중심으로 고정된 틀에서 벗어나 독창적이고 실험성이 있는 예술분야로 뷰티영역에서 발전하고 있다. 아트메이크업은 조형원리에 따라 통합예술을 토대로 한 패션, 건축, 미술 등을 모티브로 디자인 발상을 통해 조형원리를 적용한 아트메이크업에 대한 새로운 예술적인 형태 연구가 필요한 분야이다. 조형원리를 균형, 통일, 강조, 리듬으로 분류하여 그의 적용된 통합예술을 토대로 한 실질적 사례를 조경, 건축, 화훼, 회화, 패션, 인테리어로 구분하여 알아보고, 조형원리를 적용한 아트메이크업 디자인 분석하였다. 이에 아트메이크업 분야에서 조형원리를 적용한 메이크업 디자인 형태가 어떻게 적용되고 있는지와 창의적 영역으로의 확대모색과 아트메이크업 발전에 학문적으로 이론적 토대와 기초자료를 제공함으로 새로운 디자인 개발에 기여하고자 한다.

• 패션비즈니스
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• 제25권5호
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• pp.38-56
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• 2021

The New Silver Generation, which includes retired baby boomers, is eschewing traditional lifestyles, remaining socially and economically active, and striving to enjoy their lives. It is necessary to understand the preferences, sensibilities, and fashion propensities of such individuals. Thus, this study analyzed the New Silver Generation's fashion color preferences and proposed fashion color scheme guidelines that could be used in the fashion industry. First, surveys were conducted in people of the New Silver Generation aged from 55 to 65 years. The survey questions included the following: fashion color preferences, fashion sensibility and taste preferences, fashion interests, lifestyle, and demographic background. Second, the survey was conducted to identify differences in color preferences based on respondents' fashion interests and lifestyles. Next, to compose color palettes for the survey, 45 colors from the Munsell color system were chosen at random. The major research results were as follows: It was shown that socializing- and health-preferring individuals wore achromatic color, leisure-preferring individuals wore P color, and self-preferring individuals wore B color. The commonly worn colors were achromatic colors. After the age of 55 years, health- and leisure-preferring individuals often wore R color and RP color, respectively. Thus, this study proposed a color scheme arrangement that used achromatic colors, such as black and white, as the main colors list for the four lifestyle types.

• 한국과학예술포럼
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• 제30권
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• pp.217-230
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• 2017

The purpose of this study is to develop a theoretical model identifying how consumers accept a fashionable technology product. A systematic review of 39 influential TAM studies focusing on theory development in the context of information technology results in three tendencies, which become backbone of the model of fashionable technology acceptance. A subsequent review of the nature of fashion fleshes out the backbone with detailed propositions in the more specific context of fashionable technology. The model of fashionable technology acceptance includes key propositions of Theory of Reasoned Action, in which internal beliefs consist of functional, aesthetic and symbolic values, and other factors, such as technology features (i.e., hardware specification, software specification, brand, and price factors), environmental conditions (i.e., technical infrastructure and user occasion), individual differences (i.e., age, gender, experience, personality, aesthetic sense, fashion innovativeness, and income), and social influence (i.e., subjective norms, social reputation, and cultural difference). Implications, limitations, and suggestions for future research are also discussed.

• 디자인학연구
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• 제16권3호
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• pp.291-298
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• 2003

패션 일러스트레이션은 빠르게 변화하는 현대의 생활환경에서 예술과 산업의 여러 분야에 응용되어 폭이 넓어지고 있다. 실물이 없어서 사진으로 표현하기 어려운 분야, 특히 앞서가는 유행경향을 표현해야 하는 트랜드 북(trend book) 등에서 많이 활용되고 있다. 학계와 패션 업계에서는 점차 패션 일러스트레이션의 중요성을 인식하여 단순히 의복제작과 연결되는 설명도로서의 패션 일러스트레이션 뿐만 아니라 복식 전반의 이미지 전달을 위한 표현을 폭 넓게 연구하고 있다. 본 연구에서는 독특한 표면 재질 효과를 통하여 현대 패션의 복합적인 이미지 전달을 위하여 포토몽타주를 응용한 패션 일러스트레이션을 연구하였다. 연구의 내용 및 방법은 국내외 도서자료와 논문을 통해 패션 일러스트레이션과 포토몽타주에 대한 문헌조사를 하였으며, 패션의 복합적인 이미지 전달을 중심으로 총 5점의 실물을 제작하였다.

• 패션비즈니스
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• 제16권5호
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• pp.146-163
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• 2012

This thesis aims to present how to make secure the identity of the brand with enhancing the esthetic expression of the brand and making the ways of emotional communication in variety, through investigating closely the case of Prada representative of the typical brands that have established the unique identity by cooperating the fashion with culture and art through their ingenious and consistent efforts. In the conclusion, the culture and art was found to be applied in two fields i.e. one of design and the other of marketing. In terms of the design, the method of inserting the image into the surface of the clothing and accessories was used. In the context, the illustration techniques, photographic patterns and applying the image of the art piece could be summarized to be used. In terms of marketing, the sponsorship of the art and exhibitions, look books, animations and fashion films, epicenter, the collaboration with the other kinds of enterprise, could be regarded as four ways of the approaches. The innovation and creativity, futuristic hybrid, nonprofit support of the art, the integration and consistency of the image of the arts could be concluded to be four major points defining the characteristics of the Prada renowned for the use of the culture and arts to its property.

• 패션비즈니스
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• 제26권5호
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• pp.76-90
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• 2022

The rapid growth and influence of digital technologies have had a profound effect on modern society. Companies and businesses can connect through SNS(social network service accounts). The importance of mass media empowers the creation of virtual images that are more realistic than time and space. Unlike traditional reproduction or imitation, the virtual images created in this way are reproduced in a form that lacks the original inspiration's essence. Jean Baudrillard described this phenomenon as the theory of simulation. Baudrillard argued that imitated simulated images replace reality. He stated that reality is lost under excessive images in modern society. In response, based on an understanding of the theory of hyper-reality that emerged through the late stages of the order of simulacre, this study aimed to analyze modern fashion's method of reproducing hyper-real images and investigate the method's characteristics. This study examined the characteristics of hyper-reality described by Baudrillard and analyzed the method of artistic expression of hyper-reality. Based on this method of expression, reproducibility, following the stages of image simulation, was derived. A specific case applied to fashion was analyzed, and based on the image reproduction method, specific characteristics of hyper-reality characteristics in fashion were obtained. Sixty-four collections were selected, out of which 155 images and 43 brands demonstrated the principles of image transformation.