• Title/Summary/Keyword: 패션 연출

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A Study on 3D Virtual Clothing by Utilizing Digital Fashion Show (디지털 패션쇼를 통한 3D 가상 의상 표현 연구)

  • Wu, Sehee;Kang, Yeonkyung;Ko, Young-A;Kim, Anna;Kim, Naeun;Kim, Cheeyong;Ko, Hyeong-Seok
    • Journal of Korea Multimedia Society
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    • v.16 no.4
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    • pp.529-537
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    • 2013
  • *IT technology has been rapidly introduced to the clothing and fashion industry, and especially fashion shows have been changed very fast to keep up with the current digital era. In this research, the author designed virtual clothes, and investigated whether it is possible to make them similar to actual clothes and then performed a digital fashion show with these virtual clothes. This research discussed, based on case development and studies, whether a digital fashion show can express the designer's idea more creatively than the existing fashion shows and what needs to be improved for the effectiveness of digital fashion shows. As a result, the virtual clothes have been recognized to be very similar to actual clothes and facilitate creative expressions that are hard to be presented in actual fashion shows. The adaptation of 3D virtual clothes to real fashion industry in the future can make new contents through the innovation of distribution and industry.

The Role of Exterior Features of Belts in Modern Women's Fashion (현대여성패션에 나타난 벨트의 외적 특성에 관한 연구)

  • Kim, Sun-Young
    • Journal of the Korean Home Economics Association
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    • v.45 no.8
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    • pp.39-47
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    • 2007
  • This study was conducted to evaluate the roles that the exterior features of belts play in modem women's fashion. Providing a new prospective on belt expression could be useful for developing and producing belts with newer and more unique fashion designs. This study included related studies, fashion magazines and collections produced both in Korea and abroad since 2000. The results of the study were as follows: 1. A belt can be used to stress femininity. For example wearing a broad belt rather than a thin belt emphasizes the waist, breasts or hips depending on the position of the belt, whereas simply Wearing a belt loosely on a tight or see-through dress can also emphasize femininity. 2. A belt can be used as a design element of a dress. The basic elements of a belt, such as leather used in combination with various colors, various manufacturing methods, and ornate buckle ornaments can produce elaborate decorative effects. However, when a belt is made from materials other than leather, the belt can have an ornamental quality on an achromatic dress. Finally, designing belts to be worn in non-conventional manners, such as girding or tying them, or wearing several belts on the arms, legs, shoulders and waist can result in new and expressive styles.

Strategy for Marketing Product(Glasses) in Online Environment (온라인 환경에서 상품(안경) 마케팅 전략 방안)

  • Lee, Hyun-chang;Xu, Shen-lin;Shin, Seong-yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.203-204
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    • 2014
  • Recently, to satisfy the customer's requirements for glasses such as rating of glasses or choosing, glasses industry is supporting various types and tools for making one's appearance good. In this research, we study the strategy for implementing a site for glasses to customizing a person not to distinguish whether the customer is older or younger etc. For the purpose of implementing a site for glasses, first, we suggest a differentiated methodology through analysis of glasses industry service and features of existential representative glasses sites. Through the activation of the marketing strategies, marketing in a glasses market is expected to be competitive.

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Tableware Design Development for Woo Il Yo (우일요 테이블웨어 디자인 개발 연구)

  • 이재정;김연희
    • Archives of design research
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    • v.14 no.4
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    • pp.65-75
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    • 2001
  • The movement towards fashion and east-west culture in housewares has placed a requirement upon tableware to be varied and segmentized meals have become more than simply what to eat, where to eat, and how to eat This issue created demand for both practical and aesthetic tableware, that satisfies modern eating habits and lifestyles. Therefore, the following research was commenced in order to assess the development of contemporary tableware and tablecloths that try to harmoniously accommodate tradition and modernity while evoking a younger feel and sophistication. The direction of this study lies in introducing an innovation to tableware, one not based on predetermined combinations, but on an unlimited number of open coordination concepts, an innovation that satisfies movements towards itemization, specialization, and variation of the fashion and fusion represented in the culture of the dining table, and furthermore, the objective of this study lies in the transformation of the conservative image of the Woo Il Yo brand in order for it to exhibit modern sensibilities through a harmonious combination of tradition and modernity, as seen in a new tableware design that provides various table settings that implement color coordination through a mix and match concept The development objective of the design efforts was focused on lunch ware comprising of the following: 15 pieces of tableware items based on 15 tableware designs, 4 pieces of tablecloth items based on 3 tablecloth designs, all combined, comprising 19 pieces of design. Additionally, a dinnerware line was also developed comprising of 8 pisces of tableware items originating from 8 tableware designs and one tablecloth design resulting in one item. As a result of the research, S/S lunch ware line was developed comprising of 15 items of tableware and three tablecloth designs, and a F/W oriented dinnerware line was developed comprising of 5 items.

