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http://dx.doi.org/10.9708/jksci.2015.20.3.139

Fashion Glasses: Marketing Service Activation Strategy to Intensify the product in On-line Environment  

Shin, Seong-Yoon (School of Computer & Information Communication Engineering, Kunsan National University)
Lee, Hyun-Chang (School of Information and e-Commerce, Wonkwang University)
Publication Information
Journal of the Korea Society of Computer and Information / v.20, no.3, 2015 , pp. 139-144 More about this Journal
Abstract
Recently, to satisfy the customer's requirements for glasses such as rating of glasses or choosing, glasses industry is supporting various types and tools for making one's appearance good. Among various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the glasses marketing by analyzing. In this research, we study the strategy for implementing a site for glasses to customizing a person not to distinguish whether the customer is older or younger etc. For the purpose of implementing a site for glasses, first, we suggest a differentiated methodology through analysis of glasses industry service and features of existential representative glasses sites. Through the activation of the marketing strategies, marketing in a glasses market is expected to be competitive.
Keywords
Shopping mall; Glasses; Marketing; Product;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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