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Pattern Making Method and Design of Power Shoulder Jackets (파워 숄더 재킷의 디자인 및 패턴전개 방법)

  • Park, Sanghee;Lee, Eunhae
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.131-140
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    • 2013
  • Power shoulder look is most noticeable trend in women's wear in the 09/10 season. Specially jackets with sharper angle and wider shoulder became the best item since then, and were chosen for must-have item by fashion directors. Jacket occupied 50% in power shoulder items. Its shoulder angle was from 0 to 30 degree but items with 15 degree stood out among them. There are three methods to make power shoulder look jackets; shoulder extension method with moving shoulder tip up and sleeve cap height, method of extension and cutting sleeve cap with shorten shoulder length, and method of extension and moving shoulder tip up in the sleeve with shoulder line like raglan sleeve. As a result, shoulder angle is higher, starting point of shoulder line is closer to side neck point and shoulder point is extender to outside for appearance and fit. In shoulder extension method, the arm hole line was drawn with care by matching joining shoulder seam and setting the sleeve into the arm hole. In sleeve cap transformation, it is desired that starting point shoulder angle is moved closely to side neck point. In case of the sleeve with shoulder line, it needs to consider enough ease of shoulder and upper arm. For making patterns of power shoulder look jacket, it need to consider arm hole line, shoulder length, shoulder point position, sleeve cap height and sleeve width with interpretation design facts. In this study, through the analysis clothing construction method of power shoulder jacket, it is of help to pattern making for various power shoulder design items.

Fashion Glasses: Marketing Service Activation Strategy to Intensify the product in On-line Environment (패션안경: 온라인 마케팅 강화를 위한 마케팅 서비스 전략)

  • Shin, Seong-Yoon;Lee, Hyun-Chang
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.3
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    • pp.139-144
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    • 2015
  • Recently, to satisfy the customer's requirements for glasses such as rating of glasses or choosing, glasses industry is supporting various types and tools for making one's appearance good. Among various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the glasses marketing by analyzing. In this research, we study the strategy for implementing a site for glasses to customizing a person not to distinguish whether the customer is older or younger etc. For the purpose of implementing a site for glasses, first, we suggest a differentiated methodology through analysis of glasses industry service and features of existential representative glasses sites. Through the activation of the marketing strategies, marketing in a glasses market is expected to be competitive.

A Study on the Fashion Styling for Personal Image Making (퍼스널 이미지 메이킹을 위한 패션 연출에 관한 연구)

  • Choi, Young-Sun;Choy, Hyon-Sook
    • Fashion & Textile Research Journal
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    • v.9 no.1
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    • pp.49-54
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    • 2007
  • In the 21th century, the age of image, people express and evaluate with images. Image is a symbol of a person or a thing. It simulates people's visual sense most quickly and precisely and is shared in the society. At the time, since it is acknowledged that there are few books available and lack of theoretical system with regard to image making, the purpose of this study was to get a theoretical access to image making by taking as an empirical case the case of Choi Byeongryeol, a candidate running for the congress in June 4, 1998 and combining it with theories of costume. Research methods employed here were to investigate the theoretical system of image making and fashion direction, and to analyze empirical cases. The boundary of the empirical case was limited to the candidate's fashion direction during the election period for 50 days from April 1998 to the election date June 4, 1998. The results of this study are as follows. First, personal image making aims at the establishment of one's own identity through building up an ideal image. Second, it is found that personal image making can make a complete image possible through fashion direction. Third, it is found that fashion direction functions as a symbol and communicative means with a result that the effect can penetrate to the society accurately and quickly. Fourth, it is found that fashion direction fit for a situation can enhance personal values and reinforce his or her competitive power to carry out the ultimate goals in the society. This study proved that fashion styling for personal image making expresses a person in a symbolic image, enhances his/her personal value in the society and, ultimately, contributes to the establishment of an individual's identity.

Methods of Eco-jewelry Design Using regeneration possibility Materials (재생가능용품을 사용한 에코장신구디자인 방안 모색)

  • Kim, Dong-Hyun;Choi, Yun-Jeung
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.103-110
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    • 2012
  • Various industrial sectors have formally turned to Green Development, practicing eco-design with the goal of saving the environment. Such trend can also be applied to jewelry design and production. Jewelry, which emerged with the birth of humankind, has been a contributing factor to environmental pollution and depletion of resources due to mass production and reckless consuming patterns of the 20th century. With the arrival of the World economic crises, however, the consumption of jewelry has dropped and now the industry desperately needs a boost for revival. In this paper, we propose a way to recycle waste materials and turn them into a new kind of jewelry. We introduce various junk materials that can be reused, and how to reuse them. The new type of jewelry we aim for is environment-friendly, low-cost, and unique as opposed to identical mass production of the past. The eco-design product will likely add new value to jewelry industry. The product targets sophisticated modern consumers with conscientious, environmentally aware consuming patterns. To fulfill the needs of these consumers, we propose methods of upcycling from junk to jewelry, by combining precious stones with waste materials.

Characteristics of Natural Prints Design in Fashion Collections - Paris, Milan & New York from 2011 SS to 2012 SS - (패션 컬렉션에 나타난 자연문양디자인의 특성 - 2011 S/S ~2012 S/S 파리, 밀란, 뉴욕 컬렉션을 중심으로 -)

  • Kwon, Hae-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.1
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    • pp.91-109
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    • 2013
  • The main objective of this research was to understand the latest trends of natural print design through the quantitative & qualitative analysis of fashion appeared in contemporary female collections. The research criteria was defined as 3 seasons from 2011 S/S to 2012 S/S. Data collection of 726 was done through review of 'pr$\hat{e}$t-$\grave{a}$-porter Collections' of three major fashion cities; Paris, Milan and NY. Statistical analysis of frequency with chi-square test was conducted. Also qualitative interpretation of natural print design' characteristics was completed. The main findings were as follows.; The average occurrence rate of natural print design from 2011SS to 2012 SS in three collections were 6.4% in Milan 6.4%, 5.5% in Paris and 6.8% in N.Y. The five source types of natural prints in contemporary women's fashion collections were identified and the order of their appearance were as follows: flowers, plants, animals, insects & marine organisms and compound one. The plant prints were expressed by stylized or realistic touch. Flower patterns showed more variables than plants, however, there were no big difference in their image and major characteristics. The animal prints demonstrated two aspects. First one used typical animal print of fur or skin, but the other one draw the animal figure like paintings. The compound source type presented the most interesting and fresh pattern design ideas. In the insects & marine organisms, mainly butterfly and seashell & starfish, etc. appeared as real shapes or sometimes were stylized.

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Characteristic of Film Music by Director Baz Luhrmann : Focusing on the Movies , and (바즈루어만 감독의 영화음악 특징 : 영화 <댄싱히어로>, <로미오와 줄리엣>, <물랑루즈>를 중심으로)

  • Kim, Youn-Sik;Kim, Young-Sam
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.223-230
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    • 2019
  • This paper aims to derive the specificity of film music of Baz Luhrmann, a Hollywood film director, focusing on his representative works such as Dancing Heroes, Romeo and Juliet, and Moulin Rouge. Frist, Dancing Heroes captures various dance music genres through dynamic shooting techniques and shows trendy sensibility by using the main theme song 'Time after Time,' sung by the main character, Tina. Second, Romeo and Juliet, the original work of Shakespeare, keeps thier lines and stories while decorating gorgeous fashion and rock music in jukebox style. Also, it is harmonized with the most modern and trendy MTV-style video. Third, Moulin Rouge presents film music through the 'mix and match' method, which consists of jukebox-type trendy songs containing classical back stage musical and Bollywood musical images. In conclusion, the style of Baz Luhrmann has been reborn as a unique way of directing Buz Luhrmann's film music that it is expressed by connecting various juke box style music with amazing visual effect. Through director's style, it is possible to suggest the direction of various film music to the industries.